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Keyword Research and Competition Analysis

Keyword research and competitive analysis are important steps for SEO. [1] You should research keywords in your niche with low competition and high search volume using the Google Keyword Planner. [2] Analyze the top ranking competitor websites for your keywords using tools like Majestic, SEMrush and Mozbar to determine their domain authority, backlink profile, keywords ranked for and more. [3] This allows you to identify opportunities and strategies to outrank competitors for target keywords.

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177 views12 pages

Keyword Research and Competition Analysis

Keyword research and competitive analysis are important steps for SEO. [1] You should research keywords in your niche with low competition and high search volume using the Google Keyword Planner. [2] Analyze the top ranking competitor websites for your keywords using tools like Majestic, SEMrush and Mozbar to determine their domain authority, backlink profile, keywords ranked for and more. [3] This allows you to identify opportunities and strategies to outrank competitors for target keywords.

Uploaded by

Wellness & Freedom
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Keyword Research and Competition Analysis

Keyword Research:

- Step1: ​Keyword research - go to google keyword planner


https://adwords.google.com/home/tools/keyword-planner/
- We have to do keyword Research “​with niche given by Client​”

Example:

Niche : ’​Accident Attorneys​’ Or you can take any niche mentioned here:
http://taqiaskari.com/local-niches-seo.php

Step 1 : ​Go to Google Keyword Planner i.e.,


https://adwords.google.com/KeywordPlanner
Step 2 :​​​
Go to search - Enter Niche ( Target All locations )
■ Submit - Start - View
Step 3 :​ ​
Pick up the keywords with as ​“Low Competition keywords with High/avg
Searches” ​and check with​Competition analysis of the keyword. To rank quickly
Use Mostly​​Long Tail Keywords​ .

✓ Choose Related keywords according with Niche


✓ Choose 4 to 5 keywords
✓ First Keyword as Main Keyword for Home Page

Step 4 :
✓ Start Keyword Research and collect the keywords with long tail & low
competition/avg searches.
✓ Make a Excel Doc of keyword Research. ( As shown in this doc
https://docs.google.com/spreadsheets/d/1NUu5lBjLwRGdbOSedRrLWdGWuNqt
4puPYsL2PAOTun0/edit?usp=sharing​)
✓ Check Competitive Analysis for each keyword .

EXAMPLE:

Home/Main Page Keyword :​​Los Angeles Car Accident Lawyer


Relevant Keyword 1/Subpage Keyword: ​Los Angeles Truck Accident Lawyer
Relevant Keyword 2/Subpage Keyword: ​los angeles auto accident lawyer
Relevant Keyword 3/Subpage Keyword: ​los angeles pedestrian accident attorney
Relevant Keyword 4/Subpage Keyword​: ​Motorcycle accident attorney LA

Checking Competitive Analysis

- To check competition Analysis we use below tools.

- Majestic​( limited access )


- Open site Explorer​( ​Moz Bar​) - Free Chrome Extension

- SEMrush

- Majestic Metrics consists of ​TF​( Trust flow ) & ​CF​( Citation flow )

- TF​- refers to the quality of links are linking to the site you are researching.

- CF​- refers to the number of sites linking to the site you are researching.

- Using Trust Flow to Analyze :

- When looking at Competitor site . we want to see primarily what their trust flow is
like. When that compare to our site TF’s.

- Only with TF we can’t beat them but we can see exactly how good of quality
backlinks they have and based on that we can beat them.

- Using Citation Flow :

- Check Citation Flow it’s ratio regards to trust flow.


- If a site has 1:1 ratio of TF:CF is a good stronger site.
- However, if the trust Flow is less than citation Flow then that site has good
chance of spam and NoFollow links.

- We will analyze the competition using the #1 and #2 spots as our competitors

- We will also analyse #1 ranked site in Page 2 as though it our site.

- We use Majestic , Open site Explorer( Moz ) and SEMrush.

- Using Open Site Explorer ( Moz ) :


- Install and add Extension to chrome i.e., Mozbar ( go to this link
https://chrome.google.com/webstore/detail/mozbar/eakacpaijcpapndcfffdgphdicc
mpknp?hl=en​)
- Login and go through free SEO Tools - Open site Explorer.

- Check DA ( Domain Authority ) and PA ( Page Authority )

- DA is defined as how authoritative and powerful the domain is and How much
Moz believes in that domain. DA is on the scale of 1 - 100 . Every single brand
start with 1 , with more authoritative moz believes as your site to be and higher it
goes.

- PA is defined as how authoritative and powerful the particular page is .Moz


believes the specific page you are analyzing. PA is on the scale of 1 - 100. It is
also based on more authoritative sites linking to this page, the higher the PA .

- Using SEMrush analyse:

- Semrush is an amazing and essential tool if you have client for seeing keywords
what other keywords their competitors ranked for.

- And you compare the keywords of your site keywords with competitors keywords
.

- Now we see an Live Example:

- Now we analyse competition for the keyword ‘New York City Divorce lawyer’
- Search with the Keyword in google ‘​New York City Divorce lawyer​’ As shown in
Fig:30
Fig:30

- Now check out the competitor sites of your related keyword match. Don’t go add
sites and directory sites. Go for the match with your keyword site . EX:
nyuncontesteddivorceattorney.com . As Shown in below ​Fig:31
Fig:31
- Copy that URL​‘​nyuncontesteddivorceattorney.com’ and search that site in
MOZbar As shown in below ​Fig:32
- It shows ​PA:​36 and ​DA:​24 . So it represents PA is more that DA which is
harmful. We can go for other site. Before that we will check with Majestic &
Semrush also.
Fig:32
- Check with Majestic​- Go to majestic - Copy and paste URL
‘nyuncontesteddivorceattorney.com’ As shown in below ​Fig:33
Fig:33

- As it shows ​TF:​7 and ​CF: ​20 . Now, we can check with Root option also which is
with out ‘http’ . Which shows with ​TF:​24 and ​CF: ​16 . ( TF is more than CF )
Which represents good i.e., in 1:2 ratio we can prefer. As shown in below​Fig:34
- We can check with the anchor text, how many times they have used each anchor
text by this we can analyse.
- We can check with Backlinks also. What type of backlinks they are using and
compare those backlinks with our site.

Fig:34
- If you can check their top 5 backlinks with TF & CF. As shown in ​Fig:35
Fig:35

- Check with the first link as shown in fig:35.

- It is a directory site with good TF & CF .

- Check with SEMrush:

- If we check with SEMrush you can see the Top organic keywords they ranked for
it shows the position and volume also. As shown in below ​Fig: 36
Fig: 36
- It shows main organic Competitor sites, Top Anchor texts , Organic search ,
positions etc. also.

- Like this we have to search in google and check each competitor site analysis
and compare it with our site analysis.

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