Industry profile

A Pravira advertising agency is a company that deals with the creation, planning and processing as
well as with other forms of sales promotion and distribution of its customers. In general, an agency
can be an internal department that does not rely on customers and provides an external view of the
sales of their products and services by customers. Agencies can manage all marketing and branding
strategies and promotions for their clients. Pravira Advertising agencies can rent TV ads, radio ads,
online ads, outdoor advertising, and other advertising productions.

Advertising Agencies in India

Indian Advertising begins with the peddlers getting out their products directly from the days
when urban communities and markets initially started. Solid Advertising history starts with
ordered promoting. Advertisements show up without precedent for print in Hickey's Bengal
Gazette, India's first paper (week by week). To 'publicize' implied only to 'advise' until the
finish of the eighteenth century, and the early papers and periodicals declared births,
passing’s, landings of boats from England, clearance of family unit furniture, and so on
certain diaries like the Bengal Journal (first distributed in 1785) even offered to print
government promotions free.

The first page of most such diaries conveyed just commercials. Be that as it may, after a short
time powerful duplicate started to supplant insignificant data. This is clear from the presence
of turns of phrase, for example, 'better than anything of the sort until now imported' and
'justified to the main quality'. Limits and exceptional administrations likewise started to be
offered by the start of the nineteenth century.
 There has been a long convention of Advertising in India since the main paper distributed in
India in the nineteenth century conveyed promoting. The primary promoting office was set up
in 1905, B. Datram and organization, trailed by India-promoting organization in 1907,
Calcutta Advertising Agency in 1909, S.H.Bensen in 1928, J, Walter Thompson Associates
through its Indian partners, Hindustan Thompson relates in 1929, Lintas in 1939 and McCann
Erikson Associates in 1956.

Major advertising agencies In India

 Crayons Advertising
 Havas Worldwide India
 Fountainhead Digital
 Fortune Communication
 Jwt India
 Hakuhodo Percept
 Jelitta Publicity
 Lowe Lintas
 Seagull Advertising
 Red Fuse Communications
 Aquarius Promotions
 Urja Communication
 Grey India
 Carat
 Avail Advertising

Latest movements in Indian Advertising :

Promoting is an imaginative field that go about as the foundation of business. Its commitment
to the business world is tremendous. Promoting acts the connection between the associations
that produce item and the purchasers who produce the equivalent. Promoting get the business
houses a lot of the market by taking their items and administrations to the planned clients.
Promoting is very unstable field and is affected by business choices taken at societal
dimensions. A portion of the ongoing patterns predominant in Indian publicizing are given
beneath.
Digital Marketing:-
Digital marketing can be defined as the process of promoting of brands using digital distribution
channels comprising internet, mobile and other interactive channels. The basic advantage in this
form of advertising lies in its low cost model.
Digital Marketing can be classified into Pull and Push marketing.
Pull
Pull digital marketing technologies involve the user having to seek out and directly grab (or pull)
the content via web searches. Web site/blogs and streaming media (audio and video) are good
examples of this. In each of these examples, users have a specific link (URL) to view the content.
Push
Push digital marketing technologies involve both the marketer (creator of the message) as well as
the recipients (the user). Email, SMS,RSS are examples of push digital marketing. In each of these
examples, the marketer has to send (push) the messages to the users (subscribers) in order for the
message to be received.
2 Web Site Designing
From the initial process of taking inputs from clients, planning on the basis of such inputs to final
implementation and testing all are done using latest web designing techniques and skills. Our
services have the advantage of offering clarity in its design style, which is backed up with an easy
and free flowing content and latest technical know-how. Not only we provide affordable web site
design and ecommerce web development services but also search engine friendly designs. Our
Service Includes
 Website Design
 Website Redesign
 Shopping Cart Web Design
 Detailed and Advanced Page Layout
 Custom Logo Design
 Banner Ads
 Custom Graphics Design using advanced design tools.
2.2 Digital Marketing Trends:
Organizations are implementing a wide range of digital channels so as to engage customers in a more
personalized way. Digital marketing trends that organizations are rapidly embracing include
2.2.1 Mobility:
Business Insider's recent report indicates that globally, one in every five people owns a smart phone,
and one in every 17 owns a tablet. That's an increase of nearly 1.3 billion smartphones in last four
years. Therefore an increased user base accessing the internet via smartphones has prompted many
companies to optimize their online content for mobile devices.
2.2.2 Social media:
Organizations are focusing on engaging with customers through social media to offer real-time
interactions. Social media helps organizations reach out to a vast pool of potential customers by
supplying them with medical and campaign-related information.
2.2.3 Social-Local-Mobile marketing:
The growing popularity of smart mobile devices, increasing location based social activities like
experience sharing, review reading via social media and the evolution of Global Positioning System
(GPS) are helping companies leverage Social-Local-Mobile marketing activities.
2.2.4 Personalized Content marketing:
Customer engagement, acquisition and retention have all taken on a new dimension with the delivery
of unique, personalized, and relevant messages through identified digital channels.Email is one of the
most preferred marketing channel to broadcast targeted organization messages and campaigns to
existing and prospective customers.

Company profile

Outdoor and digital Advertising Agency is a part of Design , Pravira advertising agency,
started in the year 2021 with a vision to provide world class services to clients in outdoor
advertising. From the past few months Pravira advertising agency, has been providing
the best out- of- home (OHH) media services in Amravati. Outdoor and digital Advertising
Agency has been recognized as one of the out- of- home media partner for providing
exemplary services in outdoor advertising. They have really pushed themselves in to different
zone of the industry with satisfied and excited customers and subsequently making them very
of their campaigns success with the high customer satisfaction and rating that puts them on
par with the best out- of- home (OHH) media services in the industry.

Name of the company Pravira Advertising Agency

Year of establishment 2021
Constitution Partnership firm
Address
Maltekdi road tope nagar sequare amravati

Partners Mr. Rushikesh tayade

 Type of Industry Advertising agency
Nature of the industry Advertising

Promoters information

Outdoor and digital Advertising Agency is a part of Design Pravira advertising agency
started in the year 2021 with a vision to provide world class services to clients in outdoor
advertising as well as digital marketing.
 Mr. Rushikesh Tayade

Vision, Mission & Quality Policy

Vision:

Conveying results situated brand promoting projects and advertising efforts that upgrade our
customers mindfulness, improve their deals and cultivate their development.
Mission:

To give creative and viable coordinated brand advertising and advertising arrangements
which help our customers develop their organizations and understand their promoting
objectives.

Quality Policy:

We at endeavour to build consumer loyalty by ceaselessly improving the nature of our item
and administrations with complete cooperation of our kin. We are focused on meeting all
pertinent statutory, administrative, security and natural prerequisite. We commit ourselves to
accomplishing magnificence in all circles of movement and in doing as such, we look to
improve our cost viability, development and productivity.
 CHAPTER - 2

CONCEPTUAL BACKGROUND AND LITERATURE REVIEW

2.1 Conceptual background:

Digital Marketing:

Digital marketing can be characterized as the way toward advancing of brands utilizing
computerized circulation channels including web, portable and other intuitive channels. The
fundamental preferred standpoint in this type of promoting lies in its minimal effort display.
Computerized Marketing can be ordered into Pull and Push showcasing. Force computerized
promoting advancements include the client searching out and straightforwardly get the
substance by means of web seeks. Site/web journals and spilling media are genuine instances
of this. In every one of these precedents, clients have a particular connect to see the
substance.

Kinds of digital marketing / Digital Marketing Networks

 Search Engine Optimization(SEO):

Site design improvement (SEO) is the way toward influencing the perceivability of a
site or a website page in a web crawler's "normal or un-paid ("natural") list items.
Website design enhancement may target various types of pursuit, including picture seek,
neighbourhood look, video seek, scholastic inquiry, news hunt and industry-explicit
vertical web crawlers. As an Internet showcasing methodology, SEO thinks about how
web crawlers work, what individuals scan for, the genuine pursuit terms or watchwords
composed into web search tools and which web search tools are favoured by their
focused on group of onlookers.
 Social bookmarking:
Basically, a social bookmark is a connection that individuals post to social sites for
others to see since they think that it’s fascinating, important or cool. As it were, social
bookmarks are much the same as the bookmarks you as of now have on your private
PC. The contrast between the two is that social bookmarks are spared to the web where
they can be effectively shared while private bookmarks are spared to your own program.
 SEM Search engine marketing:
Search engine marketing (SEM) is a type of Internet advertising that includes the
advancement of sites by expanding their perceivability in web index results pages
through enhancement and promoting SEM may utilize site design improvement (SEO),
which modifies or revises site substance to accomplish a higher positioning in web
crawler results pages, or use pay per click postings.
 Facebook Market
Facebook is the world's most prevalent interpersonal organization for the two
organizations and people. With more than one billion clients, your companions and fans
are likely as of now utilizing the stage and you ought to be as well. Truth be told,
individuals are 51% bound to make a buy in the wake of "preferring" a brand on
Facebook. Face book showcasing requires a decent judgment skills and one of a kind
reasoning to make the crusade compelling.
 Twitter marketing:
Twitters adaptable, constant stage enables you to get innovative and drive results in the
meantime. Regardless of whether you're hoping to drive deals, increment brand
mindfulness or dispatch an item. Twitter advertising isn't much prominent than face
book yet at the same time it affects gathering of people.
 Linked In Marketing:
LinkedIn enables organizations to make proficient profiles for themselves just as their
business to network and meet others. Using gadgets, individuals can advance their
different person to person communication exercises, for example, Twitter stream or blog
passages of their item pages, onto their LinkedIn profile page. LinkedIn gives its
individuals the chance to create potential customers and colleagues.
 Pinterest:
It is a visual revelation interpersonal organization. It is a method for sharing pictures of
anything, from design to pets to pot plants. You can make your own online stick sheets
to suits any subject and impart it to similarly invested individuals. Pinterest totally
rotates around the reason of being imaginative and visual. 70% clients are female and
matured somewhere in the range of 25 and 44. So on the off chance that you are
focusing on ladies Pinterest is the correct stage. Pinterest is currently one of the main 10
person to person communication destinations followed by Hit savvy.
  Instagram:
Instagram, the new progressive photograph sharing project, making it simpler than at
any other time to impart your best pictures to the world. The internet based life program
enable you to transfer, include computerized channels, and after that post your photos on
your Instagram-feed, just as other person to person communication destinations. You
can associate your Instagram account with Facebook, Twitter, Flickr, Foursquare and
your email account. This makes it simple to share your photos on numerous stages at the
same time.
 Google+:
Google has depicted Google+ as a "social layer" that upgrades a considerable lot of its
online properties, and that it isn't just a long range interpersonal communication site, yet
in addition an initiation apparatus that partners web-content legitimately with its
proprietor/creator. It is the second-biggest interpersonal interaction site on the planet
after Facebook.

A. PROBLEM STATEMENT

One of the major problems Business Marketing face in their campaigns is still the use of primitive
promotions channels such as press, brochure, catalogue, TV, cell phone, etc, and several offline
channels which lacks a comprehensive, harmonizing marketing framework. In this project work,
we present a new solution for businesses to promote their business online to reach a wider audience.
The principle aim of this project is to develop and implement an online marketing system that will
be useful to business owners, with the following objectives To create a platform for businesses to
reach a wider audience and increase sales and profits. To develop a general purpose store where
consumers can find products and services from the comfort of home through the Internet. To
implement an online virtual store on the Internet where customers can browse the catalog and
select products of interest.

2.2 Literature Review

CHAPTER - 3 RESEARCH

DESIGN:

3.1 Statement of the problem:

 Technical parts of problem:

o Finding the online inclination of the customer.
o Understanding why it is so powerless.
o Identifying what arrangements would be better for specific customer.
 Managerial parts of the problem
o To characterize SWOT for the customer.
o To characterize their necessities and the comparing arrangements.
o To characterize the gap examination for the customer.
 Business parts of the problem
o To discover better business open door for ROW.
o To resolve the customer's concern as far as ROI.
o Competitive advantages and wagers evaluating advertising.

3.2 Need for the study

Advertising is ordinarily done by an outsider known as promoting organization. A advertising

office is an administration based business committed to making, arranging, and taking care of
promoting for its customers. An advertisement office is autonomous from the customer and
gives an outside perspective to the exertion of selling the customer's items or administrations.
An organization can likewise deal with generally showcasing and deals advancements for its
customers.

This report is totally talking about computerized or new media offices. Some time ago
Television was the most mainstream mechanism for Marketer to advance spread mindfulness
and create leads for their items however at this point the pattern has changed and Digital
media has had its spot.
 3.3 Objectives of the study:

 To study about the effectiveness of digital marketing at Outdoor Advertising Agency.

 To find the effect of the digital advertisement among customer purchasing decision
process.
 To study and monitor brand advertisement on digital networks.

3.4 Scope of the study:

 To know the digital marketing concept.

 To understand marketing effectiveness.
 To understand how digital marketing campaign's takes place.
 To understand how digital marketing agencies works and generating revenue.

3.5 Research Methodology

The research design and methodology is presented as follows

Data collection:

The errand of data gathering begins after an investigation issue has been described and
research setup has been chalked out. While picking about the strategy for data social event to
be used for the examination, the investigation ought to recall two sorts of data.

a) Primary Data.

b) Secondary Data.

Primary data:

The observation method is the most usually utilized strategy. Information relating to
computerized showcasing procedure and the majority of data is gathered from venture control
in the organization. Survey strategy is additionally in all respects generally utilized so as to
give a structure to the whole examination.

Secondary data:
Secondary data is gathered from effectively existing sources in different association proposes
and records. Optional information for the investigation were gathered from the magazines,
sites and different past examinations. To meet the targets, the examination utilized subjective
 research. Information was gathered from optional sources. Optional sources were magazines,
sites, books, office administrators, and friend’s information.
Data collection tool:

Data collection tool used are presented below

 Questionnaire
 Interview guide

Research type: Descriptive research.

Descriptive research is a portrayed normal for a populace being considered. It doesn't address
question about when, how and why the attributes happened. Or maybe it tends to what
question (what are the normal for the populace or circumstance being examined). The
attributes used to depict the circumstance or populace are normally some sort of unmitigated
plan otherwise called unmistakable classifications.

Sample size: 50

Sampling technique: Convenience sampling technique.

Convenience sampling technique is a sort non likelihood inspecting technique where test is
taken from the gathering of individuals simple to contact and reach. This sort of examining is
otherwise called snatch testing or accessibility inspecting.

3.6 Hypotheses:
Null Hypothesis-

HO: There is no significant difference between location and use of digital marketing for their
business.
Alternative Hypothesis-

H1: There is significant difference between location and use of digital marketing for their
business.
Null Hypothesis-

HO: There is no significant difference between age group of people who prefer social media
for their business.
Alternative Hypothesis-

H1: There is significant difference between age group of people who prefer social media for
their business.

3.7 Limitation of the study:

 The time length for the project is constrained.

 This revenue generation model completely with reference to OAA
 Time of crusades for some customer is over two months.
 Advertising expenditure of some clients is confidential so it can't be revealed.
 The data given by the respondents may limit to their own knowledge and awareness.
B. LIMITATIONS OR SHORTCOMINGS OF EXISTING practices

Our proposed system is built within the borders of the Kingdom of Saudi Arabia. There is
nothing free in online marketing, as you have to pay for every entity to earn from the
internet. You have to invest first in setups like the system, internet connection, hardware,
software, business website, and other maintenance costs. All need to be considered as an
investment before starting online marketing of the business. Stay active on social media for
the branding of a business website and adopt the latest trend of online marketing to keep
advertising business to increase its traffic continuously. It requires a continuous update of a
business website and keeps it securely online through cyber thefts or scams, technical faults,
customer friendly and responsive easy accessibility of a website in devices (PC, tablet,
mobile phones, laptop, etc.) of all screen sizes.

C. OUR APPROACH

The principle aim of this project is to develop and implement an online marketing system
that will be useful to business owners, with the following objectives:
To create a platform for businesses to reach a wider audience and increase sales and profits.
To develop a general purpose store where consumers can find products and services from the
comfort of home through the Internet.
To implement an online virtual store on the Internet where customers can browse the catalog
and select products of interest.

Online marketing
platform

Security and
Privacy
Speed Quality

Fast
processing Easy to use

Comfortable
Design

* Figure (1) Objectives Tree for Online marketing platform

I. REQUIREMENTS SPECIFICATIONS

1. The system displays the products in an easy and simple way

2. The system works on all operating systems

3. The system provides protection and safety

4. The system bears the pressure

Customer Fill the form (with the required Customer information

Display old orders and select one of the them to display it items
Start new orders and select required product and quantity
Fill payment detail and sent order Administrator
Display product details and add new products
Display category list and can add/modify them
Create, modify and display payment type Register new administrator employees
(create user ID’s for the admin and employees in-order to login)
Change current user password and after login
Display customer orders
Create, modify and display country information

A. PERFORMANCE REQUIREMENTS

1. The system displays the products in an easy and simple way

The system should display the products in an easy, smooth and difficult way

2. The system works on all operating systems

The system works on Android system and Apple system, and there is a dedicated website for it

3. The system provides protection and safety

IMPLIMENTATION

Profile page
When user login to advertisement management system, profile page is displayed.
Following fields are displayed on profile page.
New advertisement
Edit advertisement
Delete
Update account
Delete account
Clicking on new advertisement button use an add new ads. Use can also edit ads from edit
advertisement button. Use can also delete any ad by clicking on delete button. User can also
update or delete his account for profile page.
Advertising (or advertising) is a form of marketing communication used to persuade an
audience to take or continue some action, usually with respect to a commercial. The act of
advertising. 2. A notice, such as a poster or a paid announcement in the noun 1. a paid
announcement, as of goods for sale, in newspapers or magazines, on radio or television, etc.
2. a public notice, especially in print. 3. the action of Full Definition of ADVERTISEMENT
1 : the act or process of advertising 2 : a public notice; especially : one published in the press
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Operating Environment
Front End: HTML, CSS
Back End: PHP ,MYSQL
Supported OS Platforms
 Microsoft Windows 10
 Microsoft Windows 7
 Microsoft Windows 8
Supported Internet Browsers
Internet Explorer 7+,
Mozilla Firefox 3.4+,
Opera 6.0+,
Google Chrome
Technologies Used
BOOTSTRAP

CMS(WORD PRESS)