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Hospitality Digital Marketing 01

This document provides guidance for a student assignment on digital marketing in the hospitality industry. The student has been appointed as the Digital Marketing Officer for a hotel property. They must submit a 4000-word report that: 1) Compares online and offline marketing concepts and analyzes key hospitality consumer trends driving digital marketing growth. 2) Evaluates opportunities and challenges of digital marketing in hospitality. 3) Assesses key digital tools used by hospitality organizations and examines the development of e-commerce platforms versus physical channels. 4) Critically analyzes the use of digital tools to meet marketing needs and evaluates the impact of e-commerce growth on hospitality. The assignment will be graded on demonstration of understanding

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Amarendra Singh
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342 views4 pages

Hospitality Digital Marketing 01

This document provides guidance for a student assignment on digital marketing in the hospitality industry. The student has been appointed as the Digital Marketing Officer for a hotel property. They must submit a 4000-word report that: 1) Compares online and offline marketing concepts and analyzes key hospitality consumer trends driving digital marketing growth. 2) Evaluates opportunities and challenges of digital marketing in hospitality. 3) Assesses key digital tools used by hospitality organizations and examines the development of e-commerce platforms versus physical channels. 4) Critically analyzes the use of digital tools to meet marketing needs and evaluates the impact of e-commerce growth on hospitality. The assignment will be graded on demonstration of understanding

Uploaded by

Amarendra Singh
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 4

International School of Management and Technology (ISMT)

Kathmandu, Nepal

BTEC HND in Hospitality Management

Student Name:
Unit 31: Hospitality Digital Marketing

Unit Code: A/616/1816

Academic Year: Nov 2019

Unit Assessor: Pramish KC

Assignment Title: Role of Digital Marketing within a Hospitality Industry

Assignment no.: 01

Issue Date: 25th January 2022

Submission Date: 25th February 2022

Internal Verifier Name:

IV Date:

Submission Format:

Each student has to submit their assignment as guided in the assignment brief. The students are guided
what sort of information is to produce to meet the criteria targeted. Prepare the assignment as guided
below.

Unit Learning Outcomes:

LO1 Demonstrate an understanding of the opportunities, challenges and impact of the digital
environment within the hospitality industry

LO2 Examine key digital tools, platforms and channels used by various hospitality organisations

1 | P ag
Assignment Brief and Guidance:

Scenario

The 5-star property Hotel in New Baleshwar has seen the fall of its sales in the year 2020 due to Corona
Pandemic. In this context, in order to uplift the sales, the company has decided to appoint the new Digital
Marketing Manager who has to work under the General Manager of Marketing who handles overall
marketing that is rather traditional.

Digital marketing is now a major component of all successful hospitality marketing campaigns. Hospitality
organizations recognize the importance of having digital at the core of their business in order to meet the
needs of technology-savvy guests/customers.

Suppose that you have been appointed as a Digital Marketing officer in a Hospitality business. You have
been asked to develop written documents as guided below which will help them develop an understanding of
the opportunities, challenges and impact of the digital environment and key digital tools and channels used
by the hospitality businesses to enhance their businesses.

Part 1

Section A:
Write a report about 4000 words that:

 Explain the overview of digital marketing landscape and compare the online and offline marketing
concepts.
 Analyze the key hospitality consumer trends and insights that are fuelling the growth of digital
marketing.
 Evaluate the opportunities and challenges facing the digital marketing landscape within the
hospitality sector.
 Assess the key digital tools used by various hospitality organizations
 Examine the development of e-commerce and digital marketing platforms and channels in
comparison to physical channels.
 Critically analyze the use of appropriate digital tools, both hardware and software, used by various
hospitality organizations to meet their marketing requirements.
 Critically analyze and evaluate the digital marketing landscape and the impact of the growth of
ecommerce on the hospitality industry.
Pass Merit Distinction

LO1 Demonstrate an understanding of the opportunities,


challenges and impact of the digital environment within the
hospitality industry

LO1 LO2
P1 Present an overview of M1 Evaluate the D1 Demonstrate critical
the digital marketing opportunities and analysis and evaluation of
landscape and compare challenges facing the the digital marketing
online and offline marketing digital marketing landscape and the impact
landscape within the of the growth of
concepts
hospitality sector ecommerce on the
P2 Analyse the key hospitality industry
hospitality consumer trends
and insights that are fuelling
the growth of digital
marketing

LO2 Examine key digital tools, platforms and channels used


by various hospitality organisations

P3 Assess the key digital M2 Critically analyse the


tools used by various use of appropriate digital
hospitality organisations tools, both hardware and
software, used by various
P4 Examine the development hospitality organisations
of e-commerce and digital to meet their marketing
marketing platforms and
requirements
channels in comparison to
physical channels

Mention all the grades awarded in this assignments:

Note: Please access HN Global for additional resources support and reading for this unit. For
further guidance and support on report writing please refer to the Study Skills Unit on HN Global.
Link to www.highernationals.com

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Other Recommendations:
 It should be the student’s own work – plagiarism is unacceptable

 Your work should be submitted as a well presented, word-processed document with headers and
footers, and headings and subheadings.

 You are expected to undertake research on this subject using books from the Library, and resources
available on the Internet.

 Any sources of information should be listed as references at the end of your document and these
sources should be referenced within the text of your document using Harvard referencing style

 Your report should be illustrated with screen-prints, images, tables, charts and/or graphics.

 (Expect guided otherwise) must be typed in Times New Roman or Ariel, size 12, 1½ spacing, justified
(align to both left and right), have the standard cover sheet and be signed stating that the work is
original.

Assignment Prepared By: Signature: Date: 23 Jan 2022


Naresh Dangi

Brief Checked By: Brief Verified Signature: Date: 24 Jan 2022


Dhruba Babu Joshi

4|Page

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