The Ultimate Guide For Employees Recognition
The Ultimate Guide For Employees Recognition
Employee Recognition
Engage, Align, and Recognize Your Employees
to Inspire Success
Contents
2 Introduction
The number one reason employees quit is that they don’t receive recognition for the work they
do. Ninety percent of employers say they have some recognition programs in their workplaces4
but with only 13 percent of the global workforce engaged5, these programs are clearly far
from effective.
It’s not safe to assume your workforce is being suitably recognized, because the reality is
that they likely are not. Their hard work is not appreciated, nor validated in a way that evokes
inspiration. It’s time to re-think recognition— the main catalyst to engaging and aligning your
workforce, driving improved business performance.
The knowledge and services workforces are dramatically different today. They crave a purpose-
driven company, regular feedback, career opportunities, and interesting work. With 70 percent of
the world’s Gross Domestic Product (GDP) generated by the knowledge and services industries6,
the standards and ideals of the workforce are shaping the way businesses operate.
The Ultimate Guide to Employee Recognition will challenge conventional thinking and help you
become more future-focused, so you can respond to the needs of today’s workforce and lead
the way to employee success. You’ll learn to create a meaningful strategy from start to finish that
yields higher levels of retention, higher customer satisfaction, exceptional employee engagement
and alignment, and an unmatched culture of recognition and success.
Yesterday Today
• Hierarchical • A uthority broadly delegated
• Top down • C ollaborative and bottom up
• Information on a need to know basis • Open information flow
• S tatus and rank determine control • S tatus and rank are not key factors
• Recognition is ad hoc • E veryone recognizes each
and disconnected other’s successes
2014
36% of the workforce are Millennials
2018
50% of the workforce are Millennials
200
175
150
0 Ge
Pre-Boomers
Baby Boomers
Generation X
Generation Y and beyond
of businesses say
mobile devices
increased employee
76% responsiveness By 2017, 90% of enterprise
and decision- apps will be both desktop
1 in 5 people making speed 12 and mobile, up from
20% in 2013 13
own a smart phone today 11
That’s because engaged, aligned, and recognized employees will work harder
to satisfy your customers, and in turn create greater shareholder value. Otherwise known as the
service-profit chain, employee engagement and customer loyalty are inextricably linked. These
employees have been given the development and tools to delight the customer and deliver
exemplary service that creates repeat business. This translates to higher revenue growth
and profitability.
Strong employee alignment requires that all employees “get” the big picture. Only 37 percent of
employees have a clear understanding of what their organization is trying to achieve and
why.14 Employees need to understand how they directly impact your business success for their
jobs to feel valuable.
Alignment is dependent on communicating your business objectives and core company values
across the company. Recognizing employees for living your core values every day helps to
connect employees with the bigger picture and purpose, and reinforces the right behaviors
for your company. Make sure employees understand the behaviors being measured and why.
This requires frequent and effective communication, especially from managers to employees.
Organizations that have leaders who are highly effective communicators have 47 percent higher
total shareholder return.15
If you reinforce desired behaviors with positive feedback, they will be repeated. Engagement
and alignment are the invaluable results of employee recognition. Recognition makes it possible
to better leverage your best resource—your people.
Before digging in to define your recognition strategy, considering how to frame the plan for senior
management will go a long way to secure buy-in.
They’re probably reluctant to admit it, but your C-level executives view your employees as
your number one cost. And they’re right. They also think in quarters, semi-annual, or annual
timeframes, while employees work hourly and daily. However, your executives will warm up
to employee recognition if you speak the same language: using data. That will mean ROI
for financial leaders, customer satisfaction for sales leaders, and engagement for HR. Provide
evidence of the outcomes that can be achieved from a recognition strategy that engages and
aligns employees.
Best Companies
perform more than
2x better than the
10.8% general market
4.5%
FORTUNE 100 S&P 500
Best Companies
to Work For
And organizations with high engagement rates are 78 percent more productive and 40
percent more profitable than those organizations with low levels of engagement.19
27.8%
19.2%
13.7%
-11.2%
-3.8%
-32.7%
12 month change in 12 month net income growth 12 month EPS
operating income rate growth rate
Meridian Credit Union, with $8 billion in assets, saw measurable, positive business impact
when they implemented an Achievers Employee Success Platform to engage, align, and
recognize their workforce. The company serves more than 260,000 customers, has 63 branches
and eight commercial business centers. The firm fully believes that the greatest leading
indicator of success is employee engagement. In 2009, administrative and management costs
of running their homegrown recognition program were greatly reduced by implementing the
Achievers Employee Success Platform.
Analyzing the impact of engagement by comparing the top and bottom quartile of engaged
employees showed that each highly engaged employee (top quartile) was responsible for
over $2 million in growth, while each of the least engaged employee (bottom quartile) were
responsible for $1.29 million. The most engaged employee was solely responsible for a
4.7 percent increase in the company’s client-base, while the least engaged employee was
responsible for just over 1 percent. Meridian’s operating margins increased over 10 percent
for employees within the top quartile of engagement. On the other hand, the bottom quartile
of engaged employees caused -1.2 percent in operating margin growth. and alignment—every
day. You’ll build your reputation as a top employer and attract the best talent. So what should
you do next? Make your case. The investment you have today in recognition or rewards can
be better spent and deliver more impact and ROI. Gather relevant information about your
company and ask questions.
Survey employees to determine whether you have low or average engagement scores.
Present the findings to your executives and show them you can reduce your company’s
costs and have a positive impact on the results that matter most, revealing the ROI of
employee recognition.
Engaged employees were the key drivers of success for Meridian’s improved financial results.
Their recognition program was responsible for driving the behaviors that created better
alignment and improved business performance.
PricewaterhouseCoopers’ 2013 CEO Survey included a quote from Jean-Pascal Tricoire, president and
CEO of Schneider Electric SA, France. He said, “People need a sense of purpose. Gross margins
are not the stuff of which dreams are made. And even without going so far as to talk of dreams,
you cannot inspire people to take action, create, or motivate without instilling a sense of purpose,
especially when times are difficult.”23 Even in the face of global economic turbulence, companies with
an engaged, aligned, and recognized workforce can succeed. And yours can, too.
Employee recognition is the spark that gets it all going.
It fulfills our intrinsic need to achieve and motivates us because of our inherent desire for acceptance
and belonging. Recognition provides the avenue for purpose to be infused into daily actions. It
provides perspective as recognition shows the receiver how their work connects with all levels of the
bigger picture—how it impacts the people around you, the department, the company, the purpose of
the organization. Recognition infuses everything with energy.
The next section will help you implement an inspiring recognition strategy that engages and aligns
your employees.
Best practice: Undertake an employee engagement survey to obtain real up-to-date data and
use the insights to guide your next steps. Then, conduct focus groups with employees and
managers and ask for feedback about survey results.
Best practice: Build a culture of recognition for your offline and geographically dispersed
workforce with a mobile-first strategy.
Best practice: Determine the reason for employee recognition, such as “aligning
all employees to business objectives”for example, then communicate it to
your team.
Best practice: Determine your end goals. Are they increased employee engagement or retention?
Or are they aligning one global culture?
Best practice: It’s best to implement a tool that seamlessly integrates with all your HR systems.
Opportunity to leverage recognition exists at every phase of the employee life cycle. See chart
below for more.
1. Budget
Companies typically spend as much as 1 - 2 percent of payroll on recognition programs, although
most focus on rewarding tenure. 25 It’s important to allocate the appropriate budget for recognition
programs that foster frequent recognition, making it a daily habit. View this spend not as a cost,
but more as an investment in your number one asset.
Decide how much you will spend, and how you will tie performance goals to the right behaviors
in order to demonstrate an ROI. Your executives will require updates AND data not only to create
your program but keep it running long term.
2. Frequency
Align recognition frequency with all other aspects of your strategy. Only 22 percent of employees
report that they are recognized regularly. 26 Therefore, recognition must be frequent.
The best part? Recognition can actually occur continuously and not cost a penny. It’s free.
3. Criteria
Determine the behaviors that align with business objectives and corporate values. Outlining proper
behaviors that are aligned to company values helps give your program more structure and credibility
and enables recognition to powerfully drive success.
Communicate recognition criteria with your entire organization so employees understand why desired
behaviors are aligned with company values.
5. Peer-to-peer Recognition
Remember, even the most competitive organizations are becoming far more collaborative and
transitioning away from traditional top-down hierarchies. To create a cross-functional culture of
recognition, you’ll need to enable peer-to-peer recognition.
Enable peer-to-peer recognition to spark participation at all levels of the organization; otherwise you
won’t see the results.
Recognition provides employees with unsolicited, positive feedback, so make sure to eliminate any
barriers or approval processes for employees to recognize.
7. Visibility
There are three types of recognition: public, group, and private. Often, making employee recognition
visible to the entire organization is an important consideration. Visible recognition can occur in the
following ways:
Consider making employee recognition visible to your entire organization, as it will help reinforce the
right behaviors and provide ongoing participation momentum as employees can see the successes
recognized and shared by their colleagues.
8. Delivery
You know the value of receiving something thoughtful. Excellent delivery will help your employees feel
valued. Recognition can be delivered face-to-face, in a letter or email, at an event, or online.
Evaluate the standard template or format for recognitions—it should look as good as the message being
delivered. With global workforces, personalized and meaningful electronic recognition is the way to go.
9. Consistency
A consistent employee experience for your entire workforce must include engagement and
alignment so employees feel connected to a unified culture and experience. Within a company-
wide recognition program consider including different program features that reflect the specific
needs of each locale while ensuring the overarching program is consistent.
Offer a unified employee experience, even if some parts of your program need to be customized to meet
global requirements.
10. Measurement
Carefully consider what success looks like and how you’ll measure it. You must be able to demonstrate
the impact of your program on your employees (improved engagement, retention, etc.) and on
business performance.
Create marketing materials to communicate program goals and recognition best practices. Be sure they are
aligned with your brand voice and guidelines to provide one consistent message across your organization.
Most importantly, have fun with it and get creative. This is a great opportunity to think outside the box to
get employees’ attention.
Don’t simply train on process and technology. Everyone must understand the “why” and see the
connection to business success.
Did you know that a consolidated Employee Success Platform largely eliminates the burden
of administration?
You’ll benefit from automatic reporting based on predetermined criteria. Also, you’ll be able to get a clear picture
of employee performance and how well employees are aligned to business objectives.
Front-line employees only need to go to one place, managers get the employee visibility they need,
and the company has cost control and reporting to understand where to invest its dollars.
Program adoption is critical to create a culture of recognition. Communicate the benefits of your
recognition program to all employees early and often.
Communicate all program changes to employees, especially if goals or recognition criteria change.
Assess whether certain metrics or criteria are getting the results you want, and if not, continue
refreshing until you’re satisfied.
You have a chance to amplify recognition, engagement, and alignment with rewards, done the right
way. A paycheck is not a thank you, as it only satisfies your employees’ basic needs. You want to
reinforce the right employee behaviors, and then reward them accordingly.
If recognition fulfills our intrinsic needs for love, belonging, and self-esteem, then rewards act as
an extrinsic motivator. When you receive a reward that you choose, it is more meaningful and you’ll
associate it with positive memories tied to your company.
Bersin by Deloitte’s research identifies two types of recognition, shown in the adjacent chart: praise
and emblematic rewards and monetary rewards.
The chart illustrates a company’s likelihood of achieving top quartile Business Performance Index
(BPI) outcomes if highly effective at the respective recognition approach. A company that is highly
effective at recognition with no monetary value is 2.8 times more likely to achieve the top quartile
BPI outcomes—but is 3.5 times more likely to achieve that metric using monetary rewards.
Recognition Elements Give public recognition, with no monetary Give public recognition, with monetary value
value (e.g. public “thank yous”, certificates, (e.g. company wide awards)
trophies, plaques, etc.)
A llow employees to nominate each other for
Provide paid days off company wide awards (with monetary value)
If highly effective at the 2.8 times more likely to achieve 3.5 times more likely to achievetop-quartile BPI
recognition approach, top-quartile BPI
likelihood of being in
top quartile of business
performance index
ConnectEDU and Achievers partnered for the fourth year running to understand what the Class of 2013
would expect in the workplace, and what companies in search of new talent should expect from them.
More than 10,000 students were surveyed across the United States. It’s interesting to point out that the
majority of students chose travel and experience rewards and gift cards as the most appealing rewards.
Rewards like time pieces and plaques are not appealing, as they fall at the bottom of the chart.
Travel rewards
6.83
Experience rewards
5.95
Charitable donation
4.3
Plaques
2.89
Spending as little as one percent of your employee pa-roll on specific, meaningful, and timely
rewards is just as important as the other 99 percent of your employee
dollars. If you consider the impact on the “average” total compensation package for an employee,
one percent added to their paycheck would not only seem small, but will get lost in their direct
deposit statement and taxes.
With respect to global fulfillment capabilities, you must always consider including local, in-country
fulfillment. This cuts down on cost to the provider including extra fees for customs and duties, and
in turn provides great value to the recipient. For example, it costs $60 to ship a gift certificate from
the United States to Egypt, but only costs $5 to ship the same item within country. Imagine the
ramifications of choosing the wrong global partner. Your ROI depends on it.
ARE YOU READY?
The current business ecosystem has become more acutely competitive than ever before. It’s
imperative that you look beyond what’s in front of you today.
Take care of your people by engaging them, aligning them to corporate strategy, and
recognizing outstanding achievements in the moment. Your employees will find it
unimaginable to leave your company if you excel at these things. Plus, you’ll provide
your executives with irrefutable program ROI and evident impacts on business success,
reaffirming you are a strategic business partner that plays an integral role in driving results.
Best of all, you’ll delight your customers and make them loyal, raving fans of your company.
And you’ll never look back to the old-school way of engaging employees again.
150 77.5
Learn how your company can change the way the world wor ks at www.achievers.com