DEFINING AND

DELIVERING THE
PRODUCT
 DEFINING PRODUCT
- A product is a bundle of attributes
(features, functions, benefits, and uses) that
a person receives in an exchange. In essence,
the term “product” refers to anything offered
by a firm to provide customer satisfaction,
tangible or intangible.
- Broadly speaking, products fall into one of two
categories: consumer products and business products
(also called industrial products and B2B products).
The product fills an important role in the marketing mix
because it is the core of the exchange.
- Often companies become excited about their
capabilities, technologies, and ideas and forget the
perspective of the customer. This leads to investments in
product enhancements or new products that don’t
provide value to the customer—and, as a result, are
unsuccessful.
 Four Levels of the Product
• The Core Product
• The Tangible Product
• The Augmented Product
• The Promised Product
 1. THE CORE PRODUCT
The core product satisfies the most basic need
of the customer. For example, a consumer
who purchases a healthy snack bar may be
seeking health, convenience, or simply
hunger relief.
 2. THE TANGIBLE PRODUCT
Once the core product has been identified, the
tangible product becomes important. Tangible
means “perceptible by touch,” so the tangible
aspects of a product are those that can be
touched and held.
 3. THE AUGMENTED PRODUCT
Every product is backed up by a host of supporting services. The
augmented product includes the tangible product and all of the
services that support it. Often, the buyer expects these services
and would reject the tangible product if they were not available.
For example, if you shop at a department store, you are likely
focused on a core and tangible product that centers on the
merchandise, but you will still expect the store to have restrooms,
escalators, and elevators.
 4. THE PROMISED PRODUCT
The outer ring of the product is referred to as the promised product.
Every product has an implied promise, which is a characteristic that
is attached to the product over time. The promised product is the
long-term result that the customer hopes to achieve by selecting the
product. The promised product may be financial—the resale value of
a car, home, or property, for example—but it is often more
aspirational. The customer hopes to be healthier, happier, more
productive, more successful, or enjoy greater status.
 MANAGING PRODUCT DELIVERY
The Purpose of the Managing Product
Delivery process is to manage and control
the work between the Project Manager and
the Team Manager by placing certain formal
requirements on the accepting, executing,
and delivery of products.
The Objective of the Managing Product Delivery
process is to ensure that:
• Products assigned to the team are authorized and agreed
upon.
• The team is clear about what has to be produced and
understands the effort, time and cost.
• The planned products are delivered to the expectations
and within tolerance.
• Accurate Progress information is provided to the
Project Manager by the Team Manager.

The Managing Product Delivery process views the

project from the Team Manager’s point of view in the
same way the Controlling a Stage process is from the
point of view of the Project Manager.
 The Team Manager does the following to ensure that
products contained in the Work Packages are created
and delivered:
° Accepts and checks Work Package from the Project Manager.
° Creates a Team Plan to show how these products will be developed.
° Gets the products developed (executes the products).
° Demonstrates that products meet their quality criteria. (Tip: Use
Quality Review Meeting.)
° Respect the interfaces (who to talk too) outlined in the Work Packages
° Obtains approval for each product.
° Delivers the completed Work Packages to the Project Manager.
Managing Product Delivery Activities
• Accepting a Work Package: The Team Manager
accepts the Work Package from the Project Manager and
creates the Team Plan to manage the development of the
products.
• Executing a Work Package: The team produces the
products, requests the quality checks, obtains approval, and
reports to the Project Manager using the Checkpoint Report.
Delivering a Work Package: Delivering a
Work Package is delivering proof that the products
are complete.
DELIVERY OF PRODUCTS TO CUSTOMERS
7 Essential Values For Companies That Deliver
Products to Customers
1. Get It Right The First Time
Don’t allow any room for error. If the wrong product is
delivered it will take time to return and re-send, and your
customer will be upset. They might never buy from you
again.
2. Keep The Item Safe
Whenever possible, ensure fragile items are well packed. There
is nothing worse for a customer than receiving an item damaged
in transit.
3. Be Quick
One hour deliveries might be impossible, but the faster you can
process the order, and send it out, the happier your customers
will be buying from you. They might receive an item before they
expect it too.
4. Offer Options
A good courier service will offer its customers a range
of delivery options, such as next day, several weeks,
and other timeframes.
5. Stand Out From Your Competitors
It is the little touches that will turn a one off purchase
into a regular customer. Adding bows and little sweets
will get your customers talking for the right reasons.
6. Marketing Is Essential
We all know about the leaflets that we get in our Amazon box.
There is a valid reason why they exist. Offline marketing
encourages repeat customers.
7. Use An Insured Courier Service
If your items arrive to customers damaged, or even completely
lost en-route, you will need to source replacements. This will cost
you money and time. An insured courier service will give you the
much need protection.
 PROCEDURE / PROCESS TO DELIVER
THE PRODUCT
The prompt and accurate delivery of orders creates
value for your buyers. In return, you gain positive
business results and delivering products on time and
efficiently is not always easy, but if done properly, it
can help a business stand out from the competition.
1. Get It Right The First Time
2. Keep The Item Safe
3. Be Quick
4. Offer Options
5. Stand Out From Your Competitors
6. Marketing Is Essential
7. Use An Insured Courier Service
 PRODUCT DELIVERY SYSTEM
Product delivery system are the various ways a product is
made available to customer. This can be done in a physical store,
online, or through direct mail.

A physical store is a popular way to offer a product to

customers. It offers convenience and accessibility. Customers can
browse products and select what they want without any issues.

Online shopping offers customers convenience and visibility.

Customers can browse your offerings with just the click of a button.
 Here is how product delivery systems can help a
business:
1.They provide a more convenient way for customers to get products.
2.Having delivery system in place helps you maintain control of your
business.
3.By setting up a delivery system, you’ll be able to expand your
business.
4.You’ll benefit from better customer satisfaction.
5. It will help increase sales.
6. It will increase brand awareness
 PRODUCT DELIVERY TEAM
What Is a Delivery Team?
A delivery team is a way of organizing your software team
so that everyone needed to deliver a product all works on
the same team. Instead of each person on a team having
similar skill sets, a delivery team covers all necessary skill
sets in one team.
 Who Do You Need in a Delivery Team?
1. Product Manager
The role of the product manager is to thoroughly understand the
product you’re creating. Their role in the delivery team is to be an
advocate for the customer.
2. Designer
The second key role for a product team is a designer. For a lot
of software, this means a UI/UX designer. Usability is a key—and
often overlooked—part of software.
3. Developers
For a lot of software teams, this is their whole team. The
only role they staff for is developer, and everything else
falls by the wayside.
4. Quality Assurance
Embedding QA within a delivery team is one reason it’s
so much more efficient than other types of team
organization.
 Who Else Might You Need?
1. DevOps
One of the most common roles is someone to focus on
DevOps. One of the underpinning ideas of DevOps is that
every developer contributes to operational tasks like
software builds or deployments.
2. Software Architect
Another role you might find useful is a software architect.
 PRODUCT DELIVERY STRATEGIES
You can make the best product in the world, but if
you don’t have a delivery strategy for getting it to
your customers, you’ll end up with a fully stocked
warehouse and no incoming revenue. Product
delivery should be thoughtfully planned and
executed and should fit into your company’s overall
mission and marketing strategy.
Self-delivery: If your
business has the resources
and infrastructure, you can
get your products to your
customers yourself.
Third-party delivery: If you don't
have the vehicles or the local customer
base necessary to self-deliver, you can
contract with a third-party freight
company to make your deliveries for you.
Be sure to include the added cost in your
pricing structure, either as part of your
price or as a separate invoice item.
Distributors: When you sell
through a distributor, an
intermediate business takes
responsibility for both sales and
delivery. This third party handles
customer orders and fulfillment
logistics.
 ONLINE PRODUCT DELIVERY STRATEGY
If you sell products online,
your product delivery strategy
will depend on what you sell
and whether you make it
yourself or buy it from another
business.
To get your own products to customers who
order them via your website, you can either self-
deliver or use a third-party service such as
UPS, FedEx or regular mail. Be sure to set
realistic expectations about when your
customers can expect to receive their orders.
 PERISHABLE PRODUCT DELIVERY STRATEGY
If the products you provide to your
customers are perishable, your delivery
strategy will require an extra layer of
logistics to fulfill orders while products
are still fresh, and you must also handle
the items you sell under the right
conditions so they hold up well.
If you offer bread that should be eaten the day it
is made, you'll need to bake early in the morning
and then send your loaves out for delivery as
soon as possible. You won't need extra
infrastructure such as refrigeration, but
your delivery schedule will be extremely time
sensitive.
 CUSTOMER SERVICE and DELIVERY STRATEGY
Customer service for product delivery includes
keeping customers informed about when to
expect their orders and following up when
something does not arrive on schedule or when
someone receives the wrong order.
Although managing mistakes can feel
like a frustrating and tedious part of a
delivery strategy, your company can be
redeemed in customers' eyes if you go
the extra mile to correct mishaps.
 INVENTORY and DELIVERY STRATEGY
There is a fine line between too much inventory and not
enough inventory.
A lean inventory strategy relies on low levels of back
stock and nimble systems for replenishing if these levels
become too low.
A robust inventory strategy relies on keeping plenty of
product on hand to fill orders.
DELIVERY STRATEGY and RISK MANAGEMENT
An effective delivery strategy handles the risk management
process by developing systems, backup systems for the
systems and backup systems for the backup systems. Start
by identifying all of the things that could go wrong, such
as a product not being ready on time or issues with
transportation, such as vehicle breakdowns and missed
connections.
 Prepared by:
Estremadora, Kenneth G. Gargallo, Venus P.
Esureña, Zeejay C. Garra, Marlyn G.
Fortes, Syra E.
Gavarra, Jessica B.
Gabriel, Marie G.
Gamos, Jaderielle Princess B. Gregorio, Ruth O.
Gapas, Lloyd H. Gubangco, Joan D.