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62d6addd293f3 Audify IIMB Prodathon

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10 views1 page

62d6addd293f3 Audify IIMB Prodathon

Uploaded by

subham_sjm
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Audify Tech is venturing into entertainment and gaming products for mobile.

The purpose is to provide a


customized user experience for the target user base (for which reference data of few countries is given
below). Such a user experience is backed by data on users’ behavioral patterns and therefore to analyze
that, we need to increase the DAU on the product.

Problem Statement: Define a revised product user journey for different user segments including feature
prioritization, CTA placements and the overall UX flow so as to improve DAU by 30% over a month

Brownie Points for -


1. Data backed decisions (can be assumed by secondary research)
2. Clean and precise dynamic UI/UX flow, and feature improvements
3. Storyboarding from problem statement to the proposed solution

Reference product for existing features and UI/UX flow - Football Strike
https://play.google.com/store/apps/details?id=com.miniclip.footballstrike&hl=en_IN&gl=US

Database (all in ‘000 thousands)

MAY JUNE
Country
DAU Downloads DAU Downloads
India 52.3 496 57.5 370
Brazil 26.9 306 27 277
Germany 34.8 51 35.1 51
Mexico 21.6 98 21.1 102
USA 36.3 130 36.3 114
Worldwide 692 3470 773 3156

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