EULOGIO “AMANG” RODRIGUEZ INSTITUTE OF SCIENCE AND TECHNOLOGY

COLLEGE OF BUSINESS ADMINISTRATION

BAKE MY CLOUD CASTLE

BUSINESS PLAN

Presented to Faculty of the

College of Business Administration

In Partial Fulfillment of the Requirements

for the Degree in Bachelor of Science in Entrepreneurship

By:

Asuncion, Desserie

Balao, Catherine

Mendez. Michael

Trucilla. Derick

Zalamea. Rayniel

Entrepreneurship II-1

Submitted to:

LOURDES H. GOMEZ

Adviser

February 2021

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COLLEGE OF BUSINESS ADMINISTRATION

APPROVAL SHEET

This Undergraduate Business Plan entitled, "BAKE MY CLOUD CASTLE"

submitted by Asuncion Desserie, Balao Catherine, Mendez Michael, Trucilla Derick,
Zalamea Rayniel inpartial fulfillment of the requirements for the degree Bachelor of
Science in Entrepreneurship has been examined and is recommended for the Oral
Examination.

MA. LOURDES H. GOMEZ, MBA

Adviser

Approved by the Committee in Oral Examination with a grade of ______ on February

2021.

Dr. Cynthia A. Manalad Prof. Ma. Theresa Madaggan

Panelist Panelist

Prof. Analisa Asistol

Panelist

Accepted and Approved in partial fulfillment of the requirements for the degree Bachelor
of Science in Entrepreneurship.

WILLY O. GAPASIN

Dean

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DEDICATION

• This plan is Wholeheartedly dedicated to our beloved parents, who have been our
source of inspiration and gave us strength. Who continually provides their moral,
emotional, and financial supports.

• To our Friends, Brother, Sister, and Classmates, who shared their words of advice
and encouragement to finish this plan. Along with our hardworking and respected
professor.

• And lastly, we dedicated this plan to our almighty God, thank you for the
guidance, strength, power of the mind, protection, and skills for giving us healthy
life. All of these We offer to you.

R.Z

D.A

C.B

M.M

D.T

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ACKNOWLEDGEMENTS

We would like to thank God for giving us strength not just physically but mentally as
well.

Dr. Willy O. Gapasin, our Dean of the College of Business Administration for the
assistance and approval of the study and encouragement to finish their undergraduate
thesis;

Prof. Ma. Lourdes H. Gomez, our business plan adviser for non-stop support, guidance,
and assistance, and also for the maximum level of patience for the improvement of our
research.

_______________________________________, our Panel of Evaluators,

for their valuable comments, and review of this research;

Also, to our Respondents, for their support and cooperation that played a crucial role in
the study.

In addition, we also like to thank our families, friends, classmates, and others as well who
one way or another shared their support, morally, financially, and physically. Thank you
very much, everyone!

R.Z

D.A

C.B

M.M

T.D

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Table of Contents
PAGE

Title ...................................................................................................................................... i
Approval Sheet.................................................................................................................... ii
Dedication .......................................................................................................................... iii
Acknowledgement ............................................................................................................. iv
Table of Contents ........................................................................................................... v-vii
1. BACKGROUND OF THE STUDY

Executive Summary ..................................................................................................8

Type of Business .......................................................................................................8

Nature .......................................................................................................................8

Name .................................................................................................................... 8-9

Product/ Service .......................................................................................................9

2. Marketing, Management and Financial Highlight

2.1 Marketing Aspects .............................................................................................9

2.2 Management Aspects ................................................................................... 9-10

2.3 Financial Aspects ............................................................................................11

2.4 Socio Economic Aspects..................................................................................11

2. PRODUCT AND SERVICES

Product or Service Description ..............................................................................12

Sourcing and Fulfillment .......................................................................................12

Technology and Process ........................................................................................13

Future Product or Services .....................................................................................13

3. MARKETING ASPECTS

A. Product/Service Benefits ..................................................................................14

B. Marketing Strategy...........................................................................................14

Market Analysis .........................................................................................14

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Market Plan ...............................................................................................14

Project Overview ................................................................................. 14-15

Marketing Objectives .................................................................................15

Target Market................................................................................................... 15-16

Key Factors to Success ..........................................................................................16

Areas of consideration (SWOT ANALYSIS)........................................................16

Marketing Mix (4P’s) ............................................................................................16

Product .......................................................................................................17

Price ...........................................................................................................17

Place ..................................................................................................... 17-18

Promotion...................................................................................................18

C. Description of Survey Results ................................................................... 19-24

PIE Chart ....................................................................................................24

D. Demand and Supply Analysis ..........................................................................25

4. MANAGEMENT ASPECTS

Brief Summary of Business ...................................................................................26

Vision .....................................................................................................................26
Mission...................................................................................................................26
Objectives ..............................................................................................................26
Organizational Structure Business Size and Type .................................................27

Job Description and Job Qualification ............................................................. 28-30

Company Policies and Procedure ..........................................................................30

Personnel Uniform .................................................................................................31

Number of Personnel and Equivalent Salary .........................................................31

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5. FINANCIAL ASPECTS
Sales Projection ......................................................................................................32
Utilities Expense .............................................................................................. 32-33
Utilities...................................................................................................................32
Advertising Expense ..............................................................................................33
Rent Expense .........................................................................................................34
License Expense.....................................................................................................34
Consumables .................................................................................................... 34-35
Supplies ........................................................................................................... 35-36
Other Expense .................................................................................................. 37-39
Equipment ........................................................................................................ 39-41
Direct Material ................................................................................................. 42-46
Income Statement...................................................................................................47
Balance Sheet .........................................................................................................48
Cash Flow ..............................................................................................................49
6. TECHNICAL ASPECTS
Location Map ................................................................................................... 50-51
Gant Chart ........................................................................................................ 52-54
System and Procedure ...................................................................................... 56-57
Machineries, Equipment, Consumables, and supplies ..................................... 58-62
7. SOCIO ECONOMIC ASPECTS
PEST ................................................................................................................ 63-65
APPENDIX
A.Survey Questionnaire ................................................................................... 65-66
B.Survey Questionnaire ................................................................................... 67-70
C. Forms ........................................................................................................... 71-75

D. Curriculum Vitae......................................................................................... 76-85

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CHAPTER 1

BACKGROUND OF THE STUDY

Bake of my cloud castle can help and give customer satisfaction. We want to
serve our valued customers in a new Product that will enjoy not only by adults but also
by the young ones. We add special ingredients and Toppings for our product which is Pili
nuts. Pili is a signature nut in Bicol Region in the Philippines. Bake my cloud castle
located in Antipolo City. The City of Antipolo is 1st class component City and Capital
province of Rizal. The motto of Antipolo is "Tayo na sa Antipolo," just like Antipolo's
Motto, we also want to encourage possible customers to purchase our Product. Our
Location is close to one of the well-known tourist spots in Antipolo which is Cloud-9.
Residents of Antipolo and tourists of Antipolo are our target market. We all know that
everyone likes to try new products that's why we are here to make and introduce Pili Nuts
to everyone since it was not too familiar for all of us.

Bake my cloud castle started in 2020 it is inspired by Bicol province. The four of
us barricades from different parts of the province went to Bicol to visit the said Mt.
Mayon and visit one of our friends who lives there. We were invited by one of our
companions to enter their house and we discovered that they planted fruits and one of
them was the most popular Bicol fruit called Pili Nuts. Pili nuts can be used to make a
variety of foods. Our business is called bake my cloud castle because it is also one of our
dreams to build a bakeshop. Cloud castle is another term for the dream.

EXECUTIVE SUMMARY

Bake my cloud castle, located at Brgy. Sta. Cruz, Antipolo City is a new, upscale
bakery focusing on Healthy and Innovative Bicol-inspired products. Our product line fits
nicely with health trends nationwide – while people still want pastries and baked goods,
they want them to be as healthy as possible. Bake my cloud castle will sell several baked
goods including Cookies, Brownies, Cake, Cupcakes, and Custard Cake. Our products
are unique and Innovative.

TYPE OF BUSINESS

Nature of Business

This business is a partnership business. We have five members in this partnership

business.

Name of Business

We decide that the business name will be Bake My Cloud Castle. We come up
with this business name because the word cloud castles means "dream". We dream this
business not just to have a profit or gain income but because we want to learn and be
knowledgeable in doing or making bake. Also, it is inspired by a friend who loves to bake

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COLLEGE OF BUSINESS ADMINISTRATION

and this product came also in a Bicol that gives the idea to build this business and create
this business name.

Product/Service

Our product is Cupcakes. Our product is more beautiful and quality compared to
other products. it is new to the sight and taste of customers and has a high chance of
becoming interested in it. our product is clean in workmanship. it comes from natural
resources where it can be seen from the province of Bicol. It is the Pili nuts that are a
popular fruit in town. our employee undergoes intensive training before being hired by a
company. They are taught how to have good communication with customers and act
quickly accordingly on time. our employees are also taught how to clean and serve
customers correctly.

MARKETING, MANAGEMENT, AND FINANCIAL HIGHLIGHTS

Marketing Aspects

The market is a very important aspect of the business since it contributes greatly
to the success of the organization. Production and distribution depend largely on
marketing it is the process of introducing and promoting the product or service into the
market and encourages sales from the buying public. Since the goal of marketing is to
make the product or service widely known and recognized to the market, marketers must
be creative in their marketing activities.

Management Aspects

We create this business not just to get income or gain profit. We decide to build
this because this can help customer to taste or even get to know a new delicacy that made
in pili nuts. All we want is to be known as successful and recognize our businesses but
the purpose of our business is to show that pili nut can be known when it comes to baking
or in bread pastry. Also, to be patronized in our product by making it in a unique
delicacy. With the help of using pili nuts, it can create a new product. The main purpose
of our business is to show the usefulness of pili nuts in baking pastries.

The goal of our business is to a create name in the food industry. We know that
many businesses are known with their company or business name or even in their
products/services they offered but they want the ideas to show in their customer with the
unique resources they are using. Our goal is to show how pili nuts can be a good natural
resource when it comes to pastries and also, we want to be recognized our business by
using our resources.

We know that we are in the 21st century. Many things can be possible using
technologies. With technologies, we can gain or get information and ideas. We can use
this as a way to promote our businesses. Having a page on Facebook, Twitter, or even
Instagram, can help the customer know the product we are offering. Also, we can create a
flayer that we can give to the customer as their guide on how they going to get or visit

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our business. With that technologies, they can easily access the product/services they
want to grab. Our human resources are skillful in terms of making pastries. They have
experienced in baking and they know how to create a unique flayer made in pili nuts.

Our business is a partnership business, when it comes to budget all of us should

give our share to make our financial needs met. The shares we gathered are the capital we
are using to make our business run. Our natural resources are the pili nuts. The pili nuts
are known in the province of Bicol. We use this main ingredient and it is pure pili nuts.

Mission Statement

Create a bakery that makes the best quality baked goods on-site from scratch,
fresh daily! Create an atmosphere where we can attract, retain and motivate the brightest
and most talented people in the industry. Create an atmosphere where employees can
learn, grow, and innovate while holding to the roots of traditional baking.

To create an inviting warm atmosphere for our clients and customers to be able to
purchase their baked goods.

Our mission is to bake nourishing, locally sourced food that is accessible and
affordable to support our community, provide jobs with dignity, and offer an economic
model outside of capitalism.

Vision Statement

Good Corporate Citizenship and supporting the development of the society.

Our vision is to bring an affordable price and provide a quality product to all
customers while starting a small business to grow in a big and brand name business.

Staff & Employees

Manager: The person who will manage and gives information and necessary things to
do. They ate to one also who will check the things that need to develop in a business.

Head baker: Head bakers in a commercial or retail bakery must be experts in weighing
and measuring ingredients, often in bulk; mixing, kneading, and molding dough; pastry-
making; and specialized decorating.

Financial Aspects

Each stockholder will contribute an amount of P6,000.00 as we need to produce

capital of P30,000.00 to put up our very own "Baked My Cloud Castle" cupcake
business. All expenses like the ingredients, supplies, equipment, etc. will be deducted
from our capital. We'll also consider the location of our business to ensure that our
cupcakes will be known to people for us to have high earnings and we will deposit it
weekly on our bank account.

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Socio-Economic Contribution

Generally, business is established primarily to generate profit for their respective

owners and employees, however, these entities also deal a substantial impact on the other
aspects outside their operating zone. From employees and customers to the economy,
government and environment businesses partake in how these institutions will react under
different circumstances.

The proposed business "Bake My Cloud Castle" shall just offer high quality of
foods and services and also an unforgettable experience that everyone seeks. Having the
full view, tourists will enjoy having their picture taking while feeling the Sumlang Lake
awesome. Help is one of the primary virtues in the province. Hence, all tourists will be
accommodated exquisitely in a natural way.

In addition, the business shall give benefit to the following;

• To the quality of product and services, through healthy competition in the same
extent as it lowest the range of prices.

• To employees and owners, by providing a source of living through remuneration

and other benefits.

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CHAPTER 2

PRODUCTION OR SERVICE

Product or Service Description

Baking My Cloud Castle is inspired by Bicol Province, it is having an ingredient

which is Pili Nuts. Cupcake is processing by Preheat the Steamer Line a 12-cup muffin
pan with cupcake liners. Line a second pan with 2 liners –Set aside. Cupcakes: Whisk the
flour, cocoa powder, baking powder, baking soda, and salt together in a large bowl until
thoroughly combined. Set aside. In a medium bowl, whisk the eggs, granulated sugar,
brown sugar, oil, pili nuts, and vanilla together until combined. Pour half of the wet
ingredients into the dry ingredients. Then half of the buttermilk. Gently whisk for a few
seconds. Repeat with the remaining wet ingredients and buttermilk. Stir until just
combined; do not over mix. The batter will be thin. Spoon the batter into the liners. Fill
only halfway to avoid spilling over the sides or sinking. Steam for 18-21 minutes, or until
a toothpick inserted in the center comes out clean. Allow cooling completely before
frosting. Let them cool in the pan. Frost cooled cupcakes however you'd like. Used Violet
buttercream. Top with Pili nuts. Store leftovers in the refrigerator for up to 5 days. Pili
nuts are our main ingredient for our delicious cakes and cupcakes. There are so many
benefits of this product some of these are: Low Carb Benefits A low carb diet can help
improve your health and lose weight. Combats Free Radicals Pili nuts are an excellent
source of antioxidants. May Reduce Bad Cholesterol Levels Pili nuts contain significant
amounts of oleic acid (monosubstituted fats) that can help decrease bad cholesterol
levels. This can reduce your risk of stroke and heart disease. Supports Bone Health Pili
nuts contain minerals that support healthy bones. They pack a nutritional punch with
phosphorus, magnesium, manganese, zinc, copper, and calcium. Eating pili nuts could be
a preventative measure to get those minerals in and slow the rate of bone density loss.
Good Source of Vitamin E Pili nuts is a good source of Vitamin E, a potent antioxidant
that boosts your immune system and helps your body fight off infection.

Sourcing and Fulfillment

The company will fill the orders to be delivered for the customer according to the
timely service. The company will add other items from other customers' preferences for
other sources and to have good communication between employee and customer. Our
company will provide the production and supply for our product. The cupcake is made
ourselves means; we innovate the product for the future. The production manager will be
the holder of a department in producing a good product and fast customer service; it can
be handled by a production manager because it starts with intense rehearsal before he can
be placed in this position. To distribute fast and clean service to customers.

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Technology and Process

Future Product or Services

Bake My Cloud Castle is inspired by Bicol. It uses a pure ingredient which is Pili
Nuts which can be a great help to our body especially to people who are on a diet. The
packaging of our product is durable and new to the consumer it is from natural resources.
The distribution of our business is even better to know the famous fruit in the province
that can be used as an ingredient for various foods, and for other foreigners to get to
know more about the interesting place here Antipolo City. It can be bought at retail or a
set of cupcakes with the different variants that came from Bicol.

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CHAPTER 3

MARKETING ASPECTS

Product/ Service Benefits

Bake My Cloud Castle wants to create delicious and healthy kinds of cupcakes
that everyone will purchase. One of our main ingredients for our delicious cupcakes is
pili nuts. One the reason why everyone must try our product here is so many benefits of
this product some of this are: Low Carb Benefits A low carb diet can help improve your
health and lose weight. Combats Free Radicals Pili nuts are an excellent source of
antioxidants. May Reduce Bad Cholesterol Levels Pili nuts contain significant amounts
of oleic acid (monounsaturated fats) that can help decrease bad cholesterol levels. This
can reduce your risk of stroke and heart disease. Supports Bone Health Pili nuts contain
minerals that support healthy bones. They pack a nutritional punch with phosphorus,
magnesium, manganese, zinc, copper, and calcium. Eating pili nuts could be a
preventative measure to get those minerals in and slow the rate of bone density loss.
Good Source of Vitamin E Pili nuts is a good source of Vitamin E, a potent antioxidant
that boosts your immune system and helps your body fight off infection and many more.
We can assure you that our product will be safe and good for everyone. Selling at an
affordable price with the best and good quality that everyone will love.

Marketing Strategy

This section of business plan explains the Market Analysis including Market Plan,
Project Overview, Marketing Objectives, Target Market, Key Factors to Success, SWOT
Analysis and the 4P’S of Marketing Mix.

MARKET ANALYSIS

Marketing Plan

Bake My Cloud Castle is going to educate the consumer and subsequent word-of-
mouth. We will become known as a unique dining experience as well as a superior pastry
shop. We will reach our customers through social media and special holiday promotions.
We will have a Facebook page with our customer's different favorite flavors. Customers
can send us their favorite or desired flavors. We will also talk to our customers and let
our customers talk to us through Facebook. Location will also play a crucial role in
marketing and promotion. The business will be located in Sumulong Hwy, Santa Cruz,
Antipolo City near Cloud 9 that every tourist visits. Bake My Cloud Castle will target
progressive and generally well-educated and affluent consumers who are interested in
trying new products and experiences.

Project Overview

Bake My Cloud Castle is all about new and healthy cupcakes being baked. We
aim to sell it to promote this healthy type of cupcakes especially since our main

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ingredient is pili nut comes from Bicol Province. We are assuring everyone that they can
taste a new main ingredient for cupcakes. Our product will give everyone's satisfaction at
its affordable price. Everyone wants to eat healthy and delicious food that can help them
not to gain their weight so as we aim to produce for the benefits that our customers.
Expect that we will do our best to create and produce innovative and quality healthy
products at an affordable price.

Marketing Objectives

We will also be creating a useful list of marketing objectives is reviewing our

strategy some of the most frequently used marketing objectives are the following:
Promote New Products or Services, Grow Digital Presence, Target New Customers and
Retain Existing Customers, Increase Sales Revenue, Increase Profit, Increase Market
Share. To achieve our goals, we will be using SMART Goals starting at:

Specific: We are going to create a new and healthy product. We will also be active on our
social media platforms. Grow our monthly viewers on our Facebook page by 500 views
in the next 30 days and we'll surely listen to our customer's feedback to improve our
product.

Measurable: After collecting all those feedbacks from our customers, we are going to
produce it at the healthiest and best quality that we can. Giving extra effort during special
occasions such as birthdays, holidays, valentine's day, graduation day, and many more to
increase our income

Achieving: It by innovation method that will benefit everyone through our product.
Doing different kinds of pastries that are made of Pili Nuts.

Relevant: Focusing on our realistic goal that as a startup business online promotion is
one of our main focuses.

Time-Bound: Is important as much as possible and we are going to make this happen in
5 months' preparation (2023).

Target Market

Bake My Cloud Castle main target market is the celebrators, tourist that comes in
cloud 9 and the students. It is also available for the people who celebrate special
occasions. Celebrators are just that – people celebrating special occasions. Birthday,
anniversary, graduation, valentine's day, etc., families and loved ones will gather to buy
at Bake My Cloud Castle over sumptuous cupcakes also it's so good to see the great and
refreshing view with a festive atmosphere. Tourist with the best spot of Bake My Cloud
Castle they will enjoy eating cupcakes. And we want to introduce our new business to
foreigners who continue to recognize our area and also introduce the unique famous fruit
in the Bicol province. Students our location is near the university which they can taste the
new and tasty cupcakes that can buy at affordable price. We have specifically targeted
segments of people with an appreciation for delicious cakes and a need for comfort and

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relaxation. Bake My Cloud Castle is a haven for the busy & successful who want to treat
themselves to something soothing and a little sinful! It doesn't take a lot of time yet is so
rewarding. These people will value the high-quality product presented without
pretension. Our customers will also appreciate the fun and fast service.

Key Factors to Success

Bake My Cloud Castle will do everything not just through words but we will
achieve what we want to achieve and that is to be known by everyone with the best and
tasty healthy cakes and cupcakes. Dedication to the finest quality ingredients and "make
it happen no matter what" customer service. We will measure this by reviews on Social
Media as well as reviews on other media. We want our customers to reach out to us, we
will listen. This success will be measurable in tips and appreciation from the customers.
They wouldn't bring their friends back if they didn't enjoy the experience. Give back to
the community. People protect their places that love their community as much as their
bottom line. Providing the highest quality product with personal customer service.
Competitive pricing.

Areas of Consideration (SWOT Analysis)

STRENGTH WEAKNESS

• We can give and offer a quality and • Some stores can give or offer the
unique delicious pastry that same product but different quality.
satisfied the craving of the • It can be an opportunity for the
customer. other companies to copy the
• The company is early to know than ingredients to make another
the other business and it can easy to product.
access by using the website.

OPPORTUNITIES THREATS

• Getting the satisfaction trust of the • It might let on having many

customer, and the quality of our competitors that can because in
product. having a low profit or income.
• Competitors • Expansion
• Price changes in product • Introduce new product

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MARKETING MIX (4 PS)

Product

Cupcakes are the key product of Bake My Cloud Castle and product quality is
essential for the success of the business. To ensure product quality, this bakery will
emphasize cleanliness and sanitation, use quality ingredients, and will always be sure all
cupcakes are properly baked. Innovations are also an important factor in the growth and
success of the company. This bakery will start by offering a variety of options, from
flavors like pili nuts the most known product in Bicol. To more decadent ones such as red
velvet and cacao chocolate cake as well as different kinds of frostings, and numerous
decoration styles for all types of occasions. However, to grow as a business, it is
important to innovate their product. To do so, the bakery will continually work to develop
and Bake my cloud castle test new recipes for new flavors of cupcakes and icings. Doing
so will allow the company to have more variety to offer and possibly attract new
customers. Along with this, bake my cloud castle will create a couple of seasonal Cakes
and cupcakes such as pumpkin during November for Halloween and on December also
on February hearts month which will only available during certain times of the year.
Doing this will give consumers something to look forward to in upcoming months, as
well as increase business as customers splurge on cupcakes and cakes, they enjoy that are
only around for a limited time. By creating new product flavors, bake my cloud castle
will not only grow as a business but will also increase sales.

Price

After Bake, My Cloud Castle first opens, its key objectives will include strong
market share, survival, and return on investments. Achieving these aspirations will
eventually allow the business to become profitable. Keeping these goals in mind, the
company will choose prices that are competitive with the industry. Doing so will help
Bake My Cloud Castle stay in business with prices that are not high over competitors,
which would likely turn customers away. Yet by not being immensely below the market
price, the business will still be able to receive as much possible income while remaining
competitive. As these prices result in the strong market share and survival of Bake My
Cloud Castle the company will then be able to use the income to pay returns on
investments, and in time, receive profits.

Place

Bake My Cloud Castle will open as a bakery in the town of Sumulong Hwy,
Brgy. Santa Cruz, Antipolo City Near Cloud 9 one of the famous tourist spots in Antipolo
Rizal. Although the company is beginning as a little bakery in a small town, the objective
of the business is to continually grow. To do this, the company will slowly open more of
the same bakeries starting in nearby towns and gradually Expand to larger areas. We all
know that the internet is an extremely efficient way to expand the business to a wider
range of areas; therefore, Bake My Cloud Castle will develop a website on which
customers can place orders. Customers will then pick up their order at a nearby bakery or
if they are not located near one, Bake My Cloud Castle will find an appropriate way to

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safely ship the cakes and cupcakes. Doing so will not only increase the number of
consumers that will be able to access the business but will also allow Bake My Cloud
Castle to determine appropriate locations for opening more successful bakeries, based on
the areas from which the most orders are placed.

Promotion

Promotion objectives of Bake My Cloud Castle will consist of creating consumer

awareness, generating interest and desire, and moving the customer to make the purchase.
Strategies for making consumers aware of the bakery will include advertising and hosting
a grand opening. Offering free samples of the tasty treats at the grand opening may lead
to both consumer interest and desire. As customers try the delicious delights, they will be
less hesitant about making a purchase. By simply building customer awareness, interest,
and desire, consumer purchases will increase, raising company sales. Being located in a
small town, public relations will also be important for the business. Community
involvement will be an extremely valuable method of addressing this. Doing so will not
only help Bake My Cloud Castle receive more business from locals but will also increase
the company's chance of referrals in the community. A few ways Bake My Cloud Castle
will utilize public relations is through community involvement such as taking part in
community activities, sponsoring local events, coordinating gift certificates or baked
goods for fundraisers. This will show the company's desire to be involved and help out
the community, which is extremely appealing to community members. It will also
provide positive exposure for the company. Public relations will be essential for Bake My
Cloud Castle to be successful.

Social Media Accounts:

Facebook:

• bakedmycloudcastle. ph

Instagram:

• bakemycloudcastle.ph

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DESCRIPTION OF SURVEY RESULTS

We conducted a survey to 20 respondents last January, 2021 and below are the results
that we gathered:
PIE CHART

No. of Age Group

Responses
9-15 y/o 3 5%15%
20%
16-21 y/o 12
22-30 y/o 4
31-40 y/o 1 60%

41 and above 0
9-15 y/o 16-21 y/o 22-30 y/o
31-40 y/o 41 and above

❖ The pie chart illustrates the result of a survey in which people aged 9 and over
were asked about their preferred places, products, things to consider when buying
a product, cupcake flavor and, online platform. From the chart, it’s clear that the
majority of the participants is from the age group of 16-21 years’ old which is
60% of the total respondents.

No. of Gender
Responses
Male 4
Female 14
Prefer not to 2 10% 20%
say

70%
Male Female Prefer not to say

❖ The pie chart illustrates the percentage of the gender group for this survey. 70%
of the respondents comes from the female group, followed by the male group with
the total of 20% and lastly, 10% of the respondents choose not to say their gender.

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No. of 1. What place do you prefer

Responses in a start-up bakery?
Antipolo, City 10
Metro Manila 4 15%
Tagaytay, City 3 15% 50%
20%
Batangas, City 3

Antipolo, City Metro Manila

Tagaytay, City Batangas, City

❖ The pie chart illustrates that the most popular place people preferred for a start-up
bakery where 50% of the respondents choose is in Antipolo, City. Next place
people preferred is in Metro Manila with 20%, followed by Tagaytay, City and
Batangas, City with both 15% of the total respondents.

2. Which of the following products

No. of do you want to purchase?
Responses
Cakes 7
20%
Cupcakes 9 35%
Bread 4
45%

Cakes Cupackes Bread

❖ The pie chart illustrates the percentage of the pastries people want to buy. 45% of
the respondents preferred to buy cupcakes, 35% of them choose to buy cakes and
the least common people wants to buy is bread with only 20% of the total
percentage.

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3. What are the things you consider

No. of
Responses
before buying a product?
Price 3 15% 15%
Quality 14
Uniqueness 3

70%

Price Quality Uniqueness

❖ The pie chart illustrates that people highly considered the Quality of the product
which gains 70% of the total respondents. Some of the people also preferred the
quality and Uniqueness of the products, each of them got 15%.

No. of 4. How often do you buy

Responses
Weekly 3
cupcakes?
Monthly 14
Occasionally 3 30%
40%

30%

Weekly Monthly Occassionally

❖ The pie chart illustrates that most of the people are buying cupcakes on a Monthly
basis with a high percentage of 40%. On the other side, 30% of the respondents
are buying cupcakes Weekly and another 30% are Occasionally buying cupcakes.

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5. Have you heard Pili Nuts as a

No. of
Responses cupcake flavor?
Yes 0
No 20

100%

Yes No

❖ The pie chart clearly illustrates that Pili nut as a cupcake flavor is not yet popular
or new to people who answered this survey. 100% of them answered No.

No. of 6. Do you want to try Pili

Responses
Yes 20
Nut - Cupcake?
No 0

100%

Yes No

❖ Since Pili Nut – Cupcake is new to people, 100% of them wants to try and taste
this new flavor as stated on the above pie chart.

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No. of 7. Which online platform do you

Responses trust the most when buying
Facebook 10 online?
Instagram 5
Official
Website 5 25%
50%

25%

Facebook Instagram Official Website

❖ The pie chart illustrates that when buying products online, the most trusted online
platform is Facebook with 50% of the total percentage. Instagram and Official
Websites followed Facebook with 25% each chosen by the respondent

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Feedbacks, Suggestions and Opinions:

• “Ngayon lang ako nakarinig ng Pili Nut flavored cupcake”
• “I’m interested to taste that Pili Nut flavored cupcake”
• “After ng survey, na-realize ko na pwede palang gawin cupcake ang Pili Nuts”
• “I like the fact that they are focusing sa pag-gawa ng healthy cupcakes”
• “I’m really excited about this product because Pili Nuts is only known here in
Bicol, I’m looking forward to taste this cupcake”
• “I suggest that you must use recyclable materials on your packaging materials”
• “I believe one day that this cupcake will be known someday”
• “I’m hoping that the price is affordable for everyone”
• “I don’t have any suggestions; I’m just looking forward to taste this and promote
this to my friends and families”
• “Business name palang, yes na yes na yes na!”
• “Napa-isip ako bigla kung paano gagawing flavored cupcake ang Pili Nuts.
Usually, almonds and peanuts ang mga common sa cupcakes pero ng narinig ko
ang Pili Nuts cupcakes, syempre mas lalo akong nagging interesado”
• “Goodluck sa business niyo! Isa ako sa mga naniniwala sa kakayanan niyo. More
healthy foods to make!”

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Demand and Supply Analysis

Percentage
January
February
40%
40%
MONTHLY SUPPLY OF
March 40% PILI NUTS
April 40%
May 80% 100%
80%
June 100%
60%
July 90%
40%
August 100% 20%
September 100% 0%

July
January
February

June
March

May

August

October
November
April

September

December
October 80%
November 40%
December 50%

Bake my cloud castle is a bakery business that produces and sells flour-based
cupcakes that is being cooked using steamer. We have such unique cupcake flavors that
our customers would love to try.
The increasing demand for our bakery drives the market. Availability of foods at
reasonable prices, variety of products, health benefits and the convenience of steamed
products are key factors contributing to the growth of market.
Our supply will come from Bicol Province that is owned by the CEO of our
business. We are the main supplier of the ingredients we're using in our bakery business.
Pili Nuts peak season is during mid-year, (March- September) but usually we can have a
fresh harvest monthly. When crisis comes, we can say that we are also ready for it,
because we'll be preserving a large amounts of pili nuts by cooking and putting it in a jar
which can still sustain our business during crisis.

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CHAPTER 4

MANAGEMENT ASPECTS

Brief Summary of Business

Bake my cloud castle, located at Brgy. Sta. Cruz, Antipolo City is a new, upscale
bakery focusing on Healthy and Innovative Bicol-inspired products. Our product line fits
nicely with health trends nationwide – while people still want pastries and baked goods,
they want them to be as healthy as possible. Bake my cloud castle will sell several baked
goods including Cookies, Brownies, Cake, Cupcakes, and Custard Cake. Our products
are unique and Innovative.

Our Vision

• Good Corporate Citizenship and supporting development price.

• Educate our staff and the public about the importance of chemical-free/additive-
free baking and where the food comes from.
• To provide delectable of our products of exceptional quality to every household in
the Philippines.

Our Mission

• Bake my Cloud Castle seeks to create and promote innovative and great-tasting
beverages.
• To provide a friendly, comfortable atmosphere where the customer can receive
quality food, service, and entertainment at a reasonable price.

Objectives

• Provide goods and services to our customers with professionalism

• To nature integrity in our employees
• To customize our products to be need of our customers
• To provide customers with affordable products profitably

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ORGANIZATIONAL STRUCTURE BUSINESS TYPES AND SIZES

The business will be operated and maintained by (5) administrative officers,

Headed by the General Manager, Financial Manager, Marketing Manager, Production
Manager, and Head of Baker.

ASUNCION, DESSERIE

General Manager

ZALAMEA, RAYNIEL TRUCILLA,

BALAO, CATHERINE DERICK
Financial Manager
Marketing Manager Production
Manager

MENDEZ, MICHAEL
Head Baker

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JOB QUALIFICATION AND JOB DESCRIPTION

Position: General Manager
Job Qualification:

• Male or female;
• Must be 22-26 years old.
• Hardworking and good in decision making
• Have the ability to think of ways on how to develop and expand business.
• Possess good moral character.
Job Descriptions:

• One who has control over a business and direct or overseas the affairs.
• In charge for the overall operation of the business.
• Must have the organizational skills and leadership qualities integral to partner’s
success.
• Plans and implements the management policies of the firm.
• Scheduled and presides all the meetings of the business.
• Advising on promotion and benefits
• Undertaking regular salary reviews.
Position: Financial Manager
Job Qualification:

• Male or female;
• Must be 22-26 years old.
• Preferably CPA or graduate of Bachelor of Science in Accountancy
• Good numeric and financial awareness
• With a strong financial accounting experience in managerial roles.
• Diligent and patient with paper works.
• Possess good moral character
Job Descriptions:

• Provide financial reports and interpret financial information to managerial staff

while recommending further courses of action.
• Maintain the financial health of the organization.
• Conduct reviews and evaluations for cost-reduction opportunities.
• Manage the preparation of the company’s budget.
• Correspond with various other departments, discussing company plans and
agreeing on future paths to be taken.
Position: Marketing Manager
Job Qualification:

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• Male of female;
• Must be 22-26 years old.
• Graduate of Marketing Management or any related course.
• Must have a sense of communication and solid interpersonal abilities.
• Must be creative, imaginative, curious, and intuitive.
Job Descriptions

• Be in charge of marketing budget and allocate/invest funds wisely.

• Build strategic relationships and partner with key industry players, agencies and
vendors.
• Deploy successful marketing campaigns and own their implementation from
ideation to execution.
• Possess good moral character.
Position: Production Manager
Job Qualification:

• Male or female;
• Must be 22-26 years old.
• Graduate of any business-related courses.
• Willing to spend time in a production related-job.
• Must be responsible and more patient.
• Must possess a good moral character.
Job Descriptions:

• Organize workflow to meet specifications and deadlines.

• Monitor production to resolve issues.
• Estimate costs and prepare budgets.
• Approve maintenance of work, purchasing of equipment etc.
• Enforce health and safety precautions.
• Report to upper management.
Position: Head Baker
Job Qualification:

• Male or female;
• Must be 22-30 years old.
• Graduate of Food Technology or any short- term course related in Food
Technology.
• Must have at least (2) years of baking expertise and undergo seminars.
• Numeracy skills help with estimating and measuring quantities, weights,
ingredients contents, and temperatures.
• Have the patient to guide and supervise the bakers.

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Job Descriptions:

• Monitor all duty schedules in the bakery operation.

• Create high quality and creative bakery products to satisfy the customer
• Participate in establishing the month end inventory in the bakery
• Consult and check on daily bakery requirements, functions, buffets and last
minutes events.
COMPANY POLICIES AND PROCEDURES
1. Customer-Related
A. Quality of product must be ensured to be the customers;
B. Employees must deal with the customers with respect.

2. Supplier-Related
A. The company should see to it that its supplier is always reliable;
B. Every transaction with the suppliers must be properly documented.
C. Regular communication is needed, in case of changes, communicate
promptly with suppliers.

3. Employee-Related
A. All transactions must be made known to the manager;
B. Employee must be fully aware of their duties and responsibilities.
C. Employee should ensure safety when specific task or work activities are
carried out, or in specific areas of the work place.
D. Any complaints, request and suggestions mu be directed to the General
Manager.

4. Attendance
A. Every employee must use the clock to identify their time in and time out
provided by the company for attendance and time keeping.
B. All employees must report to work in time required by the management to
observe regular working of hours as stated in there and conditions
contract.
C. Working hours will be (6) hours from Monday to Sunday. Each employee
will be given day-off.

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PERSONNEL UNIFORMS

NUMBER OF PERSONNEL AND EQUIVALENT SALARIES

Personnel Salary
1. Shareholder/All-around staff for our salary, the shareholders
2. Shareholder/All-around Staff decided to have an agreement to
3. Shareholder/All-around Staff divide the profit monthly to serve
4. Shareholder/All-around Staff as our salary.
5. Shareholder/All-around Staff

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CHAPTER 5

FINANCIAL ASPECTS

Finance is the lifeblood of a business, so every business owner must consider how
much money they are willing to spend and allocate to each aspect of their business
activities. In line with that, intensive planning of the financial part of the business is a
must to identify how the business would allocate its financial resources and determine
their growth potential.
Start-up Capital
The cost that might be incurred upon starting the business is ₱30,000.

CATEGORY 1st YEAR 2nd YEAR 3rd YEAR 4th YEAR 5th YEAR

Cupcake
with Pili 100 200 300 400 500
Nuts per Box

Price 550 550 550 550 550

TOTAL ₱ 55,000 .00 ₱ 110,000.00 ₱ 165,000 .00 ₱220,550 .00 ₱275,000.00

UTILITIES EXPENSE FOR 1st YEAR

KIND OF EXPENSE MONTHLY YEARLY
Electricity Bill ₱150.00 ₱1,800.00
Water Bill ₱300.00 ₱3,600.00
TOTAL ₱450.00 ₱5,400.00

UTILITIES EXPENSE FOR 2ND YEAR

KIND OF EXPENSE MONTHLY YEARLY
Electricity Bill ₱150.00 ₱1,800.00
Water Bill ₱300.00 ₱3,600.00
TOTAL ₱450.00 ₱5,400.00

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UTILITIES EXPENSE FOR 3RD YEAR

KIND OF EXPENSE MONTHLY YEARLY
Electricity Bill ₱250.00 ₱3,000.00
Water Bill ₱233.00 ₱2,800.00
TOTAL ₱483.00 ₱5,800.00

UTILITIES EXPENSE FOR 4TH YEAR

KIND OF EXPENSE MONTHLY YEARLY
Electricity Bill ₱200.00 ₱2,400.00
Water Bill ₱300.00 ₱3,600.00
TOTAL ₱500.00 ₱6,000.00

UTILITIES EXPENSE FOR 5TH YEAR

KIND OF EXPENSE MONTHLY YEARLY
Electricity Bill ₱243.00 ₱2,900.00
Water Bill ₱300.00 ₱3,600.00
TOTAL ₱543.00 ₱6,500.00

RENOVATION EXPENSE
KIND OF EXPENSE MONTHLY YEARLY
Paint (2pc) ₱500.00 ₱6,000.00
Paintbrush (2pc) ₱84.00 ₱1,008.00
TOTAL ₱584.00 ₱7,108.00

ADVERTISING EXPENSE
DESCRIPTION QUANTITY UNIT AMOUNT TOTAL AMOUNT
Tarpaulin 1 PC ₱300.00 ₱300.00
TOTAL ₱300.00 ₱300.00

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RENT EXPENSE
MONTHLY YEARLY
₱1,500.00 ₱18,000.00

NO OF
Permit/Licenses DAYS TO 1st 2nd 3rd 4th 5th TOTAL
PROCESS YEAR YEAR YEAR YEAR YEAR
Business/Mayor’s
Permit 7 days 500 500 500 500 500 2,500

Fire Safety Permit 7 days 650 - 650 - 650 1,950

Sanitary Permit 1 day 90 90 90 90 90 450
DTI Permit 1 day 530 - - - - 530
TIN Number 1day 530 - - - - 530
Brgy. Business 1 day 500 - - - - 500
Permit
TOTAL 18 days 2,800 590 1,240 590 1,240 6,460

1st YEAR
CONSUMABLES COMPUTATION TOTAL AMOUNT
Baking Liner 2packs x 66 132
Cupcake Box with holder 100 pcs x 23 2,300
TOTAL ₱ 2,432.00

2nd YEAR
CONSUMABLES COMPUTATION TOTAL AMOUNT
Baking Liner 4 packs x 66 264
Cupcake Box with holder 200 pcs x 23 4,600
TOTAL ₱ 4,864.00

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3rd YEAR
CONSUMABLES COMPUTATION TOTAL AMOUNT
Baking Liner 8 packs x 66 528
Cupcake Box with holder 300 pcs x 23 6,900
TOTAL ₱ 7,428.00

4th YEAR
CONSUMABLES COMPUTATION TOTAL AMOUNT
Baking Liner 16 packs x 66 1,056
Cupcake Box with holder 400 pcs x 23 9,200
TOTAL ₱ 10,256.00

5th YEAR
CONSUMABLES COMPUTATION TOTAL AMOUNT
Baking Liner 24 packs x 66 1,584
Cupcake Box with holder 500 pcs x 23 11,500
TOTAL ₱ 13,084.00

1st YEAR
OFFICE QUANTITY PRICE TOTAL AMOUNT
SUPPLIES
Office Record Book 1pc 178 178
Ball pen 1box (36pcs) 360 360
Scissor 1 pc 40 40

TOTAL ₱ 578.00

2ND YEAR
OFFICE QUANTITY PRICE TOTAL AMOUNT
SUPPLIES
Office Record Book 2pc 178 356
Ballpen 1box (36pcs) 360 360
Scissor 2 pc 40 80

TOTAL ₱796.00

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3RD YEAR
OFFICE QUANTITY PRICE TOTAL AMOUNT
SUPPLIES
Office Record Book 3pc 178 534
Ballpen 2 box (36pcs) 360 720
Scissor 3pc 40 120

TOTAL ₱1,374.00

4TH YEAR
OFFICE QUANTITY PRICE TOTAL AMOUNT
SUPPLIES
Office Record Book 4pc 178 712
Ballpen 2 box (36pcs) 360 720
Scissor 4 pc 40 160

TOTAL ₱1,592.00

5TH YEAR
OFFICE QUANTITY PRICE TOTAL AMOUNT
SUPPLIES
Office Record Book 5 pc 178 890
Ballpen 2 box (36pcs) 10 720
Scissor 5 pc 40 40

TOTAL ₱1,650.00

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1st YEAR
OTHER EXPENSES QUANTITY AMOUNT
Broom stick 2 pc x 150 300
Soft broom 3pc x 120 360
Dishwashing soap 10 (1liter) x 225 2,250
Dishwashing gloves 12pcs x 230 2,760
Disinfectants 10 (750 ml) x 230 2,300
Garbage bag 10 set x 85 850
Garbage bin 3 (in 1 set) x 378 1,134
Scourging pad 30 packs x 27 810
Dust pan 2 pc x 130 260
Rags 12 set x 50 600
Spray bottle 3pcs x 59 177
Hair net 6 set x 60 360
Apron 2 pcs x 150 300
TOTAL ₱ 12,461.00

2nd YEAR
OTHER EXPENSES COMPUTATION AMOUNT
Broom stick - -
Soft broom 2 pcs x 120 240
Dishwashing soap 8 (1 liter) x 225 1,800
Dishwashing gloves 12 pcs x 240 2,880
Disinfectants 8 (750ml) 230 1,840
Garbage bag 10 set x 85 850
Garbage bin 1 set x 50 50
Scourging pad 20 packs x 30 600
Dust pan - -
Rags 5 set x 50 250
Spray bottle 2 pcs x 60 120
Hair net 2 set x 60 120
Apron 2 pcs x 150 300
TOTAL ₱9,050.00

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3rd YEAR
OTHER EXPENSES COMPUTATION TOTAL AMOUNT
Broom stick 2 pc x 50 100
Soft broom 2 pc x 150 300
Dishwashing soap 8 (1liter) x230 1,840
Dishwashing gloves 12( per pair )x 60 720
Disinfectants 12pcs (750ml) x 250 3,000
Garbage bag 6 set x 190 1140
Garbage bin 1 set x 750 750
Scourging pad 30 pack x 10 300
Dust pan - -
Rags 2 set x 200 400
Spray bottle - -
Hair net 1 set x 300 300
Apron 2pc x 250 500
TOTAL ₱9,350.00

4th YEAR
OTHER EXPENSES COMPUTATION AMOUNT
Broom stick 2pcs x 50 100
Soft broom 2pcs x 150 300
Dishwashing soap 8 (1liter) x 230 1,840
Dishwashing gloves 12 (per pair) x 60 280
Disinfectants 12 pcs (750ml) x 250 3,000
Garbage bag 6 set x 190 1,140
Garbage bin 1 set x 750 750
Scourging pad 48 pack x 10 480
Dust pan - -
Rags - -
Spray bottle - -
Hair net - -
Apron 2pcs x250 500
TOTAL ₱ 8,390.00

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5th YEAR
OTHER EXPENSES COMPUTATION AMOUNT
Broom stick 4 pcs x 80 320
Soft broom 3 pcs x 170 510
Dishwashing soap 10 (1 liter) x 250 250
Dishwashing gloves 15 pcs x 50 750
Disinfectants 15 pcs (750ml) x 250 3,750
Garbage bag 8 set x 190 1,520
Garbage bin 3 (in 1 set) x 800 2,400
Scourging pad 50 packs x 20 1,000
Dust pan 1x 120 120
Rags 12 set x 120 1,440
Spray bottle 5 pcs x50 250
Hairnet 1 set x 300 300
Apron 5 pcs x 250 1,250
TOTAL ₱13,860.00

ITEMS QUANTITY PRICE TOTAL COST

EQUIPMENT FOR 1st YEAR
Mixer 1 pc 449.00 449
Steamer 1 pc 390.00 390
Gas Stove 1 set 1,550.00 1,550
Oven MITs 4 pcs 77.00 308
Carbon Steel Muffin 2 pcs 295.00 590
Pastry brush 2pcs 50.00 100
Mixing bowl 1 pc 332.00 332
Whisk 2 pcs 50.00 100
Measuring cups 1 pc 244.00 244
Measuring spoon 1 pc 148.00 148
Pastry Bag 1 pc 55.00 55
Oven - - -
TOTAL 3,640.00 4,266.00

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ITEMS QUANTITY PRICE TOTAL COST

nd
EQUIPMENT FOR 2 YEAR
Mixer - - -
Steamer - - -
Gas Stove - - -
Oven MITs 5 pcs 77.00 385
Carbon Steel Muffin - - -
Pastry brush 4pcs 50.00 200
Mixing bowl - - -
Whisk - - -
Measuring cups - - -
Measuring spoon - - -
Pastry Bag - - -
Oven - - -
TOTAL 127.00 585.00

ITEMS QUANTITY PRICE TOTAL COST

rd
EQUIPMENT FOR 3 YEAR
Mixer - - -
Steamer - - -
Gas Stove - - -
Oven MITs 6 pcs 77.00 462
Carbon Steel Muffin - - -
Pastry brush 6 pcs 50.00 300
Mixing bowl - - -
Whisk - - -
Measuring cups - - -
Measuring spoon - - -
Pastry Bag - - -
Oven 1 pc 3,999.00 3,999.00
TOTAL 4,126.00 4,761.00

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ITEMS QUANTITY PRICE TOTAL COST

th
EQUIPMENT FOR 4 YEAR
Mixer - - -
Steamer - - -
Gas Stove - - -
Oven MITs 6 pcs 77.00 462
Carbon Steel Muffin - - -
Pastry brush 5 pcs 50.00 250
Mixing bowl - - -
Whisk - - -
Measuring cups - - -
Measuring spoon - - -
Pastry Bag - - -
Oven - - -
TOTAL 127.00 712.00

ITEMS QUANTITY PRICE TOTAL COST

th
EQUIPMENT FOR 5 YEAR
Mixer - - -
Steamer - - -
Gas Stove - - -
Oven MITs 10 pcs 77.00 770
Carbon Steel Muffin - - -
Pastry brush 10 pcs 50.00 550
Mixing bowl - - -
Whisk - - -
Measuring cups - - -
Measuring spoon - - -
Pastry Bag - - -
Oven - - -
TOTAL 127.00 1,320.00

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1st YEAR

DIRECT
QUANTITY PRICE AMOUNT
MATERIAL
Pili nuts 5 kilo 100 500
Baking powder 5 kilo 44 220
Baking soda 5 kilo 30 150
Cocoa powder 13 kilo 136 1,768
White sugar 13 kilo 55 715
Chocolate chips 13 kilo 175.00 2,275
Vanilla Extract
1 pc 299 299
(475ml)
Salted butter 100 pcs 54 5,400
Powdered sugar 13 kilo 183 2,375
Salt 2 kilo 20 40
Medium Egg 4 trays 150 600
All Purpose Flour 13 kilo 54 702
Fresh Milk 2 pcs 80 160
Food colour 1 set 300 300
Packaging
Cupcake liner 2 packs 66 132
Cupcake boxes with
100 pcs 23 2,300
holder
Mixer 1 pc 449 449
Steamer 1 pc 390 390
Gas Stove 1 set 1,550 1,550
TOTAL ₱ 20,375.00

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2nd YEAR

DIRECT
QUANTITY PRICE AMOUNT
MATERIAL
Pili nuts 10 kilo 100 1,000
Baking powder 5 kilo 44 220
Baking soda 5 kilo 30 150
Cocoa powder 20 kilo 136 2,720
White sugar 20 kilo 55 1,100
Chocolate chips 20 kilo 175.00 3,500
Vanilla Extract
2 pc 299 598
(475ml)
Salted butter 200 pcs 54 10,800
Powdered sugar 20 kilo 183 2,375
Salt 4 kilo 20 80
Medium Egg 6 trays 150 900
All Purpose Flour 20 kilo 54 1,080
Fresh Milk 4 pcs 80 320
Food color 2 set 300 600
Packaging
Cupcake liner 4 packs 66 264
Cupcake boxes with
200 pcs 23 4,600
holder
Mixer - - -
Steamer - - -
Gas Stove - - -
TOTAL ₱ 30,307.00

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3rd YEAR

DIRECT
QUANTITY PRICE AMOUNT
MATERIAL
Pili nuts 15 kilo 100 1,500
Baking powder 10 kilo 44 220
Baking soda 10 kilo 30 300
Cocoa powder 30 kilo 136 4,080
White sugar 30 kilo 55 1,650
Chocolate chips 30 kilo 175 5,250
Vanilla Extract
4 pc 299 1,196
(475ml)
Salted butter 300 pcs 54 16, 200
Powdered sugar 30 kilo 183 5,490
Salt 8 kilo 20 160
Medium Egg 9 trays 150 1,350
All Purpose Flour 30 kilo 54 1,620
Fresh Milk 8 pcs 80 640
Food colour 2 set 300 600
Packaging
Cupcake liner 8 packs 66 528
Cupcake boxes with
300 pcs 23 6,900
holder
Mixer - - -
Steamer - - -
Oven 1 pc 3,999 3,999
TOTAL ₱ 46,433.00

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4th YEAR

DIRECT
QUANTITY PRICE AMOUNT
MATERIAL
Pili nuts 20 kilo 100 2,000
Baking powder 20 kilo 44 880
Baking soda 20 kilo 30 600
Cocoa powder 30 kilo 136 4,080
White sugar 30 kilo 55 1,650
Chocolate chips 30 kilo 175 5,250
Vanilla Extract
5 pc 299 1,495
(475ml)
Salted butter 400 pcs 54 21,600
Powdered sugar 30 kilo 183 5,490
Salt 8 kilo 20 160
Medium Egg 13 trays 150 1,950
All Purpose Flour 30 kilo 54 1,620
Fresh Milk 10 pcs 80 800
Food colour 3 set 300 900
Packaging
Cupcake liner 16 packs 66 1,056
Cupcake boxes with
400 pcs 23 9,200
holder
Mixer - - -
Steamer - - -
Oven - - -
TOTAL ₱ 29,526.00

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5th YEAR

DIRECT
QUANTITY PRICE AMOUNT
MATERIAL
Pili nuts 25 kilo 100 2,500
Baking powder 35 kilo 44 1,540
Baking soda 35 kilo 30 1,050
Cocoa powder 35 kilo 136 4,760
White sugar 25 kilo 55 1,375
Chocolate chips 30 kilo 175 5,250
Vanilla Extract
6 pc 299 1,794
(475ml)
Salted butter 500 pcs 54 27,000
Powdered sugar 35 kilo 183 6,405
Salt 10 kilo 20 200
Medium Egg 16 trays 150 2,400
All Purpose Flour 35 kilo 54 1,890
Fresh Milk 15 pcs 80 1,200
Food colour 5 set 300 1,500
Packaging
Cupcake liner 24 packs 66 1,584
Cupcake boxes with
500 pcs 23 11,500
holder
Mixer - - -
Steamer - - -
Oven - - -
TOTAL ₱ 71,948.00

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BAKE MY CLOUD CASTLE

INCOME STATEMENT
FOR THE YEAR 2020-2024
1st year 2nd year 3rd year 4th year 5th year
NET
55,000.00 110,000.00 165,000.00 220,550.00 275,000.00
SALES
Less: Cost
of Goods 20,375.00 30, 307.00 46,433.00 29,526.00 71,948.00
Sold
Gross Profit 34,625.00 79,693.00 118,567.00 191,024.00 203,052.00

Operating
Expense:
Supplies 578.00 796.00 1,374.00 1,592.00 1,650.00
Renovation 7,108.00 - - - -
Tarpaulin 300.00 - - - -
Rental 18,000.00 18,000.00 18,000.00 18,000.00 18.000.00
Utilities 5,400.00 5,400.00 5,800.00 6,000.00 6,500.00
Total
Operating 31,386.00 24,000 25,174.00 25,592.00 26,150.00
Expense
Net
3,239.00 55,693.00 93,393.00 165,432.00 176,902.00
Income

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BAKE MY CLOUD CASTLE

BALANCE SHEET
FOR THE YEAR 2020-2024
1 st YEAR 2 nd YEAR 3 rd YEAR 4 th YEAR 5 th YEAR
ASSETS

CURRENT ASSEETS
Cash on Hand 30,000.00 112, 676.2 242,827.2 435,393.00 680, 042.6
Cash in bank 55,000.00 110,000.00 165,000.00 220,550.00 275,000.00
Inventory 19,737.00 15,295.00 22,913.00 20,950.00 29,914.00
Total current assets 104,737.00 237, 971.2 430, 740. 2 676, 893.00 984, 956. 6

NON CURRENT
ASSETS
Machine and Equipment 4,266.00 3,412.8.00 2,559.6.00 1,706.4.00 853.2.00
Less Depreciation -
853.2.00 853.2.00 853.2.00 853.2.00
Equipment 853.2.00
Net Book Value -
3,412.8.00 2,559.6.00 1,706.4.00 853.2.00
Total Non Current
Assets 4,266.00 3,412.8 2,559.6 1,706.4
5,119.2.00

OTHER ASSETS

Product License Purchase

2,800.00 590.00 1,240.00 590.00 1,240.00

TOTAL OTHER
2,800.00 590.00 1,240.00 590.00 1,240.00
ASSETS

TOTAL ASSETS 112,676.2 242, 827.2 435, 393.00 680, 042.6 987, 903. 00

LIABILITIES
Accounts Payable/
23,400.00 23,400.00 23,800.00 24,000.00 24,500.00
Utilities & Rent
TOTAL CURRENT
23,400.00 23,400.00 23, 800.00 24,000.00 24,500.00
LIABILITIES

OWNERS'S EQUITY
Retained Earnings' 89,276.2.00 219, 427. 2 411, 593.00 656, 042.6 963, 403.00
TOTAL LIABILITIES
112,676.2.00 242, 827.2 435, 393.00 680, 042.6 987, 903.00
AND EQUITY

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BAKE MY CLOUD CASTLE

CASH FLOW
FOR THE YEAR 2020-2024
1st year 2nd year 3rd year 4th year 5th year
CASH
INFLOW
Beginning Cash 30,000.00 73,191.00 150,404.00 275,068.00 462,900.00
Cash sales 3,239.00 55,693.00 93,393.00 165,432.00 176,902.00

Product License
Purchase 2,800.00 590.00 1,240.00 590.00 1,240.00
Total Inflow 36,039.00 129,474.00 245,037.00 441,090.00 641,042.00

CASH
OUTFLOW
Supplies 578.00 796.00 1,374.00 1,592.00 1,650.00
Renovation 7,108.00 - - - -
Tarpaulin 300.00 - - - -
Equipment 4,266.00 585.00 4,761.00 712.00 1,320.00
Depreciation - 355.5.00 48.75.00 396.75.00 5.91.00 110.00
Equipment
Utilities 5,400.00
Rental 18,000.00 18,000.00 18,000.00 18,000.00 18,000.00
Machine - - 3,999.00 - -
Depreciation - 1,500.00 1,500.00 1,500.00 1,500.00 1,500.00
Machine
Total Cash 37,152.00 20,930.00 30,031.00 21,810.00 22,580.00
Outflow

Total Net Cash 73,191.00 150,404.00 275,068.00 462,900.00 663,622.00

flow

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CHAPTER 6

TECHNICAL ASPECTS
LOCATION MAP
The Location of bake my cloud castle is located at, Brgy. Sta.Cruz, Antipolo City.
Customer will enjoy and admire the overlooking view of Antipolo that will take your
stress away while enjoying our products. Antipolo City is a perfect blend of urban-cool
and provincial calm with all good spots to see. You can enjoy the beautiful nature
whether it is morning or evening. Antipolo City is a high place so it’s not flood-prone
area. Probably you will enjoy the cold breeze here especially at night.

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Figure 1. Location Map

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GANNT CHART

TASK NAME 1ST YEAR 2ND YEAR

Business
Conceptualization

Searching for
Location

Market Study

Technical Study

Business
Registration

Renovation of
Rental Business
Stall

Management
Aspect

Training

Start of
Operation

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TASK NAME 3RD YEAR 4TH YEAR

Planning

Market Survey

Design

Business
Registration

Renovation of
Rental Business

Purchase of raw
materials for the
production

Management
Aspect

Prepare for
operation

Launching a
new product

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TASK NAME 5TH YEAR

Contract Signing with model

Photo Shoot

T.V guesting

Network Advertising

Releasing a new product

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POSITIONS TASKS

General Manager In charge for the overall operation of the

business.
Marketing Manager Managing the promotion and any market
related.
Financial Manager Providing financial reports, reviewing,
monitoring, and managing budgets.
Production Manager Oversee the production process,
coordinating all production activities and
operations.
Head Baker Produces Cupcake

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SYSTEM AND PROCEDURE

CUPCAKE
Ingredients
3/4 cup (95g) all-purpose flour (spoon & leveled)
1/2 cup (45g) unsweetened natural cocoa powder
½ teaspoon food coloring
3/4 teaspoon baking powder
1/2 teaspoon baking soda
1/4 teaspoon salt
2 large eggs
1/2 cup (100g) granulated sugar
1/2 cup (100g) packed light brown sugar
1/3 cup (80ml) vegetable or canola oil (or melted coconut oil)
2 teaspoons pure vanilla extract
1 cup pili nuts
1/2 cup (120ml) buttermilk

INSTRUCTIONS:
1. Preheat the Steamer Line a 12-cup muffin pan with cupcake liners. Line a second pan
with 2 liners –Set aside.
2. Cupcakes: Whisk the flour, cocoa powder, baking powder, baking soda, and salt
together in a large bowl until thoroughly combined. Set aside. In a medium bowl, whisk

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the eggs, granulated sugar, brown sugar, oil, pili nuts and vanilla together until combined.
Pour half of the wet ingredients into the dry ingredients. Then half of the butter milk.
Gently whisk for a few seconds. Repeat with the remaining wet ingredients and
buttermilk. Stir until just combined; do not over mix. The batter will be thin.
3. Spoon the batter into the liners. Fill only halfway to avoid spilling over the sides or
sinking.
4. Steam for 18-21 minutes, or until a toothpick inserted in the center comes out clean.
Allow to cool completely before frosting. Let them cool in the pan.
5. Frost cooled cupcakes however you’d like. Used Violet butter cream. Top with Pili
nuts. Store leftovers in the refrigerator for up to 5 days.

Equipment

Steamer
Mixer

Gas cylinder stove

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Oven MITs Whisk

Carbon Steel Muffin
Pan

Mixing Bowl
Pastry brush

Measuring Cups

Pastry Bag with Casserole

Measuring Spoon

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Supplies

Egg Cocoa Powder Buttermilk

Cornstarch All Purpose Flour

Baking Soda and Powder

Pili nuts

Salt
Vegetable oil

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Granulated
Light Brown
sugar
Sugar

Vanilla
Extract
Food Coloring for Baking

Consumables

Paper bag

Baking Liners

Cupcake Holder
Cupcake Boxes

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Other Expenses

Broom Stick
Soft broom

Dishwashing Soap
Dishwashing gloves Disinfectants

Scourging
Pad

Garbage Bag
Garbage Bin

Dust
Rags Spray Bottle
pan

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Ballpen
Office Record Book Scissor

Apron

Hairnet

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CHAPTER 7

PEEST ANALYSIS

POLITICAL ANALYSIS

As a business, we should know Political and Government Policy. Political

situation of a country affects its economic setting that can affect our Business
performance. Changes in Rule and Regulations can also affect our Business. We must
follow business registrations such as:

• Department of Trade and Industry (DTI)

• Bureau of Internal Revenue (BIR)
• Mayors permit
• Barangay permit
• Social Security System (SSS)
• Philippine Health Insurance Corporation
• Sanitary Permit

ENVIRONMENTAL ANALYSIS

Packaging of bakery products is very important; we can use It up to a long time

from the day of making it. Attractive food packaging attracts customer also increases
appetite and people eat more that they need for benefit.

We will use eco-friendly packaging. We have chosen not to use plastic to protect
our wildlife and food resources. Aside from saving nature, we're here to help
manufacturing companies reduce their financial burden since we will use recyclable
packaging.

ECONOMIC ANALYSIS

Changes in the Economic environment can affect our Business. Money supply in
an economy, influences interest rates and the inflation rate that can affect our supply and
demand. Inflation could be a bad thing to our business. We need to raise of prices and it
can cause to loss our customers.

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SOCIO DEMOGRAPHIC ANALYSIS

In Business, Socio demographic is one of the important things we should know.

Attitude, Demographics and Lifestyle of the Customers can affect their purchasing
behavior. One of the examples is Most of the customers will seek something new since
most of target customers are Teens.

TECHNOLOGICAL ANALYSIS

In our business aside from word-of-month we are also focusing to our social
media platform such as Facebook page and Instagram. It can help the business to get
more customers and also for them to know more about our business. Using Facebook
page by liking, commenting and sharing we can spread it and promote it. Social media
platforms can help to boost the popularity of our’ small business.

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APPENDIX

A. SURVEY QUESTIONNAIRE

Please read each question carefully and indicate your response by answering it honestly.

Name (optional): _______________________________________________

Age: 9-15 16-21 22-30 31-40 41 and above

Gender:Male Female Prefer not to say

1. What place do you prefer in a start-up bakery?

Antipolo, City
Metro, Manila
Tagaytay, City
Batangas, City
2. Which of the following products do you want to purchase?
Cakes
Cupcakes
Bread
3. What are the things you consider before buying a product?
Price
Quality
Uniqueness
4. How often do you buy cupcakes?
Weekly
Monthly
Occasionally

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5. Have you heard Pili Nuts as a Cupcake Flavor?

Yes
No
6. Have you heard Pili Nuts as a Cupcake Flavor?
Yes
No
7. Which online platform do you trust the most when buying online?
Facebook
Instagram
Official Website

SURVEY RESULTS

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FORMS

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MENDEZ MICHAEL
#6 Luzviminda St. GulodNovaliches Quezon City.
michaelberezo@gmail.com
09197949838
OBJECTIVE
To utilize my knowledge and skills in the top likely way for the implementation of
organizational goals.
PERSONAL INFORMATION
Date of birth : July 19, 1999
Gender : Male
Place of birth : Quezon City
Civil Status : Single
Age : 21
Height : 5'3
Religion : Christian
Weight : 49kg
ACADEMIC BACKGROUD
2019-2023 Eulogio“Amang “Rodriguez Institute of Science and Technology
(Bachelor of Science in Food Technology)
2017-2019 South East Asia Institute of Trade and Technology(SHS)
2013-2016 Sta.Lucia High School(JHS)
2007-2013 San Gabriel Elementary School

SKILLS

• Adaptability
• Time Management
• Collaboration
• Initiative

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• Interpersonal
CHARACTER REFERENCE
Gencludie Jay L. Jabil
CSR/ Entrepreneur
Quezon City
09063433298
Dhanetth Kim A. Reyes
Education
Quezon City
09387055718
I hereby declare that all information’s written above are all true and correct to
the best of my knowledge.
Michael Mendez
Applicant

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BALAO, CATHERINE
Unit 7, Pagrai Hills Brgy. Mayamot, Antipolo City
balaocatherine@gmail.com
0950205036
OBJECTIVE
Intelligent, organized, and motivated individual seeking the opportunity to serve
as Accountancy, Business, and Management to help the company to grow and maintain
highs standards in the workplace.
Gender : Female
Date of Birth : January 29, 2001
Place of Birth : Quezon City
Age : 19
Marital Status : Single
Height : 5’2
Weight : 49kg
Religion : Roman Catholic

EDUCATIONAL BACKGROUND
2019-2023 Eulogio “Amang” Rodriguez Institute of Science and Technology
(Bachelor of Science in Business Administration Major in
Marketing Management)
2017-2019 Pamantasanng Lungsod ng Marikina(SHS)
2016 Sienna College Taytay(Training Program: Make IT EZ) – 14 weeks
2013-2016 Antipolo National High School (JHS)
2007-2013 Bagong Nayon 1 Elementary School

SKILLS

• Creative
• Attention to detail
• Ability to communicate effectively
• Ability to organize and prioritize task.
• Optimistic

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CHARACTER REFERENCE
Michelle Baui
Transaction processing analysts
Antipolo City
09327920764
ErylCura
Fast Food Crew
Antipolo City
09505060860
I hereby declare that all information’s written above are all true and correct to
the best of my knowledge.

Balao, Catherine
Applicant

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ASUNCION DESSERIE
NagkaisangNayonDamong Maliit
Novaliches Quezon City
desserieasuncion@gmail.com
0908665315177
OBJECTIVE
Looking for an opportunity to put my skills and training to work for your company
by acquiring the position of General Manger.
PERSONAL INFORMATION
Date of Birth : January 10, 2001
Gender : Female
Place of Birth : Quezon City
Civil Status : Single
Age : 20
Height : 5'2
Religion : Christian
Weight : 49kg
ACADEMIC BACKGROUD
2019- 2023 Eulogio “Amang” Rodriguez Institute of Science and Technology
(Bachelor of Science in Business Administration Major in Marketing

Management)
2017-2019 Sual National High School (SHS)
2013-2016 Cotmon National High School (JHS)
2007-2013 Cotmun Elementary School

SKILLS
o Problem Solving
o Task Delegation
o E-commerce & Brick-and-Mortar Storefronts
o Time Management
o Financial Management

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o Effective Communication

CHARACTER REFERENCE
REYVI JOY TAGATAC
Marketing Management
Quezon City
09098749114
JACKIELYN ADONA
Education
Quezon City
09062261889
RUBELYN VERGARA
Civil Engineering
Quezon City
09156788390
I hereby declare that all information’s written above are all true and correct to
the best of my knowledge
DesserieAsuncion
Applicant

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ZALAMEA, RAYNIEL S
1BS Aquino St. SitioMilitar
Bahay Toro Quezon City
zalamearayniel.cba@gmail.com
09380707518
OBJECTIVE

• To secure a challenging position in a reputable organization to expand my

learning’s, knowledge, and skills.
PERSONAL INFORMATION
Date of birth : November 20, 2000
Gender : Male
Place of birth : Morong, Bataan
Civil Status : Single
Age : 20
Height : 5'7
Religion : Iglesiani Cristo
Weight : 50kg
ACADEMIC BACKGROUD
2019-2023 Eulogio “Amang” Rodriguez Institute of Science and Technology
(Bachelor of Science in Business Administration Major in Financial
Management)
2018-2019 National College of Science and Technology (SHS)
2016-2017 Morong National High School (JHS)
2012-2013 Morong Elementary School (MES)

SKILLS
• Adaptability
•Time Management
•Self- Management

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• Hardworking
• Good Communication
CHARACTER REFERENCE
Jayrald P. Duran
09155638464
Sales Account Associate, Bataan White Corals Beach Resort
Morong Bataan
Noel Fulgar
Sales Account Manager, Bataan White Corals Beach Resort
Morong Bataan
I hereby declare that all information’s written above are all true and correct to
the best of my knowledge

Rayniel S. Zalamea
Applicant

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TRUCILLA, DERICK KLEN O.

Brgy. Dibet Casiguran, Aurora
derickklenntrucilla.cba@gmail.com
09201347078
OBJECTIVE
• To secure a challenging position in a reputable organization to expand my
learning’s, knowledge, and skills.

PERSONAL INFORMATION
Date of birth : December 22, 2000
Gender : Male
Place of birth : Casiguran, Aurora
Civil Status : Single
Age : 20
Height : 5'8
Religion : Catholic
Weight : 59kg

ACADEMIC BACKGROUD

2019-2023 Eulogio “Amang” Rodriguez Institute of Science andTechnology

(Bachelor of Science (BS / BSc) Production Manager Degrees)

2018-2019 The University of Manila (SHS)

2016-2017 Casiguran National High School (JHS)

2012-2013 Dibet Elementary School (MES)

SKILLS

• Adaptability
• Time Management
•Self- Management
• Hardworking
• Good Communication
•Learning

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CHARACTER REFERENCE

Rosemarie O. Trucilla
09123817182
House Wife, Brgy. Dibet Casiguran, Aurora

I hereby declare that all information’s written above are all true and correct to
the best of my knowledge.

Derick Klenn O. Trucilla

Applicant

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