Introduction

A frappe that lasts forever

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Introduction
Coffee time is always something to look forward to in the Philippines. It is a
simple pleasure but immensely relished by most Filipinos that we adapt from American
culture. Drinking coffee is more than just a mundane activity that we do every morning,
“mirienda”, or even dinner time.
Today, most of the people purchase and spend their time in drinking coffee,
having a small chitchat with friends, love ones, families, officemates etc. Coffee became
youth sensation nowadays, producing new styles of coffee. Frappuccino or known as
“Frappe”, American style cold coffee, blended with ice, whip cream and flavors, is one of
the best and unique style of coffee that even young ages patronize.
“Forever” ….
We all know that when we say the word “Forever”, it talks about relationship,
filled with love. We come up with the idea of putting the word “Forever” in business
industry. Since, we love what we are doing, we must filled the business with love,
passion and relation.
4EverCafe’ is the name of our business, yes, it’s a café, and the number “4” in
4Ever represents Four (4) Best of the best styles of coffee and Tea.
These are:
Frappuccino or “Frappe”
Blends or Shake
Milk tea
Coffee (brewed)
We believe that by this name of our café “4EverCafe”, we might persuade and
induce people, especially those who believe in forever.
4EverCafe’ is a Coffee Restaurant Business which provides Coffee, frappe,
shakes, milk tea, sweets like cakes, cupcakes, waffles, and other beverages such as
iced tea.

Whether you look at the numbers considering the opportunity, or the staggering
competition, there’s no doubt about it, coffee is good business, and it has been good
business for a long time.

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 With millions of coffee drinkers in the Philippines. Alone, it’s no wonder the
industry is booming. If you’ve been thinking of combining your love of coffee with your
entrepreneurial spirit, there’s no better time to open a coffee shop.
4EverCafe’ offers Best of the best coffees, and milk teas, and sweets in an
affordable price that will surely bring satisfaction to a lot of consumer, especially our
target market, the Students. The Café always try to carry a good mixture of classic and
newfound coffee, and milk tea flavors that consumer will like and indulge. And from the
flavors that the café choose to develop, 4EverCafe’ gets inspirational from it and
conceptualize a representational character for the flavor!
During a scorching day and people are parched to death, frappes, shakes, and
milk teas would be so thirst-quenching, add the sweets that the café offers, it increases
our energy, a combination of coffee products and sweets are the best tandem of all
times. 4Ever Café can attest that happiness does not always spawn from fancy stuff. At
times, it’s with these refreshing and delectable sweets that we experience true bliss.

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Acknowledgement
We, Group 1, would like to express our deepest gratitude first of all to Almighty
God for giving us wisdom and strength while doing this defense.
We would also like to thank our beloved parents for always being there, giving
their wonderful advices to make our work better and guiding us in our decisions, for
being so generous and understanding and for their endless care, love and support.
They are truly inspiration in everything that we do.
To our Fatherly, loving, and grooming professor in ENTREP, Mr. Rolando Suerte
Jr. for guiding us, understand us continuously, and loving us unconditionally.
To our Panel of Judges, who participated today, give their time, lending their ears
to us, giving effort by asking questions for us to understand our defense.
To our fellow colleagues, classmates, friends who are present today. They’re our
living proof, a witness for our struggles in this feasibility study.

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 VISION

Our café will change the way you think about frappe. Full service comfort, friendly
staff, a relaxing atmosphere, and the best prices in town give you an experience that will
leave you glowing both inside and out.

MISSION
To help you savor the goodness and sweetness of life. Committed to providing
our customers with the best possible service—and to improving it every day.

GOALS
Our goal is to develop new products, inspire more taste buds and expand our
new locations for the comfort of the patrons.

OBJECTIVE
Discovering new friendships with the customer, finding ways to build a team for
the benefit of our locals.

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Sanitary Permit

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BIR Permit

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Business Permit

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 GENERAL MANAGER

OPERATION MANAGER PRODUCTION MANAGER FINANCIAL MANAGER

CASHIER 1 DINING 1
KITCHEN 1

CASHIER 2 DINING 2

KITCHEN 2

CASHIER 3 DINING 3

KITCHEN 3

SECURITY GUARD

SECURITY GUARD
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Manpower Requirement
Manpower is a key input in the process of development so it’s very important that
you choose them based on what’s required. It is choosing the right kind of a people in
the right organization depends on their experience in the relevant field for a defined job
molding /improving their skill and train the staff makes them being productive giving a
youngster an opportunity in the organization . Encouraging them by promoting them in a
good position is one of the ways that makes them motivated at work.

POSITION Department No. of Personnel

General Manager Office of the general 1

manager

Operation Manager Operations Department 1

Production Manager Production Department 1

Financial Manager Financial Department 1

Kitchen crew Production Department 3

Cashier Operation Department 3

Dining Attendant Operation Department 3

Guard Operation Department 2

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General Manager
Nature of work: Obtains profit contribution by managing staff; establishing and
accomplishing business objectives.
Duties and Responsibilities
 Increases management’s effectiveness by recruiting, selecting, orientation
training, coaching, and disciplining managers; planning, monitoring and
appraising job results; developing incentives.
 Accomplishes subsidiary (secondary helpful)objectives by establishing m
[j[-a plans, budget, and results measurement allocating resources reviewing
progress; making corrections
 Build Company image by collaborating with customers government community
organizations and employees enforcing ethical business practices
 Maintains quality service by establishing and enforcing organization standards
 Maintains professional and technical knowledge by attending educational
workshops participating in professional societies.

Job Specification
 A minimum of five years of experience in business management planning and
financial oversight
 A minimum of five years of experience in personnel management
Including hiring supervision evaluation and benefits administration
 College graduate
 Excellent proven interpersonal verbal and written communication skills
 Demonstrated ability to manage and supervise a staff team
 Proficiency with office computer equipment z and software
 Leading a large and scheduling shift patterns motivating and retaining
 Determining and implementing all procedures associated with the business.

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Operations Manager:
Superior: General Manager
Nature of work: Operations Manager will see/monitor the daily operations of an
enterprise for smoothly functioning.
Duties and Responsibilities
 Implementing health and safety procedures
 Managing staff training issues
 Motivating other members of the team
 Conduct performance review and provide performance feedback to staff
 Maintain accurate and clear documentation for operational procedures and
activities
 Work in compliance with company policies and procedures
 Support operational risk and audit process for the purpose of preventive
maintenance

Job Specification
 Candidate must possess at least a Bachelor’s College Degree
 At least 5 years of working experience in the related field is required for this
position
 Strong Interpersonal , Verbal and written communication skills
 Must be resourceful and well organized
 Ability to relate to all levels of management and staff

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Financial Manager
Superior: General Manager
Nature of work: protects assets by planning and completing financial audits;
Identifying inadequate or ineffective internal controls; recommending improvements
Duties and Responsibility
 Plans financial audits by understanding organization objectives structure
policies processes internal controls and external regulations identifying risk areas
 Assesses compliance with financial regulations and controls by executing audit
program steps; testing general ledger account balances, balance sheets, income
statements and related financial statements examining and analyzing records
reports operating practices and documentation.
 Manages the accounting and systems support for the finance function planning
controlling and prioritizing activities.
 Manages balance sheet reconciliations including payroll accounts ensuring that
financial controls are maintained. Set up formal balance sheet controls for review
and sign off.

Job Specification
 Knowledge of not-for profit organization and small companies statutory
reporting requirement
 Good experience of and confidence in budgeting and VAT
 Ability to maintain detailed record keeping
 Experience of implementing financial controls
 Good Microsoft office skills in particular an advanced knowledge of excel.

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Production Manager
Superior: General Manager
Nature of work: Supervises motivates and supports the staff daily applying a team
approach and maintaining open communication
Duties and Responsibilities
 Improving the productivity of the workers on continuous basis by workmen’s
training and buy bringing into use the standards of the performance derived from
work measurement studies etc.
 Reducing the quality cost with the help analysis of non-conformances on periodic
basis and also by following suitable action (both corrective and preventive )
 Forecasting the requirements of the productive in order to achieve the production
target.
 Overseeing the production process , drawing up a production schedule
 Ensuring that the production is cost effective
 Making sure that products are produced on time and are of good quality
 Working out the human and material resources needed

Job specification
 Minimum of 3 years cook or food production or preparation experience
required
 A minimum of 2-5 years supervising a food production environment
 Knowledge of internal policies and procedures
 Ability to match product to requirement
 Relating actual to forecast production and adjusting production schedules
 Able to identify source of problems that result in production issues

Job Specification
 Minimum of 3 years cook or food production environment
 Knowledge of internal policies and procedures
 Ability to match product to requirement
 Relating actual to forecast production and adjusting production schedules
 Able to identify source of problems that result in production issues

Kitchen Crew

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Superior: Production Manager
Nature of work: Kitchen Crew is responsible in cooking and preparing the food that will
be serve by the dining Attendant.
Duties and Responsibilities
 Operate and monitor equipment and restock materials as required
 Pack finished goods into correct packages and boxes
 Place finished goods on the designated pallet
 Perform assigned task complying quality systems requirement s
 Working in the manufacturing process of a product.
 Performing the assemblage and also the loading and unloading of machines and
soldering parts

Job Specification
 At least (18 y. o to 30 y o)
 At least 5’2 in height for female and 5’5 for male
 High school diploma or equivalent
 Ability to read and comprehend procedures written in English
 Good written and oral communication skill
 Familiarity with personal computers
 Soldering experience strongly desired
 Have skills in baking
 At least 2 year experience in working barista

Cashier

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Superior: Operations Manager
Nature of work: This is important public contact work in the accurate collection and
issuing of correct change of money received resulting from the sale of commodities.
Duties and Responsibilities
 Issue receipts, refunds, credits, or change due to customers
 Receive payment by cash check credit cards vouchers or automatic debits
 Accept reservations or request for take-out orders
 Process merchandise returns and exchanges
 Collecting fund from consumers in exchange for the product Accept payments
and responsible for keeping a clean and organized checkout area.

Job Specification
 Female
 Tertiary level
 At least 18 years old
 Trustworthy ,dependable, efficient

Assembler

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Superior: Operations Manager

Nature of Work: Kitchen helpers and food preparers and assemblers, sweep floors, take
out the garbage and stack and clean dishes.

Duties and Responsibility:

· Answers questions and provided information to customers

· Resolves customer's complaint's

· Stock shelves, counters or table with products

· Greeting and assisting customers who enters the shop

· Skilled in the art of selling and gives special attention to costumer to fill thei r
purchasing needs in a courteous and experienced manner

Job Specification:

· Male or female

· At least 20 years of age

· High school graduate or college level

· Courteous and polite, with pleasing personality

· Preferably with NCII TESDA certification

Company Policies

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 Sanitation
In food industry , sanitation is the important thing that be considered it is promoting
health through prevention of human contact with hazards of wastes as well as treatment
and proper disposal of sewage wastewater .Most of the food related illnesses are the
result of unsanitary food handling practices . The company trained the employees in
proper handling of food, proper sanitizing and cleaning the equipment.
A. Cleaning Schedule
 Before Cleaning the area is very important to avoid all kind of pest Sanitizing
tables and chairs every morning be sure to dry before the customer sit
 Sweeping the floor by moving the tables and cabinets to make sure that is dust
free
 Wiping the glass window using squeegee
 Sanitize utensils with hot water and wipe with dry towel to prevent stains

Every Lean hour

1. Sweep the floor
2. Mop with clean mop and follow with dry mop. Don’t forget to use wet floor
signage.

Closing time
1. Sanitize all surfaces
2. Sweep the floor get a pail of hot water and pour under beverage area to make
sure that it is sticky free
3. Get a pail of water withal purpose cleaner and pour on the floor.
4. Use push brush in cleaning and squeegee in controlling the water
5. Wipe with clean
B. Hand Washing
1.Wash hands every 30 mins or if necessary

2.) Use hands soap. Lather for 20 sec. until the elbow and rinse thoroughly .
3.) Use hand dryer .Never use hand towel.
C. Proper Uniform
1.) No jewelries in handling the food
2.) Proper wearing of clean apron
3.) Use hairnet and be sure that the nails are clean

Business Ethics
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  We are in business to earn a fair return on behalf of our shareholders
 Use Assets Wisely
 How we manage assets reflects our personal values, our company values,
determines our ability to earn a fair return.
 Offer a Fair Deal
 We offer the best products at a reasonable price.
 We make hard decisions and tackle tough choices.
 How we go about making these decision reflects our values.
 Deliver on Promise
 We are people of our word – we deliver on our promise.
 We are responsible to our stakeholders and earn their trust everyday
 Earn a Fair Return
 Our reputation is based on our ability to use our values to generate profits.

Company Policies

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 · Ensuring the ongoing physical integrity of our facilities and currency and
relevance of our operating procedures.

· Managers will also be required to certify compliance by themselves and by others

who work under their supervision.

· Managers and supervisors in each Business and Functional Unit are responsible
for ensuring that suitable arrangements are in place for protecting confidential
information.

· Treat every person with care, respect, integrity and trust.

· Appreciate and respect the true value of diversity that each individual brings to
the workplace.

· Attend work and work related events in a condition in which you are able to
perform your duties without risk to yourself or others.

· You must understand and follow the health and safety requirements

· We strive to understand our customers' requirements, provide high quality

products that meet or exceed our customers' need.

· Customers are always right.

Working Conditions

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 Working hours
Most expat workers work an average of 14 hours per day with a lunch break of
around an hour. The law states that employers are only required to give employees one
day off a week, but depending on your job most get weekends off. If you work a night-
shift you will be paid a bonus of not less than 10% of your regular wage.
Holidays
Workers aren’t required to work on national holidays, if they do they are paid an
overtime rate depending how long they work and whether the holiday is on a weekend
or not. The Philippines has 18 official holidays per year plus any a general election is
held.
Pay Day
Employees will pay in every 15th day of the month. When pay day falls on Sunday or
Holiday the payment will be made and release one day advance.
Rest Periods

According to Labor Code of the Philippines, employees are entitled to adequate rest
periods in morning and in afternoon. These rest periods normally last for fifteen (15)
minutes and can be used as snack or coffee break.

Manpower Requirement
The send of competitiveness requiring skilled individual to meet standards of
company objective or goals Being understanding in terms of personal capability Being
proactive service aspect by pursuing continuous training, not only for human resource
improvement but also determining the troubles r elating to industrial linkages .The high
level of motivation to conquer the challenge of current generations pertaining to the
usage of new technology.

Schedules

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 Operation hours 8am-10pm
1 hour Cleaning and preparing before the operation
Employee Mon Tue Wed Thurs Fri Sat Sun

Manager 1 7-3 7-3 Day off 7-3 7-3 7-3 7-3

Manager 2 Day off 3-10 9-4 7-3 3-10 Day off 3-10

Manager 3 3-10 Day off 3-10 3-10 9-4 3-10 Day off

Cashier 1 7-3 Day off 3-10 7-3 9-4 7-3 3-10

Cashier 2 3-10 7-3 Day off 3-10 7-3 3-10 9-4

Cashier 3 Day off 3-10 7-3 9-4 3-10 9-4 7-3

Dining 1 3-10 7-3 9-4 7-3 3-10 Day off 7-3

Dining 2 9-4 3-10 7-3 3-10 Day off 7-3 3-10

Dining 3 7-3 9-4 3-10 9-4 7-3 3-10 Day off

Kitchen 1 7-3 Day off 3-10 7-3 9-4 7-3 3-10

Kitchen 2 3-10 7-3 Day off 3-10 7-3 3-10 9-4

Kitchen 3 Day off 3-10 7-3 9-4 3-10 9-4 7-3

Guard 1 11am- 11am- 11am- 11am- 11am- 11am- 11am-

11pm 11pm 11pm 11pm 11pm 11pm 11pm
Guard 2 11pm- 11pm- 11pm- 11pm- 11pm- 11pm- 11pm-
11am 11am 11am 11am 11am 11am 11am

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PRODUCT DESCRIPTION

4ever is a food and drink business that is perfectly good in merienda, offering
both nutritious and delicious snacks such as cakes, pancakes, waffles, cupcakes, and
variety frappe, shakes, coffees and milk teas. 4ever’s vast choices of desserts are
satisfactory to consumers’ preferences and cravings. These are the good products at an
acceptable price.

The drinks offering of the 4ever café are very nutritious because of its main
ingredient – milk. No matter how young or old we are, nutritionists still advise us to drink
a glass of milk daily for our bone development. Thus, the 4ever’s variety of drinks also
contain sugar that can easily provide us enough energy for our brains to function well.
Some of 4ever’s drinks can also contain fruits, which is a god source of vitamins and
dietary fiber for better digestion. The drinks that 4ever café’s offers are not just only
refreshing but can also be a nutritional source, as well.

Marketing
Bread, which is the main component of cakes, pancakes, waffles and cupcakes
provides essential nutrients, and can be a satisfying element of any meal. 4ever café
bread are made with enriched flour because it is high in iron, thiamin, riboflavin, niacin

Aspect
and folate. \iron is a component of hemoglobin in healthy red blood cells while thiamin,
niacin and riboflavin are essential for energy production in the body and folate is
essential vitamin for a healthy heart

4ever café used the different well known love team in all combo meals of food
and drinks because 4ever café not only wants to deliver not only the product itself but
the happiness and satisfactory they get even when eating alone. 4ever believes in the
positive vibes and happy thoughts you get can lead to god health. People can find their
forever in their 4ever in a cup of happiness.

AlDub
Be merry with the exquisite flavor of the delicious and
luscious Chocolate kisses in a frappe.

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KathNiel
This frappe will surely make you an oreo cookie lover.
Indulging yourself with the creamy taste of the vanilla
flavored coating.

JaDine
Drool over in our chocolate frappe that will make you love chocolate even more.

LizQuen
Be inlove with our mocha frappe and promise to be your
forever favorite.

JaiLene

Mango graham will make you go crazy with its freshly picked mango
fruit and over the sweet taste of the crashed graham.

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NLex

You will surely savor every sip in the deliciously served

Chocolate hot fudge shake.

Loishua

Indulge in the sweet taste of the fresh and juicy strawberry shake

JuNigo

Fell in love with our buko pandan shake that promises to quench
your thirst in the most delightful way.

CharDawn

The perfect foam of 4ever café’s cappuccino will surely make you
want to make you believe in forever.

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AmoRado

The strong blend of the Americano will perfectly wipe of the gloomy
day you are in and make you ready to go.

Guy and Pip

4ever café’s creamy latte promises to make you face the day in
a lighter mood.

JodiRich

Choco latte will surely give you the energy you’ll need to start
your day.

Popoy/Basha

The taro milk tea 4ever café’s promises to solve your thirst
and make your day happy.

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DanRich

Winter melon will surely give you chills while sipping and
savory taste of winter.

CocoJul

Treat your taste buds with the delicious strawberry milk tea.

DongYan

Enjoy the mouthwatering caramel flavored milk tea.

Blueberry Cheesecake

Indulge yourself with the 4ever café’s Blueberry cheesecake that promise to make you
tummy happy.

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Oreo Cheesecake

Oreo Cheesecake will make you forget the bitter memories of yesterday and will delight
you with the sweet promise of tomorrow.

Ube Cream Cake

Ube cream cake will may you daydream in the most delicious way.

Chocolate Chip Mint Cake

Feel the love in every bite of 4ever café’s chocolate chip

mint cake.

Production

Raw Materials
Frappe flavors and ingredients

AlDub (Choco Kisses)

 Chocolate powder- Powdered chocolate used in
enhancing the flavor

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  Chocolate chips- Tiny bits of chocolate.
 Milk- White liquid for more creamy taste.
 Coffee- powdered coffee beans used for enhancing the flavor

KathNiel( Cookies n’ Cream)

 Oreo cookies- Kind of cookies with vanilla filling
 Double Shot Espresso- A type of coffee used to enhance the flavor.

Lizquen (Mocha)
 Mocha- a flavoring made of a strong coffee infusion or of a mixture of cocoa or
chocolate with coffee

Jadine (Chocolate)
 Chocolate powder- Powdered chocolate used in enhancing the flavor
 Chocolate Syrup- Liquidized chocolate that is used in enhancing the flavor

Other Ingredients:
 Sugar- A sweet crystalline substance used to give the sweet taste of the product.
 Ice- Frozen water that is add up for thirst quenching purposes.

Raw Materials
Shake flavors and ingredients

NLex( Hot Fudge )

 Vanilla Ice cream- One flavor of ice cream that is used to give creamy taste on
the product.
 Chocolate powder- Powdered chocolate used in enhancing the flavor

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JaiLene (Mango Graham)
 Mango- Fruit with a sweet taste
 Grahams- A slightly sweet cracker made of whole flour

JulNigo (Buko Pandan)

 Coconut- Fruit with a sweet taste
 Gelatin- an edible jelly used to add flavor on the product.
 Milk- White liquid for more creamy taste.

Loishua (Strawberry )
 Strawberry- Fruit with a sweet taste
 Milk- White liquid for more creamy taste.

Other Ingredients:
 Sugar- A sweet crystalline substance used to give the sweet taste of the product.
 Ice- Frozen water that is add up for thirst quenching purposes.

Raw Materials:
Milk Tea flavors and Ingredients

Popoy/Basha (Taro)
 Taro tea powder- A powdered Taro plant that adds flavor on the product.

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DongYan (Caramel)
 Caramel- sugar or syrup heated until it turns brown, used as a flavoring and
coloring for the drink

CocoJul (Strawberry)
 Fruit with a sweet taste

DanRich (Winter melon)

 Winter melon powder- Powdered winter melon fruit.

Other Ingredients:
 Sugar- A sweet crystalline substance used to give the sweet taste of the product.
 Ice- Frozen water that is add up for thirst quenching purposes.
 Tea- a hot drink made by infusing the dried, crushed leaves of the tea plant in
boiling water.

Raw Materials:

Coffee flavors and Ingredients

CharDawn (Cappuccino)
 Cappuccino- Coffee made with milk that has been frothed up with pressurized
steam.

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AmorAdo (Americano/Barako)
 Americano- Is a style of coffee prepared by brewing espresso with added hot
water.

Guy and Pip (Creamy Latte)

 Creamy Latte- a type of coffee made with espresso and hot steamed milk, milkier
than a cappuccino
JodiRich (Choco Latte)
 Choco Latte- a type of coffee made with espresso, hot steamed milk and
chocolate.

Other Ingredients:
 Sugar- A sweet crystalline substance used to give the sweet taste of the product.

Raw Materials:

Cake flavors and Ingredients

Blueberry Cheesecake
 Blueberry filling- The small, sweet edible berry
 Eggs- Used to add texture for the cake

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  Vegetable oil- An oil derived from plants

Oreo Cheesecake
 Oreo- Kind of cookies with vanilla filling
 Grahams- A slightly sweet cracker made of whole flour

Chocolate chip Mint Cake

 Chocolate- solid block made from roasted and ground cacao seeds, typically
used to sweetening purposes.
 Mint- a peppermint candy

Ube Cream Cake

 Ube Halaya Mix- Powdered dessert made from purple yam.
 Al purpose Cream- The finely ground and sifted meal of a blend of high-
gluten hard wheat and low-gluten soft wheat
Other Ingredients:
 Yellow cake Mix- A commercial mix for making a cake
 Cheese- a food made from the pressed curds of milk
 Milk- White liquid for more creamy taste.

Product Benefits
Ingredient Benefit
Taro root is often used in a similar
fashion to a potato, but in fact has
better nutritional qualities than a potato.
It has almost three times the dietary
fiber, which is important for proper
digestive health and regularity. Fiber
can also fill you up and make you feel
less hungry with fewer calories. Taro

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 root has a low Glycemic Index, as
opposed to potato which has a high
Glycemic Index. A low GI means that
taro effects blood sugar levels slowly,
without the peaks and crashes of a
high GI, which lead to increased hunger
later on. Eating a diet of low GI foods
can also help prevent diabetes.

The winter melon diet gives you added

nutrition you need to succeed in your
diet while being low in calories. The
healthy benefits of this exotic food often
found in tea and oriental soup. It makes
an excellent complement to any low
calorie diet plan or vegetable soup diet

Sugar is sucrose that becomes

glucose. Glucose is easily regulated by
our body if we eat it regularly. If our
levels are low and we get some
glucose, the body does rush to
consume it. But this is because glucose
is essential for us to live. Glucose is our
energy. It keeps our body sustaining a
regular temperature. Our brain works
using glucose. Without sugar our skin
ages. In fact, without sugar our body
ages faster. Sugar is good for living, for
thinking, and for the regeneration of our
bodies.

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 Milk is filled with nine essential
nutrients that benefit our health. It has
calcium that builds healthy bones and
teeth and maintain bone mass. It also
has protein that serves as a source of
energy; builds/repairs muscle, tissue,
potassium which helps maintain bones,
and generates energy, vitamin D that
helps maintain bones, vitamin B12 that
maintain healthy blood cells and nerve
tissue, vitamin A which maintains the
immune system; helps maintain normal
vision and skin, riboflavin (B2) that
converts foods into energy and niacin
that metabolizes sugar and fatty acids.
In other words, milk packs quite a
punch when it comes to nutrition. All of
the
Coffee may be good for liver, and may
help you lose weight. It may lower the
risk of type II diabetes, Alzheimer’s and
Parkinson’s disease. It also may ward
off skin cancer and it might even make
you smarter.

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 Chocolate is made from plants, which
means it contains many of the health
benefits of dark vegetables. These
benefits are from flavonoids, which act
as antioxidants protect the body from
aging caused by free radicals, which
can cause damage that leads to heart
disease. Chocolate consumption may
lower the risk of heart failure,
myocardial infraction and mortality from
coronary heart disease.

Cheese is a great source of protein and

calcium. Since protein curbs hunger
and keeps you feeling satisfied after
meals and snacks, cheese can help
you to lose weight. As part of a well-
rounded nutrition plan, the protein in
cheese can slow down the absorption
of carbohydrates eaten at the same
meal or snack and therefore help
balance your blood-sugar levels and
improve mood as well. The calcium in
cheese can help keep your teeth
and bones strong and guard against
osteoporosis. In women, it can also
offer some relief from PMS symptoms.
Cheese contains additional nutrients
like zinc and biotin. Zinc has several
functions in the body: It aids in tissue
growth and repair, prevents and treats
macular degeneration, protects your
skin, and helps keep your nails strong.
Both zinc and biotin are also important
for hair health

Eggs are great for the eyes. It lowers

their risk of developing cataracts, also
because of the lutein and zeaxanthin in
it. One egg contains 6 grams of high
quality protein and all 9 essential amino
acids. Regular consumption of eggs
may help prevent blood clots, stroke,
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 and heart attacks. It also prevents
breast cancer and promotes healthy
hair and nails because of their high
Sulphur content and wide array of
vitamins and minerals.

Blueberries are sweet, nutritious and

wildly popular. Often labelled a
“superfood,” they are low in
calories and incredibly good for
consumers. They are so tasty and
convenient that many people consider
them to be their favorite fruit.

Vegetable oil is a primary source of

vitamin E, an antioxidant that may fight
free radicals and slow the aging
process and perhaps help prevent
cancer. Moreover, in a study of vitamin
E intake and coronary heart disease
(CHD), researchers found a 40 percent
reduced risk of CHD among those with
the highest consumption of the vitamin.
Reducing vegetable fats that are rich in
vitamin E may in fact raise the risk of
CHD

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 The health benefits of tapiocainclude its
ability to help in healthy weight gain,
increase circulation and red blood cell
count, protect against birth defects,
improve digestion, lower cholesterol,
prevent diabetes, improve metabolic
activities, protect bone mineral density,
prevent Alzheimer’s disease, protects
heart health, and maintains fluid
balance within the body.

Tea’s antioxidants may interfere with

the growth of bladder, breast,
lung, stomach, pancreatic, and
colorectal cancers; prevent clogging of
the arteries, burn fat, counteract
oxidative stress on the brain, reduce
risk of neurological disorders
like Alzheimer’s and Parkinson’s
diseases, reduce risk of stroke, and
improve cholesterol levels

Mango fruit is rich in pre-biotic dietary

fiber, vitamins, minerals, and poly-
phenolic flavonoid antioxidant
compounds. According to new research
study, mango fruit has been found to
protect against colon, breast, leukemia
and prostate cancers.

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 Graham cracker is a grain product that
contains carbohydrates, including 8
grams of sugar and 1 gram of dietary
fiber. Each serving of Honey made
graham cracker contains about 2 grams
of protein

Banana fruits are high in potassium and

pectin. They can also be a good way to
get magnesium and vitamins C and B6.
"Bananas are high in antioxidants,
which can provide protection from free
radicals, which we come into contact
with every day, from the sunlight to the
lotion you put on your skin

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 Water ensures that the proper nutrients
are delivered to the body and that food
is digested. Not properly hydrating will
halt the digestion process and the
delivery of nutrients, cause
constipation, and also confuse the
kidneys, which cleanse the body and
alert thirst. Promoting good digestion is
just one of water’s health benefits that
also doubles as a weight loss trick as
far too often.

Pricing
4EVER CAFÉ
MENU

Frappe Tall Grande Venti

Aldub (Choco Kisses) ₱60.00 ₱70.00 ₱80.00
KathNiel (Cookies n’ Cream) ₱60.00 ₱70.00 ₱80.00
LizQuen (Mocha) ₱60.00 ₱70.00 ₱80.00
Jadine (Chocolate) ₱60.00 ₱70.00 ₱80.00

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Shakes Tall Grande Venti
Double Cheese ₱40.00 ₱50.00 ₱60.00
NLex (Hot Fudge) ₱40.00 ₱50.00 ₱60.00
JaiLene (Mango Graham) ₱40.00 ₱50.00 ₱60.00
JulNigo (Buko Pandan) ₱40.00 ₱50.00 ₱60.00
Loishua (Strawberry) ₱40.00 ₱50.00 ₱60.00

Milk Teas Tall Grande Venti

Popoy/Basha (Taro) ₱50.00 ₱60.00 ₱70.00
DongYan (Caramel) ₱50.00 ₱60.00 ₱70.00
CocoJul (Strawberry) ₱50.00 ₱60.00 ₱70.00
DanRich (Winter Melon ₱50.00 ₱60.00 ₱70.00

Coffee
CharDawn (Cappuccino)………………………………………………...₱50.00
AmorAdo (Amerikano/Barako)…………………………………………..₱45.00
Guy and Pip (Creamy Latte)……………………………………………………………….
………₱50.00
JodiRich (Choco Latte)…………………………………………………………….…………
₱55.00

Beverages
Lemonade…………………………………………………………… ₱35.00

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Mineral Water……………………………………………………..... ₱20.00

Cakes (Per Slice)

Blueberry Cheesecake………………………………………………..….₱70.00
Oreo Cheesecake…………………………………………………………₱70.00
Chocolate chip Mint Cake………………………………………………..₱65.00
Ube Cream Cake………………………………………………………….₱60.00

Market Segmentation and Target Market

Quality Control

4ever café ensures that the product qualities are maintained from purchasing the
raw materials until serving. Proper storing of fresh ingredients and labeling of their shelf
life, maintaining the standard procedures, assembling with creativity and ensures that
the manufacturing errors are eliminated and will give the customers the best quality
product.

Customer Service

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 4ever café consistently exceed the expectation of the customer by having well-
trained employees. The management makes a commitment to learn the customers’
needs and wants and developing action plan that implement customer’s friendly
process.

Inventory Control

4ever café conduct an inventory control for supervision of supply, storage and
accessibility of items in order to ensure an adequate supply without excessive over
supply. The company conducts it to reduce overhead cost without hurting the sales and
to control waste expenses.

MARKET SEGMENTATION AND TARGET MARKET

Market segmentation is the process of dividing total amount into a number of smaller
sub-markets or segments. Buyers within each segment are similar to each other, and
different from another segments. Ideally, a segment will consist of people who are
looking for similar bundle of benefits.

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 Target Market

Civillian, 10%
The
Employers/ table
Workers, 20% shows
the

By passers, 5% Students, 65%

Students By passers Employers/Workers Civillian

percentage of the people that can possibly purchase 4ever café products. Hence, the
highest target market are the students because the location of the business is
surrounded by schools/universities. Students, especially teenagers are considered as
the country’s largest consumers because they often have disposable income and are
susceptible to peer pressure and fitting in. Students in pre-school and elementary
school can also represent an important demographic because in addition to their own
purchasing power in convincing their parents in buying decisions and can become
future adult consumers too.

The location of the café is also surrounded by different institutions. Therefore employed
people are also one of the target market. They are capable of buying 4ever café’s
products.

Promotional Activities

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Business Logo

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PARTNERSHIP LOGO

The Competitors
In Business Industry, we must consider the competitors as our strength.
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 Nowadays, coffee restaurants are scattered and being patronized by some Filipinos.
Indeed, entrepreneurs starting to build cafes. On a latter part, competitors also
multiplies.
The competitors of our business, 4Ever Cafe’ are the following:
Starbucks Coffee
Infinitea
Bo’s Coffee
Seattle’s best
And other international, and leading cafe’ restaurants in the Philippines, but, our goal is
to provide safe service and quality that others have. Yet, we are cheaper compare to
others, student price must take place for our business to induce market. 4Ever Café
will definitely give a highly and exciting challenge to our competitors it will makes us to
be more productive and creative to our products and services in order for us to compete
to our competitors.

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 VISION

Our café will change the way you think about frappe. Full service comfort, friendly
staff, a relaxing atmosphere, and the best prices in town give you an experience that will
leave you glowing both inside and out.”

MISSION
To help you savor the goodness and sweetness of life. Committed to providing
our customers with the best possible service—and to improving it every day.

*Competitive Advantage

 Environmental Friendly
 Own made recipe
 Comfortable Atmosphere
 Customer Service
 Affordable prices that compete with the other stores
 Simple menu
 On the Go counter
 Spare Cup

*Target Market
4ever Café’s target market includes students, employess/workers, civilians and
by passers who will appreciate affordable good quality drinks. We feature an on the go
counter for convience. College and High School students from nearby Technological
University of the Philippines, Philippine Normal University, Adamson University,
Technological Institute of the Philippines, Centro Escular University, National Teachers
College, and San Beda College can buy drinks before and after going to the school as
well as meet at the shop for studying. Employees, Civilians and By Passers from nearby
business will want to get coffee or some thirst quencher or get some pastries on their
meriendas. Our drinks attracts customers of all ages, young and old can both
appreciate buying quality coffee that supports a good cause.

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*Product
4ever is a food and drink business that is perfectly good in merienda, offering
both nutritious and delicious snacks such as cakes, pancakes, waffles, cupcakes, and
variety frappe, shakes, coffees and milk teas. 4ever’s vast choices of desserts are
satisfactory to consumers’ preferences and cravings. These are the good products at an
acceptable price.4ever’s frappe, shakes, coffees, and milk teas offers fun flavor that
caters Filipino taste. The drinks offering of the 4ever café are very nutritious because of
its main ingredient – milk. No matter how young or old we are, nutritionists still advise us
to drink a glass of milk daily for our bone development. Thus, the 4ever’s variety of
drinks also contains sugar that can easily provide us enough energy for our brains to
function well. Some of 4ever’s drinks can also contain fruits, which is a god source of
vitamins and dietary fiber for better digestion. The drinks that 4ever café’s offers are not
just only refreshing but can also be a nutritional source, as well. 4ever café also offers
lip-smacking cakes, pancakes, waffles and cupcakes – the perfect comfort food for
everyone. We have bread, which is the main component of cakes, pancakes, waffles
and cupcakes provides essential nutrients, and can be a satisfying element of any meal.
4ever café bread is made with enriched flour because it is high in iron, thiamin,
riboflavin, niacin and folate. \iron is a component of hemoglobin in healthy red blood
cells while thiamin, niacin and riboflavin are essential for energy production in the body
and folate is essential vitamin for a healthy heart. 4ever café used the different well
known love team in all combo meals of food and drinks because 4ever café not only
wants to deliver not only the product itself but the happiness and satisfactory they get
even when eating alone. 4ever believes in the positive vibes and happy thoughts you
get can lead to god health. People can find their forever in their 4ever in a cup of
happiness.
*Price
We are going to keep our product prices low in order to compete with the other
competitors and our price plan is significantly lower than their menus. We sell specialty
pancakes, cakes, cupcakes and waffles in our own recipe.
Frappe Tall Grande Venti
(Aldub) Choco Kisses ₱60.00 ₱70.00 ₱80.00
(KathNiel) Cookies n’ Cream ₱60.00 ₱70.00 ₱80.00
(LizQuen) Mocha ₱60.00 ₱70.00 ₱80.00
(JaDine) Chocolate ₱60.00 ₱70.00 ₱80.00

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Shakes Tall Grande Venti
(JulNigo) Buko Pandan ₱40.00 ₱50.00 ₱60.00
(NLex) Hot Fudge ₱40.00 ₱50.00 ₱60.00
(JaiLene) Mango Graham ₱40.00 ₱50.00 ₱60.00
(LoisHua) Strawberry ₱40.00 ₱50.00 ₱60.00

Milk Teas Tall Grande Venti

(Popoy and Basha) Taro ₱50.00 ₱60.00 ₱70.00
(DongYan) Caramel ₱50.00 ₱60.00 ₱70.00
(CocoJul) Strawberry ₱50.00 ₱60.00 ₱70.00
(DanRich) Winter melon ₱50.00 ₱60.00 ₱70.00

Coffee
(CharDawn) Cappuccino--------------------------------------------------------------------₱50.00
(Amorado) Amerikano/Barako--------------------------------------------------------------₱45.00
(Guy and Pip) Creamy Latte----------------------------------------------------------------₱50.55
(JodiRich) Choco Latte-----------------------------------------------------------------------₱55.00

Cakes Single Serving

Blueberry Cheesecake-----------------------------------------------------------₱70.00
Oreo Cheesecake-----------------------------------------------------------------₱70.00
Ube Cream Cake------------------------------------------------------------------₱65.00
Chocolate ChipMint Cake-------------------------------------------------------₱60.00

Beverages
Lemonade---------------------------------------------------------------------------------------₱35.00
Mineral Water-----------------------------------------------------------------------------------₱20.00

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*Place
An ideal location for the business would be the Concepcion Natividad corner San
Marcelino Street. For approximately 30,000 per month, we are given 12.5x6 meters of
property. At this location, there is a minimal competition surroundings the complex and it
operates earlier than the competing store. The space provided also has an on the go
counter and for the customers would like to dine in. Our business will utilize in order to
capture customers too busy to wait for their orders estimated 150 target market and
3,000 customers will pass by.
*Organization Business
4ever Café will hire a sufficient amount of employees to keep operations running
smoothly. The roles of employees are runners, cashiers, baristas, and managers. Each
role specializes in a certain area although they are all required to learn additional duties
in case of shortage. Their wages will start at 8,500 to 12,000 depending on their position
and past experience. The hours of operation will also be 8:00 AM to 10:00 PM to
capture a majority of our target audience, and workers will be rotating within 8 hours
shifts to optimize performance.

 Hours of Operating: 8:00am-10:00pm

 Working Hours: 14 hours
 Rotation: 8 hours
 Kitchen Crew: 10, 944
 Cashiers: 8, 500
 Managers: 12,000
 Guards: 10,000

*Market Awareness

 There will be a free taste on the opening of the store between 8am to
10am. Drinks will be put in a small cup and pastries will be chopped into
small pieces with a toothpick for picking.
 There will be flyers to be given away to the passers-by
 There will be tarpaulin to be posted on the front of the stall presenting
necessary information about the products being offered.
 There will be sound system and colorful balloons that will help to catch the
attention of the people passing along the road.
 There will be a menu board to guide the customers about the appearance
of the products, the flavors’ to choose and its selling prices.

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 There will be online promotion like facebook which is proven to be a very
valuable and influential communication tool in this technological era. 4ever
Café can interact with customers through facebook page and can create
awareness by posting updates about the products.

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Location
LAWRENCE ARCAID

OWNER: Lawrence C. Ong

Cost: P30, 000.00 per month
Partial Payment: P60, 000.00

Length: 12.5 meters

Width: 6 meters
Area: 75 sq.meters
1108 Concepcion Natividad, Cr. San Marcelino St. Manila City

 The city of Manila is located on the Eastern shore of mania bay and is bordered
by the cities of Navotas and Caloocan to the North East, Quezon City and San

Technical
Juan to the North East, Mandaluyong to East, Makati to the South East, and
Pasay to the South.

Characteristics of the location

Aspect
 It has a total population of 1,652,171 making it’s the second most populous city in
the Philippines, behind the Quezon City.
 The populace inhabit a land area of only 2,498 hectares, making manila arguably
the most populated city in the world.
 It is the Economic and Political Capital of the Philippines.
 Manila has many scientific and educational institutions, numerous sports
facilities, and other culturally and historical significant venues.
 Manila eventually became the center of Spanish activity in the Far East and one
end of the manila-Acapulco Galleon Trade Route linking Latin Amerika and Asia.

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Parking Area

Stall

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Floor Plan

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Supply
Name and Description Picture Supplier
Pan- Flat bottomed pan used Bake et al – 2nd
for frying flrFilmore cor
Caltagan St. Makati
City

Measuring spoon - A simple Bake et al – 2nd

plastic measuring spoon, flrFilmore cor
capable of holding the volume Caltagan St. Makati
of one spoon. City

Measuring Cup- simple Bake et al – 2nd

plastic measuring cup, flrFilmore cor
capable of holding the volume Caltagan St. Makati
one cup. City

Frying Form Pan Bake et al – 2nd

flrFilmore cor
Caltagan St. Makati
City

Spatula - Use to apply Bake et al – 2nd

frosting on tiny cupcakes as flrFilmore cor
well as cakes, to smooth thick Caltagan St. Makati
batter in pans for a leveled City
layer that allows the dessert
to bake evenly, and to loosen
a cake’s sides from its pan for
easier unmolding

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 Mixing Bowls Bake et al – 2nd
flrFilmore cor
Caltagan St. Makati
City

Whisk Bake et al – 2nd

flrFilmore cor
Caltagan St. Makati
City

Plastic container- Used to Dasma Packaging &

contain, store, and transport Plastic Products
products

Plastic Shakers Dasma Packaging &

Plastic Products

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Packaging Materials

Name and Description Pictures Supplier

Plastic cup – a Dasma Packaging & Plastic
disposable cup made out Products
of plastic. It is most
commonly used as a
container to hold
beverages

Mason Jar Dasma Packaging & Plastic

Products

Tea cup Dasma Packaging & Plastic

Products

Tea Spoon Dasma Packaging & Plastic

Products

Saucer Dasma Packaging & Plastic

Products

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 Coffee Cup Dasma Packaging & Plastic
Products

Paper Straw – used to Dasma Packaging & Plastic

sip any liquid or solid Products
substance

Paper hot cups Dasma Packaging & Plastic

Products

Paper boxes Dasma Packaging & Plastic

Products

Tissue – use to wipe the Dasma Packaging & Plastic

mouth or stain Products

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 Toothpick- a pointed Dasma Packaging & Plastic
instrument for removing Products
food particles lodged
between the teeth

Stirrer straw Dasma Packaging & Plastic

Products

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Equipments

Name and Description Pictures Supplier

Fridge – one that freezes Anson Appliance store
or a keeps cool, a
Don Chino Roces Ave.
compartment, room or
Makati City
device for freezing food or
keeping it frozen

Blender – an appliances Anson Appliance store

used to mix, puree or
Don Chino Roces Ave.
emulsify food and other
Makati City
substances

Coffee Maker Anson Appliance store

Don Chino Roces Ave.
Makati City

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 Oven Anson Appliance store
Don Chino Roces Ave.
Makati City

Gas Stove- a portable or Anson Appliance store

fixed apparatus that burns
Don Chino Roces Ave.
fuel or uses electricity to
Makati City
provide heat

Profane Tank- safe

container for flammable
fluids

Sealing Machine

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Furniture and Fixtures

Name and Description Pictures Supplier

Table- a piece of Bree and Bruce
furniture consisting of Marketing
a smooth flat slab
Pedro Gil, Paco,
fixed on legs
Manila, Metro Manila,
Philippines

Chair- a seat typically Bree and Bruce

having four legs and a Marketing
back for one person
Pedro Gil, Paco,
Manila, Metro Manila,
Philippines

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 Clock- a device for SM Homeworld
indicating or
measuring time
commonly by means
of hands moving on a
dialect

Cabinet- used for Bree and Bruce

storing stocks like Marketing
packaging and other
Pedro Gil, Paco,
supplies
Manila, Metro Manila,
Philippines

Window Blinds- to WindowBlinds

protect the customer Philippines
from sunlight
4th level Waltermart,
Makati City

Lighting fixture – Interlighting

provide illumination
T. Alonzo street
Binondo Manila

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 CCTV- provide PCBodega
additional security
Park Square, Makati
City Philippines

Office Equipment

Name and Description Pictures Supplier

Computer – a PCBodega
programmable usually
Park Square, Makati
electronic device that
City Philippines
can store, retrieve and
process data.

Printer- device used for PCBodega

printing
Park Square, Makati
City Philippines

Filing Cabinet- use to Bree and Bruce

store files and other Marketing
documents.
Pedro Gil, Paco, Manila,
Metro Manila,
Philippines

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 Telephone- a device PCBodega
used to contact suppliers
Park Square, Makati
or negotiating with
City Philippines
delivery customers

Biometrics – for PCBodega

attendance purposes
Park Square, Makati
City Philippines

Office and Store Supplies

Name and Description Pictures Supplier

Pen – instrument for Manuel Stationery
writing
Norberto Thank you
St. Binondo, Manila,
Metro Manila

Bond Paper – used for Manuel Stationery

printing reports or
Norberto Thank you
other files
St. Binondo, Manila,
Metro Manila

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 Aluminum Foil- thin
sheets use to cover
excess ingredients

Label Sticker- use in

labelling ingredients to
monitor its shelf life
Veco Paper
Corporation
Buli, Muntinlupa

Receipts- proof of
purchase given to the
Veco Paper
customers
Corporation
Buli, Muntinlupa

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 Gloves- garment or
plastic covering a
Dasma Packaging &
whole hand
Plastic Products

Cleaning Materials

Name and Description Pictures Supplier

Broom- to sweep the Technolux Equipment
floor & Supply Corp.
Products
L.P Leviste St.
Makati, 1204 Metro
Manila

Dust Pan- cleaning Technolux Equipment

materials combination & Supply Corp.
of a broom Products
L.P Leviste St.
Makati, 1204 Metro
Manila

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 Mop- an absorbent Technolux Equipment
material fastened to a & Supply Corp.
handle used and used Products
especiallyfor cleaning
L.P Leviste St.
floor
Makati, 1204 Metro
Manila

Rags – use to wipe Technolux Equipment

tables, chairs and & Supply Corp.
other surface Products
L.P Leviste St.
Makati, 1204 Metro
Manila

Squeegee- a tool with Technolux Equipment

a flat, smooth rubber & Supply Corp.
blade, used to remove Products
or control the flow of
L.P Leviste St.
liquid on a flat surface.
Makati, 1204 Metro
Use to clean floor and
Manila
window

Mop Squeezer- use to Technolux Equipment

squeeze the mop and & Supply Corp.
reduce excess water Products
L.P Leviste St.
Makati, 1204 Metro
Manila

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 Sanitizer – used to Technolux Equipment
sanitize tables, chairs & Supply Corp.
and utensils Products
L.P Leviste St.
Makati, 1204 Metro
Manila

Scrubbing Pad – to Technolux Equipment

scrub thick dirt in a & Supply Corp.
pan Products
L.P Leviste St.
Makati, 1204 Metro
Manila
Pail – container that Technolux Equipment
use in holding the & Supply Corp.
water in cleaning Products
L.P Leviste St.
Makati, 1204 Metro
Manila

Push Brush – used for Technolux Equipment

brushing the floor & Supply Corp.
Products
L.P Leviste St.
Makati, 1204 Metro
Manila

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All purpose cleaner – Technolux Equipment
use to soap the floor & Supply Corp.
Products
L.P Leviste St.
Makati, 1204 Metro
Manila

Wet floor signage – to Technolux Equipment

remind the customer & Supply Corp.
that the floor is wet Products
L.P Leviste St.
Makati, 1204 Metro
Manila

Garbage Bag- Technolux Equipment

disposable bag used & Supply Corp.
to contain rubbish Products
L.P Leviste St.
Makati, 1204 Metro
Manila

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Proper Uniform

Name and Description Pictures Supplier

Hairnet – a net worn over
the hair to keep it in a
place

Apron – a garment usually

of cloth, plastic or leather
tied around the waist and
used to protect clothing to
adorn a costume

Name and Description Picture Supplier

Taro root – milk tea Tri-Merchand Mkt.
flavouring Corp.

Manila City

Winter Melon – milk tea Tri-Merchand Mkt.

flavouring Corp.

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 Manila City

Sugar - flavouring Victorias Milling

Company Inc.

Manila City

Milk DPO Phil. Inc.

Ortigas Center,
Philippines

Coffee Boyd Coffe Co.

Phil. Inc.

Mandaluyong City

Chocolate Bake Masters

Sucat, Paranaque
City

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 Cheese DPO Phil. Inc.

Ortigas Center,
Philippines

Eggs Jessie Egg Dealer

Pateros, Metro
Manila

Blueberry Metro
Supermarket

Taguig City

Vegetable Oil Ancel Pure

Vegetable Cooking
Oil

Bagumbong,
Caloocan City

HO-CAGE PARTNERSHIP 100

 Tapioca Bubble Tapioca
Specialist, Inc.

Brgy. Bungad,
Quezon City

Tea Gourmet Farms

Inc.

Silang, Cavite

Mango A; Macdom
Industry And
Trading Corp.

Davao City

Graham Cracker
M.Y. San Graham
Manila City

HO-CAGE PARTNERSHIP 101

Banana A; Macdom
Industry And
Trading Corp.

Davao City

Water
Aquapure Water
Purifying Manila
San Marcelino St.
Manila City

HO-CAGE PARTNERSHIP 102

 Proper
Uniform

Ladies

Gentlemen

HO-CAGE PARTNERSHIP 103

HO-CAGE PARTNERSHIP 104
HO-CAGE PARTNERSHIP 105
Project Cost

Capital Expenditures
Equipment and Tools……………………………………………………….28, 760.00
Furniture and Fixtures………………………………………………….…......7,250.00
Leasehold Improvement……………………………………………….………1,500.00
Total Capital Expenditures………………………………………………………...37,510.00
Deposit and Rental……………………………………………………………60,000.00
Initial Inventory………………………………………………………………..12,343.00
Pre-Operating Cost
Taxes and Licenses………………………………………………………….......400.00
Total Pre-Operating Cost…………………………………………………………..
……………………….…400.00
Total Project Cost…………………………………………………………………110, 253.00

HO-CAGE PARTNERSHIP 106

Capital Expenditures
Quantity Unit Office Equipment Unit Cost Total Cost
1 pc Computer 12,000.00 12,000.00
1 pc Calculator 500.00 500.00
1 pc Electric fan 900.00 900.00
Total 13,400.00

Quantity Unit Store Equipment Unit Cost Total Cost

1 pc Ref 13,000.00 13,000.00
11 kg LPG 700.00 7,700.00
1
1
pc
pc Finan
Fryer Pan
Stove
750.00
1,100.00
750.00
1,100.00

cial
2 pc Blender 900.00 1,800.00
1 pc Cooler 1,500.00 1,500.00
1 pc Food Stand 850.00 850.00

Aspec
1 pc Chopping Board 150.00 150.00
1 pc Rolling Pin 300.00 300.00
2 pc Bowl 45.00 90.00
2
1
1
Pairs
pc
pc
tSpoon & Fork
Tong
Extension
50.00
90.00
250.00
100.00
90.00
250.00
Total 14,680.00

Quantity Unit Store Equipment Unit Cost Total Cost

2 pcs Broom 75.00 150.00

HO-CAGE PARTNERSHIP 107

2 pcs Dust Pan 90.00 180.00
2 pcs Waste Bin 150.00 300.00
2 pcs Rug 25.00 50.00
Total 680.00

Quantity Unit Store Equipment Unit Cost Total Cost

1 pc Table for office 1,300.00 1,300.00
3 pcs Table for store 800.00 2,400.00
14 pcs Chair 150.00 2,100.00
1 pc Cabinet 1,450.00 1,450.00
Total 7,250.00

Leasehold Improvement Year 1 Year 2 Year 3

Paint 1,500.00 1,500.00 1,500.00

Office Equipment 13,400.00

Store Equipment 14,680.00
Total Equipment 28,080.00
Cleaning Tools 680.00
Furniture and Fixtures 7,250.00
Leasehold Improvement 1,500.00
Total Capital Expenditures 37,510.00

Quantity Unit Disposable Supplies Unit Cost Total Cost

40 pack Plastic Cups 23 920.00

HO-CAGE PARTNERSHIP 108

40 pack Plastic Spoon 25 1,000.00
25 pack Paper plate 20 500.00
15 pack Drinking Straw 25 375.00
Total 2,795.00

Schedule of Expenses

Utilities Expense
Quantity Unit Utilities Unit cost Total Cost Anually
45 kwh Electricity 13.42 603.90 7,246.80
20 cubic meter Water 17.35 347.00 4,164.00
11 kg LPG 700 700 8,400.00
Total 1,650.90 19,810.80

It assumed that the utilities expense will increase by 12% for year 2 and 3 years.

Advertisement Expense
Advertisement Tools Year 1 Year 2 Year 3
Tarpaulin 200.00
Web page 300.00
Discount coupon 500.00 500.00 500.00
Flyers 500.00 500.00 500.00
Total 1,500.00 1,000.00 1,000.00

HO-CAGE PARTNERSHIP 109

 Rent Expense

Rent Monthly No. of months Anually

Store Space Rental 30,000 12 360,000

It assumed that the rent expense will increase 3% respectively for year 2 and 3.

Taxes and Licenses Expense

Taxes and Licenses Year 1 Year 2 Year 3

Business Permit 200.00 200.00 200.00
Sanitary Permit 200.00 200.00 200.00
Total 400.00 400.00 400.00

Quantity Unit Store Supplies Unit Cost Total Cost

5 pack Tissue 25 125.00
10 pcs Garbage Bag 10 100.00
Total 225.00

Quantity Unit Office Supplies Unit Cost Total Cost

2 pc Record Book 35 70.00
1 box(25pc) Pen 125 125.00
1 ream Bond Paper 200 200.00
Total 395.00

HO-CAGE PARTNERSHIP 110

Quantity Unit Manufacturing Supplies Unit Cost Total Cost
7 pc Food Gloves 15 105.00
3 1 Dishwashing Liquid 55 165.00
7 pc Sponge 35 245.00
Total 515.00

Depreciation

Item Cost Estimated Useful Life Accumulated Depreciation

Office Equip.
Table 1,300.00 3 433.33
Chair 720.00 3 240.00
Cabinet 1,450.00 3 483.33
Computer 12,000.00 5 2,400.00
Electric Fan 900.00 5 180.00
Total 3,736.67
Store Equipment
Referral 13,000.00 5 2,600.00
Chair 1,800.00 3 600.00
Table 2,400.00 3 800.00
LPG 700.00 5 140.00
Fryer pan 750.00 5 150.00
Stove 1,100.00 5 220.00
Blender 1,800.00 5 360.00
Cooler 1,500.00 3 500.00
Utensils 100.00 3 33.33
Total 5,403.33

HO-CAGE PARTNERSHIP 111

Initial Inventory of Frappe 450 pcs
Quantity Unit Direct Materials Unit Cost Total Cost
6 Coolman Ice 25.00 150.00
5 Pack Chocolate Chips 70.00 350.00
30 Pcs Oreo 8.00 240.00
2 Kl Chocolate powder 90.00 180.00
2 Kl Mocha 90.00 180.00
3 Kl Coffee 150.00 450.00
50 Can Condensed Milk 33.00 1,650.00
5 Kl Sugar 60.00 300.00
Total 3,500.00

Initial Inventory of Shake 250 pcs

Quantity Unit Direct Materials Unit Cost Total Cost

3 Coolman Ice 25.00 75.00
2 Gallon Vanilla Ice cream 250.00 500.00
1 Kl Chocolate Powder 90.00 90.00
3 Kl Mango Fruit 60.00 180.00
5 Pcs Coconut Fruit 25.00 125.00
1 Kl Strawberry Fruit 150.00 150.00
3 Pcs Gelatin 10.00 30.00
10 Can Evaporated Milk 25.00 250.00
2 Kl Sugar 60.00 120.00
Total 1,445.00

HO-CAGE PARTNERSHIP 112

Initial Inventory of Milk tea 350 pcs

Quantity Unit Direct Materials Unit Cost Total Cost

4 Coolman Ice 25.00 100.00
2 Kl Taro Powder 60.00 120.00
2 Kl Caramel Powder 60.00 120.00
3 Kl Strawberry Powder 65.00 195.00
3 Kl Winter melon Powder 60.00 180.00
2 Box Tea bag 67.00 134.00
Total 849.00

Initial Inventory of Coffee 375 pcs

Quantity Unit Direct Materials Unit Cost Total Cost
3 Kl Cappuccino powder 152.00 456.00
2 Kl Americano powder 164.00 328.00
6 Kl Latte powder 130.00 780.00
3 Kl Chocolate powder 90.00 270.00
3 Kl Creamer 90.00 270.00
10 Box Sterilized Milk 90.00 900.00
5 KL Sugar 60.00 300.00
Total 3,304.00

Initial Inventory of Cakes 375 pcs

Quantity Unit Direct Materials Unit Cost Total Cost
1 Can Blueberry Filling 200.00 200.00

HO-CAGE PARTNERSHIP 113

24 Pcs Oreo 8.00 192.00
2 Pack Graham Crackers 49.00 98.00
½ Kl Chocolate 300.00 300.00
30 Pcs Mint Candy 1.00 30.00
1 Kl Ube Halaya 95.00 95.00
2 Pack All Purpose Cream 40.00 80.00
1 Dozen Eggs 150.00 150.00
1 Bottle Vegetable Oil 250.00 250.00
5 Box Cheese 30.00 150.00
10 Box Yellow Cake Mix 136.00 1,360.00
5 Box Milk 68.00 340.00
Total 3,245.00

HO-CAGE PARTNERSHIP 114

Social Responsibility
Socio Economic Aspects
This aspect shows one of the important role of the business in the society. It
emphasizes the responsibility of a business and its contribution for the welfare of the
society .Generally, it showcase the social responsibility of the business on its
employees, environment, proponents, competitors, consumers, country, industry and
the community because business will not only concern to earn profit but also to give
back in return to the society to generate newly and more jobs to people who were
needing it to sustain their everyday life. To introduce and enhance newly entrepreneurs
with a creative and open mind in this industry for more opportunities that can create for
the betterment and development of the society and the citizens on it.

And, will also give a clean, safe, and delicious foods and thirst-quenchers with an
affordable price that most people can purchase it by having a highly satisfaction to our
goods and services as well. And to give our employees their right and benefit most
especially on their paydays and having a right uniform to wear and also their
transportation and as to what significance is rendered to them is a responsibility behind
that they should offer their loyalty, obedience to their respective superiors, they must be
able to comply on the policies and ethical standards during and after the operation in
order to have a vice versa loyalty both to the employees, business and customers.

Most importantly, we will strictly follow all the rules and regulations according to
the law and we perform as a good taxpayer in order to help the government to their
programs for the betterment of all the people and our country. It also gives an exciting
competition to the society in order that the entrepreneurs will be more productive to their
products and services to compete in this industry. Those responsibilities will definitely
and assured that business is having an important role to the people and to the country.
The bottom line is putting up business will not only benefited those businessman, but
also it was put up for the people and the country will b e benefited in a good way for the
betterment of everybody.

HO-CAGE PARTNERSHIP 115

Social Responsibility to:
Government
4ever Café will follow all the rules and regulation on the government regarding of
putting a business
Community
It is the key for the success of the community, putting our business “4Ever Café”
in the field helps to lessen unemployment to the community and help also to those
people who are lacking to support their everyday lives.
Competitors
4Ever Café will definitely give a highly and exciting challenge to our competitors it
will makes us to be more productive and creative to our products and services in order
for us to compete to our competitors.
Country
Our business 4ever Café will pay taxes therefore it will aid the government’s
income. The country will also be known through its capacity to produce high qualified
and affordable products for everybody and will also serve as the core of production in
this world.
Employees
The employees plays a vital role in business and they are the assets in the
organization that’s why they are really important so that 4Ever Café gives a strong and
trust relationship with the employees giving them trust makes them to work efficiently
and effectively in the organization. We were righteously pay our liabilities to the
employees on their paydays and also we will give them right payment for their overtime
in work and we also give benefit to them such as SSS, Philhealth and GSIS.
Environment
Our business 4Ever Café will promotes the welfare of the environment by
conducting some fund raising activities and other project that will help people to boost
their awareness and knowledge in protecting and conserving our nature that will start
with their own community.
Industry
Ho – Cage Partnership will provide high quality products for local consumption.
Be the leading business in industry and be the most extensive enterprise in promoting
business opportunities.

HO-CAGE PARTNERSHIP 116

Customer
Since customer is the people who will buy our goods and services, they also the
one who were dealing with and most importantly they are the life blood of every
business. Our business is looking forward to give highly customer satisfaction because
we assured our customers or consumers that our products that they will buy is clean
and they can trust, but we also give a highly customer satisfaction not only in our
products but also in our services offered who will patronize us in return.
Proponents
Ho – cage partnership help people for the improvement and development of the
society in terms of business in this world today introduce newly and young
entrepreneurs with their creative and open mind for more opportunities. It also provides
them to be vigilant in seeking information, business and employment for the
development of the society, economy and country.

HO-CAGE PARTNERSHIP 117