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Packaging Trends in Organized Food Retail: Reliance Industries Limited

The document discusses packaging trends in the organized food retail sector in India. It notes a shift from loose foods to pre-packaged foods due to changing consumer preferences and hygiene concerns. Flexible packaging is growing at the expense of rigid packaging due to lower costs. There is also a trend toward innovative packaging types for different food categories like snacks, frozen foods, ready-to-eat meals, dried fruits and vegetables, and packaged produce. The food retail sector is providing consumers with more choices in hygienically packaged staples, frozen and dried options, and vacuum-sealed bulk items.

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Aditi Sarkar
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180 views38 pages

Packaging Trends in Organized Food Retail: Reliance Industries Limited

The document discusses packaging trends in the organized food retail sector in India. It notes a shift from loose foods to pre-packaged foods due to changing consumer preferences and hygiene concerns. Flexible packaging is growing at the expense of rigid packaging due to lower costs. There is also a trend toward innovative packaging types for different food categories like snacks, frozen foods, ready-to-eat meals, dried fruits and vegetables, and packaged produce. The food retail sector is providing consumers with more choices in hygienically packaged staples, frozen and dried options, and vacuum-sealed bulk items.

Uploaded by

Aditi Sarkar
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
You are on page 1/ 38

Packaging Trends in Organized Food Retail

By Veena Mathur

Reliance Industries Limited

Agenda
Organized Food Retail Chain Key Growth Drivers Importance of Packaging Packaging Trends in Food Retail

Organized Food Retail Chain

Farm Collection in Crates/ Bulk bins

Transportation

Retail Outlet

Packing Station

Farm to Consumers in hygienic packs

Key Growth Drivers


Change in Indias Socio - Economic Structure
Growing Economy Consumption Boom Rising Income levels Rise in Working Population Increasing Nuclear Families Changing Food Behaviour Profusion of Brands

India
TODAY
One of fastest growing world economies Reasonably proactive Opening up of sectors for investment

YESTERDAY
Slow rate of growth Bureaucratic Protected and slow Small consumer markets Underdeveloped infrastructure

Promising consumer markets Significant investment in infrastructure creation for industry

..is setting the pace for growth and stability

Growing Economy
2nd fastest growing economy. 4th largest Economy (PPP) 3.3 Trillion US$ Accounting for ~20% of Asian and ~10% of Global growth in last two years. (IMF: World Economic Outlook 2005) Drawing Global attention as outsourcing destination and attracting large financial inflows. Only India among BRICs to have Sustainable growth at > 5% till 2050. (Dreaming with BRICs: The Path to 2050 Goldman Sachs Report)

India to be a developed nation before 2020


6

Accelerating GDP Growth


Years to double per capita GDP No. of times increase in income in life time 2 5

1982-92 1992-2002 * ** 2002-12 GDP 7% 2002-12 GDP 9%

23 18 14 10

Reduced to 1/5 times

1972-82

57

Increase by 16 times 8
16 32

* Most Probable Scenario ** Optimistic Scenario


Source : GOI

excellent growth prospects


7

Consumption boom
Rising Income Levels

1995-96
The Very Rich The Consuming Class The Climbers The Aspirants 1.2 32.5

2001-02
2.6 46 74.4

2006-07 (P)
5.2 76 82 20

54.1 44

33 33 24

The Destitute Addition of 100 Mn to consuming class during 1996-2002

16

Reduction in Aspirants and destitutes by about 225 Mn in 10 years Half a bln very rich & Consuming class by 2007
Source : NCAER

8 All figures in Million Households

Rise in Working Population


74 72 70 68 66 64 62 60 58 56 54
2000 2005 2010 2015 2020 2025 2030
9
% of working population (15-60 years)

India Russia

Brazil G6

China

Strong Demographic Advantage over Next 25 Years

Increasing Nuclear Families

Transformation from Joint to Nuclear Family

76.42% 80.00% 60.00% 40.00% 20.00% 0.00% Nuclear Family Joint Family 23.58%

2005-06

Greater work pressure and constant time pressure leads to acceptance of RTE and RTCs
10

Changing Food Behaviour

Working women in the urban population Popularity within working and studying bachelors due to convenience Traveling by the high end working groups of the society
11

Profusion of Brands

Modern generation going for branded products for better quality and hygiene
12

Retail - A Smart Choice for Modern Women

Aesthetically packed products A pleasant shopping environment at the same Price Convenience of one-stop shopping with wider Product portfolio at a single location Speed and Efficiency in Processing Better Quality and Hygiene

Packaging playing a key role


13

Importance of Packaging in Food Retail


In the current market scenario, packaging provides the most important first point of contact by which a company presents its products to consumers. Innovation in packaging designs and colours is taking place as brands jostle for shelf appeal and space. Key role of packaging is to provide eye catching consumer contact, keep the product intact and maximize shelf life with design innovation.

14

Emerging Trends in Packaged Food

15

Shift from Loose to Packed

Shift

Every tea garden has its own branded tea value

16

Shift from Loose to Packed

From a local shopkeeper selling loose Vegetables to hygienically packed Vegetables

17

Shift from Loose to Packed

From a local shopkeeper selling loose oil to hygienically packed Edible Oil

18

Shift from Loose to Packed

Dairy Milk

Hygienically Packed Milk

19

Innovative Food Packaging

20

Shift from Rigid to Flexible

Bottles to Flexible

Rigid packaging is giving way to flexible packaging in the form of standup pouches, retort pouches, spouted pouches which offer similar performance and shelf appeal at lower cost.
21

Shift from Rigid to Flexible

Rigid packaging is giving way to flexible packaging in the form of stand-up pouches, retort pouches, spouted pouches which offer similar benefits at lower weight and cost.
22

Dynamic Growth in Key Sectors

23

Commodity Foods
There is a surge in demand for well packed commodity foods like atta, cereals, rice, sugar, salt etc. Packaging is being designed for convenience, shelf appeal and to retain freshness.

24

Nitrogen Flushed Snack Foods


Nitrogen flushing process is used to pack a variety of food products like wafers, namkeen ( range of products by Haldirams), snacks (cheese balls, French fries) and coffee. Indian Snack foods are catering to regional preferences.

25

RTE & RTC Food

Convenient ready to eat (RTE) and ready to cook (RTC) food products have changed the traditional concept of spending long exhausting hours in the kitchen making curry and gravy dishes, batter, paranthas and rice.

Priced to target middle class population


26

Packaged Fruits and Vegetables


Newest Challenge for the Packaging Industry

27

PE Extruded Nets and Rachel Bags


PE Extruded nets will be used to pack Onions Potatoes Garlic & Ginger Hard fruits like Ber

Rachel Bags will help Retail Businesses to pack 25- 50 Kg produce at farms

28

Packaged Fruits & Vegetables


Pre- weighed beans, peas, carrots, broccoli, etc. automatically packed on horizontal packaging machines in clear PE pre-formed bags will become popular with growth in organized retail business. Stretch- Cling films will find wider applications when large fruits and vegetables like cabbage, cauliflower, gourd, melons, etc. are individually wrapped for enhanced shelf life.

29

PP Thermoformed Trays / Stretch Cling Wrap


Thermoformed PP Trays to hold 4-6 large fruits with Stretch Cling Wrapped films for good visibility and shelf life.

30

IQF for Frozen Fruits & Vegetables


Laminates are used to pack fresh / cut vegetables and fruits. Moisture is drawn and then individually quick frozen to be stored at 180C or below. These offer a clear view and extended shelf life.

31

Dried Fruits & Vegetables


Dried fruits provide great value addition and very popular in Turkey, Asia and US as a snack. Widely marketed as snack and food supplement. Mangoes Strawberries Apples Kiwi Berries Figs Mushrooms Plums Broccoli
32

Dried Mangoes

Dried Strawberries

Fruits are marginally processed with sugar, salt etc for added flavours.

Drying fresh F&V to increase shelf life


Simplest method of preservation requiring little outlay of special equipment and expense. Adds value at low cost. Preserves food by removing moisture from food to a point where growth of micro-organisms cannot be supported. Fruits and vegetables selected for drying should be fresh and ripe to maintain quality and preserve nutrients. Methods for Drying : Dehydrators Oven Drying Sun Drying

Dried Apple Rings Dried Broccoli


33

Drying fresh F&V to increase shelf life


Pretreatment before Drying :
Fruits : Require some sort of pretreatment to prevent browning and loss of vitamin C. Sulfuring, Blanching, Sulfite Dip, Ascorbic Acid solutions are some of the methods for pretreatment. Vegetables : Water blanching and steam blanching are two methods for pretreatment of vegetables. Water blanching results in greater loss of nutrients but takes lesser time than steam blanching.
34

Drying fresh F&V to increase shelf life


Packaging
The packaging material must provide a good barrier between the fruit and environment. Packaging centres to use barrier pre- formed bags on Horizontal Packaging Machines. Retail outlets to be equipped with inexpensive vacuum packing machines to pack the desired quantity in barrier 5- Layer PE films on the spot.

Use of dried F&V


Dried fruit may be eaten as it is or rehyderated for eating Dried vegetables are generally added to soups or stews and not used alone as a side dish. Rehyderation generally takes 11/2- 2 hours in enough water to cover the product.
35

Frozen Food

Frozen ready meals, includes frozen meat, poultry and fast food.These products require excellent barrier with EVOH, PVDC, etc.
36

Summary
The stage is set for consumers to buy all their staples in well packed convenient packs. Ready availability of hygienically handled and packed fresh F & V. Easy availability of frozen F & V. Range of dried F & V, marginally processed as a healthy snack. Vacuum packaging for Bulk handling and extended shelf life.

VAST Choices to spoil Consumers by Retail Chains


37

Thank You!
Reliance
Industries Limited
www.ril.com

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