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9.1 Instagram Stories PDF

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113 views7 pages

9.1 Instagram Stories PDF

Uploaded by

Muhammad Faisal
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Instagram Stories

Instagram Stories have become increasingly popular over the


years, and for good reason. They provide brands a creative
outlet to interact with their followers and fans, with endless
possibilities for customization.

Did you know that businesses on Instagram get up to


37% of their total impressions from Instagram Stories?

There are plenty of ways to take advantage of the feature,


so be sure to test out some different methods.

We’ll highlight some of the top ways brands are using


Stories to drive traffic and increase ROI.

Copyright 2019 www.Coursenvy.com


Use Polls and Ask Questions

Both the poll and question stickers offer


great opportunity for follower interaction
and engagement.

Get product feedback or opinions from


customers, or have a fun Q&A session
that makes your followers feel involved
with your brand.

This type of authentic engagement is


HUGE right now, and will create a sense
of community among your brand 👋

Copyright 2019 www.Coursenvy.com


Create How-Tos and Guides

Show your followers a step-by-step guide or


tutorial. This interactive type of slideshow will
engage users and provide them value.

@Etsy shares DIY projects that are simple


enough for their followers to replicate!

Encourage users to share with their audience,


and soon enough your Story is in tons of
people’s DM’s!

Copyright 2019 www.Coursenvy.com


Share User-Generated Content

Repost users who tag your brand in their


story, or encourage your followers to
use a branded hashtag for the chance to
be featured!

This will provide you with some great


user-generated content to use, and also
make your followers feel like they are
involved with your brand.

Copyright 2019 www.Coursenvy.com


Use Swipe-Up Feature

If you have over 10K followers, then you


have access to use the swipe-up
feature in your Stories, which is a hugely
successful way to drive traffic to an
external link.

Use the feature to link to a new blog


post, or directly to a product that you’re
pushing. You can even throw in a
special discount code to give people
more of an incentive to swipe 💸 💸
Copyright 2019 www.Coursenvy.com
Repost Feature

Instagram allows you to repost content in your feed


directly to your Story. This can be useful in a number of
different ways!

One creative way to use the feature is to repost your


own posts - like @garyvee does (he is a MUST
FOLLOW on Instagram for learning IG marketing ideas!)

So if someone is watching your story, but missed your


most recent post, this gives them the opportunity to go
back and look.

You can also use this feature for fun, to share other
brands’ and influencers’ posts that inspire you.

Copyright 2019 www.Coursenvy.com


Use Story Highlights Feature

Lastly, one of the most effective uses for Instagram Stories is the Highlights feature.

For Stories that you want to keep on your page for


longer than 24 hours, be sure to add them to your
highlights. That way anyone who visits your page
will be able to see your best stories showcased in
your bio section.

You can get creative with a number of different


categories of highlights: FAQ’s, Meet the Team,
New Products, Behind-the-Scenes … the
possibilities are endless!

Copyright 2019 www.Coursenvy.com

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