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ES038 Syllabus October 2021

This 3-unit course explores starting a technology company and developing an entrepreneurial mindset. The course learning outcomes include appreciating how the course relates to program and university goals, identifying innovation opportunities and determining customer value, and creating a venture proposal and working in a team. Students will prototype and pitch a minimum viable product to investors. Key activities include understanding customer problems, forming an effective team, validating opportunities, developing low and high fidelity MVPs, creating a business model, and presenting the venture in a final demo day.

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Nicholas Bonn Sing
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51 views2 pages

ES038 Syllabus October 2021

This 3-unit course explores starting a technology company and developing an entrepreneurial mindset. The course learning outcomes include appreciating how the course relates to program and university goals, identifying innovation opportunities and determining customer value, and creating a venture proposal and working in a team. Students will prototype and pitch a minimum viable product to investors. Key activities include understanding customer problems, forming an effective team, validating opportunities, developing low and high fidelity MVPs, creating a business model, and presenting the venture in a final demo day.

Uploaded by

Nicholas Bonn Sing
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Course Number ES038

Descriptive Title Technopreneurship


Number of Units / Credits 3 units
Number of Hours 54
Pre-requisite / Co-requisite NONE
Course Description
The course explores the entrepreneurial mindset and culture in starting a company utilizing technology.

Course Learning Outcomes


CLO1. Appreciate the importance of the course in relation to the goals and objectives of the program, the College
and the University.

CLO2. Identify and validate an innovation opportunity and determine its value proposition to potential customers
and adapters.

CLO3. Create a business venture proposal, and experience the dynamics of participating in a team while preparing
the technical, financial, business and marketing aspects of the project.

CLO3. Prototype and pitch a high fidelity minimum viable product to a panel of investors and entrepreneurs.

Intended Learning Outcomes (ILO) Deliverables


1. Introduction to entrepreneurship Entrepreneurial Mind Test
ILO1.1 Distinguish entrepreneurship from technopreneurship.
ILO1.2 Describe innovation.
ILO1.3 Define the models of introducing a new product.
WILD QUEST
2. Understanding customer problems Venn Diagram/How Might We
Given a relevant concern, or a target market, One-Day Validation
ILO2.1 Identify a possible innovation opportunity. Elevator Audio Pitch (recorded)
ILO2.2 Determine if the opportunity identified will address the customer
problems.
ILO2.3 Determine the value proposition for that customer
3. Forming a team Recruitment and Hiring
Given an innovation opportunity, Team Org Chart
ILO3.1 Organize a team by selecting members whose skillset matches
the opportunity requirements.
ILO3.2 Define the roles of the team members.
4. Validating an innovation opportunity Customer Journey/Empathy Map
ILO4.1 Match the customer needs with technology capability. TAM, SAM, SOM/Market
ILO4.2 Research and evaluate the market potential of the innovation. Segmentation
ILO4.3 Create a landscape of potential competitors. Competitor Analysis / Competitive
Advantage
5. Low Fidelity Minimum Viable Product (LOFI MVP) Minimum Viable Product (MVP)
ILO5.1 Develop a preliminary user story. Low Fidelity (LOFI) MVP
ILO5.2 Design a low-fidelity minimum viable product Validation
ILO5.3 Given a LOFI MVP, obtain customer feedback on the Video Pitch (3-min)
specifications.
WILD CHASE
6. High Fidelity Minimum Viable Product (HIFI MVP) HIFI MVP
ILO6.1 Design a high fidelity minimum viable product HIFI MVP Validation
ILO6.2 Determine the cost of production
ILO6.3 Validate the HIFI MVP
7. Business Model Canvas Business Model Canvas (BMC)
ILO7.1 Identify key partners, activities and resources Product/Production Cost
ILO7.2 Enumerate distribution channels
ILO7.3 Determine cost structure, revenue stream and return of
investment
8. Demo Day 30-second video ad
ILO8.1 Create a 30-second video ad of product 5-minute investor pitch
ILO8.2 Prepare a 5-minute investment proposal that includes opportunity
definition, HIFI MVP, market validation, investment requirements
to be presented to a panel of entrepreneurs, investors, industry
experts, and stakeholders.
WILD ROAR

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