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This study aims to determine the relationship between service quality and customer satisfaction at LCSN Express Movers Inc. A survey using a Likert scale was conducted with 65 customers to collect data on their perceptions of service quality and satisfaction. The data was analyzed using descriptive and inferential statistics in SPSS. Results found that customers have a high level of agreement with LCSN's service quality and are very satisfied. A moderate to substantial positive correlation was found between service quality and customer satisfaction. The study concludes that there is a significant relationship between the two variables and provides recommendations to help LCSN improve customer satisfaction through service quality.

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0% found this document useful (0 votes)
95 views53 pages

Ayala - Parone - Finishpaper - 2019

This study aims to determine the relationship between service quality and customer satisfaction at LCSN Express Movers Inc. A survey using a Likert scale was conducted with 65 customers to collect data on their perceptions of service quality and satisfaction. The data was analyzed using descriptive and inferential statistics in SPSS. Results found that customers have a high level of agreement with LCSN's service quality and are very satisfied. A moderate to substantial positive correlation was found between service quality and customer satisfaction. The study concludes that there is a significant relationship between the two variables and provides recommendations to help LCSN improve customer satisfaction through service quality.

Uploaded by

Danica Dela Cruz
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Las Piñas National High School i

Senior High School

CORRELATION OF SERVICE QUALITY AND CUSTOMER SATISFACTION OF


LCSN EXPRESS MOVERS INC

A Research Presented to the

Faculty of Las Pinas National High School

Senior High School

In Partial Fulfillment

of the Requirements for

Inquiries, Investigation and Immersion Subject

Lozada,ReynelJay
Parone, John Russelle
Calas, KylaMae
Cuerdo, PolaAncella
Consuegra, Mhica Allen
Dela Cruz, Danica Jane
Inso, Abegail
Santos, Michaela

2019
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APPROVAL SHEET

This research hereto entitled:

“CORRELATION OF SERVICE QUALITY AND CUSTOMER SATISFACTION OF


LCSN EXPRESS MOVERS INC”

prepared and submitted by John RusselleParone, Kyla Mae Calas and Reynel
Jay Lozadain partial fulfilment of the requirements for Inquiries, Investigation
and Immersion Subjecthas been examined and is recommended for
acceptance and approval in ORAL EXAMINATION.

JUDY MAE G. PANTOLLA, MA Math


Research Adviser

Approved by the committee on Oral Examination with the grade of PASSED on

____________.

LaniDaswani
Chairman

Mark AnthonyJ. Gusto, MA Math Anna Ruth Tamundong, MA English


Member Member

Accepted and approved in partial fulfillment of the requirements for the

Inquiries, Investigation and Immersion Subject.

NELSON A. IMACULATA, JR PHONDORA S. CAPISTRANO.


SHS – Assistant Principal Principal IV
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ACKNOWLEDGEMENT

We would like express our sincere gratitude to the Las Pinas National

High School for helping us to fulfil our dreams of being a student and giving us

the opportunity to write a research study.

Ms. Judy Mae Pantolla despite of her busy schedule with duties as our

research teacher, she took time to hear, guide, and keep on correcting our

path.

Ms.Lani Daswani for giving us necessary advice and guidance. We

would like to thank her for her endless support on us.

To all relatives, friends, and others who in one way to shared their

support, thank you.

Above all, to the Great Almighty, the source of knowledge and wisdom,

and for countless love.

We perceive as this opportunity as a big milestone in our development.

We will strive to use gained knowledge in the best possible way, we will

continue to work for our improvement in order to attain our objectives.


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TABLE OF CONTENTS

PAGE

TITLE PAGE i

APPROVAL SHEET ii

ACKNOWLEDGEMENT iii

TABLE OF CONTENTS iv

LIST OF TABLES v

LIST OF APPENDICES

viABSTRACT

vii

CHAPTER

I INTRODUCTION 1

Statement of the Problem 2

Scope and Delimitation of the Study 2

Conseptual Framework 3

Significance of the Study 4

Definition of Terms 4

II REVIEW OF RELATED LITERATURE 7

Synthesis 10
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III RESEARCH METHODOLOGY

Research Design 13

Instrument 13

Sampling/ Respondents of the Study 14

Data Gathering Procedure 14

Statistical Treatment 14

III RESULTS AND DISCUSSION 16

VI SUMMARY, CONCULUSION AND

RECOMMENDATION

Summary of Findings 19

Conclusion 20

Recommendation 20

REFERENCES 22

APPENDICES 28

CURRICULUM VITAE 36
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LIST OF TABLES

TABLE PAGE

1 Level of Service Quality 16

2 Level of Customer Satisfaction 17

3 Correlation between Service Qualities 18

And Customer Satisfaction


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LIST OF FIGURE

1. Conceptual Framework
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LIST OF APPENDICES

PAGE

A Validated Instrument 29

B Picture of the company 31

C Gantt chart 32

D Tabulated data (excel form) 33

E Results from SPSS 34

F Proposal 35

G Curriculum Vitae 36
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ABSTRACT

This study aims to help the LCSN Express Movers Inc. induce

customers' satisfaction using the Service Quality through the use of a Action

Plan. This study generallys ought to answer the relationship existing between

Service Quality and customer satisfaction of LCSN Express Movers Inc. Due to

that, a Correlational research design was choosen. A Likert Scale type of

survey was conducted in order to collect the needed data from the total sample

population of 65. The data collected were tabulated through Microsoft Excel

and SPSS and it was interpreted by both Descriptive (Mean and Standard

Deviation) and Inferential (Pearson r) Statistics. With the computed mean of

3.74 and standard deviation of .443, the customers of LCSN Express Movers

Inc. has a high level of agreement towards service quality of LCSN Express

Movers Inc. Meanwhile, the customers are very satiesfied towards the service

quality of LCSN Express Movers Inc. with a computed mean of 3.55 and

standard deviation of .560.

The computed Correlation coefficient of Service Quality and Customer

Satisfaction is .478. The computed value shows that the Service Quality and

customer satisfaction has a moderate to substantial correlation. Moreover, with

the computed p-value of .025 for Service Quality and for customer satisfaction,

it shows that there is a highly significant relationship between the two variables.
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Chapter 1

INTRODUCTION

In view of growing competition in the shipping industry, providing high

level of Customer Satisfaction is critical to sustaining businesses (Midoro,

2009). In general, a shipping firm can satisfy its customers by offering low-cost

or differentiated services (Kotler & Armstrong, 2010). One way to differentiate a

firm’s services from its competitors is by offering high-quality services

(Dadfar&Brege, 2012; Miles, 2013).

There are firms used satisfaction ratings as an indicator of the

company’s future (Matzler&Hinterhuber, 2010). The LCSN Express Movers

Incorporated (LCSN) is a cargo shipping company in Las Piñas that deals with

the gap between expectations and perception of the customers.

LCSN Express Movers Inc. is a privately owned Filipino company

engaged in land, air and sea freight forwarding (inbound Manila), International

door to door parcel and cargo service, customs brokerage.

LCSN Express Movers Inc. has taken great pains to maintain the

personalized services that have been the trademark of the company. LCSN is

affiliated with the various International Forwarding companies in all major

destinations around the world to ensure the proper handling of cargo at

destination.
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In order to achieve the objectives, the researchers come up to a study

that determines the presumption on how the Customer Satisfaction in LCSN is

related to its Service Quality. The researcher used a likert scale in measuring

the satisfaction rate of its customers as well as the Service Quality of LCSN.

The purpose of this paper is to sustain and improve the LCSN’s Service Quality

by enhancing its current practices and deal with the certain gaps exists in the

company.
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Statement of the Problem

The following are set of questions to identify the Correlation Service

Quality and Customer Satisfaction of LCSN Express Movers Inc.

The research specifically found answer to the following set of questions:

1. What is the level of Service Quality does LCSN have?

2. What is the level of customer’s satisfaction of LCSN Express Movers

Inc.?

3. Is there any relationship between the LCSN Service Quality and

Costumers Satisfaction?

Scope and Limitation

This research aims to determine the significant relationship between the

Service Quality and Customer Satisfaction. LCSN Express Movers Inc. located

at BF, Martinville, and Las Piñas City. This study is only for customers of LCSN

Express Movers Inc. which are the main source of data.

The researchers start to conduct data between the month of October

and November after the questionnaire is validate by the professional in the

field.
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Conceptual Framework

INPUT PROCESS OUTPUT

LCSN Inc.’:  Ask permission  Action Plan


to company to Proposal
 Service conduct the
Quality study
 Customer  Make survey
Satisfaction questionnaires.
 Validate the
questionnaire.
 Create consent
for the
respondents.
 Administer the
distribution of
questionnaires
to the
respondents.
 Tabulate the
result
 Interpret

Figure 1: Conceptual Paradigm

The conceptual paradigm above shows the input, process, and output of

research. The inputs are of level of Service Quality and Customer Satisfaction

of LCSN Express Movers Inc. Process is the procedureof data gathering

wherein output the study is the action plan.


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Significance of the Study

The result of the study has great benefit to the following:

Customers. They will have the best Service Quality they wanted to have

because whatever they want in the survey questionnaire they will

probably got with fair assumption.

Employees. They get benefit by means of having the right knowledge on

how they treat or what kind of Service Quality they need to have in order

to gain Customer Satisfaction.

LCSN’s C.E.O. He can get benefits from this research by being more

knowledgeable about the problem or future problem of his/her company.

Students. This research will benefit those students especially in ABM-

Track for it will widen their knowledge when it comes in dealing with

Customer Satisfaction.

Definition of Term

The following are the terminologies used in research study:

Customers - are just simply defined as people in the economy who buys

and consumed product for their personal needs. Customers at the same

time are the respondents of this research.


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Customer Satisfaction - a metric used to quantify the degree to which a

customer is happy with a product, service, or experience.

Employees - a person or organization that buys goods of services from a

store or business. They are classified also as respondent of the

research.

LCSN - Is any sort of ship or vessel that carries cargo, goods, and

materials from one port to another. Thousands of cargo carriers ply the

world's seas and ocean each year, handling the bulk of international

trade.

Likert Scale - Is a psychological measurement device that is used to

gauge attitudes, values, and opinions. It functions by having a person

complete questionnaire that requires them to indicate the extent to which

they agree or disagree with a series of statements.

Satisfaction - Fulfilment of one's wishes, expectations, or needs, or the

pleasure derived from this.

Service - A system supplying a public need such as transport,

communications, or utilities such as electricity and water.

Service Quality - An assessment of how well a delivered service

conforms to the client's expectations.


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Shipping Lines - A Shipping Line is a company that operates the ships

that actually carry the containers (owned or leased) and cargo from load

port to discharge port.


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CHAPTER 2

LITERATURE REVIEW

This chapter discussed both related literature and studies which were

relevant to the proposed study.

Service Quality

Service is an intangible act or performance that one party offers to

another. Furthermore does not lead to the possession of anything (Kotler &

Keller, 2009). On the other hand, quality is one of the items that customers

seek for a suggestion (Solomon, 2009). Quality may be outlined because the

totality of options and characteristics of a product or services that bear on its

ability to satisfy explicit or implied wants (Kotler et al., 2010). It is evident that

quality is associated with the value of an offer, which may evoke satisfaction or

dissatisfaction on the part of the user. Service Quality within the management

and marketing literature is the extent to that customer's perceptions of service

meet and/or exceed their expectations for example as defined by Zeithaml et

al. (2009), cited in Bowen & David, 2005) therefore Service Quality will shall be

the approach in which customers are served in a company which could be

smart or poor.

Service Quality is the variations between customer expectations and

perceptions of service (Parasuraman, 2009).The measure Service


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Qualitybecause the distinction between perceived and expected service was a

sound approach and will build management to spot gaps to what they provide

as services.

The aim of providing quality services is to satisfy customers. Measure of

Service Quality is a higher recognition to dictate whether or not the services are

smart or unhealthy. One of the most helpful measurements of Service Quality

the dimensions from the SERVQUAL model Parasuraman et al. (2010).

It has been verified to be one of the most effective ways in which to live

the standard of services provided to customers. This service analysis technique

has been verified consistent and reliable by some authors (Brown et al., 2012).

They command that, once perceived or experienced service is a smaller

amount than the expected service; it implies but satisfactory Service Quality;

and once perceived service is quite expected service, the apparent inference is

that Service Quality is quite satisfactory (Jain et al., 2009).

SERVQUAL consists of 5 dimensions. These are Tangibility, Reliability,

Responsiveness, Assurance and Empathy. Tangibility is the physical facilities,

equipment, and appearance of personnel. Reliability is the ability to perform the

promised service dependably and accurately. Responsiveness is the

willingness to help customers and provide prompt service. Assurance deals

with knowledge and courtesy of employees and their ability to inspire trust and
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confidence, while empathy is about caring individualized attention that the firm

provides to its customers

Customer Satisfaction

The customers are those who buy the goods for the benefit of the

company. In other words, a customer I the beneficiary of a company who

provides payment in exchange for the offer provided to him by the company or

organization with the aim of fulfilling its satisfaction (Solomon, 2009).

When a consumer or customer is contented with either the product or

services it is termed satisfaction. Satisfaction can also be a person’s feelings of

pleasure or disappointment that results from comparing a product’s perceived

performance or outcome with their expectations (Kotler & Keller, 2009, p. 789).

As a matter of fact, satisfaction could be the pleasure derived by someone from

the consumption of goods or services offered by another person or group of

people; or it can be the state of being happy with a situation.

Happiness is a sign of Customer Satisfaction.Customer Satisfaction is

defined by one author as “the consumer’s response to the evaluation of the

perceived discrepancy between prior expectations and the actual performance

of the product or service as perceived after its consumption” (Tse& Wilton,

2009). Some authors stated that there is no specific definition of customer

satisfaction, and after their studies of several definitions they defined customer

satisfaction as “customer satisfaction is identified by a response (cognitive or


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affective). And also the year’s passes and some authors come up with different

definition. According to Schiffman& Karun (2004) Customer satisfaction is

defined as “the individual’s perception of the performance of the products or

services in relation to his or her expectations”.

Measuring customer satisfaction could be very difficult at times because

it is an attempt to measure human feelings. According to Levy, 2009 that “the

simplest way to know how customers feel, and what they want is to ask them”

Askingevery customer is advantageous in as much as the company will know

everyone’s feelings, and disadvantageous because the company will have to

collect this information from each customer (NBRI, 2009). These are the

possible dimension that can use in measuring Customer Satisfaction, it was

suggested by National Business Research Institute (NBRI).NBRI is one of the

world’s leading business research and consulting firms for companies that are

committed to quickly achieving and sustaining their full potentialand these are

quality of service, Innocently, speed of service, pricing, complaints or problems,

trust in your employees, the closeness of the relationship with contacts in your

firm.

Customer Satisfaction and Service Quality

Customer Satisfaction has been considered to be based on the

customer’s experience on a particular service encounter, (Cronin & Taylor,

2009). In fact, Service Quality is a determinant of Customer Satisfaction; also


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Service Quality comes from outcome of the services from service providers in

organizations. Consumer satisfaction relate to a specific transaction. The

difference between predicted service and perceived service in contrast with

‘attitudes’, which are more enduring and less situational-oriented, (Lewis,

2009). Regarding the relationship between Customer Satisfaction and Service

Quality, Brown (2012) first suggested that Service Quality would be antecedent

to Customer Satisfaction regardless of whether these constructs were

cumulative or transaction-specific. Some researchers have found empirical

supports for the view of the point mentioned above (Anderson &Sullivan, 2011;

Fornell et al 2011; Spreng&Macky 2009); where Customer Satisfaction came

as a result of Service Quality.

In relating Customer Satisfaction and Service Quality, researchers have

been more precise about the meaning and measurements of satisfaction and

Service Quality. Satisfaction and Service Quality have certain things in

common, but satisfaction generally is a broader concept, whereas Service

Quality focuses specifically on dimensions of service. (Wilson et al., 2009).

Although it is stated that other factors such as price and product quality can

affect Customer Satisfaction, perceived Service Quality is a component of

Customer Satisfaction (Zeithaml et al. 2009). This theory complies with the idea

of Wilson et al. (2009) and has been confirmed by the definition of Customer

Satisfaction presented by other researchers.


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It has been proven from past researches on Service Quality and

Customer Satisfaction that Customer Satisfaction and Service Quality are

related from their definitions to their relationships with other aspects in

business. Some authors have agreed to the fact that Service Quality

determines Customer Satisfaction. Parasuraman et al., (2009) in their study,

proposed that when perceived Service Quality is high, then it will lead to

increase in Customer Satisfaction. Some other authors did comprehend with

the idea brought up by Parasuraman (2010) and they acknowledged that

“Customer Satisfaction is based upon the level of Service Quality that is

provided by the service providers” (Saravanan& Rao, 2014, p. 436, Lee et al.,

2011, p. 226). Relating it to these authors’ views, it is evident that definition of

Customer Satisfaction involves predicted and perceived service; since Service

Quality acted as one of the factors that influence satisfaction. More evidence of

this relationship has been proven by past researchers.


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CHAPTER III

METHODOLOGY

This chapter includes the methodology of the study. In this portion, the

researchers outline the research design including selection of the sample,

research design, research instrument, respondents of the study, data gathering

analysis and statistical treatment.

Research Design

This study used Correlation Research Design. The design is a type of

non-experimental research in which the researcher measures two variables,

Service Quality and Customer Satisfaction. Assess the statistical relationship

between them with little or no effort to control extraneous variables to measure.

Research Instrument

In order to get the data required, the researchers used a researcher-

made questionnaire in Likert Scale format. The researcher provided Closed-

ended questions to make the survey questionnaire clear to the respondents.

Through the Likert Scale respondents came up in precise and accurate

answers that can be easily understand and analyze by the researchers. The

survey released if and only if it undergoes to a validate process by the

professionals who known to be expert in the field.


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Sampling/Respondents of the study

Through a snowball sampling technique, the researchers were able to

determine the 65 customers who served as the respondents of the study. Snow

ball was used because there is a recruitment technique in which research

participants is asked to assist researchers in identifying other potential

subjects.

Data Gathering Procedure

In data gathering, the researchers made a request letter before

conducting the survey. To make sure that the questionnaires were

administered well, the researchers follow the allotted time that has been set for

respondents. The data that been gathered were analyzed and tallied by the

researchers and statistical treatment that will be used in the study. The

Statistical Package for Social Science (SPSS) was used for the data analysis.

Inferential statistics were used in this study.

Statistical Treatment

The data collected was tabulated and processed using SPSS

(Statistical Package for Social Science) for the researchers to analysed

and interpreted the data gathered. The used of Service Quality and its

outcome identify the correlation between the independent Service

Quality and dependent variable Customer Satisfaction, Pearson product


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15
moment of correlation coefficient will be utilized with a .05 level of

significance.

Mean and Standard Deviation – used to determine the level of Service

Quality and Customer Satisfaction of LCSN Express Movers Inc.

Pearson’s r – used to measure the statistical relationship between the

Service Quality and Customer Satisfaction of LCSN Express Movers Inc.

N= N

(1+Ne^2)

n = Number of samples

N = Total Population

e = Margin of Error
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CHAPTER IV

RESULTS AND DISCUSSIONS

In this chapter, the data gathered was summarized. The purpose of this

chapter was to examine the relationship between Service Quality and

Customer Satisfaction of LCSN Express Movers Inc.

1. Level of Service Quality of LCSN Express Movers Inc.

Table 1. Mean, Standard Deviation and Verbal Interpretation of


Level of Service Quality

STANDARD VERBAL
VARIABLES MEAN DEVIATION INTEPRETATIION
SERVICE QUALITY 3.74 0.443 Strongly Agree
Legend: 0.00-1.00 Very Dissatisfied, 1.01-2.00 Dissatisfied, 2.01-3.00 Satisfied, 3.01-4.00 Very Satisfied

Table 1 shows the mean, standard deviation and verbal interpretation of

level of Service Quality of LCSN Express Movers Inc. There are 65 customer

served as the respondents of the study. Service Quality of LCSN Inc. Has the

mean of 3.74 and standard deviation of 0.443. The verbal interpretation is

strongly agreed.

This means that the customers are strongly agreed that the quality of

services offered by the company was enough to fulfil their expectation and they

are satisfied to the service of LCSN Express Movers Inc.


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2. Level of Customer Satisfaction of LCSN Express Movers Inc.

Table 2. Mean, Standard Deviation and Verbal Interpretation of


Level of Customer Satisfaction
STANDARD VERBAL
VARIABLES MEAN DEVIATION INTEPRETATIION
CUSTOMER
SATISFACTION 3.55 0.560 Very Satisfied
Legend: 0.00-1.00 Very Dissatisfied, 1.01-2.00 Dissatisfied, 2.01-3.00 Satisfied, 3.01-4.00 Very

Satisfied

The table 2 reveals the level of Customer Satisfaction gained by 65

respondents. The customers of LCSN Express Movers Inc. were very satisfied

to Customer Satisfaction with the mean of 3.55 and standard deviation of

0.560. The mean has a verbal interpretation of very satisfied. It implies that the

company meets the highest level of satisfaction.

The customers are very satisfied when it comes to their physical

facilities, appearance of the employees, service that the company offered and

how LCSN Inc.’s employees handle difficult situation.


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3. Relationship between Service Quality and Customer Satisfaction of LCSN

Express Movers Inc.


Table 3. Correlation between Service Quality and Customer
Satisfaction

Correlation p - value Degree of


Variables
Coefficient Relationship

Service Quality
Customer .478 .025 Moderate
Satisfaction
*Correlation is significant at the 0.05 level (2-tailed)

The table 3 reveals the relationship between the Service Quality and

Customer Satisfaction of LCSN Express Movers Inc. saying that there is 0.478.

Hence; the degree of their relationship is moderate. Moreover, the p-value is

0.025 which can be interpreted as significant.

This study indicate that there a positive and significant relationship

between Service Quality and Customer Satisfaction which is supported by the

study of Parasuraman et. al ( 2009 )that there is a relationship between Service

Quality and Customer Satisfaction.


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CHAPTER V

SUMMARY OF FINDINGS, CONCLUSION AND RECOMMENDATION

This chapter presents the summary of the findings, the conclusion, and the

recommendation of the study. The respondents were the 65 chosen customers

of LCSN Express Movers Inc.

Summary of Findings

Based on the data gathered the following finding reveals:

In the 65 respondents, the level of Service Quality was interpreted as

strongly agreed with the mean of 3.74 and standard deviation of 0.443.

Generally, the customer of LCSN was agreeing with their Service Quality.

The level of Customer Satisfaction was interpreted as very satisfied with

the mean of 3.55 and standard deviation of 0.560. The customers of LCSN

Express Movers Inc. were very satisfied when it comes to their Customer

Satisfaction

The data gathered with 65 respondents reveals the 0.025 significant

level of Service Quality and Customer Satisfaction. It is indicate that there is a

significant relationship between the Service Quality and Customer Satisfaction

of LCSN Express Movers Inc.


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Conclusion

In conclusion, it was clearly say that the service quality stands a vital

role in sustaining company's customer satisfaction as in the case of LCSN

Express Movers Inc. The employees must maintain their reliability,

responsiveness, assurance and empathy caring individualized attention that

the firm provides to its customers. Additionally, the owner of the business

should give the employee who did his/her job well some incentives for them to

encourage to do better.

Recommendation

On the basis of present study some recommendation for employees in

the Cargo Shipping are drawn as follows:

 It would be worthwhile for all if they offer more strategies on how they

operate more in cargo shipping like customers, employees to

encourage them to have a better Service Quality, also having many

ways of strategy in delivering and being time manageable to satisfy their

customers.

 The middle level management of LCSN Express Movers Inc. - the most

effective way to have more customers is to develop regulations to

control all delayed shipping flight to get the loyalty and satisfaction of

the customers.
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 The future researcher(s) may choose another kind of business that has

a larger population in order to gain data and results that more reliable

and accurate.

 The future researcher(s) must include all the dimension needed to the

questionnaire before to validate it. To come up with the better result and

findings of the study.


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Piet Levy, (2009, p. 6), Available via: http://web.ebscohost.com/ehost/pdf?

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735c8449be46%40sessionmgr11 , [Retrieved: November 2, 2009]


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APPENDICES
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Appendix A
Validated Questionnaire 30
Las Piñas National High School
Senior High School

October 15, 2018

Dear Respondent,

We are the ABM students of Las Piñas National High School (MAIN), are
currently working on our research entitled “The Correlation between Customer Service
and Customer Satisfaction of LCSN Express Movers Incorporated” as a course of
requirement in Practical Research II for the first semester of school year 2018-2019.

The purpose of this questionnaire is to determine the relationship of marketing


mix and customer’s satisfaction.

In line with this, may I ask for your full cooperation to answer honestly all the
given question? The information you will provide us through these questionnaires is of
utmost importance to us and will be highly appreciated. Please do not leave any
questions unanswered. Rest assured that all of your responses will be confidential and
shall be used for academic purposes only.

We are thanking you in advance for your consideration to participate in this study.

Very truly yours, Noted by:

Parone, John Russelle D. Ms. Judy Mae Pantolla

Researcher Research Adviser


Las Piñas National High School 31
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Appendix B

Pictures of the Company


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Appendix C

Gantt Chart

WEEKS

W1 W2 W3 W4 W5 W6 W7 W8 W9 W10

Chapter 1

Chapter 2

Chapter 3

Chapter 4

Chapter 5

Proposal
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Appendix D

Tabulated Data
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Appendix E

Results from SPSS


Las Piñas National High School 35
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APPENDIX F
Promotion Strategy of

LCSN Express Movers Inc.

F.Y. 2019

OBJECTIVES ACTIVITY/ TIME BUDGET SUCCESS


STRATEGIES INDICATOR
FRAME

1. Seminar : May Php. 1,950.00 - Satisfied Customer


IncreaseCusto Employeeis the 2018 for biscuits and (Survey)
mer key. drinks
Satisfaction duringseminar
2. Increase no. 1) Promo : Decemb - Increase in Sales
of Deliviries ‘’BawatPadala er 2019 (IncomeStatementCompari
Abot Kaya Na’’ son)
2) For every 50 Novemb - Increase the no. of
Kilos of er to customers
Baggages and Decemb - Patronizing the company.
Luggagesyou er 2019
have a
discounted
promo.
3. Raised the 1) Boosting in Septemb 1000 - Increase the Followers in
awareness of Social Media. er to Ownchoice Social Media.
the people 2) October of - Increase of
regarding MakingTarpauli 2019 budget Customerswhoavail the
LCSN ns. (25 pieces) promo.
Company 3) Flyers (500 ApproximatelyP
pieces) hp. 7,200.00
Las Piñas National High School 36
Senior High School

CURRICULUM VITAE

REYNEL JAY P. LOZADA

Birthday: October 22, 2000

Address: B3 L13 Johnmaryville Naga Road, Pulanlupa Dos, Las Piñas City

E-mail: reyneljaylozada@gmail.com

Contact Number: 09666572704

Schools Attended:

Primary School

Pulanlupa Elementary School 2012-2013

Secondary School

Junior High

Las Piñas National High School – Main 2016-2017

Skills

 Good communication skills

 Computer literate
Las Piñas National High School
Senior High School

JOHN RUSSELLE D. PARONE

Birthday: December 22, 1999

Address: Madrigal Covered Court, Daniel Fajardo, Las Piñas City

E-mail: jeromeelle883@gmail.com

Contact Number: 09661944379

Schools Attended:

Primary School

Siniloan Laguna Elementary School 2012-2013

Secondary School

Junior High

President DiosdadoMacapagal High School 2016-2017

Skills

 Good communication skills

 Computer literate
Las Piñas National High School
Senior High School

KYLA MAE P. CALAS

Birthday: November 23, 2000

E-mail: kylamaepaule281@gmail.com

Contact Number: 09564088851

Schools Attended:

Primary School

Las Piñas Elementary School - Central 2012-2013

Secondary School

Junior High

Las Piñas National High School – Main 2016-2017

Skills

 Computer literate

 Communication skills
Las Piñas National High School
Senior High School

MHICA ALLEN CONSUEGRA

Birthday: January 16, 2001

Address:Blk 34 Lot 23 Bernabe Compound, PulangLupa Uno, Las Piñas City

Las pinyas elementary school central, Las Piñas National high school main

E-mail: mhicaconsuegra16@gmail.com

Contact Number: 09294647462

Schools Attended:

Primary School

Las Piñas Elementary School - Central 2012-2013

Secondary School

Junior High

Las Piñas National High School – Main 2016-2017

Skills

 Computer literate

 Good Communication skills


Las Piñas National High School
Senior High School

POLA ANCELLA CUERDO

Birthday: Febuary 13 2000

Address: St. Joseph St.Peter Subd. Pulanlupa Dos, Las Pinas City

E-mail: Polengcuerdo@facebook.com

Contact Number: 09309628756

Schools Attended:

Primary School

Pulanpula Elementary School 2012-2013

Secondary School

Junior High

Las Pinas North National High School 2016-2017

Skills

 Computer literate

 Good Communication skills


Las Piñas National High School
Senior High School

DANICA JANE DELA CRUZ

Birthday: May 26, 2000

Address: Blk.13 Lot 4 Madrigal Compound Ilaya, Las Piñas City

E-mail: delacruz_danicajane@yahoo.com

Contact Number:

Schools Attended:

Primary School

Daniel Fajardo Elementary School 2012-2013

Secondary School

Junior High

Las Piñas National High School 2016-2017

Skills

 Computer literate

 Good Communication skills


Las Piñas National High School
Senior High School

ABEGAIL INSO

Birthday: May 11, 2001

Address: 5th St. Phase 5 Manuyo Dos Las Piñas City

E-mail:

Contact Number:

Schools Attended:

Primary School

Pulanlupa Elementary School 2012-2013

Secondary School

Junior High

Las Piñas National High School – Main 2016-2017

Skills

 Computer literate

 Good Communication skills


Las Piñas National High School
Senior High School

MICHAELA JOY D. SANTOS

Birthday: June 2, 2001

Address: 533 cleanvillemanuyounolpc

E-mail: Michaelasantos94@gmail.com

Contact Number: 09476396116

Schools Attended:

Primary School

Manuyo Elementary School 2012-2013

Secondary School

Junior High

Las Piñas National High School – Main 2016-2017

Skills

 Computer literate

 Good Communication skills

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