Ayala - Parone - Finishpaper - 2019
Ayala - Parone - Finishpaper - 2019
In Partial Fulfillment
Lozada,ReynelJay
Parone, John Russelle
Calas, KylaMae
Cuerdo, PolaAncella
Consuegra, Mhica Allen
Dela Cruz, Danica Jane
Inso, Abegail
Santos, Michaela
2019
Las Piñas National High School ii
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APPROVAL SHEET
prepared and submitted by John RusselleParone, Kyla Mae Calas and Reynel
Jay Lozadain partial fulfilment of the requirements for Inquiries, Investigation
and Immersion Subjecthas been examined and is recommended for
acceptance and approval in ORAL EXAMINATION.
____________.
LaniDaswani
Chairman
ACKNOWLEDGEMENT
We would like express our sincere gratitude to the Las Pinas National
High School for helping us to fulfil our dreams of being a student and giving us
Ms. Judy Mae Pantolla despite of her busy schedule with duties as our
research teacher, she took time to hear, guide, and keep on correcting our
path.
To all relatives, friends, and others who in one way to shared their
Above all, to the Great Almighty, the source of knowledge and wisdom,
We will strive to use gained knowledge in the best possible way, we will
TABLE OF CONTENTS
PAGE
TITLE PAGE i
APPROVAL SHEET ii
ACKNOWLEDGEMENT iii
TABLE OF CONTENTS iv
LIST OF TABLES v
LIST OF APPENDICES
viABSTRACT
vii
CHAPTER
I INTRODUCTION 1
Conseptual Framework 3
Definition of Terms 4
Synthesis 10
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Research Design 13
Instrument 13
Statistical Treatment 14
RECOMMENDATION
Summary of Findings 19
Conclusion 20
Recommendation 20
REFERENCES 22
APPENDICES 28
CURRICULUM VITAE 36
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LIST OF TABLES
TABLE PAGE
LIST OF FIGURE
1. Conceptual Framework
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LIST OF APPENDICES
PAGE
A Validated Instrument 29
C Gantt chart 32
F Proposal 35
G Curriculum Vitae 36
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ABSTRACT
This study aims to help the LCSN Express Movers Inc. induce
customers' satisfaction using the Service Quality through the use of a Action
Plan. This study generallys ought to answer the relationship existing between
Service Quality and customer satisfaction of LCSN Express Movers Inc. Due to
survey was conducted in order to collect the needed data from the total sample
population of 65. The data collected were tabulated through Microsoft Excel
and SPSS and it was interpreted by both Descriptive (Mean and Standard
3.74 and standard deviation of .443, the customers of LCSN Express Movers
Inc. has a high level of agreement towards service quality of LCSN Express
Movers Inc. Meanwhile, the customers are very satiesfied towards the service
quality of LCSN Express Movers Inc. with a computed mean of 3.55 and
Satisfaction is .478. The computed value shows that the Service Quality and
the computed p-value of .025 for Service Quality and for customer satisfaction,
it shows that there is a highly significant relationship between the two variables.
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Chapter 1
INTRODUCTION
2009). In general, a shipping firm can satisfy its customers by offering low-cost
Incorporated (LCSN) is a cargo shipping company in Las Piñas that deals with
engaged in land, air and sea freight forwarding (inbound Manila), International
LCSN Express Movers Inc. has taken great pains to maintain the
personalized services that have been the trademark of the company. LCSN is
destination.
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related to its Service Quality. The researcher used a likert scale in measuring
the satisfaction rate of its customers as well as the Service Quality of LCSN.
The purpose of this paper is to sustain and improve the LCSN’s Service Quality
by enhancing its current practices and deal with the certain gaps exists in the
company.
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Inc.?
Costumers Satisfaction?
Service Quality and Customer Satisfaction. LCSN Express Movers Inc. located
at BF, Martinville, and Las Piñas City. This study is only for customers of LCSN
field.
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Conceptual Framework
The conceptual paradigm above shows the input, process, and output of
research. The inputs are of level of Service Quality and Customer Satisfaction
Customers. They will have the best Service Quality they wanted to have
how they treat or what kind of Service Quality they need to have in order
LCSN’s C.E.O. He can get benefits from this research by being more
Track for it will widen their knowledge when it comes in dealing with
Customer Satisfaction.
Definition of Term
Customers - are just simply defined as people in the economy who buys
and consumed product for their personal needs. Customers at the same
research.
LCSN - Is any sort of ship or vessel that carries cargo, goods, and
materials from one port to another. Thousands of cargo carriers ply the
world's seas and ocean each year, handling the bulk of international
trade.
that actually carry the containers (owned or leased) and cargo from load
CHAPTER 2
LITERATURE REVIEW
This chapter discussed both related literature and studies which were
Service Quality
another. Furthermore does not lead to the possession of anything (Kotler &
Keller, 2009). On the other hand, quality is one of the items that customers
seek for a suggestion (Solomon, 2009). Quality may be outlined because the
ability to satisfy explicit or implied wants (Kotler et al., 2010). It is evident that
quality is associated with the value of an offer, which may evoke satisfaction or
dissatisfaction on the part of the user. Service Quality within the management
al. (2009), cited in Bowen & David, 2005) therefore Service Quality will shall be
smart or poor.
sound approach and will build management to spot gaps to what they provide
as services.
Service Quality is a higher recognition to dictate whether or not the services are
It has been verified to be one of the most effective ways in which to live
has been verified consistent and reliable by some authors (Brown et al., 2012).
amount than the expected service; it implies but satisfactory Service Quality;
and once perceived service is quite expected service, the apparent inference is
with knowledge and courtesy of employees and their ability to inspire trust and
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confidence, while empathy is about caring individualized attention that the firm
Customer Satisfaction
The customers are those who buy the goods for the benefit of the
provides payment in exchange for the offer provided to him by the company or
performance or outcome with their expectations (Kotler & Keller, 2009, p. 789).
satisfaction, and after their studies of several definitions they defined customer
affective). And also the year’s passes and some authors come up with different
simplest way to know how customers feel, and what they want is to ask them”
collect this information from each customer (NBRI, 2009). These are the
world’s leading business research and consulting firms for companies that are
committed to quickly achieving and sustaining their full potentialand these are
trust in your employees, the closeness of the relationship with contacts in your
firm.
Service Quality comes from outcome of the services from service providers in
Quality, Brown (2012) first suggested that Service Quality would be antecedent
supports for the view of the point mentioned above (Anderson &Sullivan, 2011;
been more precise about the meaning and measurements of satisfaction and
Although it is stated that other factors such as price and product quality can
Customer Satisfaction (Zeithaml et al. 2009). This theory complies with the idea
of Wilson et al. (2009) and has been confirmed by the definition of Customer
business. Some authors have agreed to the fact that Service Quality
proposed that when perceived Service Quality is high, then it will lead to
provided by the service providers” (Saravanan& Rao, 2014, p. 436, Lee et al.,
Quality acted as one of the factors that influence satisfaction. More evidence of
CHAPTER III
METHODOLOGY
This chapter includes the methodology of the study. In this portion, the
Research Design
Research Instrument
answers that can be easily understand and analyze by the researchers. The
determine the 65 customers who served as the respondents of the study. Snow
subjects.
administered well, the researchers follow the allotted time that has been set for
respondents. The data that been gathered were analyzed and tallied by the
researchers and statistical treatment that will be used in the study. The
Statistical Package for Social Science (SPSS) was used for the data analysis.
Statistical Treatment
and interpreted the data gathered. The used of Service Quality and its
15
moment of correlation coefficient will be utilized with a .05 level of
significance.
N= N
(1+Ne^2)
n = Number of samples
N = Total Population
e = Margin of Error
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CHAPTER IV
In this chapter, the data gathered was summarized. The purpose of this
STANDARD VERBAL
VARIABLES MEAN DEVIATION INTEPRETATIION
SERVICE QUALITY 3.74 0.443 Strongly Agree
Legend: 0.00-1.00 Very Dissatisfied, 1.01-2.00 Dissatisfied, 2.01-3.00 Satisfied, 3.01-4.00 Very Satisfied
level of Service Quality of LCSN Express Movers Inc. There are 65 customer
served as the respondents of the study. Service Quality of LCSN Inc. Has the
strongly agreed.
This means that the customers are strongly agreed that the quality of
services offered by the company was enough to fulfil their expectation and they
Satisfied
respondents. The customers of LCSN Express Movers Inc. were very satisfied
0.560. The mean has a verbal interpretation of very satisfied. It implies that the
facilities, appearance of the employees, service that the company offered and
Service Quality
Customer .478 .025 Moderate
Satisfaction
*Correlation is significant at the 0.05 level (2-tailed)
The table 3 reveals the relationship between the Service Quality and
Customer Satisfaction of LCSN Express Movers Inc. saying that there is 0.478.
CHAPTER V
This chapter presents the summary of the findings, the conclusion, and the
Summary of Findings
strongly agreed with the mean of 3.74 and standard deviation of 0.443.
Generally, the customer of LCSN was agreeing with their Service Quality.
the mean of 3.55 and standard deviation of 0.560. The customers of LCSN
Express Movers Inc. were very satisfied when it comes to their Customer
Satisfaction
Conclusion
In conclusion, it was clearly say that the service quality stands a vital
the firm provides to its customers. Additionally, the owner of the business
should give the employee who did his/her job well some incentives for them to
encourage to do better.
Recommendation
It would be worthwhile for all if they offer more strategies on how they
customers.
The middle level management of LCSN Express Movers Inc. - the most
control all delayed shipping flight to get the loyalty and satisfaction of
the customers.
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The future researcher(s) may choose another kind of business that has
a larger population in order to gain data and results that more reliable
and accurate.
The future researcher(s) must include all the dimension needed to the
questionnaire before to validate it. To come up with the better result and
References
Boulding, William, Ajay Kalra, Richard Staelin, and Valarie A. Zeithaml (2015) ,
Brown, T.J., Churchill, G.A. and Peter, J.P. (2012) research note: Improving the
Fornell, C., Johnson, M.D., Anderson, E.W., Cha, J. and Bryant, B.E. (2011),
29.
ServQualVs Serperf scales The journal for decision makers; 29 (2), 25-
37
WesternCollege Publishing
Thomson Learning.
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Saunders, M., Lewis P. and Thornhill A. (2009) Research Methods for business
– 379.
15-32
Wen-Yi S. Keng-Boon O., Binshan L., & Chong. A. Y. (2009) TQM and
Wilson A., Zeithaml V.A., Bitner M.J., Gremler D.D. (2009) Services Marketing,
McGraw-Hill Education
edition, McGraw-Hill.
p.68-123.
Website references:
http://www.nbrii.com/Customer_Surveys/Measure_Satisfaction.html
APPENDICES
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Appendix A
Validated Questionnaire 30
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Dear Respondent,
We are the ABM students of Las Piñas National High School (MAIN), are
currently working on our research entitled “The Correlation between Customer Service
and Customer Satisfaction of LCSN Express Movers Incorporated” as a course of
requirement in Practical Research II for the first semester of school year 2018-2019.
In line with this, may I ask for your full cooperation to answer honestly all the
given question? The information you will provide us through these questionnaires is of
utmost importance to us and will be highly appreciated. Please do not leave any
questions unanswered. Rest assured that all of your responses will be confidential and
shall be used for academic purposes only.
We are thanking you in advance for your consideration to participate in this study.
Appendix B
Appendix C
Gantt Chart
WEEKS
W1 W2 W3 W4 W5 W6 W7 W8 W9 W10
Chapter 1
Chapter 2
Chapter 3
Chapter 4
Chapter 5
Proposal
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Appendix D
Tabulated Data
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Appendix E
APPENDIX F
Promotion Strategy of
F.Y. 2019
CURRICULUM VITAE
Address: B3 L13 Johnmaryville Naga Road, Pulanlupa Dos, Las Piñas City
E-mail: reyneljaylozada@gmail.com
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Communication skills
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Las pinyas elementary school central, Las Piñas National high school main
E-mail: mhicaconsuegra16@gmail.com
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E-mail: Polengcuerdo@facebook.com
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Contact Number:
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ABEGAIL INSO
E-mail:
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E-mail: Michaelasantos94@gmail.com
Schools Attended:
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Computer literate