A Synopsis for the Project Work on

“ATTRIBUTES OF E- BASED
TWO WHEELER”

Submitted to
Mr. Abhiram Sir

LORDS BUSINESS SCHOOL

In partial fulfillment of the requirements for the award of the degree
of

MASTER OF BUSINESS ADMINISTRATION

Session 2022-2023
2nd Semester

Guided by:- Submitted By:-

Mr. Abhiram Dixit Kritika Sharma
Lords Business School Roll No. 11
Lords University, Alwar.

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 CERTIFICATE

This is to certify that Kritika Sharma bearing Roll no. 11, is a student of
Master Of Business Administration course of the Lords Business
School, Lords University, Alwar, Rajasthan.
Project work report on ATTRIBUTES OF E- BASED TWO WHEELER is
prepared by her under the guidance of Mr. Abhiram Dixit , in partial
fulfillment of the requirements for the award of the degree Master of
Business administration of Lords University, Alwar, Rajasthan

Signature of Guide. Signature of DEAN

Lords Business School. Lords Business School.
Lords University, Alwar Lords University, Alwar

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 DECLARATION

I, Kritika Sharma, hereby declared that this written submission of

project work. Report entitled. ATTRIBUTES of E-BASED TWO
WHEELER under the guidance of. Mr Abhiram Dixit. Faculty of Lords
Business School, represents my ideas in my own words and where others’
ideas or words have been included. I have adequately cited and referenced
the original sources. I also declared that I have adhered to all principles of
academic honesty and integrity and have not misrepresented or fabricated
any idea/data/fact/source in my submission. I understood that any
violation of the above will be caused for disciplinary action by the
management of institute.

Signature
Kritika Sharma
Roll No. 11
Date:

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 TABLE OF CONTENTS

Sr.No. Contents
1. Introduction
2. Company profile
3. Objectives of the Study
4. Review of Literature
5. Research Methodology
6. Bibliography
7. Questioner

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 INTRODUCTION

Electric Two-Wheeler Companies in India: The sales of two-wheelers in the market have seen a
significant rise over the years. This can be due to reasons such as the affordability and
convenience that this type of vehicle offers. The electric two-wheeler has been introduced with an
eco-friendly makeover that is more sustainable for the environment.
India is aiming for 100% electrification by 2030. To achieve this target, the government is
switching towards cleaner transportation and personal mobility. Several traditional companies like
Mahindra Electric and Hero Motocorp Ltd. are rapidly increasing their presence in this space.
Startups are not far behind as well.
New-age companies like Ola Electric, Okinawa Autotech, and Ather Energy have shown higher
sales growth over the years.

Coming to the sales of electric two-wheeler, the last few months have seen good momentum in the
sale of electric Two-wheeler in India. The sale of registered EV two-wheeler from January to June
2022 has been 2,40,662 vehicles.

According to research by the India Rating & Research (Ind-Ra), the electric two-wheeler industry
is expected to grow at a strong compounded annual growth rate of 75-80 percent between FY22 to
FY25.

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Market Share of Top EV Two-Wheeler Producers

Company Market share (FY22)

Hero Electric 28%

Okinawa 20%
Ampere 11%
Ather 9%
PUREV 6%
Ola 6%
TVS 4%
Revolt 3%
Benling 3%
Bajaj 3%
Others 6%

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 COMPANY PROFILE

About Hero Electric :

In the year 1956, the foundation of brand HERO was laid by Late Mr. Dayanand
Munjal with a vision of providing mobility to millions in India. In the following years,
the brand expanded itself enormously in varied fields like Bicycles, Motorcycles,
Healthcare, among others and became the most renowned & trusted name in India
and others parts of the world.

After the family businesses were realigned, Kross Bikes, Hero Exports, and Mediva
came under the umbrella of Hero EcoTech, the business congregate headed by Mr.
Vijay Munjal.

Hero Electric is India’s first and largest manufacturer of electric 2-wheelers with
hundreds of thousands happy customers and growing.

Hero Electric Bikes Key Highlights

Fuel Type Electric
Upcoming Hero Electric AE-47, Hero Electric AE-29
Popular Hero Electric Optima CX, Hero Electric Photon, Hero Electric Flash
Most Expensive Hero Electric Photon (Rs. 80,950)
Most Affordable Hero Electric Flash (Rs. 59,201)
Dealer Showrooms Presence 312 Cities

Vision:-

Hero Electric's endeavour to make the country greener with 'Zero Pollution'
transportation through its wide range of Electric Vehicles, is supported by our
Mission of “No Emission”. We are quality seekers and a quality conscious entity.

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 OBJECTIVES OF THE STUDY

⦁ Creating an awareness about the facilities in E-two wheelers.

⦁ Analyzing the problem faced by Fuel based two wheelers.

⦁ Collecting the data bases of different age group of customers interested in

different types of offers.

⦁ Motivating the customers to buy their product.

⦁ Analyzing which scooters is more used by customers.

⦁ Analyzing which type of scooters is more used by customers.

⦁ Analyzing the satisfaction level of customer towards e-two wheelers.

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Scope of the study:

The study is conducted on e-based two wheelers users

The study is confined to the area of NCR.

The size of the sample was: 100

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 LITERARATURE REVIEW

Customer Satisfaction

Dr.N.Chandrasekaran conducted surveys based on the behavior of consumers to

investigate the customer wants. Variables like price and product features are
considered forthis study and it helped to analyze the preference of the consumer
towards a specific brand and the difficulties faced by the consumers on using these
brands.

Dr.S.K.Sinha & Ajay Wagh examined the telecommunication markets of this century.
India a leading telecommunication market with customers like common man,
professionals, business man, doctors, engineers, artisans use the services of telecom
industry in a huge manner. By understanding the customers preference, the industries
in telecom can tap a huge potential in the telecom market and boost the number of
customers as well as their
profits.

According to Lewis &Boom measured the service quality based on customer

expectations. Customers should be provided a service beyond their expectations.
Innovative products, value friendly packages, quality after sales service and cheaper
cost should be provided to the customers.

Dr. C. Annandan & M.Prasanna Mohan Raj & Mr.S.Madhu conducted programs on
marketing in rural market segments which are unexplored. Since the consumption is
considerably low in rural areas,
FMCG companies can use this opportunity to tap the rural market for better business
and performance. Since the central government is focussing on rural areas, more
number of companies can understand the rural market and establish
their products and services for better profitability.

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 Ten Basic Rules for Customer Satisfaction

⦁ Involve top management.

⦁ Know the customers.

⦁ Let the customers define what attributes are important.

⦁ Know the customer’s requirements, expectations, and wants.

⦁ Know the relative importance of customer decision criteria.

⦁ Gather and trust data.

⦁ Benchmark the data against competitors, and identify competitive strength and
weakness.
⦁ Develop cross-functional action plans that enhance strengths and Correct
weaknesses.
⦁ Measure performance continually and spread the data throughout the
organization.

⦁ Be committed to getting better and better and better.

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 RESEARCH METHODOLOGY

MARKETING RESEARCH

Research Design

In conformance with the objectives of the study a survey

was conducted in Chennai city and based on the findings
inferences are given. The study is based on primary data
which is collected from customers. Secondary data consists
of data collected from various journals, publications and
internet.

Data Collection Method

The researcher had adopted for the study in order to

collect from primary sources. A structured questionnaire
was designed for collection of primary data. In order to
avoid the bias and dislike during data collections, personal
interview method was also adopted.Non-probabilistic and
convenience sampling method was used to select the
respondents. Size of the sample selected for the study was
200.Percentage method, Chi square method, Anova method
and Mean score method are used to analyze the data

Planning of future marketing activity.

⦁ Control of marketing operations in the present.

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⦁ Evaluation of marketing results.

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 Inference
It is clear that from the above table that 55% of the respondents belong to the age
group of less than 30 years. 30% of the respondents belong to the age group of 30-40
years and the remaining 15% of them are more than 40 years old .

Occupation No of Respondents Percentage

Students 21 10.5
Employees 94 47
Business 55 27.5
Others 30 15

Total 200 100

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BASIC RESEARCH

It is also known as the pure fundamental research which refers to those studies, sole
purpose of which is the discovery of new information. It is conducted to extend the
horizon in given area of knowledge with no immediate application to existing
problem.

APPLIED RESEARCH

It is an attempt to apply the various marketing techniques, which have been

developed as research, first and later on they become applied research techniques. It is
an attempt to apply the basic principles and existing knowledge for the purpose of
solving the operational problems.

DESIGNATED FACT GATHERING

It refers to a research where the investigator attempts nearly to gather some

predetermined data

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 Marketing Research Process can be carried out through the
following steps:

Define the problem and research objectives

Develop the research plan

Collect the information

Analysis and interpretations

Present the findings

DEFINE THE PROBLEM AND RESEARCH OBJECTIVES

In a very sense, this is the heart of the research process. This is the first step, which calls for
the marketing manage and marketing research.

RESEARCH PLAN DEVELOPMENT

The second calls for developing the most efficient plan for gathering the needed information.
Not to forget the cost or values of research the Marketing manager must estimate process its
approval, Research plan calls for decision on

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a) Data source

i. Primary data to be collected for a specific purpose.

ii. Secondary data collected for another purpose.

1. Research Approaches: Primary data can be collected in four ways:

1. Observational research

2. Focus group research

3. Survey research

4. Experimental research
2. Research Instruments: Marketing researchers can use
questionnaires in collecting of primary data, because of its
flexibility, questionnaires is by for the most common instrument
used to collect primary data.

3. Sampling Plan: This plan calls for the three aspects:-

a) Define the sampling unit.

b) Decide the sample size.
c) Decide the sampling procedure whether to use probability or
non-probability sampling methods.

4. Contract method: once the sampling plan has been determined, this
has to decide how the subject should be contacted. The choices are
mail, telephone or research interviews.

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 COLLECTION OF INFORMATION

Data collection phase is generally the most expensive and the most
phase to error. Carry
out the field work, collect data using the instruments, adjust the Problem
of not at homes, replaced, refusal to co-operate, biased or dishonest
answers.

ANALYSIS AND INTERPRETATIONS

The next to last step is to extract pertinent findings from the

collected data. The researcher edits, code, tabulate the

collected data.

PRESENTATION OF FINDINGS

As the last step in marketing research the researchers present the

findings. The researchers have to arrange the researched result
according to an approved reporting format, get the report typed and
bound, present the copies of the report to the concerned authorities.

RESEARCH METHODOLOGY/ DESIGN

The methodology adopted for eliciting the data required for the
study was survey method. It is the overall pattern or framework of
the project that will dictate as to what information is to be collected,
from which sources and by what procedures.
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RESEARCH METHOD

Research methodology must be classified on the basis of the major

purpose of the investigation. In this problem, description studies
have been under- taken, as the objective of the project is to conduct
the market share study to determine the share of the market received
by both the company and it’ competitors.

DATA COLLECTION

The information needed to further proceed in the project had been

collected through primary data and secondary data.

PRIMARY DATA

Primary data consists of information collected for the specific

purpose at hand for the purpose of collecting primary data, survey
research was used and all the retail outlets sellers using different
brands and their competitors were contacted. Survey research is the
approach best suited gathering description.

SECONDARY DATA

The secondary data consists of information that already exists

somewhere, Having been collected for another purpose. Any
researcher begins the research work by first going through the
secondary data. Secondary data includes the information available
with the company. It may be the findings of research previously
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done in the field. Secondary data can also be collected from
magazines, newspapers, other surveys conducted by known research
agencies etc.

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RESEARCH METHODOLOGY

The respondents are the mobile postpaid connection holder with

Airtel’s toppings facilities. The survey was carried in city of Pune
with the sample size of 300. The survey was carried out with the
help of a structured questionnaire, which helps in accomplishing the
research objectives. The respondents by means of personal interview
administer this
structured ended questionnaire.

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Hero Electric users

Others * 15
Business * 27.5
Employees * 47
Students * 10.5

0 10 20 30 40 50

In my study I found that most of the customers are employees then here comes the
business persons,thirdly others and at last minimum users are other users

CUSTOMER'S PROBLEM TOWARDS E-Two Wheelers

*EV and Battery cost.

*Beta Version of vehicles.
*Poor infrastructure and range anxiety.
*Lack of standardization.
*Temperature Issues.
*Very few academic and local skill awareness.
*Less performance.

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 Bibliography

TEXT BOOKS

Principles of Marketing – Philip Kotler and Gery

Armstrong Marketing Research – D.D. Sharma

Marketing Research – Green & Tull

Websites

www.bikewale.com

Heroelectric.com

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 QUESTIONNAIRE

1) Vehicle segment (Non EV - 2W)

a) Moped
b) Scooter
c) Motorbike (<150cc)
d) Motorbike (>150cc)

2) Purchase price of your vehicle (Non EV -2W)

a) Less than Rs.50,000
b) Rs. 50,000 - Rs. 75,000
c) Rs. 75,000- Rs. 1Lakh
d) More than Rs. 1Lakh

3) Age of Vehicle (Non EV -2W)

a) More than 15 years
b) 10 years-15 years
c) 5 years-10 years
d) 2 years-5 years
e) Less than 2 years

4) General use of the vehicle (Non EV -2W)

a) Short Personal Trips
b) Commuting to Work
c) Long Personal Trips
d) Business Purpose
e) Others (mention)

5) Average Distance Travelled on Daily Basis (Non EV -2W)

a) Less than 10 kms
b) 10 kms-30 kms
c) 30 kms-50 kms
d) More than 50 kms

6) Average time spent for refueling your vehicle (Non EV -2W)

a) Less than 10 mins
b) 10 mins-15 mins
c) More than 15 mins

7) Average Fuel costs per month (Non EV -2W)

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a) Less than Rs.500
b) Rs.500 - Rs.1000
c) Rs.1000 – Rs.1500
d) More than Rs.1500

8) Frequency of refueling per week (Non EV -2W)

a) Once
b) Twice
c) Thrice
d) More than 3 times

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