Unilever History
Unilever History
In many nations around the world, the Unilever Company is well-known. On 2 September 1929
the merger of Dutch margarine or British soap founded of unilever. Unilever PLC,
headquartered in London, England, is a British multinational consumer goods firm. The product
are Food, condiments, ice cream, wellness vitamins, minerals, and supplements, tea, coffee,
breakfast cereal, cleaning agents, water and air purifiers, pet food, toothpaste, beauty goods, and
personal care. Unilever is the world's largest soap manufacturer and its products are sold in about
190 countries. During the second half of the twentieth century, the corporation expanded its
activities globally, diversifying from its roots as a manufacturer of oils and fats. Lipton (1971),
Brooke Bond (1984), Chesebrough-Ponds (1987), Best Foods (2000), Ben & Jerry's (2000),
Alberto-Culver (2010), Dollar Shave Club (2016), and Pukka Herbs (2017) are just a few of the
companies it has acquired. Unilever discontinue its specialty chemical division to ICI (Imperial
Chemical Industries) in 1997. Under the Paul Polman's leadership the company switched its
focus away from the food brands that were experiencing moderate growth and toward health and
beauty brands.
Company grew throughout the 1930s, and new projects in Africa and Latin America were
created. During this period, Unilever purchased the United Africa Company, which was formed
by combining the African & Eastern Trading Corporation and the Royal Niger Company, which
handled British trade interests in modern-day Nigeria during the colonial times. Unilever was
unable to reinvest its capital in Europe due to the Nazi occupation of Europe during WWII, so it
instead acquired new businesses in the UK and the US In 1943 unilever acquired T. J. Lipton, a
majority investment in frosted foods (owner of the Birds Eye brand), and Batchelors Peas, one of
the largest vegetable canners in the UK. After that in 1954 Sunsilk made its first appearance in
the United Kingdom. and then in 1957 Dove was first introduced in the United States, Unilever
purchased Frosted Foods and renamed it Birds Eye. In 1961, the ice cream company Good
Humor from the United States was purchased. stake
Unilever's corporate revenues were still approximately half in the mid-1960s, due to laundry
soap and edible fats. Unilever was obliged to diversify due to a heavy market for yellow fats
(butter, margarine, and related goods) and growing competition from Procter & Gamble in
detergents and soaps. Unilever buy Lipton Ltd from Allied Suppliers in the United Kingdom in
1971. Unilever had acquired 30 percent of the Western European ice cream market by the end of
the 1970s through acquisitions. And now in 1982 unilever management decided to more fouced
on Fast Moving Consumer Good enterprise (FMCG) and reposition itself. In another aggressive
takeover in 1986, Unilever reinforced its position in the global skin care industry by acquiring
Chesebrough-Ponds (merged from Chesebrough Manufacturing and Pond's Creams), the maker
of Rag, Pond's, Aqua-Net, Cutex, and Vaseline.
Unilever sold its specialty chemicals division to Imperial Chemical Industries for £4.9 billion in
1997, including National Starch & Chemical, Quest, Unichema, and Crosfield. Unilever started a
sustainable agricultural programmed in 1998. In 2000, Unilever paid £1.63 billion for Maille,
Ben & Jerry's, and Slim Fast, and £13.4 billion for Bestfoods.Unilever's food scale in America
was enhanced with the Bestfoods acquisition, which further brands including Knorr, Marmite,
Bovril, and Hellmann's to its portfolio.
Unilever was divided into two divisions in 2001: one for foods and the other for home and
personal care. In January 2001, it merged its Lever Brothers and Elida Faberge operations in the
United Kingdom to form Lever Faberge. In 2002, the business sold its specialized oils and fats
segment, Loders Croklaan, to IOI Corporation, a Malaysian oil palm corporation, for 814 million
(€218.5 million). The Loders Croklaan name was kept as part of the agreement. Unilever joined
with the Rainforest Alliance in 2007 to source all of its tea sustainably. Unilever decided to buy
Sara Lee Corporation's personal care business in 2009, which included brands like Radox,
Badedas, and Duschdas. Sara Lee was purchased on December 6, 2010.
Unilever declared in 2012 that it would phase out the use of microplastics in personal care
products in the form of microbeads by 2015. Unilever purchased REN Skincare, a British niche
skincare brand, in 2015, and Kate Somerville Skincare LLC in May of that year. Uniliver
recently divided off its food spreads division, which includes the Flora and I Can't Believe It's
Not Butter! brands, into a new company called Unilever Baking, Cooking, and Spreading. The
split was first announced in December 2014, in response to declining global sales in that product
area
Key Products
Dove, Lipton, magnum, slim-fast, bird’s eye, Knorr, blue band, and lux are
most famous and positive brand image in the mind of the people.
Unilever have been producing number of products and their vast product line for
every brand.
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ORGANIZATION MANAGEMENT
Amir Paracha – CEO : Unilever Pakistan Limited's Chairman and CEO is Amir Paracha. On
February 1, 2020, he joined the board
Asima Haq :
Asima Haq joined the board on February 27, 2020, and is now Director, Beauty & Personal
Care, as well as a member of the local Management Committee.
She has been with Unilever since 2001 and has worked in Beauty & Personal Care, Foods &
Refreshments, and other areas. Marketing Director-New Initiatives and Marketing Director-
Foods & Beverages were her previous key positions at Unilever Pakistan. She was moved to PT.
Unilever Indonesia and was in charge of their hair business until June 2018, when she returned to
Pakistan.
Aman Ghanchi :
Aman has been with Unilever for 11 years and joined the Board in January 2018. He has a wide
range of legal and tax experience. He is regarded as an expert in his field by the industry and
inside Unilever Pakistan, based on his previous experience.
The following diagram shows the organizational structure of the company
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