Lecture 1-Introduction To HRM
Lecture 1-Introduction To HRM
To understand what human resource management is, it’s useful to start with what managers do. Elance is an
organization. An organization consists of people (in this case, people like Elance’s own in-house sales managers
and Web designers) with formally assigned roles who work together to achieve the organization’s goals. A
manager is someone who is responsible for accomplishing the organization’s goals, and who does so by
managing the efforts of the organization’s people.
Most writers agree that managing involves performing five basic functions: planning, organizing,
staffing, leading, and controlling. In total, these functions represent the management process. Some of the
specific activities involved in each function include:
●● Planning. Establishing goals and standards; developing rules and procedures; developing plans and
forecasts
●● Organizing. Giving each subordinate a specific task; establishing departments; delegating authority to
subordinates; establishing channels of authority and communication; coordinating the work of subordinates
●● Staffing. Determining what type of people should be hired; recruiting prospective employees; selecting
employees; setting performance standards; compensating employees; evaluating performance; counseling
employees; training and developing employees
●● Leading. Getting others to get the job done; maintaining morale; motivating subordinates
●● Controlling. Setting standards such as sales quotas, quality standards, or production levels; checking to
see how actual performance compares with these standards; taking corrective action as needed.
In this book, we will focus on one of these functions—staffing, personnel management, or human resource
management function. Human resource management (HRM) is the process of acquiring, training, appraising,
and compensating employees, and of attending to their labor relations, health and safety, and fairness concerns.
The topics we’ll discuss should therefore provide you with the concepts and techniques every manager needs to
perform the “people” or personnel aspects of management. These include:
Manager: Someone who is responsible for accomplishing the organization’s goals, and who does so
by managing the efforts of the organization’s people.
Organization: A group consisting of people with formally assigned roles who work together to achieve
the organization’s goals.
Coordinative Function
Functional Authority: HR managers also have to coordinate the personnel activities of the
organisation. This duty is often referred to as functional control. In this job, the HR managers have to
ensure that the line managers are implementing the organization’s HR objectives, policies and
procedures.
Staff Functions
Staff authority: A staff manager is one who assists and advises the line managers. Assisting and
advising the line managers is the basic job of every HR manager.
For example, the HR managers assist the line managers in the following ways:
i. In hiring, training, evaluating, rewarding, counseling, promoting, and terminating the employees.
ii. Innovator/ advocacy
iii. In administering various benefit programs e.g.,, health and accident insurance, retirement,
vacations etc.
iv. In complying with equal employment and occupational safety laws.
v. In handling grievances and improving labor relations.
vi. By carrying out the innovator role, by providing up-to-date information on current trends and new
methods of solving problems.
vii. By playing Employee Advocacy Role. It helps in defining how the management should be
treating employees, making sure that the employees have the mechanics to contest the unfair
practices and representing the employees’ interests within the framework of its main
obligations to senior management.
viii. By playing the strategic role, it helps the top management in drafting and implementing the
strategies.
ix. Thus, a large scale unit will have a Departmental head, by whatever name he is called, handling
the HR department. His status will be equal to any other executive in the organisation.
Figure 1-1 Human Resource department organization chart showing typical HR Job titles
Source: “Human Resource Development Organization Chart Showing Typical HR Job Titles,” www.co.pinellas.fl.us/persnl/pdf/ orgchart.pdf.
Courtesy of Pinellas County Human Resources. Reprinted with permission.
Globalization Trends
Globalization refers to companies extending their sales, ownership, and/or manufacturing to new markets abroad.
Thus Toyota builds Camrys in Kentucky, while Apple assembles iPhones in China. Free trade areas—agreements
that reduce tariffs and barriers among trading partners—further encourage international trade. The North
American Free Trade Agreement (NAFTA) and the European Union (EU) are examples.
Globalization has boomed for the past 50 or so years. For example, the total sum of U.S. imports and
exports rose from $47 billion in 1960, to $562 billion in 1980, to about $5.1 trillion recently.27 Evolving
economic and political philosophies drove this boom. Governments dropped cross-border taxes or tariffs, formed
economic free trade areas, and took other steps to encourage the free flow of trade among countries. The
fundamental economic rationale was that by doing so, all countries would gain, and indeed, economies around
the world did grow quickly until recently.
At the same time, globalization vastly increased international competition. More globalization meant more
competition, and more competition meant more pressure to be “world class”—to lower costs, to make employees
more productive, and to do things better and less expensively.
As multinational companies jockey for position, many transfer operations abroad, not just to seek cheaper
labor but to tap into new markets. For example, Toyota has thousands of sales employees based in America, while
GE has over 10,000 employees in France. The search for greater efficiencies prompts some employers to offshore
(export jobs to lower-cost locations abroad, as when Dell offshored some call-center jobs to India). Some
employers offshore even highly skilled jobs such as lawyer.28 Managing the “people” aspects of globalization is
a big task for any company that expands abroad—and for its HR managers.29
Economic Trends
Although globalization supported a growing global economy, the past 10 or so years were difficult economically.
As you can see in Figure 1-2, gross national product (GNP)—a measure of the United States of America’s total
output—boomed between 2001 and 2007. During this period, home prices (see Figure 1-3) leaped as much as
20% per year. Unemployment remained docile at about 4.7%.30 Then, around 2007–2008, all these measures fell
off a cliff. GNP fell. Home prices dropped by 10% or more (depending on city). Unemployment nationwide soon
rose to more than 10%.
Why did all this happen? It’s complicated. Many governments stripped away rules and regulations. For example,
in America and Europe, the rules that prevented commercial banks from expanding into new businesses such as
investment banking were relaxed. Giant, multinational “financial supermarkets” such as Citibank emerged. With
fewer regulations, more businesses and consumers were soon deeply in debt. Homebuyers bought homes with
little money down. Banks freely lent money to developers to build more homes. For almost 20 years, U.S.
consumers spent more than they earned. The United States became a debtor nation. Its balance of payments
(exports minus imports) went from a healthy positive $3.5 billion in 1960, to a huge minus (imports exceeded
exports) $497 billion deficit more recently.31 The only way the country could keep buying more from abroad
than it sold was by borrowing money. So, much of the boom was built on debt.
Around 2007, all those years of accumulating debt ran their course. Banks and other financial institutions
found themselves owning trillions of dollars of worthless loans. Governments stepped in to try to prevent their
collapse. Lending dried up. Many businesses and consumers stopped buying. The economy tanked.
Economic trends are pointing up today, and hopefully they will continue to do so. For example, the
unemployment rate had fallen from a high of more than 10% a few years ago to around 5% in 2015, and economic
activity was also picking up.
Technology Trends
However, it may be technology that most characterizes the trends shaping human resource management today.42
For example, the consulting firm Accenture estimates that social media connections via tools like LinkedIn will
soon produce as many as 80% of new recruits—often letting line managers bypass the human resource
management
unit.43
Five main types of digital technologies are driving this transfer of functionality from HR professionals to
automation. Employers increasingly use social media tools such as Twitter, Facebook, and LinkedIn (rather than,
say, as many employment agencies) to recruit new employees. Employers use new mobile applications, for
instance, to monitor employee location and to provide digital photos at the facility clock-in location to identify
workers. The feedback, fun, and objectives inherent in gaming support many new training applications, and
websites such as Knack, Gild, and True Office enable employers to inject gaming features into training,
performance appraisal, and recruiting. Cloud computing and more intuitive user interfaces enable employers to
monitor and report on things like a team’s goal attainment and to provide real-time evaluative feedback. Finally,
data analytics basically means using statistical techniques, algorithms, and problem-solving to identify
relationships among data for the purpose of solving particular problems (such as what are the ideal candidate’s
traits, or how can I tell in advance which of my best employees is likely to quit?). When applied to human resource
management, data analytics is called talent analytics.
As one example, talent analytics is revolutionizing how employers look for job candidates. For example,
one employer reportedly operated for many years on the assumption that what mattered was the school the
candidate attended, the grades they had, and their references. A retrospective talent analytics study showed that
these traits didn’t matter at all. What mattered were things like: their résumés were grammatically correct, they
didn’t quit school until obtaining some degree, they were successful in prior jobs, and they were able to succeed
with vague instructions.44
Technological change is also affecting the nature of jobs.45 when someone thinks of “tech jobs,” jobs at
Apple and Google come to mind, but technology affects all sorts of jobs. At Alcoa’s Davenport Works plant in
Iowa, a computer at each work station helps each employee control his or her machines or communicate data.
One former college student became a team leader in a plant with automated machines. He and his team type
commands into computerized machines that create precision parts.46 As another example, about 17 million
people now use information technology to work from remote locations at least once per month. “Co-working
sites” offer freelance workers office space and access to Wi-Fi and office equipment.47
Trends in Nature of Work
High-tech jobs: Smart devices that allow continuous connectivity continue to blur the line between work life and
personal life. “I think one of the challenges in HR is trying to figure out how to have engaged employees” without
having them work around the clock, Kushner said. “For the most part, most organizations haven’t thought through
what that differentiator should be. Telecommuting and flexible hours are just the first steps down that pathway”
of navigating the issues surrounding constant connectivity and work/life balance, he said.
Service Jobs: The service sector, also known as the tertiary sector, is the third tier in the three-sector economy.
Instead of product production, this sector produces services maintenance and repairs, training, or consulting.
Examples of service sector jobs include housekeeping, tours, nursing, and teaching.
Knowledge work and human capital: The term “knowledge worker” was first coined by Peter Drucker in his
book, The Landmarks of Tomorrow (1959). Drucker defined knowledge workers as high-level workers who apply
theoretical and analytical knowledge, acquired through formal training, to develop products and services. He
noted that knowledge workers would be the most valuable assets of a 21st-century organization because of their
high level of productivity and creativity. They include professionals in information technology fields, such as
programmers, web designers, system analysts, technical writers, and researchers. Knowledge workers are also
comprised of pharmacists, public accountants, engineers, architects, lawyers, physicians, scientists, financial
analysts, and design thinkers.
Managing Ethics
Ethics
- Standards that someone uses to decide what his or her conduct should be
HRM-related Ethical Issues
- Workplace safety
- Security of employee records
- Employee theft
- Affirmative action
- Comparable work
- Employee privacy rights
HR Certifications
An HR certification is a professional title that demonstrates your mastery of subjects related to human resources.
Becoming a certified HR professional typically involves taking a course or passing an exam. Getting an HR
certification shows your understanding of industry-standard practices in human resources, which can help you
find a job, qualify for advanced positions or increase your earning power.
Evidence-based HRM
- Actual measurements
- Existing data
- Research studies
Strategic HRM
Strategic human resource management (strategic HRM) provides a framework linking people management and
development practices to long-term business goals and outcomes. It focuses on longer-term resourcing issues
within the context of an organization’s goals and the evolving nature of work. It also informs other HR strategies,
such as reward or performance, determining how they are integrated into the overall business strategy.