a yea r

of
c ont ent
for product-based businesses to
use in social, videos, e-commerce,
and emails

wor k s h op 2: c ont ent inspirat ion

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200+ CONTENT PROMPTS

"What do we talk about to my customers?!"

When you are talking to your customer, you are not always selling to customers, in fact what you
do in between sales and selling is oftentimes more important - in order to build a loyal customer
base for when you are selling.

These prompts will help you build your content based on the 3 C's: Calendar Content,
Conversational Content and Cornerstone Content. They are intended to inspire you and motivate
you as you practice speaking on your product and brand messaging - adjust these prompts as you
see fit, but also apply our Golden Keys to Success from workshop 1. For the topics that seem to

resonate, repurpose them from social media to email, website and other marketing.

1. Five Tips to using our Products 14. Features of team members and
their favorite products from your
2. Top 3 products and why brand and why
3. The Story behind my Brand 15. Why people love my best seller
4. The Story of my business 16. Features and benefits of my best
5. Why I created this product for you seller

6. How I Built This 17. If you love this product you will
love x product
7. How I created my first product
18. Where to use my products
8. What makes this brand different than
the big guys” 19. How to gift my products

9. My favorite products (from other 20. Perfect gift for x person

brands) 21. Perfect gift for x holiday
10. What to expect in terms of service 22. Why we use these ingredients or
from your brand materials
11. What to expect from purchase to 23. Behind the scenes of our
delivery production process
12. #1 Tip for when they are waiting for 24. Behind the scenes of our team
their delivery
25. Behind the scenes of a photo shoot
13. What I realized people didn't know
about our product(s)

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26. Behind the scenes featuring your day 47. We were/are featured in or on...
to day life
48. The Top Questions My Family asks
27. Where we see the future of our me about my business
business
49. My Mom/Dad/Friends/etc still think I
28. What products are coming up in our am doing, but really I am growing an
launches or re-launches empire”

29. What is the owner’s favorite product 50. The Coolest Thing that has
and why happened in my business

30. Share customer testimonials 51. The best thing that has happened in
business this year
31. Share a case study
52. How your purchase will support …
32. How to wear or use (your family, team, mission, charity)
33. How to store, hang, feature, care for 53. Where you can purchase
the product
54. Where you will be in person for trade
34. 3 Ways to use, wear, gift my product shows or events
35. My self care routine 55. How I organize my (desk, house,
36. My morning routine office, materials, spice rack)

37. My night routine 56. How customers are using the

products
38. Our after work or school routine
57. User generated unboxing
39. Fashion style, tips, photos of you when
dressed 58. Awards We’ve Won

40. My Style 59. Behind the scenes of our photoshoot

41. Feature of life event (birthday party, 60. Favorite Books for the season
moving, new house, remodel, (summer)
vacation) 61. Favorite beverage for the season
42. Style feature of team members (Check (winter)
out this team members style) 62. Favorite Book of all time
43. How a sport or activity or experience 63. Stop Motion Product Feature
from your younger years helped
influence you as a business owner 64. Product being used

44. The top five questions from customers 65. Working from behind your computer

45. The #1 question from customers 66. Working on making your product

46. The #1 thing customers are saying 67. Working on shipping your products
about your biz/product

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68. QVC/HSN Style product feature 90. Share family/kids/pets

69. Live Q and A 91. Share how you workout or create

movement in your life
70. Live Sale on Video
92. Share collaborations
71. Flash Sale
93. Share quotes that resonate with your
72. Birthday Sale customer
73. Anniversary Sale 94. Share useful life tips that resonate
74. Milestone Sale with your customer

75. Birthday Giveaway 95. Share how your product meets a

need
76. Anniversary Giveaway
96. Share how your product solves a
77. Milestone Giveaway problem

78. Share/Show Us using our 97. Unexpected use or audience for your
product” + Giveaway product that was discovered

79. Share/Show unboxing” + 98. Share problems your customer may

Giveaway have and offer your product or other
products as solutions
80. Customer Votes for scent, color,
style 99. Share about the wear and tear of the
product
81. Share results of a customer poll
100. Share detailed comparisons of your
82. Share sneak peeks of special
products
projects, new collections or
business planning 101. Share how to choose what to buy

83. Share a hack that made your life 102. Prep customers for upcoming sale
easier
103. Prep customers for cutoff and
84. Define your industry's jargon or deadlines to place orders for holidays
technical terms in layman's terms or events

85. Share ingredients or things to 104. Celebrate other small businesses

avoid in your industry (and how
your brand avoids them) 105. Celebrate Small Business Saturday

86. Customer Lifestyle shots 106. Sale is coming

87. Customer Spotlight 107. Sale is on

88. Other Business spotlights 108. Final countdown until sale ends

89. Share disasters, mistakes, etc to 109. Sale is extended

show vulnerability

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110. How I left my day job 130. My Top 3 Values in Life

111. How I tackle a to do list 131. 3 Ways We Put Our Customers First

112. Story about overcoming Fear 132. How we protect our customers data

113. Story about kindness 133. How we treat our customers

differently than the “other guys”
114. Story about generosity
134. How to take a digital detox
115. Features of stores that carry your
product 135. How you choose gifts (relate qualities
to your products)
116. Where to find my products
136. Product Variation Sense Features
117. Feature stores that are having events (discuss colors or scents or tastes or
with your products smells or feel)
118. Where I get my inspiration 137. Share how you named your business
119. How to unwind 138. Share how you give back
120. Show ideas for future products and 139. Share your Mission Statement
ask if customers love it
140. Feature a person or foundation or
121. Show development of new products charity you have helped
and have customers vote it into the
collection 141. Feature a person or foundation or
charity you want customers to help
122. Share other business ideas you have
had and what came of them 142. Share a Kickstarter you are
supporting
123. Share what you are grateful for
143. Shout out to a special person in your
124. Share where you were then and life
where you are now, reflect.
144. Share the creation of something
125. Vacations you have gone on and (rebrand, website, office remodel)
how they have changed you (relax,
recharge, perspective) 145. Be known for someting and share
that (target runs, dancing with your
126. A story about saving the day for a kids, vegan food, nail polish colors/
customer manicures)
127. A story about how your company 146. Share a story that creates emotion or
goes above and beyond for sentiment (baby’s first, pass this down
customers to your future daughter, memories
128. How to repurpose or upcycle your created)
packaging 147. My Why”
129. Share/feature how to overcome 148. Special Customer” feature or story
objections customers bring up

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149. Sneak Peek” 167. Let customers know where else they
can find you on social media or
150. Hand Made or Made in the online platforms (Instagram, Pinterest,
USA” YouTube, Amazon, Twitter, etc.)
151. A story about your family and 168. Get in the habit of telling customers to
why/how this biz contributes to sign up for your email list "Get XX% off
them when you sign up..."
152. Working on the Weekend 169. Share a piece that is relevant to current
153. Your company’s “Golden Rule” trends, eg. a product that uses the
Pantone #coloroftheyear, local football
154. Your company’s Top 10 Values colors, etc.

155. Share Life Challenges in real time 170. Share favorite features of specific
and the happy ending or not so products
happy ending
171. Share about upgraded shipping
156. How to create traditions and how options, "Get it in two days..."
you create traditions
172. Share other people’s posts/stories if it
157. Share As seen on a person, will resonate with your customer and
customer, influencer, celebrity support the other person

158. Feature New Team Members 173. Share Must Haves for groups within
your customer base (new moms,
159. Share your Secret Sauce”
college grads, walking toddlers)
160. How do you stay inspired?
174. Share stories from when you first
161. How did you come up with your started I remember when at milestone
design for X product? events

162. How does X product different 175. When I Was a Little Kid, I Wanted To
from XX product? Be a…. When I Grew Up, I became a ...
and here’s why this is relevant to you
163. Year in review, month in review,
etc. 176. Create "tag a friend" content (Tag
someone who lifts you up)
164. What product would you not
come out with again - and what 177. Repurpose Blogs
are you most excited about
178. Share Content from other sources
coming out?
(make sure to credit them)
165. Favorite time of year and how
179. Share a Contest and How to Enter and
your product applies to that time
Win
of year
180. Announce Contest winners with a
166. Favorite piece in a collection
shout out

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181. Discuss trending topics (avoid 205. #ThursdayThoughts

controversial unless you are okay
with the reactions you will get) 206. #ThirstyThursday

182. Create a Brand HAshtag and create 207. #FreebieFriday

a daily, weekly, or monthly series 208. #FearlessFriday
183. Ask Me Anything” #AMA 209. #FridayNight
184. Host a Social Media Takeover on 210. #FollowFriday #FF
your account
211. #FridayIntroductions
185. #MotivationMonday
212. #Friyay
186. #ManicMonday
213. #SaturdaySwag
187. #MondayFunday
214. #Caturday (Saturdays)
188. #MondayBlues
215. #ShoutoutSaturday
189. #TransformationTuesday
216. #SalesSaturday #SaturdaySpecial
190. #TipTuesday #SaturdaySale
191. #TrendyTuesday 217. #SaturdayNight
192. #TopicTuesday 218. #SelfieSunday
193. #TuesdayShoesday 219. #SundayFunday
194. #WellnessWednesday 220. #StartupSunday
195. #WednesdayWisdom 221. #SpotlightSunday
196. #WisdomWednesday (or 222. #SelfcareSunday
#WednesdayWisdom)
223. Repurpose most successful content
197. #WayBackWednesday
224. Keep reintroducing yourself and your
198. #WoofWednesday products.
199. #WineWednesday

200. #TBT aka Throwback Thursday

201. #ThinkPositiveThursday.

202. #ThankfulThursday

203. #ThursdayVibes

204. #Thursdate

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JANUARY 2020
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JAN 1: N AT I O N A L B L O O D
N E W Y E A R ' S D A Y, JAN 21:
DONOR MONTH
NEW YEAR'S MARTIN LUTHER

RESOLUTIONS K I N G D AY

WARM DRINKS
A N D S W E AT E R S

WINTER BLUES
JAN 20:
AND CABIN FEVER
N AT I O N A L C H E E S E
L O V E R ' S D AY

JAN 20:
N AT I O N A L D J D AY:
SHARE YOUR JAM?

COLD SEASON,
FLU SEASON,

GOAL-SETTING IS S N O W D AY S ,

TOP OF MIND!

F I T N E S S , H E A LT H
A N D A F R E S H S TA R T

JAN 25:
CHINESE NEW YEAR;
JAN 24: Y E A R O F T H E R AT
B E L LY L A U G H D A Y :
SHARE A LAUGH,
JAN 24:
FUNNY STORY OR
C O M P L I M E N T D AY:
JOKE? ASK OTHERS
SHOUT OUT TO
TO SHARE A FUNNY
SOMEONE!
S T O R Y T H AT SUPERBOWL
R E L AT E S . COMING UP

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FEBRUARY 2020
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FEB 1: FEB 7:
FEB 2:
E AT I C E C R E A M F O R N AT I O N A L W E A R
SUPERBOWL:
B R E A K F A S T D AY: R E D D AY
FOOTBALL FOOD
SHARE YOUR # W E A R R E D D AY
A N D TA I L G AT I N G
FAV O R I T E F L AV O R

FEB 14:
HEART DISEASE
V A L E N T I N E ' S D AY:
FEB 11: AWARENESS MONTH
SHARE STORIES OF
M A K E A F R I E N D D AY:
LOVE, KINDNESS,
PUT YOURSELF OUT
FRIENDSHIP AND
THERE!
SELF-LOVE

BLACK HISTORY
MONTH

FEB 17:
FEB 17:
P R E S I D E N T S D AY
RANDOM ACTS OF
K I N D N E S S D AY:
SPREAD THE LOVE!
GRAMMY AWARDS
# G R A M M YA W A R D S

ACADEMY AWARDS
#ACADEMYWARDS

COZYING UP
FEB 18:
WARM DRINKS
N AT I O N A L D R I N K
FIREPLACES
W I N E D AY
S N O W FA L L I N G FEB 20:
# D R I N K W I N E D AY
L O V E Y O U R P E T D AY

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MARCH 2020
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MAR 6: SPRING BREAK

SPRING CLEANING
EMPLOYEE FOR SCHOOLS
IS COMING UP
A P P R E C I AT I O N D AY: S TA R T I N G T O H A P P E N
SHARE BEHIND
THE SCENES OF
YOUR TEAM

N AT I O N A L W O M E N ’ S N AT I O N A L
HISTORY MONTH NUTRITION MONTH

MAR 7:
N AT I O N A L
B E H E A R D D AY:
SHARE YOUR
MAR 8:
SMALL BIZ STORY
MARCH MADNESS I N T E R N AT I O N A L
AND MAKE
BASKETBALL W O M E N ' S D AY
CONNECTIONS!
TOURNAMENT
( C R E AT E D F O R
SMALL BUSINESSES
TO BREAK THROUGH
THE BIG BUSINESS
D O M I N AT E D T I M E S )
# B E H E A R D D AY
MAR 17:
MAR 20:
S T. P A T R I C K ' S D A Y
F I R S T D AY O F
# S T PAT R I C K S D AY
SPRING

MAR 20:
WORLD E ast er
MAR 24:
S T O R Y T E L L I N G D AY;
N AT I O N A L M ar keting
2020 THEME IS
C O C K TA I L D AY i s happening!
' V O YA G E S '

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APRIL 2020
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APR 1: APR 1:
APR 2:
A P R I L F O O L ' S D AY N AT I O N A L
C H I L D R E N ' S B O O K D AY
W A L K I N G D AY
# N AT I O N A LW A L K I N G D AY

APR 10:
N AT I O N A L S I B L I N G S SPRING CLEANING
D AY APR 12: AND PURGING IS IN
EASTER FULL FORCE

APR 11:
N AT I O N A L P E T D AY APR 23:
SPORTS ARE HUGE:
# N AT I O N A L P E T D AY TA K E Y O U R
MAJOR LEAGUE
DAUGHTERS AND
BASEBALL OPENING
S O N S T O W O R K D AY:
D A Y, G O L F I N
EVEN IF THEY
FULL SWING WITH
AREN'T GOING
THE MASTERS,
ANYWHERE,
BASKETBALL
SPRINGTIME IT'S ALSO A GOOD
CHAMPIONSHIPS AND
FLOWERS BLOOMING TIME TO CAPTURE A
N F L D R A F T; P L U S
TREES BUDDING C H AT W I T H Y O U R K I D S
LOCAL COLORS/
REBIRTH O N W H AT Y O U D O F O R
TEAMS
RENEWAL WORK.

APRIL 22: E ven i f i t ' s rainy,

APR 15: E A R T H D AY gr een gr owth is
TA X D AY
comi ng.

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M AY 2 0 2 0
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M AY 2 : M AY 3 - 9 : M AY 5 :
KENTUCKY DERBY N AT I O N A L S M A L L N AT I O N A L T E A C H E R
BUSINESS WEEK D AY

M AY 5 :
C I N C O D E M AY O W A R M W E AT H E R G R A D U AT I O N
S U N N Y D AY S SEASON

WEDDING F A M I LY W E L L N E S S
S E A S O N S TA R T S M AY 1 0 :
MONTH
M O T H E R ' S D AY
HAVE A SALE?

N AT I O N A L M E N TA L
M AY 1 5 :
H E A LT H M O N T H
I N T E R N AT I O N A L
D AY O F FA M I L I E S M AY 2 5 :
M E M O R I A L D AY

M AY 1 2 :
I N T E R N AT I O N A L
END OF N U R S E S D AY TENNIS SEASON
SCHOOL YEAR
S TA R T S T R E N D I N G

M ay i s busy befor e Summer t i me hits.

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JUNE 2020
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JUN 1: JUN 5: JUN 8:

N AT I O N A L D O N U T N AT I O N A L D O N U T N AT I O N A L B E S T
D AY D AY F R I E N D D AY

PRIDE MONTH SUMMER

SCHOOL IS OUT! BUCKETLIST
SUMMER BREAK
IS HERE!

JUN 20:
SUMMER SOLSTICE JUN 21:
F AT H E R ' S D AY
CAMPING
ROAD TRIPS

N AT I O N A L
SAFETY MONTH
A M U S E M E N T PA R K S
T R AV E L P O O L PA R T I E S
V A C AT I O N S BEACH UMBRELLAS

SWIMMING
H O T W E AT H E R
SHORTS
TA N K S
JUN 23: CHILDREN'S
FLIP FLOPS
N AT I O N A L P I N K AWARENESS
SAND
D AY MONTH

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J U LY 2 0 2 0
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JUL 4: POPSICLES JUL 6:

I N D E P E N D E N C E D AY SUMMER FRUIT I N T E R N AT I O N A L
SMOOTHIES K I S S I N G D AY

RED WHITE BLUE

SPRINKLERS + POOL
H O T D AY S
COLD DRINKS
BUG BITES
S TA R R Y N I G H T S

N AT I O N A L
ANTI-BOREDOM N AT I O N A L

MONTH GRILLING MONTH

#ANTIBOREDOMMONTH

M I D - S U M M E R H E AT
SUN-KISSED SKIN
SUN-BURNED SKIN
JUL 17:
SUNSCREEN
JUL 7: W O R L D E M O J I D AY
WORLD #WORLDEMOJI
C H O C O L AT E D AY
# W O R L D C H O C O L AT E D AY

JUL 28:
JUL 19: S TA R T O F
A M A Z O N P R I M E D AY N AT I O N A L I C E SHARK WEEK
C R E A M D AY ON TELEVISION

JUL 30
I N T E R N AT I O N A L OUTDOOR EVENTS L A Z Y S U M M E R D AY S
F R I E N D S H I P D AY

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AUGUST 2020
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AUG 3: AUG 15:

#BACKTOSCHOOL N AT I O N A L N AT I O N A L
PLAN A SALE FOR W AT E R M E L O N D AY R E L A X AT I O N D AY
BACK TO SCHOOL
TIME - END OF
THE MONTH?

S TAT E F A I R S E A S O N
I N T H E N AT I O N
SIMPLIFY YOUR LIFE
WEEK - FIRST WEEK
OF AUGUST

AUG 9:
B O O K L O V E R ’ S D AY
F A M I LY F U N M O N T H
# F A M I LY F U N M O N T H

PLAN AHEAD:
L A B O R D AY I S
COMING UP - ARE
AUG 21:
Y O U H AV I N G
WORLD SENIOR
AUG 10: A SALE?
C I T I Z E N ' S D AY
N AT I O N A L
S ’ M O R E S D AY

AUG 31:
N AT I O N A L E AT
AUG 19: O U T S I D E D AY
WORLD
AUG 26:
H U M A N I TA R I A N D AY:
I N T E R N AT I O N A L
HIGHLIGHT SOMEONE
D O G D AY
YOU ADMIRE FOR Schedul es are
T H E I R H U M A N I TA R I A N a- changin’.
EFFORTS

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SEPTEMBER 2020
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SEPT 5: SEPT 5:
SELF-IMPROVEMENT
I N T E R N AT I O N A L D AY NFL OPENING NIGHT
MONTH
OF CHARITY

SEPT 6: SEPT 7: SEPT 11:

N AT I O N A L R E A D A L A B O R D AY REMEMBERING 9/11
B O O K D AY HAVE A SALE? #NEVERFORGET911

SEPT 12: SEPT 13: SEPT 14:

N AT I O N A L D AY O F N AT I O N A L N AT I O N A L
ENCOURAGEMENT G R A N D PA R E N T S D AY L I V E C R E AT I V E
D AY

SEPT 22:
SEPT 16: SEPT 26:
F I R S T D AY O F FA L L /
N AT I O N A L N A T I O N A L F A M I LY
AUTUMN EQUINOX
S T E P F A M I LY D A Y H E A LT H A N D F I T N E S S
D AY

SEPT 30:
Q uar t er 3 is
SEPT 29:
N AT I O N A L
endi ng; heading
I N T E R N AT I O N A L
C O F F E E D AY LOVE PEOPLE i n t o Q4.
D AY

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OCTOBER 2020
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OCT 4: OCT 5:
BREAST CANCER
N AT I O N A L TA C O D AY N AT I O N A L
AWARENESS MONTH
DO SOMETHING
N I C E D AY

P U M P K I N - F L AV O R E D OCT 16:
EVERYTHING B O S S ’ S D AY
OCT 14:
N AT I O N A L D E S S E R T
D AY

B U L LY P R E V E N T I O N
MONTH SEASONAL COLOR
CHANGE
OCT 16:
( FA L L D E C O R +
D I C T I O N A RY D AY
HALLOWEEN DECOR)

OCT 17:
S W E E T E S T D AY

OCT 29:
OCT 31:
N AT I O N A L C AT D AY
HALLOWEEN
SALE?

HARRY POTTER
EVERYTHING Hol i days are
DOMESTIC VIOLENCE r i ght ar ound
AWARENESS MONTH
t he cor ne r.

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NOVEMBER 2020
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NOV 1: NOV 10: MOVEMBER

D AY L I G H T S AV I N G S A R E A C O D E D AY M E N ’ S H E A LT H
ENDS LOCAL PROMOTION? AWARENESS MONTH

NOV 11: NOV 13:

V E T E R A N ’ S D AY WORLD KINDNESS SPORTING EVENTS IN

D AY FULL SWING

PLANNING FOR CHARITY AND

H O L I D AY B U Y I N G NOV 15:
FOOD DRIVES
GUIDES AMERICA
R E C Y C L E S D AY

CYBER 5 SALES:
CROCK POT
B L A C K F R I D AY
I N S TA N T P O T G R AT I T U D E
(NOVEMBER 27)
SLOW COOKER GIVING THANKS
# B L A C K F R I D AY;
COMFORT FOOD
SMALL BUSINESS
TA B L E S C A P E S
S AT U R D AY
WARM RECIPES
(NOVEMBER 28)
# S M A L L B I Z S A T U R D A Y,
#SHOPSMALL
NOV 26:
C Y B E R M O N D AY
THANKSGIVING
(NOVEMBER 30)
#THANKSGIVING
# C Y B E R M O N D AY
B R I S K W E AT H E R
L E AV E S FA L L I N G
MANTLE DECOR
Pl an i n t i me t o enj oy your fami l y as we ll.

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DECEMBER 2020
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DEC 1: H O L I D AY DEC 4:
G I V I N G T U E S D AY T R AV E L I S N AT I O N A L C O O K I E
# G I V I N G T U E S D AY HAPPENING D AY

DEC 16: CHRISTMAS SALE L E T T E R S T O S A N TA

N AT I O N A L RED AND GREEN

C H O C O L AT E H O L I D AY C A R O L S

COVERED
A N Y T H I N G D AY

TOY DRIVES AND

GIVE BACKS
H O L I D AY PA R T I E S
F A M I LY G A T H E R I N G S
GINGERBREAD HOUSES
H O L I D AY C A R D S HOT COCOA
CANDY CANES

F A M I LY T R A D I T I O N S

GIFT GUIDES
G I V E A W AY S
DEC 31:
NEW YEAR’S EVE
C O L D W E AT H E R #NEWYEARSEVE
S N O W D AY S
WINTER WONDERLAND
SNOW MAN
DEC 21:
MITTENS W hat dat es a r e you
F I R S T D AY O F
SLEDDING t aki ng t i m e of f ?
WINTER

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DECEMBER 2020
Put a checkmark next to the content you want to plan out.

DOES YOUR WEBSITE

U G LY S W E A T E R S TRY A BUY1-GIVE1
A D D T O T H E H O L I D AY
M AT C H I N G P J S PROMOTION
MOOD?

H O L I D A Y- T H E M E D
1 2 D AY S O F ADD CHRISTMAS
VIDEOS + TIPS
CHRISTMAS FLAIR TO
DO A PROMOTION? BRANDING AND
PA C K A G I N G

OFFER GIFT
SELL / SURPRISE CARDS OR GIVE
CUSTOMERS WITH GIFT CARD WITH MAKE A FUN
MYSTERY ENVELOPES PURCHASE H O L I D AY V I D E O
OR GRAB BAGS THANKING
CUSTOMERS

U P D AT E R E T U R N
DEC 10 - DEC 18
POLICY + SHIPPING END OF THE
HANUKKAH
POLICY YEAR IS
DOES YOUR
COMING!
P R O D U C T R E L AT E T O
HANUKKAH?

V I S I T I N G S A N TA
NORTH POLE You’ ve got t hi s!

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C A L E N D A R C O NT E NT
brainstorm sheet

Calendar Content is event-based content built around calendar

dates. Holiday sales, promotions (discounts). Big industry news,
trending events, current events. Timely announcements (such as
new product launch dates, features in publications, etc.) Seasons
such as football season or back to school.

¨ Creates Know, Like, & Trust ¨ Matters to My Ideal Customer ¨ Call to Action

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 CONTE NT I NS P I R ATI ON

C O NV E R S A T I O N A L C O N T E N T
brainstorm sheet

Conversational Content is content that builds quick and easy

engagements or touchpoints -builds rapport with your customer.
Social media: ask for answers or poll your audience. Short videos,
funny stories, opinions or quick conversations Relevant quotes and
re-posts. Always encourage an easy Call to Action, such as comment
or short response, even if it’s just an emoji or a few words.

¨ Creates Know, Like, & Trust ¨ Matters to My Ideal Customer ¨ Call to Action

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 CONTE NT I NS P I R ATI ON

C O R N E R STO N E C O NT E NT
brainstorm sheet

Cornerstone Content is foundational content about your

brand that is typically long-term and evergreen. It’s educational
or informational content based off your product keywords and
customer aligned interests. Relevant product features, brand values,
company mission and product benefits. How-to posts, educational
blogs, infographics, behind the scenes videos, case studies, user
testimonials, expert reviews and before/after transformations
Relevant articles, industry facts, As Seen In. These are topics that
matter to your customer that overlap with your brand.

¨ Creates Know, Like, & Trust ¨ Matters to My Ideal Customer ¨ Call to Action

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