Coffee
Coffee
A PROJECT REPORT
Submitted by
DORABJEE CYRUS
BACHELOR OF SCIENCE
IN
HOSPITALITY STUDIES
GANESHKHIND PUNE-05
MAY 2017
DECLARATION
I stand here on behalf of understanding that the following document project report titled “THE STUDY OF COFFEE”
It is a benefice work prepared by me. This is an organized and authentic work done by me for the partial fulfilment of the
Bachelor of Science in hospitality studies, degree programmer. The reason behind this project are based on the data
All the endeavoured put in the fulfilment of the last are genuine and original to the best of my knowledge.
ACKNOWLEDGEMENT
it is a great pleasure in presenting this project report on the topic Coffee.
I would like to take this opportunity to thank my prof .Nitin Shinde for giving me his presious time and guiding me to the right
as i needed. i am really grateful to them for their kind support. their valuable suggestions were very helpful
I am also grateful to prof Imran Sayyed the head of department M.A.R.I.H.M.R. for his indispensable support and
suggestions.
At the end our special thanks to the staff of the hotel management department, M.A.R.I.H.M.R for providing various
resources such as their time, knowledge and their efforts for our project.
Contents
1Etymology
2History
2.1Legendary accounts
2.2Historical transmission
3Biology
4Cultivation
4.1Ecological effects
5Production
6Processing
6.1Roasting
6.2Grading roasted beans
6.3Roast characteristics
6.4Decaffeination
6.5Storage
6.6Brewing
6.7Nutrition
6.8Serving
6.9Instant coffee
7Sale and distribution
7.1Commodity market
8Health and pharmacology
8.1Method of action
8.2Health effects
8.2.1Mortality
8.2.2Cardiovascular disease
8.2.3Mental health
8.2.4Type II diabetes
8.2.5Cancer
8.2.6Risks
8.3Caffeine content
9Coffeehouses
10Social and culture
10.1Break
10.2Prohibition
10.3Fair trade
10.4Folklore and culture
10.5Economic impacts
10.6Competition
11See also
12References
12.1Footnotes
12.2Citations
12.3Further reading
13External links
Introduction About COFFEE
Coffee beans
The first reference to coffee in the English language is in the form chaona,
dated to 1598 and understood to be a misprint of chaoua[11], equivalent, in
the orthography of the time, to chaova. This term and "coffee" both derive from
the Ottoman Turkish kahve, by way of the Italian caffè.[12]
The expression "coffee break" was first attested in 1952.[12] The term "coffee
pot" dates from 1705.[12]
History
Over the door of a Leipzigcoffeeshop is a sculptural representation of a man
in Turkish dress, receiving a cup of coffee from a boy
Legendary accounts
By the 16th century, it had reached the rest of the Middle East, Persia, Turkey,
and northern Africa. The first coffee smuggled out of the Middle East was by
Sufi Baba Budan from Yemen to India in 1670. Before then, all exported coffee
was boiled or otherwise sterilised. Portraits of Baba Budan depict him as having
smuggled seven coffee seeds by strapping them to his chest. The first plants
grown from these smuggled seeds were planted in Mysore. Coffee then spread
to Italy, and to the rest of Europe, to Indonesia, and to the Americas.[23]
A coffee can from the first half of the 20th century. From the Museo del Objeto
del Objeto collection.
The Dutch East India Company was the first to import coffee on a large scale.
[24]
The Dutch later grew the crop in Java and Ceylon.[25] The first exports
of Indonesian coffee from Java to the Netherlands occurred in 1711.[26]
Through the efforts of the British East India Company, coffee became popular
in England as well. Oxford's Queen's Lane Coffee House, established in 1654, is
still in existence today. Coffee was introduced in France in 1657, and in Austria
and Poland after the 1683 Battle of Vienna, when coffee was captured from
supplies of the defeated Turks.[27]
When coffee reached North America during the Colonial period, it was initially
not as successful as it had been in Europe as alcoholic beverages remained more
popular. During the Revolutionary War, the demand for coffee increased so
much that dealers had to hoard their scarce supplies and raise prices
dramatically; this was also due to the reduced availability of tea from British
merchants,[28] and a general resolution among many Americans to avoid
drinking tea following the 1773 Boston Tea Party.[29]
After the War of 1812, during which Britain temporarily cut off access to tea
imports, the Americans' taste for coffee grew. Coffee consumption declined in
England, giving way to tea during the 18th century. The latter beverage was
simpler to make, and had become cheaper with the British conquest of India and
the tea industry there.[30] During the Age of Sail, seamen aboard ships of the
British Royal Navy made substitute coffee by dissolving burnt bread in hot
water.[31]
Cultivation was taken up by many countries in Central America in the latter half
of the 19th century, and almost all involved the large-scale displacement and
exploitation of the indigenous people. Harsh conditions led to many uprisings,
coups and bloody suppression of peasants.[38] The notable exception was Costa
Rica, where lack of ready labor prevented the formation of large farms. Smaller
farms and more egalitarian conditions ameliorated unrest over the 19th and 20th
centuries.[39]
Rapid growth in coffee production in South America during the second half of
the 19th century was matched by growth in consumption in developed
countries, though nowhere has this growth been as pronounced as in the United
States, where high rate of population growth was compounded by doubling of
per capita consumption between 1860 and 1920. Though the United States was
not the heaviest coffee-drinking nation at the time (Nordic countries, Belgium,
and Netherlands all had comparable or higher levels of per capita consumption),
due to its sheer size, it was already the largest consumer of coffee in the world
by 1860, and, by 1920, around half of all coffee produced worldwide was
consumed in the USA.[37]
Biology
Illustration of Coffeaarabica plant and seeds
Cultivation
Map showing areas of coffee cultivation:
r:Coffea canephora
m:Coffeacanephora and Coffeaarabica
a:Coffea arabica
The traditional method of planting coffee is to place 20 seeds in each hole at the
beginning of the rainy season. This method loses about 50% of the seeds'
potential, as about half fail to sprout. A more effective method of growing
coffee, used in Brazil, is to raise seedlings in nurseries that are then planted
outside at six to twelve months. Coffee is often intercropped with food crops,
such as corn, beans, or rice during the first few years of cultivation as farmers
become familiar with its requirements. [44] Coffee plants grow within a defined
area between the tropics of Cancer and Capricorn, termed the bean belt or
coffee belt.[51]
Of the two main species grown, arabica coffee (from C. arabica) is generally
more highly regarded than robusta coffee (from C. canephora); robusta tends to
be bitter and have less flavor but better body than arabica. For these reasons,
about three-quarters of coffee cultivated worldwide is C. arabica.[41] Robusta
strains also contain about 40–50% more caffeine than arabica. [52] Consequently,
this species is used as an inexpensive substitute for arabica in many commercial
coffee blends. Good quality robusta beans are used in traditional
Italian espresso blends to provide a full-bodied taste and a better foam head
(known as crema).
Additionally, Coffeacanephora is less susceptible to disease than C. arabica and
can be cultivated in lower altitudes and warmer climates where C. arabica will
not thrive.[53] The robusta strain was first collected in 1890 from the Lomani
River, a tributary of the Congo River, and was conveyed from Zaire (now the
Democratic Republic of Congo) to Brussels to Java around 1900. From Java,
further breeding resulted in the establishment of robusta plantations in many
countries.[54] In particular, the spread of the devastating coffee leaf rust
(Hemileiavastatrix), to which C. arabica is vulnerable, hastened the uptake of
the resistant robusta. Coffee leaf rust is found in virtually all countries that
produce coffee.[55]
Over 900 species of insect have been recorded as pests of coffee crops
worldwide. Of these, over a third are beetles, and over a quarter are bugs.
Some 20 species of nematodes, 9 species of mites, and several snails and slugs
also attack the crop. Birds and rodents sometimes eat coffee berries, but their
impact is minor compared to invertebrates.[56] In general, arabica is the more
sensitive species to invertebrate predation overall. Each part of the coffee plant
is assailed by different animals. Nematodes attack the roots, coffee borer
beetles burrow into stems and woody material,[57] and the foliage is attacked by
over 100 species of larvae (caterpillars) of butterflies and moths.[58]
Ecological effects
Unshaded coffee plants grown with fertilizer yield the most coffee, although
unfertilized shaded crops generally yield more than unfertilized unshaded crops:
the response to fertilizer is much greater in full sun. [67] While traditional coffee
production causes berries to ripen more slowly and produce lower yields, the
quality of the coffee is allegedly superior.[68] In addition, the traditional shaded
method provides living space for many wildlife species. Proponents of shade
cultivation say environmental problems such as deforestation, pesticide
pollution, habitat destruction, and soil and water degradation are the side effects
of the practices employed in sun cultivation.[64][69]
Another issue concerning coffee is its use of water. It takes about 140 liters
(37 U.S. gal) of water to grow the coffee beans needed to produce one cup of
coffee, and coffee is often grown in countries where there is a water shortage,
such as Ethiopia.[74]
Production
Ran
Country Millions of tonnes[80]
k
1 Brazil 2.8
2 Vietnam 1.4
3 Colombia 0.7
4 Indonesia 0.6
5 Ethiopia 0.4
6 India 0.3
7 Honduras 0.3
8 Guatemala 0.2
9 Peru 0.2
10 Uganda 0.2
World 8.8
Processing
Traditional coffee beans drying in Kalibaru, Indonesia
Coffee berries and their seeds undergo several processes before they become the
familiar roasted coffee. Berries have been traditionally selectively picked by
hand; a labor-intensive method, it involves the selection of only the berries at
the peak of ripeness. More commonly, crops are strip picked, where all berries
are harvested simultaneously regardless of ripeness by person or machine. After
picking, green coffee is processed by one of two methods—the dry process
method, simpler and less labor-intensive as the berries can be strip picked, and
the wet process method, which incorporates fermentation into the process and
yields a mild coffee.[81]
Then they are sorted by ripeness and color and most often the flesh of the berry
is removed, usually by machine, and the seeds are fermented to remove the
slimy layer of mucilage still present on the seed. When the fermentation is
finished, the seeds are washed with large quantities of fresh water to remove the
fermentation residue, which generates massive amounts of coffee wastewater.
Finally, the seeds are dried.[82]
The best (but least used) method of drying coffee is using drying tables. In this
method, the pulped and fermented coffee is spread thinly on raised beds, which
allows the air to pass on all sides of the coffee, and then the coffee is mixed by
hand. In this method the drying that takes place is more uniform, and
fermentation is less likely. Most African coffee is dried in this manner and
certain coffee farms around the world are starting to use this traditional method.
[82]
Next, the coffee is sorted, and labeled as green coffee. Another way to let the
coffee seeds dry is to let them sit on a concrete patio and rake over them in the
sunlight. Some companies use cylinders to pump in heated air to dry the coffee
seeds, though this is generally in places where the humidity is very high.[82]
Roasting
Roasted coffee beans
The next step in the process is the roasting of the green coffee. Coffee is usually
sold in a roasted state, and with rare exceptions all coffee is roasted before it is
consumed. It can be sold roasted by the supplier, or it can be home roasted.
[86]
The roasting process influences the taste of the beverage by changing the
coffee bean both physically and chemically. The bean decreases in weight as
moisture is lost and increases in volume, causing it to become less dense. The
density of the bean also influences the strength of the coffee and requirements
for packaging.
The actual roasting begins when the temperature inside the bean reaches
approximately 200 °C (392 °F), though different varieties of seeds differ in
moisture and density and therefore roast at different rates. [87] During
roasting, caramelization occurs as intense heat breaks down starches, changing
them to simple sugars that begin to brown, which alters the color of the bean.[88]
Sucrose is rapidly lost during the roasting process, and may disappear entirely
in darker roasts. During roasting, aromatic oils and acids weaken, changing the
flavor; at 205 °C (401 °F), other oils start to develop.[87] One of these
oils, caffeol, is created at about 200 °C (392 °F), which is largely responsible
for coffee's aroma and flavor.[25]
Roasting is the last step of processing the beans in their intact state. During this
last treatment, while still in the bean state, more caffeine breaks down above
235 °C (455 °F). Dark roasting is the utmost step in bean processing removing
the most caffeine. Although, dark roasting is not to be confused with
the Decaffeination process.
Grading roasted beans
Depending on the color of the roasted beans as perceived by the human eye,
they will be labeled as light, medium light, medium, medium dark, dark, or very
dark. A more accurate method of discerning the degree of roast involves
measuring the reflected light from roasted seeds illuminated with a light source
in the near-infrared spectrum. This elaborate light meter uses a process known
as spectroscopy to return a number that consistently indicates the roasted
coffee's relative degree of roast or flavor development.
Roast characteristics
The degree of roast has an effect upon coffee flavor and body. Darker roasts are
generally bolder because they have less fiber content and a more sugary flavor.
Lighter roasts have a more complex and therefore perceived stronger flavor
from aromatic oils and acids otherwise destroyed by longer roasting times.
[89]
Roasting does not alter the amount of caffeine in the bean, but does give less
caffeine when the beans are measured by volume because the beans expand
during roasting.[90]
A small amount of chaff is produced during roasting from the skin left on the
seed after processing.[91] Chaff is usually removed from the seeds by air
movement, though a small amount is added to dark roast coffees to soak up oils
on the seeds.[87]
Decaffeination
Storage
Coffee beans must be ground and brewed to create a beverage. The criteria for
choosing a method include flavor and economy. Almost all methods of
preparing coffee require that the beans be ground and then mixed with hot water
long enough to allow the flavor to emerge but not so long as to draw out bitter
compounds. The liquid can be consumed after the spent grounds are removed.
Brewing considerations include the fineness of grind, the way in which the
water is used to extract the flavor, the ratio of coffee grounds to water (the brew
ratio), additional flavorings such as sugar, milk, and spices, and the technique to
be used to separate spent grounds. Ideal holding temperatures range from 85–
88 °C (185–190 °F) to as high as 93 °C (199 °F) and the ideal serving
temperature is 68 to 79 °C (154 to 174 °F).[96] The recommended brew ratio for
non-espresso coffee is around 55 to 60 grams of grounds per litre of water, or
two level tablespoons for a 5- or 6-ounce cup.[97]
The type of grind is often named after the brewing method for which it is
generally used. Turkish grind is the finest grind, while coffee
percolator or French press are the coarsest grinds. The most common grinds are
between these two extremes: a medium grind is used in most home coffee-
brewing machines.[98]
Nutrition
Serving
Instant coffee
Instant coffee
A number of products are sold for the convenience of consumers who do not
want to prepare their own coffee or who do not have access to coffeemaking
equipment. Instant coffee is dried into soluble powder or freeze-dried into
granules that can be quickly dissolved in hot water. [114] Originally invented in
1907,[115][116] it rapidly gained in popularity in many countries in the post-war
period, with Nescafé being the most popular product.[117] Many consumers
determined that the convenience in preparing a cup of instant coffee more than
made up for a perceived inferior taste, [118] although, since the late 1970s, instant
coffee has been produced differently in such a way that is similar to the taste of
freshly brewed coffee. Paralleling (and complementing) the rapid rise of instant
coffee was the coffee vending machine invented in 1947 and widely distributed
since the 1950s.[119]
Canned coffee has been popular in Asian countries for many years, particularly
in China, Japan, South Korea, and Taiwan. Vending machines typically sell
varieties of flavored canned coffee, much like brewed or percolated coffee,
available both hot and cold. Japanese convenience stores and groceries also
have a wide availability of bottled coffee drinks, which are typically lightly
sweetened and pre-blended with milk. Bottled coffee drinks are also consumed
in the United States.[120]
Brazilian coffee sacks
Brazil remains the largest coffee exporting nation, however Vietnam tripled its
exports between 1995 and 1999 and became a major producer of robusta seeds.
[123]
Indonesia is the third-largest coffee exporter overall and the largest producer
of washed arabica coffee. Organic Honduran coffee is a rapidly growing
emerging commodity owing to the Honduran climate and rich soil.
In 2013, The Seattle Times reported that global coffee prices dropped more than
50 percent year-over-year.[124] In Thailand, black ivory coffee beans are fed
to elephants whose digestive enzymes reduce the bitter taste of beans collected
from dung.[125] These beans sell for up to $1,100 a kilogram ($500 per lb),
achieving the world's most expensive coffee[125] some three times costlier than
beans harvested from the dung of Asian palm civets.[84][85]
Commodity market
Coffee is bought and sold as green coffee beans by roasters, investors, and price
speculators as a tradable commodity in commodity markets and exchange-
traded funds. Coffee futures contracts for Grade 3 washed arabicas are traded on
the New York Mercantile Exchange under ticker symbol KC, with contract
deliveries occurring every year in March, May, July, September, and December.
[126]
Coffee is an example of a product that has been susceptible to significant
commodity futures price variations.[127][128] Higher and lower grade arabica
coffees are sold through other channels. Futures contracts for robusta coffee are
traded on the London International Financial Futures and Options
Exchange and, since 2007, on the New York Intercontinental Exchange.
Dating to the 1970s, coffee has been incorrectly described by many, including
historian Mark Pendergrast, as the world's "second most legally traded
commodity".[129][130] Instead, "coffee was the second most valuable commodity
exported by developing countries," from 1970 to circa 2000.[131] This fact was
derived from the United Nations Conference on Trade and
Development Commodity Yearbooks which show "Third World" commodity
exports by value in the period 1970–1998 as being in order of crude oil in first
place, coffee in second, followed by sugar, cotton, and others. Coffee continues
to be an important commodity export for developing countries, but more recent
figures are not readily available due to the shifting and politicized nature of the
category "developing country".[129]
Method of action
Findings have been contradictory as to whether coffee has any specific health
benefits, and results are similarly conflicting regarding the potentially harmful
effects of coffee consumption.[141] Furthermore, results and generalizations are
complicated by differences in age, gender, health status, and serving size.
Mortality
Mental health
Cancer
The effects of coffee consumption on cancer risk remain unclear, with reviews
and meta-analyses showing either no relationship[161][162] or a slightly lower risk
of cancer onset.[163]
Risks
Caffeine content
Depending on the type of coffee and method of preparation, the caffeine content
of a single serving can vary greatly.[166][167][168][169] The caffeine content of a cup
of coffee varies depending mainly on the brewing method, and also on the
variety of seed.[170] According to the USDA National Nutrient Database, an 8-
ounce (237 ml) cup of "coffee brewed from grounds" contains 95 mg caffeine,
whereas an espresso (25 ml) contains 53 mg.[171]
Espress
1.5–2 oz, 45–60 ml 100 mg
o
[173]
Coffeaarabica normally contains about half the caffeine of Coffearobusta.
A Coffeaarabica bean containing very little caffeine was discovered
in Ethiopia in 2004.[173]
Coffeehouses
Coffeehouse in Palestine (c.1900)
In the 17th century, coffee appeared for the first time in Europe outside the
Ottoman Empire, and coffeehouses were established and quickly became
popular. The first coffeehouses in Western Europe appeared in Venice, as a
result of the traffic between La Serenissima and the Ottomans; the very first one
is recorded in 1645. The first coffeehouse in England was set up in Oxford in
1650 by a Jewish man named Jacob in the building now known as "The Grand
Cafe". A plaque on the wall still commemorates this and the Cafe is now a
trendy cocktail bar.[177] By 1675, there were more than 3,000 coffeehouses in
England.[178]
A legend says that after the second Turkish siege of Vienna in 1683, the
Viennese discovered many bags of coffee in the abandoned Ottoman
encampment. Using this captured stock, a Polish soldier
named Kulczycki opened the first coffeehouse in Vienna. This story never
happened. Nowadays it is proven that the first coffeehouse in Vienna was
opened by the Armenian Johannes Theodat in 1685.[179][180]
Barista at work
South Korea experienced almost 900 percent growth in the number of coffee
shops in the country between 2006 and 2011. The capital city Seoul now has the
highest concentration of coffee shops in the world, with more than 10,000 cafes
and coffeehouses.[190]
Coffee is often consumed alongside (or instead of) breakfast by many at home
or when eating out at diners or cafeterias. It is often served at the end of a
formal meal, normally with a dessert, and at times with an after-dinner mint,
especially when consumed at a restaurant or dinner party.
Break
The coffee break originated in the late 19th century in Stoughton, Wisconsin,
with the wives of Norwegian immigrants. The city celebrates this every year
with the Stoughton Coffee Break Festival. [192] In 1951, Time noted that
"[s]incethe war, the coffee break has been written into union contracts". [193] The
term subsequently became popular through a Pan-American Coffee Bureau ad
campaign of 1952 which urged consumers, "Give yourself a Coffee-Break – and
Get What Coffee Gives to You."[194] John B. Watson, a behavioral psychologist
who worked with Maxwell House later in his career, helped to popularize coffee
breaks within the American culture.[195] Coffee breaks usually last from 10 to 20
minutes and frequently occur at the end of the first third of the work shift. In
some companies and some civil service, the coffee break may be observed
formally at a set hour. In some places, a cart with hot and cold beverages
and cakes, breads and pastries arrives at the same time morning and afternoon,
an employer may contract with an outside caterer for daily service, or coffee
breaks may take place away from the actual work-area in a
designated cafeteria or tea room. More generally, the phrase "coffee break" has
also come to denote any break from work.
Prohibition
Coffee was initially used for spiritual reasons. At least 1,100 years ago, traders
brought coffee across the Red Sea into Arabia (modern-day Yemen), where
Muslim dervishes began cultivating the shrub in their gardens. At first, the
Arabians made wine from the pulp of the fermented coffee berries. This
beverage was known as qishr (kisher in modern usage) and was used during
religious ceremonies.[196]
Fair trade
Market volatility, and thus increased returns, during 1830 encouraged Brazilian
entrepreneurs to shift their attention from gold to coffee, a crop hitherto
reserved for local consumption. Concurrent with this shift was the
commissioning of vital infrastructures, including approximately 7,000 km
of railroads between 1860 and 1885. The creation of these railways enabled the
importation of workers, in order to meet the enormous need for labor. This
development primarily affected the State of Rio de Janeiro, as well as the
Southern States of Brazil, most notably São Paulo, due to its favourable climate,
soils, and terrain.[214]
The four years between planting a coffee and the first harvest extends seasonal
variations in the price of coffee. The Brazilian Government is thus forced, to
some extent, to keep strong price subsidies during production periods.
Competition
Coffee competitions take place across the globe with people at the regional
competing to achieve national titles and then compete on the international stage.
World Coffee Events holds the largest of such events moving the location of the
final competition each year. The competition includes the following events:
Barista Championship, Brewers Cup, Latte Art and Cup Tasters. A World
Brewer's Cup Championship takes place in Melbourne, Australia, every year
that houses contestants from around the world[216] to crown the World's Coffee
King.[217][218]
French vanilla, hazelnut, and cinnamon all sound like they would be a natural
addition to coffee, but in reality there are very few coffee bean flavors that are
truly natural. To flavor coffee, the roaster adds the chemical propylene glycol to
the beans to help get the flavoring to sink in Coffee.
Coffee is more than just a vessel for caffeine. A wide variety of beans, mix-ins
and machines have recently turned coffee brewing into a delicate art. In fact,
depending on how you make your morning cuppa, you’re toying with the flavor,
nutrition and caffeine content. Here’s a look at seven common brewing methods
—in order of most basic to most time-consuming—and what actually ends up in
your cup.
Cold Brew
Cold brewing, which is similar to the French press technique, has become
trendy among today’s coffee connoisseurs. Unlike the French press, cold water
is used in place of hot, and the grounds are steeped up to 12 hours. The finished
product is a crisper, sweeter cup of coffee than the coffee-shop-special dark
roast most of us are used to. That’s because cool water brings out the natural
flavors in coffee’s oils that hot water chemically alters or takes away. Cold
brewing also takes away some of the acid naturally found in coffee beans,
which makes this method ideal for those who suffer from heart burn or acid
reflux disease. If iced coffee isn’t your thing, make a stronger cup with cold
water and then mix it with heated water or milk when you’re ready to drink.
French Press
Looking for a morning jolt? French press is one of your best bets —especially
for those on the go. To brew, just throw some grounds in the pitcher, add heated
water, and steep for five minutes. When you’re ready for a drink, push the
strainer down, and out comes a freshly brewed cup of coffee. The longer and
more thoroughly your grounds are steeped, the higher the caffeine content in
your brew, making this method ideal for those in need of a serious early-
morning wakeup call. But that extra caffeine comes at a cost. French pressed
coffee contains higher amounts of Cafestol, the molecule in coffee that can
cause cholesterol spikes. In fact, a 2002 study in the European Journal of
Clinical Medicine found that people who drink four cups of French pressed
coffee each day can experience an 8 to 10 percent increase in their cholesterol
levels after just four weeks.
Instant Mix
The name doesn’t lie —just mix a spoonful of ground coffee powder with a cup
of hot water, and you ’re ready to go in seconds. But since the instant mix isn’t
technically coffee (it’s actually coffee extract that’s been freeze- or spray-dried),
you’re missing out on the flavor and caffeine that comes with the real stuff.
However, a 2012 study published in the Journal of Nutrition and
Metabolism found that instant coffee is loaded with antioxidants that can help
lower your blood-sugar levels and reduce your risk of developing type 2
diabetes.
Single Serve
The ultimate solution for bleary-eyed students on the go, single-serve cups work
just like the standard drip machine. But with this method, the coffee is already
ground and pre-portioned. Just pop a little pod into the machine and you ’ll a
have a steaming cup in less than five minutes. The difference here is in the type
of pod you choose. Dark roast coffees contain the most cancer-fighting
antioxidants, while light roasts tend to have a higher caffeine content. When
shopping, make sure to double check the packaging, too. Aluminum pods can
alter the flavor of your brew, as if you can almost taste a hint of metal. Opt for
plastic packaging instead.
Standard Drip
The Indian coffee retail market has been buzzing over the last 12 months with
two key players Starbucks and Cafe Coffee Day on expansion drive. The market
size of retail coffee in India is estimated at Rs 1700 crore plus and expected to
grow at a fast pace of over 20% in the recent times. This story explores what are
the key drivers fuelling the industry and what are the key challenges breaking
its growth speed.
Expansion drive: The entry of global coffee retailer Starbucks has turned out to
be one of the key growth drivers of the coffee retail market. Since the launch of
its first store in 2012, the coffee retailer has opened 50 stores across Delhi,
Mumbai, Pune, Bangalore and Chennai. Starbucks' India operations are a part of
Tata Starbucks Ltd, which is a 50:50 joint venture between the US coffee
retailer and Tata Global Beverages. Starbucks stores attract not only the regular
coffee goers (which are the youngsters), but it also has lured the executive
segment which otherwise stayed away from coffee shops due to their
association with being a spot for college goers.
On the other hand, Cafe Coffee Day, India's biggest coffee retailer, has
launched approximately 150 stores over the last one year. The total store count
of this retailer is about 1550, with presence in 200 cities. This increase in the
total number of stores and Starbucks brand name has added to the growth and
expansion of this market.
The struggle: The coffee retail is a segment which has also seen many
players struggling and failing. With more than 3100 stores across the country
and the industry size of Rs 1700 crore, the competition is quite intense with
very less margin for error. Barrista, which had quite a good footing for a few
years, is seemingly more lost with its parent Lavazza scouting for a buyer.
Gloria Jean, which has been struggling since its launch in India is considering to
pull out. Costa Coffee which is world's second largest coffee retailer and has
been in India for quite a few years, has still not been able to find a strong
footing and has about only 100 stores after all these years of operation in the
country.
Two player battle: So far, the Coffee retailing market seems largely a two
player battle between Cafe Coffee Day and Starbucks, primarily because they
seem to have winning Indian consumer's heart as well as their wallet. This is
another challenge for the market's overall growth. Unless, other players don't hit
it off with the consumers expanding the market will remain a challenge. With
more players getting established, there will be more innovation, better service,
better quality which will boost the sector's growth. But that seems to be lacking
at the moment.
The economic impact: The economic slowdown of 2009 did hit the coffee
retail sector majorly, as with incomes and job securities going down, people did
became cautious in nature. Industry experts believe while things have started to
look up more recently, consumer approach is still not back to what it was back
in 2008.
Real estate costs: High real estate cost is another challenge that cuts into the
margin of coffee retailers. While these costs have gone down slightly in the last
couple of years, it still is quite high. In a good location, almost 505 of the
enterprise cost goes for the real estate. This affects the overall costing and
profitability of the coffee retailers.
There are good reasons to drink coffee and there are a few reasons not to. This
article is for those that are looking for reasons to keep drinking it.
After all, you may have a caffeine-hater in your life. You know the type –
they’re always telling you what’s bad for your health.
Here’s a list of some good reasons to drink coffee. Memorize this list – so the
next time you encounter your favorite coffee-hater you can pull out one of these
babies.
While you’re at it, you can add the words “from a peer-reviewed scientific
journal” — that’ll really get your pet coffee-hater frothing at the mouth.
Recent research has also shown that coffee may boost a woman’s sex drive, but
the fact that it’s only been tested on rats somehow takes the shine off.