Sembaruthi Shampoo House of Quality

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Head & Shoulders

Amount of Pressure

Amount of Effort

Weighting Factor
Characteristics

Develop time
Product Cost
Selling Price
Priority %

Pantene
Sunsilk
Priority

Used
Customer
Requirements
Competitive Matrix
1 Less Chemical 10 23.8 5 5 5 4
2 Remove Oil dirt 7 16.7 3 3 3 3
3 Fragrance 5 11.9 5 5 4 3
4 Reasonable 9 21.4 4 5 3 2
5 Anti-Dandruff 6 14.3 4 3 5 3

6 Hair Softening 5 11 4 4 2 3
Importance Weighting 525.9 357 307.2 256.2
% Importance Weighting 36.36 24.69 21.24 17.71
 Based on the House of Quality that had been constructed, we can easily compare our product with other brands. In terms of chemicals
used in our Sembaruthi Shampoo, we have maintained the same positioned with our competitors, Sunsilk, Head & Shoulders and Pantene. To
produce a good shampoo, we need to use the right chemicals without bringing harm to our customer which is why lesser chemicals in the
shampoo has been our priority.

We have also prioritized our products price so that it will be more affordable to all class of community. Our aim is to bring quality
product with affordable price for the best service. In terms of price, we have surpassed our competitors H&S and Pantene where their product is
more expensive. When more people are able to buy the product, it will have better reach and effectiveness.

Some of the problems mainly faced by Malaysians with their hair is dandruff and oily hair. Sembaruthi Shampoo is aware of these
problems and have created a shampoo that solves both this problem. Sunsilk, Pantene and H&S have not succeeded in this matter because they
only focused on either one of these problem which cause customers to grab different type of shampoo for each of the problem. Meanwhile, we
give the solution to both this problem in one bottle with better price too.

In every shampoo, fragrance is the first thing a customer’s smells when buying one. Since we’re using lesser chemicals in our shampoo
that does not mean our shampoo will not smell good. Fragrance is something we need to upgrade in our product as well to give a competition
among the other three brands.