Main Streets Across The World 2019
Main Streets Across The World 2019
03MARKET SUMMARIES
01
GLOBAL
RETAIL RENTS
GLOBAL RETAIL RENTS
THE KEY FIGURES
RENT Q2 2019
LOCAL
RANK RANK US$/SQ.FT/ €/SQ.M/ RENTS
2019 2018 MARKET CITY LOCATION YEAR YEAR Jun 2019
Hong Kong,
1 1
China
Hong Kong Causeway Bay 2,745 25,965 1,787
Upper 5th Avenue
2 2 USA New York
(49th - 60th Sts)
2,250 21,295 2,250
3 3 United Kingdom London New Bond Street 1,714 16,222 2,250
Avenue des Champs
4 4 France Paris
Elysees
1,478 13,992 19,000
5 5 Italy Milan Via Montenapoleone 1,447 13,700 13,700
6 6 Japan Tokyo Ginza 1,251 11,838 400,000
7 7 Australia Sydney Pitt Street Mall 1,076 10,185 16,500
8 9 Switzerland Zurich Bahnhofstrasse 866 8,195 9,100
9 8 South Korea Seoul Myeongdong 862 8,163 893,091
10 10 Austria Vienna Kohlmarkt 513 4,860 405
11 11 Mainland China Beijing Wangfujing 471 4,453 2,900
12 12 Germany Munich Kaufinger/Neuhauser 469 4,440 370
13 13 Ireland Dublin Grafton Street 401 3,794 6,750
14 15 Greece Athens Ermou 361 3,420 285
14 14 Spain Barcelona Portal de L'Angel 361 3,420 285
16 17 Singapore Singapore Orchard Road 312 2,957 35
17 16 Netherlands Amsterdam Kalverstraat 301 2,850 2,850
18 19 Czech Republic Prague Na Příkopě 298 2,820 235
19 18 Russia Moscow Stoleshnikov 288 2,728 196,000
20 21 India New Delhi Khan Market 243 2,302 1,400 Data relates to prime retail
rents in €/sq.m/year
Rank 2019
A complete list of global retail rents can be found at the end of the slide deck,
Rank 2018
after the Market Summaries.
Chennai, Anna Nagar 14 14 Kuala Lumpur Malaysia Suria KLCC 232 2,194 223 2,058
2nd Avenue, India 15 15 Taipei Greater China Ximen 217 2,053 205 1,887
+25.0% 16 16 Ho Chi Minh City Vietnam Best Achieved Shopping Mall (GF) 184 1,741 190 1,746
Central Retail District (CRD)
17 22 Bangkok Thailand 142 1,345 132 1,219
(Rajprasong/Sukhumvit street)
BIGGEST RENTAL DECLINE 18 18 Hanoi Vietnam Best Achieved Shopping Mall (GF) 139 1,319 145 1,336
Taguig (Metro Manila), 19 19 Mumbai India Linking Road, Western Suburban 139 1,316 137 1,263
Bonifacio High Street, Philippines 20 17 Nanjing Greater China 134 1,272 154 1,419
-28.6%
% 15
10
180%
160%
140%
120%
100%
80%
60%
40%
20%
Pure Online Showrooming
0%
Inspired by a store Click & Collect Homewares Leisure Goods Sportswear Fashion Consumer Electronics Average
6,000
5,000
4,000
US$ billion
3,000
2,000
1,000
0
2014 2015 2016 2017 2018 2019 2020 2021 2022 2023
Source: Statista
CONTINUED GROWTH
IN FLEXIBLE SPACE
EVOLUTION OF
LEASING MODEL
Increasing Polarisation
100%
80%
60%
40%
20%
0%
2017 2018 2019 2017 2018 2019 2017 2018 2019
Asia Pacific EMEA Americas
Less frequent trips which are Fairly frequent trips for Short but more frequent trips,
primarily focused on spending a specific purpose. normally for a ‘top-up’ shop.
a day out in a location. Examples Examples
Examples • Grocery/Food Stores • In-town food stores
• Outlet Centres • Retail Parks/Strip Centers • Newsagents
• Regional Shopping Centres • High Street – small cities/towns
• Large City Centres
BOOTS MCDONALD'S TO GO
UK, LONDON UK, LONDON
The 2,600 sq.m new-look flagship store A new grab and go format with no seating
focused on wellness and exciting new area, smaller self-order screens and reduced
beauty brands. menu of freshly prepared products. GALERIES LAFAYETTE
LULULEMON LUSH
USA, CHICAGO TOKYO, JAPAN
Experiential store with a restaurant, yoga and The largest Asian flagship store in Tokyo.
meditation space, and a concierge desk. Offering interactive experiences, dynamic
design and innovative technology.
AESOP
AUSTRALIA, SYDNEY
A global flagship store with an amphitheatre
where shoppers can watch an Aesop film or
sit and relax.
BOOTS
TACKLING OCEAN PLASTIC A FLAGSHIP STORE IN LONDON LEED CERTIFIED STORE IN BEIJING
Shoes made from upcycled ocean plastic waste collected from incorporating sustainability, fashion and luxury. built using materials and fixtures with the ‘highest sustainability
remote islands, beaches and coastal communities. standards in mind’.
Technology
Further shift Experience, Moving into
Physical retail Retailers need to drive
to online purpose ‘beyond retail’
will survive! fewer stores customer
& omni-channel & convenience phase
engagement
SWITZERLAND New online retail platforms are entering the In addition, proptech innovations along with
Traditional bricks & mortar retail continues to face market, which will boost internet sales, while the changing business models have led to reduced
the challenges of the growth in online. However, refurbishment and repositioning of existing retailer take-up.
retailers that have incorporated e-commerce in their shopping centres will be a key trend going forward.
Rental levels have therefore been under
business models are in a position to take advantage pressure over the last 12 months and a growing
of the recent downward adjustment in rents, which UK number of tenants have been requesting
remain under pressure in secondary locations. On a Recent news on the UK’s retail market has been reductions, freezes and lower uplifts. In some
positive note, with the exception of cities with direct largely negative, as a perfect storm of structural cases, shorter lease terms are evident, while
exposure to cross-border shopping, prime rents change, higher costs and Brexit uncertainty many tenants have signed deals with lower rents
have stabilised and are expected to remain continues to exert pressure on retailers and and higher landlord fit-out contributions. Many
unchanged in the short term. Mainstream landlords. While prime rents in the major cities retailers are also focused on closing non-
department stores and shopping centres will have held up relatively well, rents in many profitable stores, with some large space users
continue to be challenged by the evolving retail secondary locations are in the process of reducing floor space requirements to reduce
landscape, with consumers now expecting a high recalibrating to more sustainable levels, as occupational costs and boost store profitability.
quality environment as standard. The most retailers realign their portfolios to suit the omni- As a result, availability has risen and landlords
successful destinations will be those which provide channel world. On a positive note, the current are having to come up with innovative ideas to
the right blend of tenants across services, leisure environment is leading to innovation and the fill vacant units and drive footfall.
and entertainment, combined with accessibility, growth of exciting new concepts, during what is
convenience and the integration of technology. an unprecedented period of change for the UK’s Across the different categories, the
retail landscape. grocery/supermarket sector has performed well,
TURKEY as has the luxury sector, pharmacy and personal
SOUTH AFRICA care. The F&B market remains active, with fast
The economic backdrop has seen a modest
food generally outperforming restaurants,
improvement, with a slowdown in the rate of The macro-economic backdrop has affected the
although consumers have reined back on eating
economic contraction, a more benign inflation retail environment, with households under pressure
out. The homewares and furniture markets
outlook and a reduction in interest rates. As a from rising living costs and falling disposable
remain under pressure. Online sales are
result, demand from opportunistic foreign buyers incomes. Political uncertainty before the 2019
growing, but the South African consumer still
is expected to accelerate for distressed retail elections was also unhelpful, with domestic
enjoys in-store shopping – with
assets. However, continued pressure on operators reducing their footprint while international
‘shoppertainment’ expected to remain a vital part
landlords is expected to lead to further rental tenants were cautious about market entry.
of shopping centres for the foreseeable future.
falls in line with currency volatility.
PERU USA
High street rents have been on an upward trend Along with the UK, the USA has been at the
as a result of a shortage of supply, although they forefront of the structural change taking place in
remain lower than in the major shopping the retail sector. Trends vary by location but,
centres. Numerous new brands have recently overall, the market is in better shape than a year
entered or will soon enter the market, including ago. Availability is down and prime rents in the
Ihop (F&B), Taco Bell (F&B), Miniso (mass main cities have generally stabilised – with growth
market), Oxxo (mass market), Smartfit (fitness), returning to a select number of key streets.
Rappi (delivery), Maserati (cars), Bentley (cars)
However, rents remain under pressure in some
and Xiaomi (technology). Retailers already
areas, notably in grade B locations.
present in the market continue to expand,
including Zara, H&M, Tambo and Starbucks, Many retailers are in ‘wait and see’ mode in
among others. Online shopping continues to terms of e-commerce, with some preferring to
grow and has significant potential, as the sign only five-year deals rather than the
conditions for purchasing and delivering the standard ten-years, given the uncertainty of
products adapt to consumers’ evolving needs. where the dust may finally settle. In contrast,
Given that the economic outlook is positive and numerous digitally native brands are testing
indeed one of the best in the region, the retail physical retail with short-term pop-up stores.
sector is expected to continue expanding and
Occupier demand is skewed towards
attracting new foreign retailers, while still
experiential retail, entertainment and
encouraging the growth of local brands.
bartainment concepts, with technology, boutique
fitness, speciality food and quick serve
restaurants particularly active. While F&B
remains a key driver of the market, higher costs
and increasing competition may dampen
demand going forward. On a positive note,
retailers focused on experiential formats will
continue to thrive, while retail as an amenity to
support live-work-play developments will also be
a major source of activity.
GREATER CHINA Following initial concerns about the impact of In Taiwan, recent rental trends have varied by
online on traditional retail, the focus has now location, with rents remaining stable in
China’s retail market continues to go from strength shifted to developing the ‘new retail’ model, which Zhongshan Nanjing and Taipei Railway Station.
to strength and, in some respects, leads the world blends the best of both in-store and online Rents in Ximen meanwhile increased on the
in terms of new development, technology and experiences. Shopping malls and retailers are now back of steady demand, supported by strong
innovation in the sector. While there are macro deploying smart technologies across the whole tourist numbers. In contrast, Zhongxiao recorded
influences, in a market as large and diverse as retail spectrum from merchandising to marketing a decline in rental levels as a result of weaker
China, trends can vary widely and often depend on and customer engagement, with the aim of footfall traffic, with shoppers tending to Xinyi and
a myriad of local supply and demand factors. As improving operational efficiencies, reducing costs Ximen instead. Health & beauty retailers have
such, rental trends in the last twelve months have and enhancing the customer shopping experience. continued to expand in the city’s major retail
varied across the major cities. hubs, notably in Ximen. As at mid-year, there
For the first half of 2019, the picture in Hong
However, there are a number of common themes Kong was a largely positive one. Tourist were fourteen cosmetics stores within 200-
being seen in the market. Most major cities numbers from the Mainland rose sharply, meters of Exit 6 of the MRT Ximen Station.
continue to see a significant amount of new retail boosted by the completion of the Hong Kong- However, fast fashion brands Forever 21, SPAO
development, generally in the form of shopping Zhuhai-Macao Bridge and the Hong Kong and MIXXO have ceased trading in the market.
centres, which can often lead to short term volatility terminus of the Express Rail Link (XRL). Rents Taiwan’s retail locations are facing the challenge
in rents. Activity is being driven by both domestic on the main streets edged up over the year to of generating footfall traffic amid growing
and international retailers, with the latter continuing June, with growth on the Kowloon side competition from online retail and the issue of
to pursue a strategy of opening in multiple (Mongkok and Tsimshatsui) outpacing that of attracting shoppers by developing attractive
locations. A variety of sectors are active, including Causeway Bay. The most active retailers have schemes will be critical for retailers and
fashion, children’s education, cosmetics, generally been the mid-market brands, including landlords. As many traditional retailers are
entertainment, luxury, lifestyle, fitness and F&B. sports fashion and cosmetics, while the F&B struggling to generate decent in-store sales in
sector has come under pressure from rising the current market, F&B and leisure will likely
labour costs. However, as 2020 approaches the play a much bigger role going forward.
short-term outlook for Hong Kong's retail market
appears increasingly dim as a result of growing
local political unrest and the ongoing US-China
trade tensions. These factors have begun to
impact on tourism from Mainland China and are
putting increasing pressure on rents across the
city’s major retail high streets.
THAILAND AUSTRALIA
Rents have remained unchanged in Bangkok The retail market is currently favourable to
due to the highly competitive market, especially occupiers and landlords are more predisposed
in the Non-CRD (Non-Central Retail District) to capital contributions and rent-free periods. As
area, where little new supply is coming through. a result, rents in some locations have fallen,
Land prices in prime areas have risen particularly in CBD strip retail areas. In contrast,
dramatically and suitable sites for shopping rents on some of the higher footfall pitches have
centres are difficult to find. In recent years, the increased, including Sydney’s George Street
government has invested significantly in the which will benefit from the new light rail project.
capital’s public transport system, in the city itself Online sales continue to take an increasing
and the wider suburban area. Developers are share of the market and, with a degree of
now focusing on new developments in uncertainty about the medium-term outlook, new
Bangkok’s suburbs, ranging from community entrant retailers are asking for break clauses
malls to larger regional shopping malls. F&B is and/or more flexible terms, while many small
the most active sector, with many new local and businesses are also opting for more temporary
international operators entering the market, pop up activations. However, there is strong
supported by social media and an increasing demand for flagship stores and double height
amount of devoted to it in shopping centres. frontages and the concept of ‘click and collect’
mixed with retail experience is growing. Sectors
While online sales are seeing double-digit
which are notably active include technology,
annual growth, Thai retail developers continue to
cosmetics, F&B, convenience stores and luxury
enlarge their footprint, with more than 1 million
retail – with the latter receiving a boost from the
sq.m of new space in the pipeline. However,
decline in the Australian dollar.
some retailers have been scaling back their
physical presence to focus more online.
Generally, the retail market is in good health,
supported by a strong economy and improving
tourist numbers.
Our representation is designed to For the purposes of this survey, the standard The information has been provided by Cushman & Wakefield,
main street unit is defined – where possible – external sources and the affiliate partners of Cushman & Wakefield:
facilitate the rapid flow of information
as a unit with 150-200 sq.m of sales area.
across borders and is supported by Typically, a unit has a frontage of 6-8 metres.
MARKET AFFILIATE PARTNER
a comprehensive database of However, an element of flexibility is needed with
marketing information and regular the definition, given that unit configuration varies AUSTRIA ÖRAG Immobilien Vermittlung GmbH
from market to market. Assumptions regarding
liaison meetings. This allows for the AFRICA Broll Property Group
ancillary space follow local practice.
exchange of local market knowledge
The format selection for each city is based on its BULGARIA Cushman & Wakefield Forton
and expertise and for the co-ordination dominance of the retail landscape and/or its DENMARK Cushman & Wakefield RED
of strategy for international investment status as the prime pitch/top destination in the
and locational decision-making. city. The rents represent our agents’ views as to ESTONIA Kinnisvaraekspert OU
what is consistently achievable for prime space; FINLAND Cushman & Wakefield Finland
Data for retail rents relates to our professionals’ indeed, we do not quote asking rents for the
opinion of the rent obtainable on a standard unit highest rent obtainable. It is assumed that the GREECE Cushman & Wakefield Proprius
in a prime pitch of 448 locations across unit is vacant and is available for letting on the ISRAEL Cushman & Wakefield Inter Israel
68 markets around the world. Service charges – open market, without any request for premium
such as building insurance, local taxes and LATVIA Kinnisvaraekspert OU
(key money). However, in many top locations
costs of repair payable by the tenant – are around the world, vacant units are rarely LITHUANIA Kinnisvaraekspert OU
not included. marketed and substantial key money to sitting
MALAYSIA IVPS Real Estate
In the dynamic international retailing sector, tenants is often payable.
local market characteristics, technological NORWAY Cushman & Wakefield Realkapital
Rents in most markets are supplied in local
advancements and the evolution of new retail currency and converted to USD and Euros for ROMANIA Cushman & Wakefield Echinox
formats are just several of the forces that affect the purposes of international comparison. Rents
the size and configurations of retail units. As in the UK, Denmark, France and Ireland are SERBIA CBS International
a result, occupation costs vary from one country originally quoted in Zone A and are converted SLOVENIA S-Invest d.o.o
to another. to an overall basis.
SWITZERLAND SPG Intercity
THAILAND Nexus Real Estate Advisory Company Limited
UKRAINE Cushman & Wakefield Ukraine