Brand guidelines

Brand guidelines
Contents

About 3 Color palette 10

Master logo 4 Brand application 11 - 13

Logo variations 5 Terminology 14

Logo usage 6-7 Glossary 15 - 16

Typography 8-9 Social Media / Contact 17

Brand guidelines
About

Coinzilla
Coinzilla is part of the Sevio Advertising
Technology company. The project was
founded in November 2016 as an initiative to
promote the continuously-expanding crypto
niche.

www.coinzilla.com

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Brand guidelines
Master logo

4
Brand guidelines
Logo variations

Main Version Main Version

Grey Scale Main Version

Only Name Grey Scale

Only Mascot Only Name

Only Mascot

White - Grey Black - Dark Grey

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Brand guidelines
Logo usage - allowed

100 px 40 px 20 px

Use the primary logo (main version) when the background is black or Minimum width
white in order to maintain the legibility. The main logo minimum width is 100px or 26.4mm.

On backgrounds that are black or darker-colored than the text of the

logo, it is accepted to reverse the color of the text to white or light
gray.

Maximum width
Use greyscale only for testimonials or on any greyscale wall of
There is no maximum size defined for this logo.
company logos.

To maintain full legibility of the main version, never reproduce the

logo’s width below 100px for screens and 1.5 inches (108px) for print.
For the name-only version, the minimum size for screens is 40px and
1 inch (72px) for print. For the mascot-only version, the minimum size
for screens is 20px and 0.4 inches (28.8px) for print.

Exclusion zones
Always allow a minimum space around the logo.

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Brand guidelines
Logo usage - not allowed

Do not stretch, condense, or change the dimensions

of identity;

Do not crop the mascot or the name;

Do not use other colors than the ones in our color

palette;

Do not change the font of the text;

Do not skew the identity;

Do not rotate the logo;

Do not rearrange the placement of the elements;

Do not add any extra elements to the identity;

Do not use drop shadows, strokes or any other

visual effects.

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Brand guidelines
Typography

Albert Sans
Headline font

ABCDEFGHIJKLMNOPQRSTUVW
abcdefghijklmnopqrstuvw
1234567890!@#$%^&*()_+=”:?><

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Brand guidelines
Color

Primary Secondary

Independence Deep Koamaru Candium Orange Aero Anti Flash White

HEX #4e5768 HEX #2b4470 HEX #ed893f HEX #7ebae5 HEX #eff4f9
RGB 78 87 104 RGB 43 68 112 RGB 237 137 63 RGB 126 186 229 RGB 126 186 229
CMYK 25 16 0 59 CMYK 62 39 0 56 CMYK 0 42 73 7 CMYK 45 19 0 10 CMYK 4 2 0 2

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Brand guidelines
Brand application

Wall Sign
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Brand guidelines
Brand application

11 Car Wrap
Brand guidelines
Brand application

12 Polo T-shirt
Brand guidelines
Company Terminology
1 2
When referring to Conzilla in a body of text, please When referring to the Coinzilla software, please use
capitalize only the first letter, “C”. only terms such as “Crypto Advertising”, and not
marketing or media advertising.

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Brand guidelines
Glossary
RGB CMYK Vector
(Red, Green, Blue) color mode is for anything that (Cyan, Magenta, Yellow, Black) color mode is used Vector images are made up of points, lines, and
is computer-based design. This includes websites, for print design. This includes logos, business curves that can be infinitely scaled without any loss
apps, banner ad and any other design created for cards, stationary, illustration, packaging and any in image quality.
electronic use. other designs used for print.

Raster Lossless Lossy

Raster images are made up of a set grid of dots Lossless image formats capture all of the data of Lossy image formats approximate what your
called pixels, where each pixel is assigned a color your original file. Nothing from the original file, original image looks like. For example, a lossy
value. Unlike a vector image, raster images are photo, or piece of art is lost—hence the term image might reduce the amount of colors in your
resolution dependent. When you change the size of “lossless.” The file may still be compressed, but all image or analyze the image for any unnecessary
a raster image, you shrink or stretch the pixels lossless formats will be able to reconstruct your data. These clever technical tricks will typically
themselves, which can result in a significant loss of image to its original state. reduce the file size, though they may reduce the
clarity and produce very blurry images. quality of your image.

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Brand guidelines
Glossary
JPEG/JPG EPS PNG
JPEG is a lossy raster format that stands for Joint EPS is an image format that stands for Encapsulated PNG is a lossless raster format that stands for
Photographic Experts Group, the technical team PostScript. Although it is used primarily as a vector Portable Network Graphics. Think of PNGs as the
that developed it. This is one of the most widely format, an EPS file can include both vector and raster next-generation GIF. This format has built-in
used formats online, typically for photos, email image data. Typically, an EPS file includes a single transparency, but can also display higher color
graphics and large web images like banner ads. design element that can be used in a larger design. depths, which translates into millions of colors.
JPEG images have a sliding scale of compression PNGs are a web standard and are quickly
that decreases file size tremendously, but increases becoming one of the most common image formats
artifacts or pixelation the more the image is used online.
compressed.

AI PDF Lossy
AI is a proprietary vector image format that stands PDF stands for Portable Document Format and is an TIFF is a lossless raster format that stands for
for Adobe Illustrator. The format is based on both image format used to display documents and graphics Tagged Image File Format. Because of its extremely
the EPS and PDF standards developed by Adobe. correctly, no matter the device, application, operating high quality, the format is primarily used in
Like those formats, AI files are primarily a system or web browser. At its core, PDF files have a photography and desktop publishing. You’ll likely
vector-based format, though they can also include powerful vector graphics foundation, but can also encounter TIFF files when you scan a document or
embedded or linked raster images. AI files can be display everything from raster graphics to form fields to take a photo with a professional digital camera. Do
exported to both PDF and EPS files (for easy spreadsheets. Because it is a near universal standard, note that TIFF files can also be used as a
reviewing and printing), and also JPEG, PNG, GIF, PDF files are often the file format requested by printers “container” for JPEG images. These files will be
TIFF and PSD (for web use and further editing). to send a final design into production. Both Adobe much smaller than traditional TIFF files, which are
Photoshop and Illustrator can export straight to PDF, typically very large.
15 making it easy to start your design and get it ready for
printing.
Brand guidelines
Company Social Media / Contact

When possible link to the correct Coinzilla

social media accounts:

Facebook : https://www.facebook.com/adsbycoinzilla/
Twitter: https://twitter.com/adsbycoinzilla?lang=en
Youtube: https://www.youtube.com/c/Coinzilla
Website: https://coinzilla.com

Contact:

Email: office@coinzilla.com

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