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L5 Stakeholder Analysis PDF

A stakeholder analysis identifies individuals or groups that are impacted by or can impact a project. It involves three key steps: 1. Identifying stakeholders and their interests in the project. 2. Assessing each stakeholder's influence, importance, and how the project may impact them. Stakeholders are categorized by their power and interest levels. 3. Determining the best ways to engage each stakeholder group depending on their power and interest levels, such as collaborating with high power/interest stakeholders and keeping low power/interest stakeholders informed. The goal is to earn ongoing support for the project from all stakeholders.

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114 views12 pages

L5 Stakeholder Analysis PDF

A stakeholder analysis identifies individuals or groups that are impacted by or can impact a project. It involves three key steps: 1. Identifying stakeholders and their interests in the project. 2. Assessing each stakeholder's influence, importance, and how the project may impact them. Stakeholders are categorized by their power and interest levels. 3. Determining the best ways to engage each stakeholder group depending on their power and interest levels, such as collaborating with high power/interest stakeholders and keeping low power/interest stakeholders informed. The goal is to earn ongoing support for the project from all stakeholders.

Uploaded by

Kartik Tiwari
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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STAKEHOLDER

ANALYSIS
Stakeholder
■ Anyone having any type of relation/interest in the project is known as stakeholder.
■ The term Software Project Stakeholder refers to, “a person, group or company that is
directly or indirectly involved in the project and who may affect or get affected by the
outcome of the project”.
Stakeholder analysis

■ A stakeholder analysis is a process of identifying stakeholders before the project


begins; grouping them according to their levels of participation, interest, and
influence in the project; and determining how best to involve and communicate each
of these stakeholder groups throughout
■ Stakeholder analysis identifies all primary and secondary stakeholders who have a
vested interest in the issues with which the project or policy is concerned.
■ The goal of stakeholder analysis is to develop a strategic view of the human and
institutional landscape, and the relationships between the different stakeholders
and the issues they care about most.
steps

■ 1) Identifying the key stakeholders and their interests(positive or negative) in the


project;
■ 2) Assessing the influence of, importance of, and level of impact upon each
stakeholder
■ 3) Identifying how best to engage stakeholders.
1. Identifying the key stakeholders and their interests

■ This first step is concerned with the question "Who are the stakeholders?" For this, you basically
draw maps of people or groups and their relationships. You start with two names on a whiteboard
and before you know it, you are drawing on the walls.
– The mandate refers to the nature and limits of each stakeholder’s stake in the resource (e.g.
customary rights, ownership, administrative or legal responsibilities, intellectual rights, social
obligation, etc.).
– and the basis of that stake for each stakeholder, describe their potential role in the project in
column 3.
– Then note in column 4 if the stakeholder is marginalized, e.g. women, indigenous peoples,
ethnic minorities, youth, or other impoverished or disenfranchised groups. Marginalized
stakeholders lack the recognition or capacity to participate in collaboration efforts on an equal
basis, and particular effort must be made to ensure and enable their participation.
– In the last column decide who are the key stakeholders, i.e., those who – because of claims
over or direct dependence on the resources, or their power, authority, or responsibility – are
central to the initiative at hand. Their participation is critical.
2. Assessing the influence and importance of each stakeholder as well
as the potential impact of the project upon each stakeholder

start categorizing them in terms of their influence, interest, and levels of participation in your
project.
■ Who is directly responsible for decisions on issues important to the project?
■ Who holds positions of responsibility in interested organizations?
■ Who is influential in the project area (both thematic and geographic areas)?
■ Who will be affected by the project?
■ Who will promote/support the project, provided that they are involved?
■ Who will obstruct/hinder the project if they are not involved?
■ Who has been involved in the area (thematic or geographic) in the past?
■ Who has not been involved up to now but should have been?
■ Different types of stakeholders will be engaged in different ways in the various
stages of the project, from gathering and giving information, to consultation,
dialogue, working together, and partnership.
• High power, high interest: These are your most important
stakeholders, and you should prioritize keeping them happy with
your project’s progress.
• High power, low interest: Because of their influence in the
company, you should work to keep these people satisfied. But
because they haven’t shown a deep interest in your project, you
could turn them off if you over-communicate with them.
• Low power, high interest: You’ll want to keep these people informed
and check in with them regularly to make sure they are not
experiencing problems on the project.
• Low power, low interest: Just keep these people informed
periodically, but don’t overdo it.
■ Players: These are the high-power, high-interest
individuals with whom you will want to collaborate and
keep fully engaged.
■ Subjects: These are the low-power, high-interest
stakeholders who can offer great insights and ideas for
the project but whom you don’t need to always say yes
to.
■ Context-setters: These high-power, low-interest
stakeholders (heads of departments, for example) can
have a lot of influence over the project but don’t want to
be involved in the details. Keep them up to date.
■ Crowd: Finally, the low-power, low-interest stakeholders
are called the crowd. These individuals will require
some ongoing communication about the project’s
progress but probably the least of all stakeholders.
3. Identifying how best to engage
stakeholders
How best to earn the ongoing support of each of these stakeholder types.
First, you will want to ask yourself questions about your stakeholders such as:

■ What motivates this stakeholder?


■ What other priorities do they have, and how can we align our project with those
priorities (or at least ensure the project won’t threaten them)?
■ Will this stakeholder likely have a positive view of our project? If not, what can we do
about it?

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