Sell Books Online

Nguyễn Duy Kiệt

Võ Văn Lân
Nguyễn Văn Tâm
Nguyễn Đình Trí

TABLE OF CONTENTS

Revision History……………………………………………………………………….3
1.Business Requirments……………………………………………………………….4
1.1. Background………………………………………………………………………4
1.2. Business Opportunity……………………………………………………………4
1.3. Business Objectives and Success Criteria………………………....……………4
1.4. Customer or Market Needs……………………………………………………...4
1.5, Business Risks…………………………………………………………………….4
Revision History

Name Date Reason for Changes Version

I. Business Requirements
1. Background
Avid readers know that there’s nothing like curling up with
a good book. The weight of its pages, the library smell, and
the anticipation of being transported into another world.
Have you ever imagined a life where you could be
surrounded by books every day, delivering your joy of
reading to the masses? 

Opening a bookstore in the age of Amazon and massive

retail chains might seem like an impossible feat. But
despite the perception that independent booksellers are
diminishing in the shadow of these giants, there’s still
plenty of room to make it in the world of books
2. Business Opportunity
Clever book business founders who discovered a gap in the
market, a unique value proposition, or a way to
 create personalized customer experiences have found
success—even during a pandemic. Niche bookstores offer
something that massive retailers could never replicate—and
customers are even willing to pay more for the same book
because of the personal touch. 

Turn your hobby into a business by launching your own

bookstore and selling books online. Or, circumvent
publishers to transform your manuscript into a real book to
sell directly to your fans. With books being such a wide-
ranging product, there are infinite ways to differentiate
yourself.

3. Business Objectives and Success Criteria

Differentiate your brand. Work on having a solid brand
story, mission, and set of clear values that attract customers
looking to support businesses that care about the same
things. Consumer trends during the pandemic saw a shift in
favor of brands with a social mission.
Be hyper focused. A booksto/*re that offers everything for
everyone often lacks depth on one particular genre or
theme. By sourcing rare and independent titles and staying
in your lane, you can build customer loyalty. 
Offer a curated experience. For online businesses this
may include niche book collections that go beyond genre,
quizzes, or tools to help recommend books based on
interests, or 1:1 virtual shopping consultations. Physical
bookstores can offer a warm experience with community-
focused spaces and events.
 Focus on customer service and relationships. Small
businesses benefit from having a small pool of loyal
customers with whom they can build relationships. Offer
loyalty perks like exclusive events and invest care in a
customer service strategy.
Build community. Connect with your biggest fans by
building online communities, running in-store events, and
hosting virtual book clubs.
4. Customer or Market Needs
Competing with large book chains means finding a specific
corner of the book world to invest your energy. Narrow in
on a book genre, sell vintage and rare books, or offer a
unique customer experience. 
Identify popular genres of books that people read.
5. Business Risks
-Competing with massive booksellers.
- Hard to attract people.
- Needs time to developing your book brand.

II. Vision of the Solution

1. Vision Statement
1.1. Online book business is a potential market
Many people are often afraid of selling books because they
think that customers will now only go to big, familiar and
reputable places.
However, if the book business is like the coffee business –
an equally fierce market, then we will have a different
answer.
Many big players in the industry like Trung Nguyen, The
Coffee House are dominating the market, but not so that
small cafes with their own qualities lose loyal customers.
Will the big book business (FAHASA, TIKI...) meet the
needs of readers' books?
The answer is never, because human needs never end.
According to a survey of Nielsen online: Vietnamese
people buy books online the 4th most in the world. This is a
potential market with diverse needs from readers that have
never been fully met.
As a book enthusiast, it is easy for you to recognize a need
and discover a market that no one else has explored.
In addition, selling books online also helps you save a lot of
money on rental costs, staff... With an investment of only 0
VND, you can completely start making profits from books.
Today, it's easy to deliver books directly to readers thanks
to the explosion of e-commerce platforms and professional
delivery services.

1.2. Identify markets and customer groups

The important thing you need to do is find yourself a wide
enough market. When starting out with limited resources,
you can't go into "everything" but should go into the depth
of the category.
Answer the question:

- Who are your customers? Your customer portrait?

- What do they care about?
- What's so special about your business idea?
Take for example the student customer group. They want
access to cheap foreign language books. They usually don't
ask for high quality books, just enough reading is enough.
However, there are not many sellers of second-hand foreign
language books online at reasonable prices to satisfy this
group of customers.
1.3. Cheap prices will win in the online book business
market
The price war of e-commerce platforms makes the loyalty
of Vietnamese consumers the lowest in the world. This
leads consumers to compare prices and choose the cheapest
place to buy.
The difference you can make like:

- Rare, hard to buy, special, selective books.

For example, specialized books taught at universities are
often sought after by students at the beginning of the
semester. However, to connect book sellers and book
buyers is sometimes not simple. You can completely be the
middleman to buy and sell again.
- Good packing and service.
Some parties have special packaging and customer care that
makes them willing to return despite the higher price. It's
like enjoying a cup of coffee, but every coffee shop is a
completely different experience.
- Super fast delivery time.
As an online bookstore owner, in direct contact with
customers, you completely understand this need and place
orders quickly for customers at an affordable cost.
 1.4. Building a business channel system to sell books
online
- Instagram: This is a fairly popular book-selling channel
of many successful small bookstores. Beautiful pictures,
good reviews, dedicated customer care are part of your
success.
- Facebook: Not just limited to book sales, you can join
community groups and recommend your books. Start
with book reviews that will attract quite a few followers.
Anyway, it would be better if the bookseller was the
reader, wouldn't it?
- Youtube: Consumers are now lazy to read longer
articles. So you can optimize them with review videos on
Youtube. When readers are interested in your product,
they can click the purchase link below.
2. Major Features
- Search product
- Login / Register an account
- Notification
- Cart
- Product portfolio
- Discount code
- Shopping trends
- Customer support service
- Product reviews
3. Assumptions and Dependencies
Our system runs on computers and phones, playing an
important role in running the applications in the system.
Moreover, receiving so much information a day it needs a
place to analyze and store the information. We need
Google's cloud to store information that helps business
 restaurants access and keep detailed data when they want to
visit again.
Using google map to help staff deliver goods directly to
customers.
III. Scope and Limitations
1. Scope of Initial Release
Base on the role of users we will release each version
following by the time
oIn 1st version:
In 1stversion: we will create book recommendations, and
add style search features by image. Add bank card payment
option.

In 2st version: Add book coupons when buying books, and

create multiple discounts. Improve the features of reporting
errors as well as viewing and evaluating products.

In 3st version: Update the system regularly, reduce errors.

In the future: maintaining and update the new function of

the Sell Books application.
2. Scope of Subsequent Release
- Favorite book notification feature.
- Order tracking.
- See reviews by other people.
- Classify books.
3. Limitations and Exclusions
Increased smoothness when using web or app. Constantly
updating new information as well as new books. Create
multiple promotions and discounts. Currently, the
limitation is the lack of resources and human resources to
 carry out.
IV. Business Context
1. Stakeholder Profiles
Stakeholder Role Value Constraints

Owner -Improve employee -Give directions and - Spend a lot of money,

productivity goals for the the first time will not be
-Save costs for development of the profitable.
businesses, improve website
supply chain
efficiency, and
enhance
management of a
variety of products.
- Create credibility
for the business.
Users -Use the website to -Make comments to -The site is quite
buy books help improve the difficult to use
customer experience
Staffs -Processing orders - Operate the site -Must work in high
-Comment without any hitch pressure environment
processing
-Sign In/ Sign Out
-Component
Management
-Customer care
Manager -Manage the - Manage and assign Cannot check item
members in the jobs to all employees regularly
system
- View the statistic
Business - Collecting user -Analyze the right -Collected wrong
Analyst requirements business strategies for request
- Eliciting the website -Make the document the
requirement wrong format
- Analyzing
requirement
- Making the
Proposal project,
URD (ConsOp),
SRS
Front-end Designing Website -Create the interface -Do not know how to
Engineer with PSD in clearly, without make responsive for the
photoshop breaking the layout website
- Converting the
PSD to HTML,
CSS, Bootstrap,
etc.
- Combine
the .html, .CSS file
to .php file
Design Designing database -Analyze and design -Database not optimized
Database in visual paradigm database in accordance -The relationship of
tool with website some tables is not
- Researching requirements designed as required
MySQL,
PostgreSQL
- Creating table in
databases
- Checking all
tables and fields
after migration in
the server
- Maintain and
update/ reset
database when
having error or
unsuitable
things
Back-end -Viewing the SRS -The system must run as -Not updated new
Engineer document required features
- Research new -Web must be
function in system optimized, not too slow
- Coding all of to allow
features function
release in version
1,2,3,4, etc.
- Maintain and
update when having
errors
Project - Viewing the SRS -Can deliver finished -The division of work is
Manager document products to customers not clear
- Monitor the without any problems -Deadline is not
individual activity reasonable
- Assign task for
 members
- Review code, task
- Find the
customer's demand
- Explain with team
member
- Use tool to
manage the
member in team
- Finishing project
on time
Tester - Testing code in -Web must meet the -Test wrong process
each version requirements set out

2. Project Priorities

Dimension Driver Constraint Degree of Freedom

(state objective) (state limits) (state allowable
range)
Schedule The 1.0 release will be - Slow progress. Can release 1.0 to be
out in May 2023 Release version 1.0 available by 18/5
about 6 months
Features - Cart - Cannot focus on 80-90% of high
- view menu list answering the priority
- checkout question more features must be
- Identify patrons correctly because its included in
need time to learn release 1.0
- Save the history
conversation of each
customer.
Quality - 5 stars -Does not work as 90-95% of user
required 80% acceptance tests
must pass for release
1.0
Staff - Having a system of Maximum team size 90%
book management, is 7 developers
order processing
Cost - Moderate, does not Budget more than Budget overrun up
cost much incurred higher than expected to 10% acceptable
fee without executive
review because of
 using the interpreter
service.

3. Operating Environment
• Our products run on the Internet on computers and phones
• User can access at any time on web or app
• Chatbot will start the conversation with "Hello / Hi"
• Fastest response time up to 2ms
• The system may be delayed but not for too long
• The system needs 2-layer security.
• Information that needs to be protected is: customer
information, bank cards and their favorites