GUJARAT TECHNOLOGICAL UNIVERSITY

With effective
Syllabus for Master of Business Administration, 3rd Semester from academic
Subject Name: Multidisciplinary Action Project (MAP) year 2018-19
Subject Code: 4539202

Gujarat Technological
University
Master of Business Administration

Handbook
of
MULTIDISCIPLINARY ACTION
PROJECT (MAP)
(Applicable from Academic Year 2018-19 onwards)

Page no. 1 of 19
 GUJARAT TECHNOLOGICAL UNIVERSITY
With effective
Syllabus for Master of Business Administration, 3rd Semester from academic
Subject Name: Multidisciplinary Action Project (MAP) year 2018-19
Subject Code: 4539202

Contents
Sr. Page
Topic
No. No.
1 Introduction: Multidisciplinary Action Project (MAP) 3
2 Objectives: Multidisciplinary Action Project (MAP) 3
Guidelines regarding contents and flow of the project – What is to
3 3
be done
4 Evaluation of MAP 4
5 Frequently Asked Questions (FAQs) for MAP 6–7
6 Nature of the Project Work 8
7 Components of the Report 9
8 Parameters for evaluation 10
9 Annexure I: Formats for Report Submission 11-16
10 Annexure II: Formatting Specification 17
11 Annexure III: Role of Director, Faculty Members & Students 18

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 GUJARAT TECHNOLOGICAL UNIVERSITY
With effective
Syllabus for Master of Business Administration, 3rd Semester from academic
Subject Name: Multidisciplinary Action Project (MAP) year 2018-19
Subject Code: 4539202

GUJARAT TECHNOLOGICAL UNIVERSITY,

AHMEDABAD
MASTER OF BUSINESS ADMINISTRATION (MBA)
GUIDELINES FOR MULTIDISCIPLINARY
ACTIONPROJECT (MAP)

1. INTRODUCTION:
Multidisciplinary Action Project (MAP) is an integral part of the academic curriculum of
MBA. For the successful completion of the MBA programme, students are required to undergo
MAP as per the prescribed format and duration. Students are required to work with an
organization for hands on experiential learning during Semester III (Full Time) / Semester V
(Part Time). The students may carry their MAP training at an organization located within the
geographical boundary of Gujarat/India. The students will have to undergo MAP during the
third semester and submit a “MAP Report” by end of the semester.

2. OBJECTIVES:
MAP is an experiential learning opportunity. MAP involves students solving multidisciplinary
business problems or opportunities by applying problem solving techniques. Action based
learning develops leadership capabilities as students collaborate to deliver best possible
outcomes given the limited time, resources and data.
A multidisciplinary action project is where students work on actionable projects identified by
their sponsoring companies / organizations / NGOs / rural bodies, involving their learning from
multiple disciplines. The multidisciplinary nature of the project shall be due to the application
of solutions from multiple disciplines to industry problems. Students are expected to actually
solve real life business challenges and problems. It is not compulsory that each project be
multidisciplinary. But it is highly advisable as it shall help the students.
The targeted outcomes from the MAP are:
- Enhanced core business knowledge
- Development of critical analysis and problem solving skills
- Inculcation of sense of responsibility and accountability as a management graduate
- Enhanced leadership and communication skills
- Identifying linkages between academics and practical applications in real life situations
- Realistic appreciation of challenges and opportunities in the real world
- Providing networking opportunities to the students

3. WHAT IS TO BE DONE?
Students in a group of FIVE shall undertake one MAP in the third semester. Students,
belonging to any specialization, can be a part of the groups.

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 GUJARAT TECHNOLOGICAL UNIVERSITY
With effective
Syllabus for Master of Business Administration, 3rd Semester from academic
Subject Name: Multidisciplinary Action Project (MAP) year 2018-19
Subject Code: 4539202

Not more than 1 group (per 60 students) from one Institute can work in the same organization /
branch. The projects of all the groups should be unique and distinctively different.

The MAP process involves working under the mentorship of an executive of the concerned
organization and also with a faculty member of the institute where the students are studying.
The students are expected to first understand the organization and its setting and the
industry/field in which the organization is operating. Thereafter, the students are expected to
concentrate on the specific project, its objectives, its rationale, and adopt a methodology and
identify a suitable analysis and implementation procedure for the completion of the project.
The students have to provide recommendations and action plans, and also execute those plans
as far as possible. The study and the execution are to be presented along with the findings of
the study.

Thereafter, the students should prepare a report and submit one copy to the organization and
one copy to the institute. Students may submit hard copy or soft copy of report to the
organization / institute as per their requirement. The students should also obtain a certificate
from the organization/s where the MAP was done and attach the same with the copy submitted
to the institute. (Sample format of Certificate is attached in Annexure II)

The university will arrange the external viva - voce for MAP. The students are expected to
make a 20– 30minutes’ presentation before the examiner regarding the MAP project work
undertaken, which will be followed by questions by the examiner.

Institute’s MAP Coordinator (Faculty Member) has to submit the report to E-library
portal of GTU as and when asked by the University.

4. EVALUATION OF MAP
The total marks for the MAP project will be 200 and it carries 4 credits. The marks will be
awarded in proportion of 70:30 by external and internal examiners respectively.
Internal Viva: The institute has to conduct internal viva at institute level where internal faculty
guide will give marks out of 60 to each student appearing for Viva in consultation with an
external person(s) called from industry. (Guidelines for industry person: Preferably a person of
senior managerial level and at least having industry experience of 5 years)
External Viva: External examiner shall be appointed by Gujarat Technological University. He
/ she will give marks out of 140 on the basis of parameters given in Annexure I.
The external examiner shall have to give his / her comments to each student of each group,
immediately during or after one group’s viva is over and before the next group’s viva
commences. The comments should reflect each student’s contribution and performance, as well
as the overall project’s quality and significance. The reports should not be given back to the
group; they should be handed to the Institute. The MAP coordinator shall then ensure that the
scanned copies of external examiner certificate of each student is incorporated in the soft copy
of the MAP report immediately after the Students’ Declaration and before the Plagiarism
Report. The report shall then be submitted to E-Portal of University in word and pdf formats.

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 GUJARAT TECHNOLOGICAL UNIVERSITY
With effective
Syllabus for Master of Business Administration, 3rd Semester from academic
Subject Name: Multidisciplinary Action Project (MAP) year 2018-19
Subject Code: 4539202

At the end of the viva, the External Examiner has to ensure that the marks given in the hard
copy of the mark sheet are entered in the online mark entry portal of GTU by himself / herself
before leaving the exam center.

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 GUJARAT TECHNOLOGICAL UNIVERSITY
With effective
Syllabus for Master of Business Administration, 3rd Semester from academic
Subject Name: Multidisciplinary Action Project (MAP) year 2018-19
Subject Code: 4539202

5. FREQUENTLY ASKED QUESTIONS (FAQS):

Sr. Frequently Asked Answers of FAQs
No. Questions
1 What is the duration of The duration of MAP shall be third semester.
MAP?
2 How many students are Only 1 group of 5 students from a batch of 60 students in
allowed in one same organization/company/branch.
company/organization?
3 Is it required to study Yes, it is compulsory for all the students to study functional
Functional Departments departments of the company / organization and put the details
of the Organization / of the same into MAP report
Company?
4 Is it compulsory to carry Yes, it is compulsory for all the students to study a specific
out research study on an problem / opportunity of the organization/ company,
identified problem / identified and given by company personnel or students and
opportunity in MAP? carry out a research through suitable research methodology
for finding probable solution of the problem.
5 Is a review of literature The MAP shall not involve any detailed research
needed? methodology or review of literature like CP. But yes, a
structured approach must be followed for projects as it would
involve data to be collected to facilitate actions and decisions.
6 Which type of research Student may carry out Qualitative or Quantitative
study can be done in research study on Primary or Secondary data depending on
MAP? the selection of topic/problem and the scope of study.
7 What are the credits and MAP carries 4 credits and 200 marks
marks of MAP?
8 Is it compulsory for Yes, it is compulsory for each institute to allocate internal
student to work under faculty to each group. These internal faculties will act as
the guidance of Internal internal guides for MAP.
(Institute) faculty
9 What is the proportion The proportion is 30:70. Out of total marks of 200 the
of Internal and External internal examiner has to give marks out of 60 and the external
marks in MAP? examiner has to give marks out of 140
10 Is it compulsory for the Yes, it is mandatory for all the institutes to organize internal
institutes to organize MAP viva for their students. The internal evaluation carries
internal VIVA at 60 marks. Internal VIVA must be conducted before the
institute before University external viva so students may make corrections (if
University MAP VIVA? any) as per the suggestions by the internal guide.

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 GUJARAT TECHNOLOGICAL UNIVERSITY
With effective
Syllabus for Master of Business Administration, 3rd Semester from academic
Subject Name: Multidisciplinary Action Project (MAP) year 2018-19
Subject Code: 4539202

11 Is it required to attach Yes, it is compulsory for all the students to attach company /
company Certificate in organization certificate in the project report. The company
the project report? certificate must mention the duration for which the student
has taken training in the organization.
12 Is it required to attach Yes, it is required for all the students to attach institute
institute certificate in certificate in the project report. The institute certificate must
the project report? be signed by internal faculty and counter signed by
Principal/Director of the institute.
13 How much plagiarism/ Up to 30% plagiarism is allowed in the MAP reports.
similarity is allowed in
the MAP report?
14 If plagiarism is above If plagiarism is above 30% the said report is not accepted
30%, what should be for MAP VIVA. It is the responsibility of the internal guide
done? to check the plagiarism level and in any case if it is found that
the plagiarism percentage is above 30, re-work should be
given to student. Such students are not allowed to appear in
the external viva examination of MAP.
15 Is it compulsory to Yes, it is compulsory for all the students to attach plagiarism
attach Plagiarism report and digital receipt in the MAP report.
report?
16 Which plagiarism The licensed software must be used to check plagiarism.
software should be Open source and free software are not allowed. If university
used? is providing licensed software to institute, it is compulsory
for all institutes to use the same software to check the
plagiarism.
17 What are the passing The passing criteria of MAP are same like other subjects of
criteria in MAP? MBA course.
18 How many copies of It is compulsory for each student to bring one hard copy
project report are (spiral binding) of project at the time of University MAP
required to submit? viva. Students are not required to submit hard copy at
University. In case if institutes require then they may ask for
hard copy submission. The submission of project report is
required as under.
For University: Soft Copy [The institute coordinator has to
submit soft copy (in pdf format) of all the projects through
online portal]
For Institute: One Soft/ Hard Copy (as per the requirement
of institute)
For Student: One Hard copy (compulsory requirement).
The same hard copy of project has to be brought during

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GUJARAT TECHNOLOGICAL UNIVERSITY
With effective
Syllabus for Master of Business Administration, 3rd Semester from academic
Subject Name: Multidisciplinary Action Project (MAP) year 2018-19
Subject Code: 4539202

External Viva
For Company/Organization: Soft /Hard Copy (as per
requirement of Company)

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 GUJARAT TECHNOLOGICAL UNIVERSITY
With effective
Syllabus for Master of Business Administration, 3rd Semester from academic
Subject Name: Multidisciplinary Action Project (MAP) year 2018-19
Subject Code: 4539202

6. NATURE OF THE PROJECT WORK:

1. The project can be carried out in any private firm, MSME, corporate entity, service
organization, trade association, NGO, start-up, educational institute, village body, etc. It
can also be a community project / social project. In essence, students need to work on
an actionable activity and submit the process and output in the form of a report.
2. The selection of the organization should be solely on the basis of the opportunity and
scope of doing an action project – diagnosing and analyzing problems, implementing
decisions and measuring results. It shall be the responsibility of the individual faculty
guides to ensure the same. The project should be befitting 04 credits and entire
semester duration.
3. During the project, the students should apply what they have learned in three semesters
of MBA, into practice.
4. Some suggestive projects for MAP are:
- planning / executing a promotional event
- planning / executing a social media campaign
- planning and executing a safety awareness campaign amongst workers in a factory
- carrying out financial inclusion awareness efforts in rural areas
- feasibility study for a new venture
- waste management, cost reduction
- time motion study and enhancing efficiency and productivity
- documentation, office management for a small enterprise
- shelf space allocation and planning for a small retailer
- framing of HR policies and documents
- formalities for availing Import- Export Code Number / GST registration
- analyzing the market and devising and implementing a market entry strategy
- suggest measures to improve socio-economic conditions of marginalized rural
segments
- develop a strategy to identify additional revenue streams for an NGO
- develop and execute a structured performance appraisal system for an organization
- develop a media plan, purchase media time/space for a promotion program
- improving operational efficiency

The project scope is not necessarily confined to one of the above mentioned areas; a number of
projects are multi-disciplinary in nature.

5. The students should ensure that the data and other information used in the study are
obtained with the permission of the institution concerned. The students should also
behave ethically and honestly with the organization and ensure total confidentiality in
all aspects of the MAP.
6. It is mandatory to submit photographs and video clips of the relevant and significant
phases and actions undertaken during the project. The same should also be presented
during the viva.

7. COMPONENTS OF THE REPORT

Title page
Company Certificate

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 GUJARAT TECHNOLOGICAL UNIVERSITY
With effective
Syllabus for Master of Business Administration, 3rd Semester from academic
Subject Name: Multidisciplinary Action Project (MAP) year 2018-19
Subject Code: 4539202

Students’ Declaration
External Examiner’s Certificate (for each student individually)
Plagiarism report
Digital Receipt
Institute’s Certificate (for each student individually)
Acknowledgement
Executive Summary

Table of Content
List of Tables
List of Figures

Introduction
Industry and Company Profile
Diagnosis Phase:
 Problem / Opportunity identification and description = Background of the
project
 Analyzing the problem
 Main objectives and tasks, project schedules
Design and Analysis phase:
 Methodology adopted for data collection / fact finding / in-depth investigation
 Sources and tools of data collection
 Data Analysis and findings
Implementation phase:
 Identifying alternative courses of action
 Determining the solution to be proposed
 Methodology adopted for solution implementation
 Project outputs / key deliverables
 Tangible and intangible benefits delivered to the organization
 Future recommendations

Glossary (if needed)

References
Annexure and Appendix.

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 GUJARAT TECHNOLOGICAL UNIVERSITY
With effective
Syllabus for Master of Business Administration, 3rd Semester from academic
Subject Name: Multidisciplinary Action Project (MAP) year 2018-19
Subject Code: 4539202

8. PARAMETERS FOR EVALUATION:

Sr. Parameter 140 60 marks %

No. marks weightage
1 Diagnosis Phase 35 15 25
2 Design and Analysis phase: 35 15 25
3 Implementation phase 70 30 50

The examiner should assess the following aspects while evaluating the Project:
1. Diagnosis Phase:
- Clarity in understanding the background of the problem/opportunity and effort at
understanding the company’s situation
- Defining the problem and analyzing the problem
- Identifying and defining the objectives of the project
- Clear roadmap and schedule of tasks to be undertaken
2. Design and Analysis Phase:
- Rationale and approach adopted for gathering facts and data
- Creative and logical use of qualitative / quantitative research methods and tools
- Efforts undertaken to gather data and facts
- Soundness of data collection tools
- Objective and subjective analysis of collected data, facts and figures
- Appropriateness of data analysis and relevance of findings
- Due diligence ensured while conducting research
3. Implementation Phase:
- Identification of alternate courses of action
- Proposing the solution
- Feasibility of implementing the solution
- Determining the actions to be taken
- Methodology adopted for implementation of the solution / task undertaken
- Measurement of results of the action taken.
- Assessment of benefits from the action taken.

Note:
The students may use any Qualitative or Quantitative methods of data analysis depending
upon the selected problem and scope of study. The examiner must focus on the work
done/training taken by the students rather than the statistical tests/tools used by students
in their project report.

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 GUJARAT TECHNOLOGICAL UNIVERSITY
With effective
Syllabus for Master of Business Administration, 3rd Semester from academic
Subject Name: Multidisciplinary Action Project (MAP) year 2018-19
Subject Code: 4539202

Annexure I
FORMAT FOR REPORT SUBMISSION:

< First Page/Title Page >

Multidisciplinary action Project Report
On
‘<Title of Project>’
At
<Name of Company / Organization>

Submitted to
Institute Code: 123
Institute Name: (In Full)

Under the Guidance of

Name of Faculty
(Designation)

In partial Fulfilment of the Requirement of the award of the degree of

Master of Business Administration (MBA)
Offered By
Gujarat Technological University
Ahmadabad

Prepared by:
<Name of Students>
< Enrolment Nos.>
MBA (Semester - III)
Month & Year:
NOVEMBER 2019

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 GUJARAT TECHNOLOGICAL UNIVERSITY
With effective
Syllabus for Master of Business Administration, 3rd Semester from academic
Subject Name: Multidisciplinary Action Project (MAP) year 2018-19
Subject Code: 4539202

< Second Page>

Date: __/__/____
Company / Organization Certificate<on Company’s Letterhead >

To whomsoever it may concern

This is to certify that <Name of Student (Enrolment No.)> of <Name of

Institute (Institute Code) > have successfully completed the Multidisciplinary
Action Project titled
“…………………………………………………………………..………………
…………….” at <Name of Company with location > during <From …………
to…………. >.

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 GUJARAT TECHNOLOGICAL UNIVERSITY
With effective
Syllabus for Master of Business Administration, 3rd Semester from academic
Subject Name: Multidisciplinary Action Project (MAP) year 2018-19
Subject Code: 4539202

<Third Page>

Students’ Declaration

(On separate page)

We hereby declare that the Multidisciplinary Action Project titled

“________________________________________________________
undertaken at (Name of the Company / Organization) is a result of our own
work and our indebtedness to other work publications, references, if any, have
been duly acknowledged. If we are found guilty of copying from any other report
or published information and showing as our original work, or extending
plagiarism limit, we understand that we shall be liable and punishable by the
university, which may include being declared ‘Fail’ in the MAP examination or
any other punishment which the university may decide.

Enrollment nos. Names Signature

Place: …….. Date:

……..

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 GUJARAT TECHNOLOGICAL UNIVERSITY
With effective
Syllabus for Master of Business Administration, 3rd Semester from academic
Subject Name: Multidisciplinary Action Project (MAP) year 2018-19
Subject Code: 4539202

<Fourth Page>
CERTIFICATE OF EXAMINER

This is to certify that project work embodied in this report entitled <“Title of Project”>
was carried out by <Student Name and Enrollment no.> of <Institute name & code>.

The report is approved / not approved.

Comments of External Examiner:

This report is for the partial fulfilment of the requirement of the award of the degree of Master
of Business Administration offered by Gujarat Technological University.

----------------------------------
(Examiner’s Sign)
Name of Examiner:
Institute Name:
Institute Code:

Date :
Place :

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 GUJARAT TECHNOLOGICAL UNIVERSITY
With effective
Syllabus for Master of Business Administration, 3rd Semester from academic
Subject Name: Multidisciplinary Action Project (MAP) year 2018-19
Subject Code: 4539202

<Fifth Page>
Plagiarism Report (Digital Receipt & Similarity Percentage Page)

<Sixth Page>
Date: __/__/____
Institute Certificate<on Institute’s Letterhead>

[Please attach signed copy of this certificate in the report]

“This is to Certify that this Multidisciplinary Action Project Titled

“……………………………………………………………………………………
………………………………….” is the bonafide work of <Name of Student
(Enrolment No.)>, who has carried out the project under my supervision. I also
certify further, that to the best of my knowledge the work reported herein does
not form part of any other project report or dissertation on the basis of which a
degree or award was conferred on an earlier occasion on this or any other
candidate. I have also checked the plagiarism extent of this report which is
……… % and it is below the prescribed limit of 30%. The separate
plagiarism report in the form of html /pdf file is enclosed with this.

Rating of Project Report [A/B/C/D/E]: ______

(A=Excellent; B=Good; C=Average; D=Poor; E=Worst)
(By Faculty Guide)

Signature of the Faculty Guide/s

(Name and Designation of Guide/s)

Signature of Principal/Director with Stamp of Institute

(Name of Principal / Director)

Page no. 16 of 19
 GUJARAT TECHNOLOGICAL UNIVERSITY
With effective
Syllabus for Master of Business Administration, 3rd Semester from academic
Subject Name: Multidisciplinary Action Project (MAP) year 2018-19
Subject Code: 4539202

_________________________________________________
ACKNOWLEDGEMENT (SEPARATE PAGE)

EXECUTIVE SUMMARY (SEPARATE PAGE)

____________________________________________________
SUBJECT INDEX (SEPARATE PAGE)

______________________________________
FULL REPORT

Page no. 17 of 19
 GUJARAT TECHNOLOGICAL UNIVERSITY
With effective
Syllabus for Master of Business Administration, 3rd Semester from academic
Subject Name: Multidisciplinary Action Project (MAP) year 2018-19
Subject Code: 4539202

Annexure II

FORMATTING SPECIFICATIONS FOR REPORTS:

- Word format
- Font size: 12 for Regular text, 14 for Subtitles and 16 for titles
- Font Type: Times New Roman
- Line Spacing: 1.5
- Margin : 1.5 inch to Left and 1 inch to all other sides
- Page Type: A4
- Alignment: Justified
- Column Specification: One
- Printing of Report: Both sides of paper
- Binding of Report: Spiral Binding
- Number of hard Copies: One hard copy (Students have to bring one hard copy at the
time of External MAP viva. Students shall be handed back the hard copy of report by
the Institute, once the viva-voce is over).
- The WORD file may be converted to pdf format for online submission.
- Maximum 50 pages, excluding annexure and appendix.
- References – APA Style

Page no. 18 of 19
 GUJARAT TECHNOLOGICAL UNIVERSITY
With effective
Syllabus for Master of Business Administration, 3rd Semester from academic
Subject Name: Multidisciplinary Action Project (MAP) year 2018-19
Subject Code: 4539202

Annexure III
ROLE OF DIRECTOR, FACULTY MEMBERS & STUDENTS
ROLE OF DIRECTOR/ PRINCIPAL / HOD:
 Considering the MAP as an important project for MBA students
 Ensuring the regular visit of students at selected company for training & project.
 Providing the facility for completing project work in terms of library, computer lab,
journals, company visit etc.
 Organize timely internal Viva – Voce for all the students

ROLE OF MAP COORDINATOR / FACULTY GUIDE:

 Allocating students to each faculty member (Max. 15 students per faculty)
 Make sure that not more than 5 students (per batch of 60) are allowed to work in same
company / branch.
 Providing the guidance to students before sending them to companies.
 Helping the students to understand the importance of MAP.
 Inviting the experts from companies who are providing training to students.
 Encouraging and guiding students to prepare good quality report.
 Monitoring MAP progress report of students.
 Taking regular feedback from Company Mentor regarding the progress and
involvement of the student during MAP
 Each Faculty Guide has to ensure that all the students have to fulfill all the criteria i.e.
Meeting the deadlines for submission as per guidelines, checking the plagiarism,
signing the report and approving the same, conducting internal Viva-Voce, etc.
 Sharing learning experiences and success stories of MAP project at mba@gtu.edu.in

ROLE OF STUDENTS:
 Preparing the Project as per guidance from institute faculty guide and company mentor
(if any) and submit the same with in time limit.
 Trying to explore the company to be expert in your area.
 Developing presentation skills for grabbing the job opportunity.
 Preparing the good quality report individually as per the guidelines given in MAP
Handbook.

ALL THE BEST

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