International School of Tourism and Hotel Management

Gyaneshwar, Kathmandu

Restaurant Setup
JANUARY INTAKE

2nd Semester

SECTION B

GRG BAKERY

Nakhipot lalitpur 14_

Submitted by: Sritika limbu

Submitted to: Mr. Sushant Tuladhar

Subject: Food and Beverage-Service

Contents
Page

1.0 Business Overview …............................................................................. 5

1.1 Executive Summary …................................................................................. 5-6

1.2 Mission ......................................................................................................... 6

1.3 Vision ........................................................................................................... 6

1.4 Goal ….......................................................................................................... 6

1.5 Objective ...................................................................................................... 6

1.6 Key to Success ............................................................................................ 7

2.0 Introduction …............................................................................................ 7

2.1 F&B Outlet Type and Concept ..................................................................... 7

2.2 Seating Capacity and Location …................................................................. 7

2.3 Style of Service …......................................................................................... 8

2.4 Operating Hours …....................................................................................... 8

2.5 Entertainment Concept …............................................................................. 8

2.6 Decoration and Atmosphere …..................................................................... 8

3.0 Market Analysis ........................................................................................ 9

3.1 Market Trends ….......................................................................................... 9-10

3.2 Target Market …........................................................................................... 10-11

3.3 Competitors .................................................................................................. 11-12

3.4 SWOT Analysis …......................................................................................... 12

3.4.1 Strength …....................................................................................................... 12

 3.4.2 Weakness ….................................................................................................... 13

3.4.3 Opportunities …................................................................................................ 13

3.4.4 Threats …......................................................................................................... 13

4.0 Site Analysis …............................................................................................ 13

4.1 Location selected and reasons for selecting the location ............................. 13-14

4.2 Parking area ….............................................................................................. 14

4.3 Movement of people ….................................................................................. 14

5.0 MENU ............................................................................................................. 14

 Burger ......................................................................................................... 14
 Sandwich …................................................................................................... 15
 Pizza ............................................................................................................. 15
 Fried Chicken …............................................................................................ 15
 Mo: Mo ......................................................................................................... 15-16
 Veg Snack .................................................................................................... 16
 Non-Veg Snack …........................................................................................ 16
 Coffee …....................................................................................................... 16-17
 Hot Drinks ..................................................................................................... 17
 Milk Shake …................................................................................................. 17
 Iced Beverage ….......................................................................................... 17-18
 Cold Beverage ….......................................................................................... 18

6.0 Manpower Planning – Service and Kitchen ….................................18-19

6.1 Business Structure ......................................................................................... 19

6.2 Duties and Responsibilities …......................................................................... 19

6.2.1 Chief Executive Officer (Owner) ….................................................................. 19-20

6.2.2 Restaurant Manager ….................................................................................... 20

6.2.3 Human Resources and Admin Manager ......................................................... 20

6.2.4 Chef/Kitchen Workers ..................................................................................... 21

6.2.5 Sales and Marketing Manager ........................................................................ 21

6.2.6 Information Technologist and Security …........................................................ 21

6.2.7 Accountants/Cashiers ….................................................................................. 22

 6.2.8 Waiters/Waitress ….......................................................................................... 22

6.2.9 Van Drivers/Deliverers …................................................................................. 22

6.2.10 Cleaners ........................................................................................................ 22

6.3 Personnel Plan ….......................................................................................... 23

7.0 Dining Room Floor Plan .......................................................................... 24

8.0 Sales and Marketing Strategy .............................................................. 24-25
8.1 Source of Income …..................................................................................... 25-26

8.2 Sales Forecast ............................................................................................. 26

8.3 Publicity and Advertisement …..................................................................... 27

9.0 Financial Plan ............................................................................................. 27

9.1 Startup Expenditure (Budget) ….................................................................. 27-28
1.0 Business Overview
The Grg bakery consists of place where customers pay for quick-service
food products before eating. The food purchased may be consumed in the restaurant,
taken out or delivered as requested by the customers.

The Grg bakery has managed to keep consumers satisfied. It has created
new menu options that capitalize on the trend of increasing awareness of the health risks
associated with a high-fat diet.

The Grg bakery is confidently embedded in the mature stage of its life cycle.
It has exhibited slow and steady long-term growth. Many fast foods chain operators are
seeking higher growth in the global market. McDonald’s, Yum Brands, Inc. and Subway
are the leaders in the fast-food restaurant industry and they have the lion market share in
the industry.

1.1 Executive Summary

The Grg Bakery will be a standard restaurant and will be registered in fast food
restaurant outlets that will be in inside of the Nepal. Since, by looking the current situation
of Covid-19, the restaurant will open with hygienic view and every customer will feel
secure because of hygiene and security of temperature checkup for every customer as
well as all the staff of the restaurant before entering the restaurant. The restaurant will
serve the customers by offering the food and beverage items like burgers, sandwiches,
pizzas, fried chicken, mo:mo, veg snacks, non veg snacks, coffee, hot drinks, milk shake,
iced beverage, and cold beverage in the restaurant with respect, hygienic, healthy and
smile. It will also serve the customers when customers order for the food to be delivered
to them at any location around the restaurant’s area.

The restaurant will be involved in operating quick-service restaurants, tasty and healthy
food, hygienic food, fast food services, drive-thru, home deliver and take-out facilities for
the customers of fast-food outlets. The restaurant offers distinct options for the customers
and serves differently to be different from competitor’s offers and services, so that the
customer chooses the Grg bakery instead of another fast-food
restaurant. It will also be well secured with the various payment options for the customers.

The restaurant will give 1st priority to the customer and customer care as there will be no
business without customers. So, the restaurant will go the extra mile to get their
satisfaction when they visit The grg bakery and also to become loyal
and regular customers of the restaurant.
The grg bakery will ensure that all customers are given first class
treatment whenever they visit the restaurant. Even the customers will not have to visit the
restaurant to get first class treatment and to make purchase whatever they want as the
restaurant will operate an online fast-food restaurant where the customers can order for
foods, snacks, and drinks online and they will get it delivered to their houses or any
location they want to deliver the foods within near the restaurant area.

1.2 Mission
There is some fact about the fast-food that the most of the fast-food does not make
healthy food or does not help to live well and healthy, so The grg bakery
decide to open the fast-food restaurant which satisfy the customers by serving the healthy
and hygienic fast-food. It also wanted to prove that it is possible to serve food that tastes
good as well as good for health and be one of the most successful fast-food outlets.

1.3 Vision
The grg bakery vision is to make it easy for everyone to eat healthy food.
It will do it by serving fast food, but tasty, healthy, and hygienic, which satisfies every
customer. It will also make secure feeling to every customer by the security policy of the
restaurant in this current Covid-19 situation.

1.4 Goal
Customers are more attuned to the health benefits of their eating habits and are willing to
pay more for a better fast-food choice when compared to the general population. The goal
of the restaurant is to be the top choice for that market segment in the area by providing
quicker and healthy food.

1.5 Objective
The objective of the restaurant is to establish a presence as a successful fast-food outlet
and gain a market share in fast food industry.

1.6 Key to Success

The key to the success of the restaurant is by creating a unique, innovative, hygienic,
security policy and entertaining menu that will be different from the other competitors. It
provides 100% satisfaction to all the customers and maintains the level of excellent
services among other competitors.

2.0 Introduction
The grg bakery will be on sole proprietorship owned by Mr.Binaya Gurung
Rai. He is graduate from International School of Tourism and
Hotel Management college, Gyaneshwar, Kathmandu.

The cost will be estimated at Rs. 15,00,000. Rs. 5,00,000 for opening inventory like
furniture, light, decoration, and all the necessary equipment. The budget for advance rent
and renovation of building for organization will be total Rs. 3,00,000, Rs. 50,000 for the
marketing of our upcoming fast-food restaurant in the market, Rs. 2,00,000 for the food
festival as well as marketing purposes for 3 days before a week of opening the restaurant
and Rs. 2,00,000 for the opening of restaurant’s food and beverage items. The rest of the
investment is Rs. 2,50,000 which will be secured for future use of the organization like in
the additional rent, hiring employments, needs of extra equipment, etc.

2.1 F&B Outlet Type and concept

The grg bakery is a fast-food type of food and beverage service outlet.
Its concept is to give satisfaction to the customers with speedy service, hygienic & healthy
food, security of their healthy and the affordable price of the menu items.

2.2 Seating Capacity and Location

It will have higher sit-in ratios, so the entry seating capacity would be 200 people at a time
with 1–2-meter distance of each table as well as chair. It will be located at nakhipot chowk
.

2.3 Style of Service

Sky Blue Fast Food restaurant provides the quickest service, and food at the cheapest
prices with hygienic and healthy. It will follow a simple and informal form of the American
service style. Dishes will neatly be plated in the kitchen by the kitchen staff and be placed
directly at the guest’s cover from the right-hand side by the waiter. It is also termed as
plated service.

2.4 Operating Hours

It will be open every day of the week with hours as follows:

Days Time
Sunday 08:00 AM-9 PM
Monday 08:00 AM-9 PM
Tuesday 08:00 AM-9 PM
Wednesday 08:00 AM-9 PM
Thursday 08:00 AM-9PM
Friday 08:00 AM-9PM
Saturday 09:00 AM-10:00 PM

2.5 Entertainment Concept

It will be a suitable place to grab something quickly, healthy, and hygienic with friends
and family. It will provide the best possible combination of customer service quality,
product quality, price, and light music, so that every customer feels they have received
excellent value and is delighted.

2.6 Decoration and Atmosphere

The decoration will be simple. I will put bright light to encourage conversation. I will décor
to create a good mood by setting apart from other restaurants in my niche by choosing
unique lighting like mason jar lights and decorative sconces. There will be a wall painting
which will be only related to food that is available in the restaurant. A table will be set for
every number of guests. I will put the green plants and the flower plants in the space area
to create a sense of freshness that can transfer to the ingredients we use and the food
we serve. It will also be good and fresh in respiration for the people.
3.0 Market Analysis
The fast-food industry is known as one of the fastest growing industries of this modern
world. Due to modern and fast life, people stay outside for a long time of the day. It leads
them to rely on fast-food restaurants instead of homemade foods. Moreover, to spend
some time with family members and the closest people, they often visit restaurants. Thus,
the market demand of fast food is increasing day by day.
But, the thing changes in a few years because of Covid-19. People stopped visiting and
having food in the restaurant because of the pandemic. So, most people prefer home
delivery from the best brand image restaurant with the best hygiene, high quality, and
healthy food, which has gained lots of trust from many customers.
truck, or street vendor, which serve quickly and affordably to consumers in a take-out and
The fast-food industry consists of preparing food usually from a restaurant, store, food
truck, or street vendor, which serve quickly and affordably to consumers in a take-out and
disposable container. Most fast-food companies work with low preparation time and pre-
heated or pre-cooked ingredients to reduce transaction time and cost for each purchase.
The Fast-Food Market started in the 1920s and has been rapidly growing and evolving
with big-name fast-food chains such as McDonalds, Taco Bell, Wendy’s, Burger King,
KFC, Jack in the Box, White Castle, etc. In recent years, more health-conscious fast-food
companies such as Chipotle, Pita Pit, and Burger Fi emerged offering meals that include
ingredients with less pesticides, are hormone and antibiotic-free, and served in
biodegradable or recyclable take-out containers.
The grg bakery will offer the customers the best tasting as well as healthy
food and beverage with hygiene and speedy service at an affordable rate. This will be
achieved by using the best quality ingredients, less pesticides used fruits and vegetables
with hormone and antibiotic-free, limited menu of hot and cold beverages with easily
prepared and fast meals cooked in advance and kept warm before serving. The waiter
will carry at least three dished-out full plates to speed up the service.
Usually, most people are online in social media rather than in the community or society.
So, we will grab this advantage and leverage on social media platforms like Instagram,
Facebook, and YouTube, and others to publicize our fast-food restaurant. We will always
ensure that our delivery system is efficient to do well with our online fast-food business.

3.2 Target Market

The grg bakery targets people mostly from the age group of 10-45. It has
been evident that people from this young group consume fast food on a regular basis. It
is known that after 45, people often become victim of various diseases, such as blood
pressure, diabetes and so on. Due to health-related concerns, people after the young or
adult age do not prefer to consume fast food though our restaurant offers healthy and
hygienic food.

People that work in offices or travel for long times eat more fast food, as it is not possible
for the working people to carry sufficient food everywhere. It leads them to choose fast-
food restaurants. Moreover, team leaders and management often organize team
meetings in restaurants. It is another reason for their high rate of consumption of fast food
and our chance to target them.

Moreover, not only working people, school and college going students also purchase and
eat huge amounts of fast food. They often spend time together in restaurants with their
friends and visit restaurants with their family and parents as well. And even the one who
stays at home and is busy doing housework wants fast food to be delivered to home.

People who enjoy fast-food like burgers, pizza, pasta, noodles and so on often become
addicted to these food items and habituated to eating such foods. Thus, continuous
consumption of fast-food shapes their behavior in such a manner that they cannot resist
themselves to visit the fast-food centres and grab their favorite food items.

So, as per the market research and we have ideas of what our target market would be
expecting from us. The following groups of people are our target:

• Event Planners
• Vegetarians as well as non-Vegetarians
• Officers
• Busy Persons
• Households
 • Foodie
• Business Persons
• Students
• Tourists

3.3 Competitors
A close study of the fast-food restaurant reveals that the market has become much more
intensely competitive and hard to be the first choice of the customers because of the
Covid-19. In fact, we must be highly creative, customer centric and proactive if we must
survive in the market.

As per the research, there are more than 50 famous restaurants that are opened in
Nakhipot. Among them minimum 15 restaurants offer fast-food service to their customers
and are opened in the fast-food restaurant outlets. The grg bakery main
competitor will be the fast-food restaurant which will be located nearby. Some famous
fast-food restaurants are Capital Style Fast Food, Chennai Fast Food, Thakali Kitchen &
Fast Food, Sulav Fast Food, Lazizo Fast Food and so on that offer fast food items with
affordable price and service quickly. These restaurants will definitely be one of the major
competitors because of its strong financial position and established marketing and
operational practices, and we are well aware of the stiffer competition and we are well
prepared to compete favorably. However, it entrenched market position and many
customers favor smaller, independent establishments that offer a cozy atmosphere with
healthy, hygienic food and speedy service at affordable prices.

The grg bakery will position itself as a unique and speedy service that not
only offers the tasty, healthy, and hygienic food but also provides cozy, entertaining,
secure, and comfortable environment, which will establish repeated and regular
customers, which will help us to grow our market share in this competitive market. It will
launch a standard fast-food restaurant that will indeed become the preferred choice of
residence of customers. Our excellent customer service culture, online options, various
payment options and highly secured facility of security will serve as a competitive
advantage for us.

Lastly, our employees will be well taken care of, and their welfare package will be among
the best within our category (startups fast food restaurants) in the restaurant, meaning
that they will be more than willing to build the business with us and help deliver our set
goals and achieve all our aims and objectives. We will also give good working conditions
and commissions to freelance sales agents that we will recruit from time to time.
3.4 SWOT Analysis
The intention of starting just one outlet of fast-food restaurant in Nakhipot chowk.
is to test the running of the business and to know the market and customers in this
situation of Covid-19. If we will able to invest more money, and expand the business all
over the market then we will open other outlets all over Pokhara and main city area of the
Nepal.

We are quite aware that there are several fast-food outlets all over the Nepal and even in
the same location where we intend locating ours, which is why we are following the due
process of establishing a business.

We know that if a proper SWOT analysis is conducted for our business, we will be able
to position our business to maximize our strength, leverage on the opportunities that will
be available to us, mitigate our risks and be welled equipped to confront our threats.

The grg bakery employed the services of an expert HR and Business

Analyst with bias in fast food line of business to help us conduct a thorough SWOT
analysis and to help us create a business model that will help us achieve our business
goals and objectives. This is the summary of the SWOT analysis that was conducted for grg bakey

3.4.1 Strength
➢ Trained staff
➢ Brand image of restaurant
➢ Standardization of product and service
➢ Excellent customer service
➢ Active online presence
➢ Good options on the menu
➢ Offer unique fast-food items
➢ New service style
➢ Quick service
➢ Home delivery
➢ Served hot, healthy, and hygienic food
➢ Excellent lighting system
➢ Clean and fresh environment
➢ Varieties of payment options

3.4.2 Weakness

➢ New fast-food outlet

➢ Pandemic situation
➢ Mostly similar food items as competitors’
 ➢ Limited funds
➢ Peak sales days only on weekends
➢ Limited labor due to its start-up status
➢ Cannot serve cow’s and ox’s meat

3.4.3 Opportunities

➢ Competitors may be slow to update modern technologies.

➢ High order of home delivery because of Covid-19.
➢ If any of the competitor brands are closing their business in the area, then we
should increase our marketing and promotional campaigns to attract their
customers.
➢ If there is an opening of a new office building in the area, then I will be there and
introduce my fast-food business and the type of food we are offering and also offer
a special discount to the employees of the office.
3.4.4 Threats

➢ Economic downturn that affects purchasing or spending power

➢ Increased cost of food ingredients
➢ New brand in the market

4.0 Site Analysis

One of the most important and long-term strategic decisions as an owner must make is
the choice of site selection for the restaurant. Owners have to analysis the market,
competitors, customers and the high need and demand of the customers before selecting
the location for the restaurant.

4.1 Location selected and reasons for selecting the location

The fast-food industry has been growing in Nepal as well as in the world. The location of
The grg bakery will be in Pokhara As it is in the city
area so demand for the fast-food restaurant and sales will be higher than in the village
area. It will be also in a visible place so everybody can easily see and find the restaurant
and also can get the attention by the new people. Pokhara is also famous because
of the lifestyle. Besides this, it is also easy to deliver in this area in a minimum amount of time.
4.2 Parking area
Though the customers did not stay longer in fast-food restaurant and because of Covid-
19, customers usually did not visit most or handout in the restaurant as they prefer home
delivery, but also, they need parking area to keep their vehicle as the situation of Covid-
19 will not stay same forever. And the one who just came to restaurant to have food faster
and left quickly but they need place to keep their vehicle for the time they spend in the
restaurant. So, the parking area will be available.

4.3 Movement of people

. Many foreign tourists visited pokhara. But things
changed after Covid-19. The movement of people started getting lower than previous.
But we believe that this situation will soon pass out and soon we can receive local
customers as well as foreign customers. Thus, we can find the movement of the people
high by gaining the trust that our restaurant is secure which gives security by following
some policy like checking the temperature of each customer and staff before entering the
restaurant.

5.0 Menu
THE GRG BAKERYt
☺ MENU

 Burger
Crispy Chicken Burger............................................................................. Rs. 350
Chicken Burger........................................................................................ Rs. 300

Egg Burger............................................................................................... Rs. 260

Veg Burger............................................................................................... Rs. 220

 Sandwich
Chicken Sandwich.................................................................................... Rs. 260
Boiled Egg Sandwich................................................................................ Rs. 230

Omelets Sandwich.................................................................................... Rs. 230

Veg Sandwich........................................................................................... Rs. 190

 Pizza
Chicken Cheese Pizza............................................................................. Rs. 550

Chicken Pizza.......................................................................................... Rs. 500

Sausage Pizza......................................................................................... Rs. 500

Veg Pizza................................................................................................. Rs. 390

 Fried Chicken
Crispy Fried Chicken Drumstick (regular/spicy) ........................................... Rs. 250/270

Crispy Fried Chicken Breast (regular/spicy) .................................................Rs. 230/250

Crispy Fried Chicken Wing (regular/spicy) ...................................................Rs. 220/240

Fried Chicken Feet (regular/spicy) .................................................................Rs. 180/200

French Fries (regular/spicy) ..............................................................................Rs. 190/210

Veg Spring Roll.......................................................................................... Rs. 190

Potato Smiley............................................................................................ Rs. 180

Potato Wedges.......................................................................................... Rs. 180

Crispy Onion Ring...................................................................................... Rs. 180

Potato Cheese Balls ….............................................................................. Rs. 150

Hash Brown Potato ................................................................................... Rs. 150

 Non-Veg Snack
Chicken Nuggets....................................................................................... Rs. 380

Hot Dog Bun.............................................................................................. Rs. 350

Corn Dog................................................................................................... Rs. 300

Chicken Spring Roll................................................................................... Rs. 250

Egg Spring Roll.......................................................................................... Rs. 220

Chicken Sausage....................................................................................... Rs. 150

Buff Sausage….......................................................................................... Rs. 140

 Coffee

Latte (strawberry/caramel) ........................................................................... Rs. 185

Honey Latte................................................................................................ Rs. 185

Hot Chocolate............................................................................................. Rs.180

Cappuccino................................................................................................ Rs. 160

Americano (single/double) …....................................................................... Rs. 120/140

Expresso (single/double) …......................................................................... Rs. 100/130

  Hot Drinks

Ginger Lemon Tea with Honey................................................................... Rs. 120

Ginger Tea with Honey............................................................................... Rs. 115

Lemon Tea with Honey............................................................................... Rs. 115

Ginger Tea.................................................................................................. Rs. 70

Lemon Tea................................................................................................. Rs. 70

Milk Tea...................................................................................................... Rs. 65

Green Tea................................................................................................... Rs. 60

Black Tea.................................................................................................... Rs. 50

 Milk Shake
Oreo Milkshake .......................................................................................... Rs. 190

Caramel Milkshake..................................................................................... Rs .180

Strawberry Milkshake................................................................................. Rs. 180

Vanilla Milkshake........................................................................................ Rs. 180

Chocolate Milkshake................................................................................... Rs. 180

 Iced Beverage
Iced Mocha................................................................................................. Rs. 190

Iced Latte.................................................................................................... Rs. 180

Iced Cappuccino......................................................................................... Rs. 180

Iced Americano........................................................................................... Rs.170

Peach Iced Tea........................................................................................... Rs.170

Lemon Ice Tea............................................................................................ Rs. 110

  Cold Beverage
Smoothies (banana/chocolate/apple/papaya/pomegranate) ........................ Rs. 180

Lassi (banana/strawberry/vanilla/chocolate) .......................................................Rs. 180

Sweet Lassi................................................................................................. Rs. 150

Plain Lassi................................................................................................... Rs. 130

Dew/Sprite/Coca Cola/Fanta/Pepsi............................................................. Rs. 70

6.0 Manpower Planning – Service and Kitchen

Manpower Planning which is also called as Human Resource Planning, consists of putting
right number of people, right kind of people at the right place, right time, doing the right
things for which they are suited for the achievement of goals of the organization. It has
got an important place in the arena of industrialization which has to be a systems
approach and is carried out in a set procedure.

There will be a minimum of 18 employees who are required and hired for different
purposes. Hiring employees will be based on academic qualifications and working
experience of not less than three years in their respective capacities. The management
will be assisted by a team of caterers and hoteliers who should be experienced and
qualified to serve, dedicated and hard-working.

Personal training can also be provided if required since this shall be our first ever time
handling human resources. As a result, we need short-term training needs in how to
handle staff of diverse backgrounds in education and culture. The management will offer
the employees some days for training to improve the knowledge and skills of the
employees. The employees, after some time, will be offered a benefits package that
includes health and vacation. The managers should possess abilities in controlling and
coping with major changes and challenges within the market. The managers would
require valuable information on the current market trends without relying so much on their
past performances. They will be required to improve their level of interaction and
communication skills.

6.1 Organizational Structure

The grg bakery might not be as big as McDonald’s, Pizza Hut and KFC,
but we will ensure that we put the right structure in place that will support the kind of
growth that we have in mind while setting up the business. We will ensure that we hire
people that are qualified, honest, customer centric and are ready to work to help us build
a prosperous business that will benefit all the stakeholders (the owners, workforce, and
customers).

In fact, the profit-sharing arrangement will be made available to all our senior
management staff and it will be based on their performance for a period of ten years or
more. In view of that, we have decided to hire qualified and competent hands to occupy
the following positions:

➢ Chief Executive Officer (Owner)

➢ Restaurant Manager
➢ Human Resources and Admin Manager
➢ Chef/Kitchen Workers
➢ Sales and Marketing Manager
➢ Information Technologist and Security
➢ Accountants/Cashiers
➢ Waiters/Waitress
➢ Van Drivers/Deliverers
➢ Cleaners

6.2 Duties and Responsibilities

6.2.1 Chief Executive Officer – CEO (Owner):

• Increases management’s effectiveness by recruiting, selecting, orienting, training,

coaching, counseling, and disciplining managers; communicating values,
strategies, and objectives; assigning accountabilities; planning, monitoring, and
appraising job results; developing incentives; developing a climate for offering
information and opinions; providing educational opportunities.
• Creating, communicating, and implementing the organization’s vision, mission,
and overall direction – i.e., leading the development and implementation of the
overall organization’s strategy.
• Responsible for fixing prices and signing business deals
• Responsible for providing direction for the business
• Responsible for signing checks and documents on behalf of the company
• Evaluates the success of the organization

6.2.2 Restaurant Manager

 • Responsible for managing the daily activities in the restaurant (kitchen inclusive)
• Ensures that the restaurant facility is in tip top shape and conducive enough to
welcome customers
• Interfaces with third – party providers (vendors)
• Reports to the Chief Executive Officer
• Attending Customers complaints and enquiries
• Prepares budget and reports for the organization
• Handle any other duty as assigned by the CEO

6.2.3 Human Resources and Admin Manager

• Responsible for overseeing the smooth running of HR and administrative tasks for
the organization
• Maintains office supplies by checking stocks; placing and expediting orders;
evaluating new products.
• Ensures operation of equipment by completing preventive maintenance
requirements; calling for repairs.
• Updates job knowledge by participating in educational opportunities; reading
professional publications; maintaining personal networks; participating in
professional organizations.
• Enhances department and organization reputation by accepting ownership for
accomplishing new and different requests; exploring opportunities to add value to
job accomplishments.
• Defines job positions for recruitment and managing interviewing process
• Carries out staff induction for new team members
• Responsible for training, evaluation, and assessment of employees
• Responsible for arranging travel, meetings, and appointments
• Oversees the smooth running of the daily office activities.

6.2.4 Chef/Kitchen Staff

• Make burgers, sandwiches, fried chicken, pizza, mo:mo, veg snacks, non veg
snacks, coffee, hot drinks, ice beverage and cold beverage as supervised by the
kitchen supervisor
• Responsible for carrying out all casual or unskilled jobs in the restaurant
• Responsible for packaging burgers, sandwiches, fried chicken, pizza, mo:mo, veg
snacks, non veg snacks, coffee, hot drinks, ice beverage and cold beverage meant
for delivery
• Handles any other duty as assigned by the restaurant manager
6.2.5 Sales and Marketing Manager

• Manages external research and coordinates all the internal sources of information
to retain the organizations’ best customers and attract new ones
• Models' demographic information and analyze the volumes of transactional data
generated by customer purchases
• Identifies, prioritizes, and reaches out to new partners, and business opportunities
et al
• Identifies development opportunities; follows up on development leads and
contacts; participates in the structuring and financing of projects; assures the
completion of development projects.
• Responsible for supervising implementation, advocating for the customer’s needs,
and communicating with clients
• Develops executes and evaluates new plans for expanding increase sales
• Documents all customer contact and information
• Represents the company in strategic meetings
• Helps increase sales and growth for the company

6.2.6 Information Technologist and Security

• Manage the organization website

• Handles the ecommerce aspect of the business
• Responsible for installing and maintenance of computer software and hardware
for the organization
• Manages the organization’s CCTV
• Manage the security of the customers and staff
• Check the body temperature of customers and staff
• Handles any other technological and IT (Information Technology) related duties

6.2.7 Accountant/Cashier

• Responsible for preparing financial reports, budgets, and financial statements for
the organization
• Provides managements with financial analyses, development budgets, and
accounting reports; analyzes financial feasibility for the most complex proposed
projects; conducts market research to forecast trends and business conditions.
• Responsible for financial forecasting and risks analysis.
• Performs cash management, general ledger accounting, and financial reporting
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
 • Ensures compliance with taxation legislation
• Handles all financial transactions for the organization
• Serves as internal auditor for the organization

6.2.8 Waiters/Waitress

• Promptly attends to customers in a friendly and professional manner

• Ensures that un-occupied tables are always set and ready for customers
• Pulls out chairs for customers as they arrive
• Take the order of the customers
• Serve the food to the customers
• Clear the plate and the table of the customers
• Handle any other duty as assigned by the Chief Operating officer/restaurant
manager

6.2.9 Van Drivers/Sandwich Deliverers

• Delivers customer’s orders promptly

• Delivers correspondence for the restaurant
• Any other duty as assigned by the senior

6.2.10 Cleaners

• Responsible for always cleaning the restaurant

• Ensures that toiletries and supplies do not run out of stock
• Cleans both the interior and exterior of the restaurant
• Handles any other duty as assigned by the anyone

6.3 Personnel Plan

It shows the salary of the employees in the restaurant by working continues 3 years.
According to the table, the salary increases in year 2 by 3% of year 1 and increases in
year 3 by 8% of year 2.
Personnel Plan Year 1 Year 2 Year 3
Restaurant Manager Rs.4,80,000 Rs. 4,94,400 Rs. 5,33,955
HR and Admin Manager Rs.4,32,000 Rs. 4,44,960 Rs. 4,80,560
Chef Rs.3,84,000 Rs. 3,95,520 Rs. 4,27,165
Kitchen Worker-1 Rs.3,60,000 Rs. 3,70,800 Rs. 4,00,475
Kitchen Worker-2 Rs.3,60,000 Rs. 3,70,800 Rs. 4,00,475
Kitchen Worker-3 Rs.3,60,000 Rs. 3,70,800 Rs. 4,00,475
Sales and Marketing Manager Rs.3,24,000 Rs. 3,33,720 Rs. 3,60,420
Information Technologist Rs.3,00,000 Rs. 3,09,000 Rs. 3,33,720

Security Rs.3,00,000 Rs. 3,09,000 Rs. 3,33,720

Accountants-1 Rs.2,76,000 Rs. 2,84,280 Rs. 3,07,025
Accountants-2 Rs.2,76,000 Rs. 2,84,280 Rs. 3,07,025
Waiters-1 Rs.2,40,000 Rs. 2,47,200 Rs. 2,66,980
Waiters-2 Rs.2,40,000 Rs. 2,47,200 Rs. 2,66,980
Waiters-3 Rs.2,40,000 Rs. 2,47,200 Rs. 2,66,980
Waitress-4 Rs.2,40,000 Rs. 2,47,200 Rs. 2,66,980
Waitress-5 Rs.2,40,000 Rs. 2,47,200 Rs. 2,66,980
Deliverer Rs.2,16,000 Rs.2,22,480 Rs. 2,40,280
Cleaner Rs.1,80,000 Rs.1,85,400 Rs. 2,00,235

Total Rs. 54,48,000 Rs. 56,11,440 Rs. 60,60,360

7.0 Dining Room Floor Plan

8.0 Sales and Marketing Strategy
The fast-food sector is now more global than ever and fast-food consumption continues
to increase in popularity. Consumers usually form perceptions of fast-food outlets. These
perceptions may be formed by words of mouth communication, exposure to promotion
from fast-food restaurants, past subjective experiences, and other sources.

It is accepted that fast-food marketing strategies should have a sound understanding of

consumer’s perceptions of and preferences for fast-food outlets and how they differ from
cultures. This understanding can be helpful in targeting cultures to promote fast food and
improving or amending the restaurant's perceptions so that customers' demand can be
increased.

As by analyzing the current situation of Covid-19, our sales and marketing strategies will
be related and focused on it. And it will be really hard to make the high flow of the
customers in the restaurant. It is hard but not impossible.

So, before opening the Sky Blue Fast Food Restaurant, we conducted a thorough market
survey and feasibility studies in order for us to be able to penetrate the available market
and become the preferred choice for residence of Bhanu Chowk, Dharan. We will have
detailed information and data that we will be able to utilize to structure our business to
attract the numbers of customers we want to attract per time. We will also analysis and
figure out that how we can attract the customers and apply pull factor rather than push
factor to visit and use our services and facilities in this situation.

We will hire experts who have good understanding of the fast-food restaurant and also
have idea to run the restaurant in pandemic situation to help us develop sales and
marketing strategies that will help us achieve our business goal of winning a larger
percentage of the available market in Bhanu Chowk, Dharan. And if our restaurant goes
on the peak of the market, we will open the different branch of the restaurant in different
cities of the Nepal by applying new and creative sale and marketing strategies.

In order to continue to be in business and grow the business in this situation, we must
continue to sell our fast food and drinks in the differ ways that make customers easier
and can trust with us which is why we will make our sales and marketing team to deliver
the food with smile and good impression. It will not be only the food; it will also be the
trust the trust of the customers that we are delivering healthy and save food to them. In
summary, Sky Blue Fast Food Restaurant will adopt the following sales and marketing
approach to win customers over;

• Introduce our fast-food restaurant by organizing the food festival and opening the
small foods and drinks tasting program in various places of Dharan.
• Open our fast-food restaurant in a grand style with a party for all.
• Inform and make aware of the customers that our restaurant’s environment is safe
for them to visit as we apply many rules that should be followed to prevent them
from getting affected by Covid-19 and also food is save to consume as it is
prepared hygienically.

8.1 Sources of Income

The income sources is a method of estimating the market value of a property based upon
its income producing capabilities over its estimated remaining economic life, with
consideration given to current investment requirements.

It seems little crazy and questioning that how fast-food restaurants can stay in business
when the cost of their food is so low. While it may seem like fast food restaurants are
pricing themselves out of business, the most successful ones employ lots of tricks to
make sure patrons keep coming back. Offering rock-bottom prices is just one of the things
that helps fast food places keep their doors open.
The grg bakeryis in business to operate a standard, hygienic, healthy,
and secure fast-food restaurant business in Dharan. We are in a fast-food restaurant to
maximize profits and we are going to go all the way out to ensure that we achieve our
business goals and objectives.

In essence, our source of income will be the retailing of the following products at
affordable prices and offering the following services:

• Operating quick-service with a smile

• Affordable prices
• Limited menu items
• Serving healthy and hygienic food
• Operating drive-thru, delivery and take-out facilities
• Upselling expensive items

8.2 Sales Forecast

One thing is certain when it comes to the fast-food restaurant business, if fast-food
restaurant is centrally positioned, we will always attract customers and that will sure
translate to an increase in revenue generation for the business. Our restaurant sales
forecasting helps to control inventory, staff wisely, and predict profits. It has the potential
to influence every major decision in our restaurant and enables us to know when is the
best time to open a new location, what inventory to order for the next month, and how
many employees should be scheduled for a shift in two weeks.

With the addition of catering revenues, sales will be expected to increase by 8% in Year
2 and 15% of year 2 in Year 3. The following table shows expected sales forecast of Sky
Blue fast Food Restaurant for the next 3 years:

Annual sales forecast Year 1 Year 2 Year 3

Sales
Food/Beverage Revenue Rs.1,50,00,000 Rs.1,62,00,000 Rs.1,86,30,000
Additional Sales Rs.20,00,000 Rs.21,60,000 Rs.24,84,000
Total Sales Rs.1,70,00,000 Rs.1,83,60,000 Rs.2,11,14,000
Controllable Cost
Cost of Goods Sold Rs.60,00,000 Rs.64,80,000 Rs.74,52,000
Payroll Rs.90,00,000 Rs.97,20,000 Rs.1,11,78,000
Total Prime Cost Rs.1,50,00,000 Rs.1,62,00,000 Rs.1,86,30,000
Controllable Profit Rs.80,00,000 Rs.86,40,000 Rs.99,36,000
8.3 Publicity and Advertisement
Even though our fast-food restaurant is well located, we will still go ahead to intensify
publicity for the business as our restaurant is new and unknown by many customers. We
are going to explore all available means to promote Sky Blue Fast Food Restaurant. Here
are the platforms we intend leveraging on to promote and advertise Sky Blue Fast Food
Restaurant:

• Create the page of our restaurant on social media like Facebook, Instagram, and
channel on YouTube.
• Place advertisement photos and videos related to our restaurant on the
restaurant’s page and channel.
• Encourage the use of word of mouth publicity from our loyal and regular customers
• Flow the positive message about the restaurant.
• Inform the customers how savely and hygienically we serve food to them.
• Inform our target market that what facilities we provide for them.
• Advertise the offers and discounts on the special events.

9.0 Financial Plan

The grg bakery will capitalize on the strong demand for high-quality
products. The owners have provided the company with sufficient start-up capital. With
successful management aimed at establishing and growing a loyal and regular customer
base, the company will see its net worth doubling in two years.

9.1 Startup Expenditure (Budget)

In setting up any business, the amount or cost will depend on the approach and scale we
want to undertake. If we intend to go big by renting a place, then we would need a good
amount of capital as we would need to ensure that our employees are well taken care of,
and that our facility is conducive enough for workers to be creative and productive.

This means that the start-up can either be low or high depending on our goals, vision,
and aspirations for your business. The tools and equipment that will be used are nearly
the same cost everywhere, and any difference in prices would be minimal and can be
overlooked.
The grg bakery is seeking Rs. 15,00,000 in financing to open its start-up
fast food restaurant. The funding will be dedicated for the build-out and design of the
restaurant, kitchen, and drive-thru as well as registration fees, cooking supplies and
equipment, and opening inventory. The breakout of the funding is below:

• The Total Fee for Registering the restaurant in Nepal is Rs. 30,000 according to
the investment capital.
• Fast Food Restaurant Build-Out, rent and Design – Rs. 3,00,000
• Kitchen supplies and equipment, furniture, light, and decoration – Rs. 5,00,000
• Food Festival (Food and beverage tasting program) – Rs. 2,00,000
• Opening food and beverage ingredients – Rs. 2,00,000
• Marketing (advertising agency) – Rs. 50,000
• Rest for hiring employees and other purpose

Thank You