The Firm Group 3
The Firm Group 3
• ORGANIZATIONAL CHOICES
Basic choices: sole, partnership, and corporation
Essential characteristics: formation, liability, owner
control, management, financial rights, liquidity, and
change/combinations
Planning considerations: economics of choice and
tax consequences.
FIRM MANAGEMENT
• PLANNING AND POSITIONING
Strategic planning is an organization’s process of defining its strategy and
making decisions on how to allocate resources to pursue that strategy. To
determine the direction of the organization, it is necessary to understand its
current position and the possible avenues through which it can pursue a
particular course of action. Strategic planning generally deals with at least one
of three key questions:
• What do we do?
• For whom do we do it?
• How do we excel?
FIRM MANAGEMENT
• PLANNING AND POSITIONING
Positioning for Architecture and Design Firms shows how a design
firm—large or small, new or well established—can position itself to gain
greater control over its destiny, and reach loftier levels of achievement.
a. Learn about firm types, and match the right type to a firm's goals.
b. Develop and maintain a firm's identity in the marketplace.
c. Discover how organizational design and marketing support a chosen
firm type.
FIRM MANAGEMENT
• Department Head/Senior Manager: Senior management • Architect/Designer I: Recently licensed architect or non-
architect or non-registered graduate; responsible for major registered graduate with 3 to 5 years of experience;
department(s) or functions; reports to principal or partner. responsible for particular parts of a project within
parameters set by others.
• Project Manager: Licensed Architect or non-registered
• Intern: Unlicensed architecture school graduate under
graduate with more than 10 years of experience; has overall
supervision of an architect.
project management responsibility for a variety of project
management responsibility for a variety of projects or • Entry-Level Intern: Unlicensed architecture school graduate
project teams, including client contact, scheduling, and under supervision of an architect.
budgeting. (Also called Project Architect). These more junior • Student: Current architecture student working during
positions can also be referred to as Job Captain, Architect summer or concurrently with school.
Intern, Graduate Architect, Design Tech, Architectural
Designer, Project Designer, BIM Manager, etc.