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H Mart

H-Mart is a hybrid model that combines a grocery mart and cafe. It aims to provide customers a place to experience and sample quality food products before purchasing. H-Mart offers convenience, quality, and value. It operates in tiers based on city size, from large Tier 1 hybrid models to smaller Tier 2 micro-hybrid and Tier 3 nano-hybrid franchise models. The franchise models empower local youth leaders and generate employment.

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313 views10 pages

H Mart

H-Mart is a hybrid model that combines a grocery mart and cafe. It aims to provide customers a place to experience and sample quality food products before purchasing. H-Mart offers convenience, quality, and value. It operates in tiers based on city size, from large Tier 1 hybrid models to smaller Tier 2 micro-hybrid and Tier 3 nano-hybrid franchise models. The franchise models empower local youth leaders and generate employment.

Uploaded by

Arya Edify
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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H-Mart

KAWAN HEGDE

Blend of MART-CAFE
H-Mart is an experience center
for value added food products;
a customer can experience the
quality and taste of food
products before he buys them.
It is the blend of Mart and cafe.
H-Mart provides a unique
combination of convenience,
quality, and value for
customers.
H-MART
Experience center

Caters groceries, FMCG H-Mart and Co branded products.


Place to experience Grade 1 food products available
Platform for unique healthy products- Made in India
H-cafe-Place to relax, work and study.
1. Hybrid model for Tier 1, 2 & 3 cities
2. Inspired by "Vocal For Local" and "Made In India".
H-Mart 3. Impact a. Employment generation, b. Empowering farmers
4. Aimed to provide Healthy, Nutritious and chemical free food products to
common man at a better price.

Tier 1: Hybrid model Tier 2: Micro-Hybrid model Tier 3: Nano-Hybrid model




Space required: 3500 to 4000 sq. Space required: 1000 to 1500 sq. Space required: 750 to 1000 sq.
ft. ft. ft.
i. Store display area (Inculding i. Store display area (Inculding i. Store display area (Inculding
billing counter): 1000 sq.ft billing counter): 500 sq.ft billing counter): 400 sq.ft
ii. Cafe area (Including smart ii. Cafe area (Including smart ii. Cafe area (Including smart
kitchen, sitting area and Billing kitchen, sitting area and Billing kitchen, sitting area and Billing
counter): 1000 sq.ft counter): 300sq.ft counter): 200 sq.ft
iii. Store room: 1000 sq.ft- 1500 iii. Store room: 200 sq.ft iii. Store room: 200 sq.ft
sq.ft.
iv. Staff room and wash room: 500
sq.ft.
H-Mart
Tier 1: Hybrid model Tier 2: Micro-Hybrid model Tier 3: Nano-Hybrid model
Services offered (Franchise) (Franchise)
1. H-Stores Services offered Services offered
2. H-cafe 1. H-Stores 1. H-Stores
3. H-Media & Digital services 2. H-cafe 2. H-cafe
4. Setup cost: ₹1 to ₹1.5 Cr. 3. H-Media & Digital services 3. H-Media & Digital services
5. Monthly operating cost: ₹12 to ₹ 4. Setup cost: ₹10 to ₹15 Lakh. 4. Setup cost: ₹5 to ₹ 10 Lakh
16 Lakh 5. Monthly operating cost: ₹1.5 to ₹ 5. Monthly operating cost: ₹1 to ₹
6. Predicted monthly revenue: ₹ 15 2 Lakh 1.5 Lakh
Lakh to ₹ 22 Lakh 6. Predicted monthly revenue: ₹ 3.5 6. Predicted monthly revenue: ₹
7. ROI: 2.5 years lakh to ₹5 lakh 1.5 Lakh to ₹ 2 Lakh
8. Other revenue verticals 7. ROI: 2 years 7. ROI: 1.5 years
a. Authorized distribution of 8. Other revenue verticals 8. Other revenue verticals
partner food products. a. Authorized distribution of a. Authorized distribution of
b. Retail sales in the selected partner food products. partner food products.
geographical area. c. Revenue from b. Retail sales in the selected b. Retail sales in the selected
franchise centers geographical area. geographical area.
H-Mart Revenue model projection in percentage

Tier 1: Hybrid model Tier 2: Micro Hybrid model Tier 3: Nano Hybrid model
Revenue model projection in (Franchise) (Franchise)
percentage Revenue model
projection in Revenue model
projection in

percentage

percentage

Store sales margin Store sales margin


Store 10% 10%
25%

Cafe sales margin Cafe sales margin


Retail distribution 10% 10%
37%

Media & Digital Media & Digital


10% 10%

Cafe Retail distribution Retail distribution


20% 70% 70%

Franchise
8%
Media & Digital
10%
H-Mart Franchise Model Strategies

Tier 2: Micro Hybrid model (Franchise)


1. Target market: District level- 1 District-1



H-Mart (Micro)
2. Target beneficiaries: leaders of Student union, Yuva Morcha
3. Aim: To empower the leaders of Student union, Yuva Morcha on financial
dependency, & to motivate them to continue the services towards
"Country Building".
To provide employment opportunity to youths.
4. Micro hybrid model will be monitored by Centralized system- the system
is a software which monitor the inventory, finance, HR , and logistics.
H-Mart Franchise Model Strategies

Tier 3: Nano Hybrid model (Franchise)


1. Target market: Taluk/Hobli level- 1 Taluk-1 H-Mart (Nano/Micro)


2. Target beneficiaries: leaders of Student union, Yuva Morcha
3. Aim: To empower the leaders of Student union, Yuva Morcha on financial
dependency, & to motivate them to continue the services towards
"Country Building".
To provide employment opportunity to youths.
4. Nano hybrid model will be monitored by Centralized system- the system is
a software which monitor the inventory, finance, HR , and logistics.
Present cobrand partners
Present cobrand partners

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