1

Strategy Case 1: St. George University

St. George University is a prestigious institution of higher learning in the country. It
offers preschool, secondary, and tertiary education. Its undergraduate programs include
business courses like accounting, marketing, economics, and management; science courses
like biology, nursing, medical technology, chemistry, mathematics, zoology and botany; and
liberal arts courses like psychology, communication arts, foreign service, interdisciplinary
studies, and political science. In existence for more than a hundred years, the university has
created its own quality brand image. Although conservative in its management outlook, it has
successfully sustained its enrollment figures. Situated in a large city, it lies in a four-hectare
land. Its rooms are all air-conditioned and its laboratory facilities are complete. Its campus has
been given a lift to provide an atmosphere conducive to learning. Tuition fees are competitive.
Moreover, the university has dormitories to accommodate students from the province.
Recognized by both the Commission on Higher Education (CHED) with an autonomous
status, and the Philippine Accrediting Association of Schools, Colleges and Universities
(PAASCU) with Level III accreditation level, it is considered one of the best universities in the
country. St. George University has every reason to be proud of its accomplishments. Its roster
of successful alumni is impressive. They are all over the world- doctors, lawyers, accountants,
engineers, scientists, educators, executives, government officials, community leaders,
ambassadors; name it and the University can proudly call them its own.
However, the past few years turned out to be the most challenging moments in the
history of St. George University. With the worsening economic conditions in the country, the
University is seeing a slow consistent decrease of enrollment. A number of students are
transferring to other Universities; good and professionally competent faculty members are
“moonlighting” in other institutions of higher learning; salary rates are uncompetitive and its
once modern facilities have aged with time. Furthermore, there is low morale among teachers
and students and the leadership of top and middle school administrators appears to be
“wanting,” thus causing relationships to turn sour. As a result, one or two course programs
were removed from the university brochure. These precarious concerns cause administrators,
faculty, students, staff, and alumni grave trepidations.
Title of the Case: St. George University
Time Context: January 2019
Perspective: University President
Central Issue: Although St. George University is considered as one of the best universities in
the country, the university is experiencing slow consistent decrease of enrollment that results
to school administrators’ poor leadership.

Statement of Objectives:
1. To solve the slow consistent decrease of enrollment.
2. To address school administrators’ poor leadership.
Areas of Consideration:
1. Slow consistent decrease of enrollment: With the worsening economic conditions in
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the country, St. George University is experiencing slow consistent decrease of

enrollment.
2. Administrators’ poor leadership: Due to St. George University’s low morale, it resulted
to poor leadership of school’s administrators.
Alternative Courses of Action:
1. Change aged facilities to continue offering excellent services to provide students’
necessities.
2. Organize leadership trainings and programs.
Decision Matrix:
Alternatives
Change aged facilities Organize leadership trainings
Variables
and programs
Risks 4 3
Costs 3 3
Benefits 5 4
Ease of Implementation 3 4
Total 15 (highest) 14
Conclusions: The major problem of St. George University is slow consistent decrease of
enrollment, followed by school administrators’ poor leadership.
Recommendations: St. George University should change its aged facilities to continue
offering excellent services. An action plan or Gantt chart can be prepared. Next, St. George
University should study the strategies that can change school’s administrators’ poor leadership.

Action Plan: Change aged facilities to continue offering excellent services to provide students’
necessities.
Activities Objectives Division Persons Costs Time
Responsible
Modernize Building exterior and Maintenanc Maintenance Estimated 4
aging interior instructional e Officer Php 80, 000 months
classrooms. facilities. Department
Upgrade Providing upgraded Electricity Electrical Estimated 5
industrial electrical power to Department Engineer Php 100, 000 months
technology accommodate
classrooms. computers,
telecommunication
and other modem
technological
equipment.
Boost Science laboratories Maintenanc Maintenance Estimated 4
science and will be equipped with e Officer Php 100, 000 months
technology new student Department
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laboratorie workstations to
s accommodate
educational
technology.
Expand To cater more Maintenanc Maintenance Estimated 4
libraries students and produce e Officer Php 50, 000 months
an environment Department
conducive for
learning.

Gantt Chart Year 2019

Activities Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec
Modernize x x x x
aging
classrooms
Upgrade x x x x x
industrial
technology
classrooms
Boost x x x x x x x x
science and
technology
laboratorie
s
Expand x x x x
libraries
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Strategy Case 2: Fresh Choice

Fresh Choice is a family-owned corporation engaged in multifaceted fishing business
activities. Among these related businesses are commercial fishing, cargo freight forwarding,
cold storage, and tuna processing.
For commercial fishing, Fresh Choice catches fishes and other seafood for profit. With
35 small vessels and 15 ships used for this purpose, the company fishes in the sea and far into
the ocean. Fresh Choice hires a total of 580 employees: fishermen, staff, supervisors, and
managers. Some of these personnel conduct researches and develop improved techniques on
how to catch only their targeted marine animals to avoid catching unwanted and endangered
species, and to likewise study the marine conditions of the waters to ensure that marine
ecosystems are not destroyed. The company harvests a wide variety of marine animals from
tuna, salmon, cod, carp, mackerel, to crabs, shrimps, squids, lobsters, and other fish and
seafood species. Fishing methods range from hand-casting nets, few pot traps to a huge fleet of
trawlers, dredges, hooks, lift nets, and others.
In existence for the last 45 years, Fresh Choice has been enjoying good business. Its
profits have consistently increased for the last 28 years. Aside from fishing, their incomes
come from other related businesses. For example, the company rents our cold storage services
to other companies that need space to hold their marine harvests. This business activity has
been lucrative for Fresh Choice. In addition, the company is into cargo freight forwarding.
Fresh Choice provides services by organizing shipments for individuals or other companies to
get their harvested fishes and seafood to their point of destination. Lastly, Fresh Choice is a
tuna processing company. It cleans the tuna, then packs and freezes them or cans them for sale
in supermarkets.
Some of the problems encountered by Fresh Choice Fishing Company include constant
threat and danger to the fishermen’s lives. The variability of weather due to climate changes
poses hazards to the business. Fatalities and injuries are high in the fishing business during
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severe weather conditions.

Extreme fatigue, vessel instability, flooding, ship malfunctioning, inefficiency, and other
related vessel or ship disasters present occupational hazards to fishermen. Secondly, although
the fishing business provides an abundance of jobs, security of compensation is largely
dependent on whether one joins a vessel or a ship. Pays also vary from season to season.
Thirdly, increasing energy fees unpredictably add to the operational expenses of Fresh
Choice’s cold storage and tuna processing businesses. This is also true for the fluctuating
gasoline prices that the company needs to consider in their cargo freight forwarding business.
Title of the Case: Fresh Choice
Time Context: April 2019
Perspective: Vice-President of Operations
Central Issue: In spite of being engaged in multifaceted fishing business activities and has
been enjoying good business for the last 45 years, Fresh Choice undergo occupational hazards
to fishermen and compensation security as its major problems.
Statement of Objectives:
1. To address occupational hazards to fishermen.
2. To solve compensation security.
Areas of Consideration:
1. Occupational hazards to fishermen: Fresh Choice has been in constant threat and
danger their employees due to occupational hazards.
2. Compensation security: Fresh Choice are liable to for its employees’ compensation.
Alternative Courses of Action:
1. Identify and evaluate options for controlling hazards, using hierarchy of controls.
2. Securing and purchasing insurances for Fresh Choice employees.
Decision Matrix:
Alternatives
Identify and evaluate options Securing and purchasing
Variables
for controlling hazards, using insurances for Fresh Choice
hierarchy of controls employees
Risks 4 4
Costs 4 2
Benefits 5 5
Ease of Implementation 3 4
Total 16 (highest) 15
Conclusions: An occupational hazard to fishermen is the major problem of Fresh Choice and
compensation security being the second.
Recommendations: Fresh Choice should use hierarchy of controls in identifying and
evaluating options for controlling hazards An action plan or Gantt chart can be prepared. Next,
the company should study the strategies that can improve compensation security.

Action Plan: Identify and evaluate options for controlling hazards, using hierarchy of
controls.
Activities Objectives Division Persons Costs Time
Responsibl
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e
Identify control To determine what Risk and Risk and Estimated 3 months
options types of hazards Monitoring Monitoring Php 5, 000
may be present. Control Control
Department Officer
Select the To protect workers Risk and Risk and Estimated 4 months
controls that during nonroutine Monitoring Monitoring Php7, 000
are the most operations and Control Control
feasible, emergencies. Department Officer
effective, and
permanent
Implementatio To ensure control Risk and Risk and Estimated Monthly
n of hazard measures track Monitoring Monitoring Php10, 000
control plan progress and Control Control
follow routine Department Officer
preventive
maintenance
practices.

Gantt Chart Year 2019

Activities Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec
Identify control x x x
options
Select the x x x x
controls that
are the most
feasible,
effective, and
permanent
Implementatio x x x x x x x x
n of hazard
control plan

Strategy Case 3: Vifel Cooperative Bank

Vifel Cooperative Bank is a financial entity wherein its members are also the owners
and customers of the bank. Initially, a group of 35 incorporators bound themselves to meet
their common goals, objectives, and aspirations. Inspired be the need to propagate the values
of trust, self-help, self-responsibility, respect, community spirit, equity, integrity, self-
regulation, and harmony, Vifel Cooperative Bank was founded. Vifel Cooperative Bank
espouses the seven cooperative principles of voluntary and open membership, democratic
member control, member economic participation, autonomy and independence, education,
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training and information, co-operation among co-operatives, and concern for community.
Today, the bank provides a wide range of banking and financial services to its customers. This
includes savings and credit facilities like deposits, salary, teacher, housing, and auto loans,
banking accounts, and other relation financial services. Membership is so far pegged at 898
and the number continues to increase.
Vifel Cooperative Bank is competently managed by an aggressive and dynamic bank
manager. Supported by a pool of financial people who are qualified and knowledgeable in
banking, trusted and responsible in handling monetary, and imbued with involvement and
commitment, the Bank has been successful in serving its customers who happen to be its
stakeholders. Through the Bank, more members are able to build their own homes. The
opportunity to own one has been appreciably welcomed by the members.
This has given them a sense of security and safety and more than that, a sense of self-
pride and self-respect. Auto loans likewise allow the members to purchase cars. For parents
sending their children to school, credit facilities have helped members pay their children’s
tuition fees. In addition, Vifel Cooperative Bank has supported its members in their
entrepreneurial ventures. From their borrowings, some members were able to put up their own
businesses: baking and selling different types of breads, cakes, cookies, and other pastries;
selling vegetables, meat products, and fishes and seafoods; opening franchises in mineral eater,
milk teas, and ice creams; and sewing t-shirts, shorts, and dusters.
Given the successes of Vifel Cooperative Bank, debt collection has been difficult. A
number of its members have defaulted in the payment of their loans. Reasons like lack of
income and the reality of lack of knowledge in handling one’s finances have been common
responses from these delinquent.
Title of the Case: Vifel Cooperative Bank
Time Context: March 2019
Perspective: Branch Manager
Central Issue: Although Vifel Bank Cooperation is competently managed by an aggressive
and dynamic bank manager and supported by a pool of financial people, debt collection has
been its major problem due to members’ defaulted payment of their loans.
Statement of Objectives:
1. To solve debt collection.
2. To address defaulted loans.
Areas of Consideration:
1. Debt collection: Vifel Cooperative Bank has many defaulted loans of members resulted
to difficulty in collection of debt.
2. Defaulted loans: Due to lack of income and knowledge in handling one’s finances,
Vifel Cooperative Bank has many defaulted loans.
Alternative Courses of Action:
1. Efficient debt collection.
2. Educate Vifel Cooperative Bank members in handling finances.
Decision Matrix:
Alternatives
Efficient debt collection Educate Vifel Cooperative
Variables
Bank members in handling
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finances
Risks 4 3
Costs 3 4
Benefits 5 5
Ease of Implementation 2 1
Total 14 (highest) 13
Conclusions: Vifel Cooperative Bank main problem is difficulty in collection of debt,
followed by defaulted loans.
Recommendations: The company should prioritize efficient collection of debt. An action plan
and Gantt chart would also be helpful. Second, Vifel Cooperative Bank should educate their
members in handling finances.

Action Plan: Efficient debt collection

Activities Objectives Division Persons Costs Time
Responsibl
e
Educate To reduce default Finance Finance Estimated 4 months
Borrowers about rates. Department Officer Php 5, 000
Product Features
and Collections
Fees and Charges
Establish To increase the Finance Finance Estimated 4 months
Mutually- probability of Department Officer Php5, 000
Agreeable repayment.
Payment Dates
Develop Efficient To facilitate the Finance Finance Estimated 5 months
Information and monitoring of past- Department Officer Php7, 000
Support Systems due clients and the
production of clear
and precise reports.
Establish Client- To weigh the costs Finance Finance Estimated 5 months
Contact Policies and benefits of Department Officer Php5, 000
each available
method.
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Gantt Chart Year 2019

Activities Jan Feb Mar Ap May Jun Jul Aug Sept Oct Nov Dec
r
Educate x x x x
Borrowers about
Product Features
and Collections
Fees and Charges
Establish x x x x x x x x
Mutually-
Agreeable
Payment Dates
Develop x x x x x
Efficient
Information and
Support Systems
Establish Client- x x x x x x x x x x
Contact Policies
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Strategy Case 4: Gretchen Hotel

Gretchen Hotel is a five-star upscale hotel situated in Manila. Being one of the most
popular hotels in the city, tourists and professionals frequent the place. The hotel boast of its
historicity shown in the delicate architecture of the past while complemented by pieces of
furniture that harmonize the entire mod. Strategically well placed, there is an intense but
gentle ambiance of artistry and national pride. This hotel was named after the lady owner,
Gretchen, who passionately worked hard to bring the best in the domicile service.
Today, Gretchen Hotel houses 375 cleanly maintained rooms of different sizes and three
restaurants: one for fine dining, another one serves exclusively Japanese food, and the other
one for casual dining. Two swimming pools invite guests (children and adults) to relax and
feel the cool water. It is supplemented by a gym for physical and health aficionados.
On the ground floor are boutiques that sell antique items, shirts, bags, imported cookies,
medicine, and other items for casual needs. At night, one can hear a string of soft music that
soothes the otherwise tired travelers and professionals. The bar is suitable for quiet
conversations while one sips the relaxing mellow tastes of wines served. There are rooms for
meetings and other business discussions, equipped with technology gadgets and other
communication requirements. In every respect, Gretchen Hotel is proud of its complete and
state-of-the-art facilities.
Gretchen Hotel has a total of 188 employees who are stationed in various service offices,
starting with administration, front desk to concierge, bellboys, restaurants, housekeeping,
maintenance, and other service offices. They render quality services to their customers and
evidently, they are delighted with how the staff, supervisors, and managers perform their jobs.
Similarly, the daily room rates of Gretchen Hotel are affordable, including food and other
facility prices. Note that the Hotel does not impose extra or hidden charges. They are
transparent and this makes their customers happy. While the old and current customers of
Gretchen Hotel generally come back and patronize the Hotel, it is confronted with a great
challenge. Its average monthly occupancy rate is only 48%.
Title of the Case: Gretchen Hotel
Time Context: April 2019
Perspective: Manager
Central Issue: Despite of being one of the most popular hotels in the city, Gretchen Hotel’s
monthly occupancy rate is only in its average level of 48.9% that results to depletion of hotel’s
profit, making it their major problem. With regards to its major problem, the lack of
knowledge of the key factors that control the occupancy rates is also part of the central issue.
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Statement of Objectives:
1. To increase monthly occupancy rate.
2. To investigate all key factors that control occupancy rate.

Areas of Consideration:
1. Occupancy rate: Gretchen Hotel is experiencing depletion of hotel’s profit due to low
monthly occupancy rate.
2. Key factors: Positive or negative key factors affect hotels’ profitability rates.
Alternative Courses of Action:
1. Identify the key factors affecting occupancy rates.
2. Providing recommendations to assist employees in determining factors that affect the
occupancy rates and suggesting some solutions.
Decision Matrix:
Alternatives
Identify the key factors Providing recommendations
Variables
affecting occupancy rates to assist employees in
determining factors that affect
the occupancy rates and
suggesting some solutions
Risks 3 3
Costs 3 3
Benefits 5 5
Ease of Implementation 4 3
Total 15 (highest) 14
Conclusions: The major problem of Gretchen Hotel is low occupancy rate, followed by the
lack of knowledge of the key factors that control the occupancy rates.
Recommendations: The company should identify the factors affecting occupancy rates.
Proposing of action plan and Gantt chart may also be useful. Then, they should provide
recommendations to assist employees in determining factors that affect the occupancy rates
and suggest some solutions.

Action Plan: Identify the key factors affecting occupancy rates

Activities Objectives Division Persons Costs Time
Responsible
Analyze the To know the Reservation Front Desk Estimated 6 months
key factors possible problems System Officer Php 5, 000
affecting and to create Department
occupancy immediate
rates. solutions.
Classifying To know hotels’ Reservation Front Desk Estimated 6 months
the affecting characteristics, System Officer Php 5, 000
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factors internal factors Department

according to and external
their factors that
importance. impact the
occupancy rate.

Gantt Chart Year 2019

Activities Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec
Analyze x x x x x x
the key
factors
affecting
occupancy
rates.
Classifying x x x x x x x x x x x x
the
affecting
factors
according
to their
importance
.
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Strategy Case 5: Violet Dreams

Violet Dreams is a company engaged in the manufacture of dolls, pillows and stuffed
toys: teddy bears, dogs, rabbits, elephants, whales, and others. Founded in 40 years ago, the
company started simply as a hobby of the owner who was then fond of sewing and making
small handcrafted giveaways. From then on, Violet Dreams expanded to what it is today. The
company has so far grown, having withstood the economic ups and downs that the country
experienced in the past.
The vision of Violet Dreams is to see that its stuffed toys are cuddled in the arms of
young children while feeling comfort and security. Thus, the company continues to
manufacture stuffed toys that are smooth, soft, and safe to touch. As a result, Violet Dreams’
product are intricately sewn in mellow and calming colors like soft blue, pink, white, beige,
light green, and others. So far, the company has successfully created this market niche.
A sole proprietorship, Violet Dreams has no less than 95 sewers, including designers,
cutters, handcrafters, cleaners, packers, salespeople, and delivery personnel. Except for the
sewers and handcrafters who are paid by piece, the others paid weekly or monthly. In addition,
Violet Dreams sells its stuffed toys through its own specialty stores. So far, the company
manages 12 outlets each located in one of the leading malls in the country. Good sales are
particularly generated during special occasions like Christmas and Valentine’s Day.
Although Violet Dreams’ stuffed toys are considered popular birthday gifts, maintaining
12 stores have become very challenging for the company, considering the seasonality of its
products. During the company’s lean months, monetary obligations in terms of rental
payments, utilities, and salary wages have become a burden to the company.
Title of the Case: Violet Dreams
Time Context: June 2019
Perspective: Consultant
Central Issue: Although Violet Dreams has been in the industry for 40 years and has grown
so far, seasonality of products has become its major problem that also results to burden in
monetary obligation during company’s lean months.
Statement of Objectives:
1. To address seasonality of products.
2. To eliminate the burden of monetary obligation during lean months.

Areas of Consideration:
1. Seasonality of products: Violet Dreams has difficulty in maintaining the stores due to
the seasonality of products.
2. Burden of monetary obligation: Due to the seasonality of products, Violet Dreams is
experiencing a burden of money obligation every lean month of the company.
Alternative Courses of Action:
1. Seasonal promotion during lean season.
2. Continue creating remarkable content with a twist.
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Decision Matrix:
Alternatives
Seasonal promotion during Continue creating remarkable
Variables
lean season content with a twist
Risks 3 4
Costs 4 3
Benefits 5 5
Ease of Implementation 3 2
Total 15 (highest) 14
Conclusions: The major problem of Violet Dreams is seasonality of products, followed by
burden of monetary obligation.
Recommendations: Violet Dreams should manage its seasonality of products to continue
providing quality stuffed toys. An action plan or Gantt chart can be prepared. Next, Violet
Dreams should study strategies that can help them in creating remarkable content.

Action Plan: Seasonal promotion during lean season

Activities Objectives Division Persons Costs Time
Responsible
Offer off-season Reduce prices Marketing Marketing Estimated 3 months
specials during the off- Department Officer Php 5, 000
season to attract
customers.
Hold a To collect email Marketing Marketing Estimated 3 months
giveaway or addresses and get Department Officer Php 8, 000
contest permission to send
emails to the
entrants.
Stay in touch Send them emails Promotional Promotional Estimated 5 months
with customers with their Marketing Representativ Php 3, 000
during off- permission to Department e
season promote off-season
specials.
Hold an event To reward seasonal Marketing Marketing Estimated 3 months
for loyal customers with fun Department Officer Php 8, 000
customers event.
 15

Gantt Chart Year 2019

Activities Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec
Offer off- x x x
season
specials
Hold a x x x x x x
giveaway
or contest
Stay in x x x x x
touch with
customers
during off-
season
Hold an x x x x x x
event for
loyal
customers
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Strategy Case 6: Rosewater Hospital

Rosewater Hospital is a medium-sized institution that provides health care and other
treatment services to patients. Situated in Manila, it was founded by a group of professional
physicians who joined hands to work for the community and the sick by providing medical
care, therapy, and other forms of medical intervention.
Rosewater Hospital is a four-storey building with 85 beds. The hospital offers varying
services in different departments. The Emergency Room is situated on the ground floor; the
Trauma Room provides acute services, including a Resuscitation Room Bed; the Cardiology
room takes care of heart patients; while newborn babies are in the Nursey room. In addition,
Rosewater Hospital has an Intensive Care Unit, a Laboratory Room, other specialized wards,
and outpatient departments that serve patients who are not admitted in the hospital. Common
support units include a pharmacy, pathology, and radiology units, the Admission, records,
Information Technology, and Accounting Offices, a canteen for dining services, and the
Maintenance, Facilities, and Security Departments. It likewise has a Doctor’s Ward where
freelance physicians treat their patients in their own clinics. In other words, Rosewater
Hospital is a complete hospital.
The Hospital has 289 employees: physicians, nurses, assistants, managers, staff,
maintenance, guards, and other personnel with specialized functions. Some work for eight
hours while others work on a 12-hour shift. In a nutshell, the employees are highly competent,
approachable, and patient; hospital charges are reasonable with quality service. Furthermore,
the admission rate vis-a-vis the number of available hospital beds is 58%.
Given this admission rate of 58%, Rosewater Hospital has to deal with the high electrical
bills, considering all the rooms are air-conditioned. Secondly, the wages and salaries of their
employees are fixed costs regardless of the number of patients admitted. Thirdly, Rosewater
Hospital is compiled by law to admit any patient even if the person is not able to make a
deposit payment.

Title of the Case: Rosewater Hospital

Time Context: June 2019
Perspective: Consultant
Central Issue: In spite of offering various services in different departments and employees
with specialized functions, Rosewater Hospital’s is having lack of vacant beds resulted to its
admission rate of 58% thus dealing with financial challenges.
Statement of Objectives:
1. To add numbers of beds.
2. To increase admission rate.
Areas of Consideration:
1. Numbers of bed: Rosewater Hospital’s beds are not enough to cater all of their patients.
2. Admission rate: Rosewater Hospital deals with financial challenges due to its low
admission rate.
Alternative Courses of Action:
 17

1. Add an additional beds for them to cater more patients.

2. Change the current compelled law with 50% down payment.
Decision Matrix:
Alternatives
Add an additional beds for Change the current compelled
Variables
them to cater more patients law with 50% down payment
Risks 5 3
Costs 3 4
Benefits 5 5
Ease of Implementation 5 3
Total 18 (highest) 15
Conclusions: The major problem of Rosewater Hospital is lack of vacant beds, next to it is
low admission rate.
Recommendations: Rosewater Hospital should add an additional beds for them to cater more
patients. It is also relevant to make action plan and Gantt chart. Second, they should consider
to change the current compelled law to admit patients without down payment into 50% of
down payment.

Action Plan: Add an additional beds for them to cater more patients
Activities Objectives Division Persons Costs Time
Responsible
Expand rooms To offer a Maintenance Maintenance Estimated 5 months
and wards comfortable Department Officer Php 10, 000
rooms to
patients.
Paint the rooms To boost the Maintenance Maintenance Estimated 3 months
with light and energies and Department Officer Php 7, 000
bright colors make the
patients feel
alive.
Check To ensure Electrical Electrical Estimated Monthly
electrical safety and Department Engineer Php 10, 000
wirings of security.
lights, air-
condition and
 18

televisions.

Gantt Chart Year 2019

Activities Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec
Expand x x x x x
rooms and
wards
Paint the x x x
rooms
with light
and bright
colors
Check x x x x x x x x x x x x
electrical
wirings of
lights, air-
condition
and
televisions
.
Strategy Case 7: Security Agency Philippines
Security Agency Philippines is a privately owned and operated business enterprise
aimed at providing safety and security to individuals, premises and buildings, and businesses.
It hires professional investigators, security guards, and security personnel- their roles being to
undertake reconnaissance for cases that need careful scrutiny and to protect their persons or
points of interest against theft, kidnapping, carjacking, vandalism, and other unwanted and
illegal activities. These security personnel can be unarmed or armed. However, most of them
are armed. The bulk of the business of Security Agency Philippines is placing security guards
in different establishments.
To work for the security agency, one has to have acquired a degree in the military,
criminology, or public safety, or a non-degree certificate that will assure that the individual is
equipped with the training expected of said career. In addition, the work hour schedule of
security guards is standardized at 12 hours (one shift), or eight (8) hours + four (4) hours
overtime. They are generally not allowed to sleep and sit down, having to stand all the time
unless they are on break. In many instances, security guards work straight 24 hours and if a
fellow employee is absent or not available, they may have to work for an additional 12 hours
or 36 hours in all.
Currently, Security Agency Philippines is performing well. It has 320 security
employees supplying the needs of 50 customers. Its clientele base is significantly increasing.
Demand is high. Its patrons are satisfied with the security services the agency provides.
However due to these pressing business opportunities and obligations, there is a need to hire
more security employees. Given the very specific employee requirements, availability of
 19

manpower continuously poses a challenge to the agency.

Title of the Case: Security Agency Philippines
Time Context: February 2019
Perspective: Security Consultant
Central Issue: As Security Agency Philippines is performing well, the demand is high that
they lack of manpower, thus the company is in need in hiring more security employees and
specific employment requirements is also its problem.
Statement of Objectives:
1. To hire more security employees.
2. To propose new employment requirements.

Areas of Consideration:
1. More security employees: Due to the demand of its satisfied customers, Security
Agency Philippines is in need to hire more security employees thus ensuring the
availability of manpower.
2. Employment requirements: Security Agency Philippines ensuring the safety of its
customers, they have their own specific employment requirements.
Alternative Courses of Action:
1. To manage a job hiring offering security jobs.
2. To lessen its specific employment requirements in order to secure availability of
manpower.
Decision Matrix:
Alternatives
To manage a job hiring To lessen its specific
Variables
offering security jobs employment requirements in
order to secure availability of
manpower
Risks 4 3
Costs 3 3
Benefits 5 4
Ease of Implementation 4 4
Total 16 (highest) 14
Conclusions: Security Agency Philippines’ major problem is they are lacking of manpower
thus needing to hire more security employees, followed by specific employment requirements.
Recommendations: The Security Agency Philippines should manage a job hiring offering
security jobs. An action plan and a Gantt chart can also help in solving the problem. Next, the
company should lessen its specific employment requirements in order to secure availability of
manpower.
 20

Action Plan: To manage a job hiring offering security jobs

Activities Objectives Division Persons Costs Time
Responsible
Announce To outline job Human Human Estimated 5
vacant position description so both Resource Resource Php 5, 000 months
through the company and Department Manager
advertisements the potential
, flyers and applicants have
websites clear expectations.
Pre-interview To review resumes Human Human No cost at all 3
the applicants and cover letters, Resource Resource months
sorting by Department Manager
candidate
potential.
Conduct To ensure that the Human Human Estimated 4
interviews to company hired the Resource Resource Php 2, 000 months
the potential best security Department Manager
applicants employees.

Gantt Chart Year 2019

Activities Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec
Announce x x x x x
vacant position
through
advertisements
, flyers and
websites
Pre-interview x x x
the applicants
Conduct x x x x
interviews to
the potential
applicants
 21

Strategy Case 8: Royal Airlines

Royal Airlines is a local budget airline company. With 22 small fleets serving domestic
routes in the country, the airline company continues to enjoy open sky privileges. Compared to
regular airlines, Royal Airlines charges lower rates as typical of budget airlines. No food is
served on board unless one desires to order and pay for it.
The goal of Royal Airlines is to attract as many travelers as possible, thinking that volume
or higher seat rate can compensate for the low process being charges. So far, the company has
gone into aggressive marketing. Promotions are pointed in leading daily newspapers and
website booking has been highly encouraged. In fact, Royal Airlines has its own membership
club. It is their effective way of continuously touching base with its customers while informing
them of great travel discounts. Patronized by many customers, Royal Airlines has been
relatively successful. The seats are almost always filled up; their pilots are efficient and very
capable; their stewards and stewardess are friendly and service-oriented; the planes are clean
and in good working conditions.
However, Royal Airlines has significant customer problem. In many instances, the planes
of Royal Airlines are late in taking off and in landing. This has created great dissatisfaction
among its traveling public.
Title of the Case: Royal Airlines
Time Context: July 2019
Perspective: Marketing Manager
Central Issue: Despite having gone into an aggressive marketing, Royal Airlines still has
significant customer problem in late takeoff and landing, thus creating dissatisfaction to its
customers.
Statement of Objectives:
1. To solve the problem in late taking off and in landing.
2. To avoid creating dissatisfaction towards its customers.
Areas of Consideration:
1. Late in taking off and in landing: Royal Airlines has a problem of being late in taking
off and in landing due to adverse weather conditions and its knock-on effect.
2. Dissatisfaction to its customers: Because of its problem in late takeoff and landing,
Royal Airlines gained dissatisfied customers.

Alternative Courses of Action:

1. Look thoroughly for Meteorological Aerodrome Reports in recognizing weather
information.
2. Offer freebies and discounts in order to gain back customers’ satisfaction and loyalty.
Decision Matrix:
Alternatives
Look thoroughly for Offer freebies and discounts
Variables
Meteorological Aerodrome in order to gain back
Reports in recognizing customers’ satisfaction and
weather information loyalty
 22

Risks 4 3
Costs 5 2
Benefits 5 4
Ease of Implementation 4 3
Total 18 (highest) 12
Conclusions: Royal Airlines faces problem in late takeoff and landing due to adverse weather
condition and its knock-on effect, thus resulting to customers’ dissatisfaction.
Recommendations: The company should thoroughly look for aviation’s Meteorological
Aerodrome Reports in recognizing weather information. Action plan and Gantt Chart may also
be relevant in this case. Second, Royal Airlines should offer freebies and discounts in order to
gain back customers’ satisfaction and loyalty.
Action Plan: Look thoroughly for Meteorological Aerodrome Reports in recognizing weather
information
Activities Objectives Division Persons Costs Time
Responsible
Recognizing To access Aviation Pilot No cost at all Monthly
METAR aviation routine Department
reports weather reports.
Informing To send Ground Ground Estimated Monthly
passengers passengers’ Information Staff Php 1, 000
about the messages Department
weather ahead through emails
of time and texts.

Gantt Chart Year 2019

Activities Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec
Recognizin x x x x x x
g METAR
reports
Informing x x x x x x
passengers
about the
weather
ahead of
time