Republic of the Philippines

Department of Education
Region VI – Western Visayas
SCHOOLS DIVISION OF HIMAMAYLAN CITY
Himamaylan City, Negros Occidental

LESSON PLAN (COT)

GRADE 12 ENTREPRENEURSHIP

QUARTER: IV DATE: June 24, 2022

Content Standard:
The learner demonstrates understanding of environment and market in one’s locality/town.
Performance Standard:
The learner independently creates a business vicinity map reflective of potential market in one’s
locality/town.
Learning Competency: Competency Code:
Recognize the importance of marketing mix in the development of
marketing strategy. Describe the Marketing Mix (7Ps) in relation
to the business opportunity vis-à- vis: Product; Place; Price; TLE_ICTAN11/12EM-Ia- 1
Promotion; People; Packaging; and Positioning Develop a brand
name.
I. Objectives:
Knowledge: Identify the Marketing Mix’s 7Ps in relation to business opportunity.
Skills: Develop a contextualized Brand name using marketing strategy of 7Ps and promote it in
Brgy. Carabalan, Himamaylan City
Attitude: Appreciate the importance of Marketing Mix in product promotion.
II. CONTENT:
Accompanying DepEd textbooks and Educational Sites
REFERENCES:
Entrepreneurship Learning Materials/module 9
INSTRUCTIONAL MATERIALS:
Instruction Aids (Visuals) Technology Aids (Audio/Video) Subject Specific Material/s
Activity Sheet Power point Presentation

LEARNING TASKS:

TEACHER STUDENTS’ RESPONSE

P REVIEW:
R
E “Good morning class!” “Good morning Ma’am.”
L “Who can recall what we have discussed ” We have discussed about the 4Ms of
I last meeting? Great! You have a very Operation”.
M retentive memory!” “4Ms stands for Manpower, Method,
I So, can you tell what are these 4Ms? And Machine and Materials”
N what it stands for? “Business plan is an important tool f to have
“How about Business plan? Can you give the an idea about the future of your business.
A
importance of Business plan? Your business plan will be your guide in the
R moment you will be implementing and
I operating your business proposal.”
E MOTIVATION:
S
Very good class, you’re too smart in terms of The video is entertaining and cute!
business ideas. Now I’ll show you video that Yes, it is persuading and can catch
is ideal for our topic for today.
everyone’s attention.
 “What can you say about the video?” It is effective and convincing.”
How do you the kids being the main
character in portraying the role? Does it
effectively convey the message? Is it
entertaining? Is it persuading? Is it effective?

PRESENTATION:

“The video you have watched focuses on the (Students are paying attention.)
so-called the 7Ps of Marketing Mix

ACTIVITY:

Class will be grouped into three, given all the

materials and time allowance of 10 minutes.
Each group must have a secretary, a reporter
and a Leader. Paste each picture, label and
briefly discuss its function in Marketing, develop
a contextualized Brand Name and introduce it in
your Barangay. Make a short commercial about
it. (Answers are placed on the activity sheet.)

Materials:
Cartolina and Manila paper
Pictures
Paste
Pentel pen
PASTE THE P’S
Pictures Description

1.Product

2. Place

3. Price

4. Promotion

5.People

6.Packaging

7.Positioning

Rubrics for Scoring:

10pts- Pictures and brief description is
substantial and impacting, promotion of product
is satisfying
5pts- Discussions is relevant to the picture but
delivery of promoting the brand name is not
impacting
3pt-All pictures and brief discussions are
incoherent and not interesting.
ANALYSIS:
1. Now that you are done with the activity, can ANSWERS:
you now identify and describe the 7Ps of
Marketing Mix? Marketing Mix- is a set of controllable
and interrelated variables composed of
2. What are your considerations in developing product, place, price and promotions that
a Brand Name? a company assembles to satisfy a target
group better than its competitor.
3. What is your realization after this exercise?
Does these 7Ps of Marketing Mix helps in Product- refers to any goods or services
your future business? that are produced to meet the consumers'
wants, tastes references. An example of
goods includes tires, MP3 players,
clothing and etc. Goods can be
categorized into business goods or
consumer goods. A buyer of consumer
goods may not have thorough knowledge
of the goods he buys and uses. An
example of services includes hair salons
and accounting firms. Services can be
divided into consumer services, such as
hair styling or professional services, such
as engineering and accounting.

2.Place- represents the location where

the buyer and seller exchange goods or
services. It is also called as a distribution
channel. It can include any physical store
as well as virtual stores or online shops
on the Internet.

3.Price- price is the value of money in

exchange for a product or service; the
price is the amount or value that a
customer gives up to enjoy the benefits or
having the product or service.
4.Promotion- Promotion refers to the
complete set of activities, which
communicate the product. brand or
service to the user. The idea Is to attract
people to buy your product over others.
Advertising, Personal Selling, Sales
Promotion, Direct Marketing. and Social
Media are examples of promotion.
5. People- Your team, a staff that makes
it happen for you. your audience, and
your advertisers are the people in
marketing. This consists of each person
who is involved in the product or service
whether directly or indirectly. People are
the ultimate marketing strategy. They sell
and push the product.
6. Packaging- is the silent hero in the
marketing world. Packaging is the
appearance of the product and how it is
presented to the customers.
7. Positioning- refers to a process use by
marketers to create an image in the
minds of the target market.
 In developing a brand name, there should
be an objective. A well-defined brand
strategy shakes all parts of a business
and is directly linked to customer’s
needs, wants, emotions and competitive
surroundings. In introducing a Brand
Name, it should be catchy, result-oriented
and should highlight the value to the
customer.
Brand Name is a name, symbol, or other
feature that distinguishes a seller's goods
or services in the marketplace.
The exercise is a great experience and
gives us ideas for our future business.

ABSTRACTION:

Questions for Recitation Answers

1. What is Marketing Mix? 1. The marketing mix is the set of controllable, tactical
2. What are the 7Ps? marketing tools that a company uses to produce a
desired response from its target market. It consists of
everything that a company can do to influence demand
for its product.
3. How does Marketing Mix help in
2. 1.Product
promoting a business?
2. Place
3. Price
4. Promotion
5.People
6.Packaging
7.Positioning

3 It is also a tool to help marketing planning and

execution.

APPLICATION:

In Himamaylan City Barangay Carabalan is Answer may vary

known for their secular festival which is the
BANANA FESTIVAL which it is held during the
month of December. They are celebrating this
festival because of abundancy of their harvest
of agricultural products. In relation to our topic
for how will you promote or sell your barangay
to others?

a. 2 minutes vlog or tik tok

b. Essay writing
Rubrics will be post in ppt.
 ASSESSMENT:

Directions: Choose the correct answer by encircling the letter of your choice on Answer:
the following questions.
1. B
1. Which of the following is NOT one of the 7 P's of the marketing mix? 2. A
a. Place b. Profit c. Product d. Promotion 3. A
2. Carlos bought a new laptop using a store's credit card, and the store offered 4. C
to reduce the laptop's price by $50 if he paid the entire bill within 6 months.
This is an example of a _____ discount.
5. C
a. cash b. loyal c. rebate d. quantity
3. When Honda developed a marketing strategy to change the image of their
cars from luxurious but stodgy to cool and high tech, which of these is the term
for what they did to their product?
a. Repositioning b. Brand extension c. Product line extension
d. Addition to the product line
4. What is included in promotional strategies?
a. Advertising, marketing, and sales
b. Personal selling, advertising, pricing, and distribution
c. Personal selling, advertising, sales promotion, and public relations
d. Advertising, social media networking, pricing, and promotional ads
5. Which of the following is a trend that has increased competition between
companies for market share and sales?
a. Pricing drops b. New government laws c. Slowing of population
growth d. Better logistical implementation
INSTRUCTIONAL DECISION:

REFLECTION:

From the evaluation, number of learners who earned:

80% and above

Below 80%

Did the remedial lessons work?

No. of learners who:

have caught up with the lesson

continue to require remediation

Which of my teaching strategies worked

well? Why did this work?

What difficulties did I encounter which my

Principal/Supervisor can help me solve?

What innovation or localized materials did

I use/discover which I wish to share with
other teachers?

Prepared by:

ULYSSES M. VILLAFLOR
SHS Teacher II

Checked by:

VANESSA DAWN C. FEGIDERO

Principal II

ACTIVITY SHEET

INSTRUCTIONS:
 Paste each picture, label and briefly discuss its function in Marketing, develop a Brand Name
and introduce it in your Barangay. Make a short commercial about it.

PASTE THE P’S

7Ps Pictures Description

1.Product

2. Place

3. Price

4. Promotion

5.People

6.Packaging

7.Positioning