LAS 10 Republic of the Philippines

Department of Education GRADE

Region V 11
Schools Division of Sorsogon
BULAN NATIONAL HIGH SCHOOL

MEDIA and INFORMATION LITERACY

Name of the Student: ____________________________________________________________
Date: ____________________________________________________________

I. MOST ESSENTIAL LEARNING COMPETENCY (MELC)

Cite an example of an issue showing the power of media and information to affect
change.

II. OVERVIEW
The reality that media and information are all around us can no longer be
disputed. It may appear to be an overstatement, but if you evaluate your schedule,
habits, urges, ambitions, and aspirations, you will almost certainly agree that media and
information dominate every area of our lives. Media and Information has the tendency
to influence individual's decisions without realizing it. In this module, you will be able to
discuss and distinguish the power of media and information and how it affects changes
in human lives.

III. ACTIVITIES
Activity 1 Answer the following Mind Map by writing words associated with online
shopping and its shopping systems. (Your answers may be based on other’s or your own
experience).

Transportation

Payment

Customer Support

Goods

“
A Mind map is a graphical technique for visualizing connections between
several ideas or pieces of information. Each idea or fact is written down and then

”
linked by lines or curves to its major or minor (or following or previous) idea or fact,
thus creating a web of relationships.

1
Answer the following questions:

. What forms of payment are accepted in online shopping?

_______________________________________________________________________________________

. If customers have concerns or inquiries about the product, what support mechanisms are
provided?
_______________________________________________________________________________________

. How will the customers receive the purchased product?

_______________________________________________________________________________________

Activity 2 Read the article and answer the guide questions:

Inside job? Senior citizen loses TRANSACTIONS

P159,000 via unauthorized online JULY 1, 2014 - P39,000 - WITHDRAWAL VIA ONLINE FUND
transfer TRANSFER
David Dizon, ABS-CBNnews.com JULY 14, 2014 - P15,000 - PAYROLL CREDIT
JULY 28, 2014 - P15,000 - PAYROLL CREDIT
AUGUST 1, 2014 - P30,000 - WITHDRAWAL VIA ONLINE
MANILA - A senior citizen lost P159,000 in savings from a local FUND TRANSFER
bank via unauthorized online fund transfer despite never using AUGUST 13, 2014 - P15,000 - PAYROLL CREDIT
his account to transfer funds. AUGUST 28, 2014 - P15,000 - PAYROLL CREDIT
In an interview, businessman Carlos D. Malibiran said AUGUST 28, 2014 - P30,000 - WITHDRAWAL VIA ONLINE
Akinto Marketing Corporation opened a payroll account in his FUND TRANSFER
name at Union Bank Aurora-Balete Drive branch in July 2013. SEPTEMBER 12, 2014 - P15,000 - PAYROLL CREDIT
Malibiran, 72, said he worked as a consultant for Akinto, earning SEPTEMBER 29, 2014 - P15,000 - PAYROLL CREDIT
P30,000 a month as consultancy fee, which was deposited SEPTEMBER 29, 2014 - P30,000 - WITHDRAWAL VIA
regularly to his account. ONLINE FUND TRANSFER
He said he used the original PIN supplied by the bank to
check on his balance online via the Union Bank website but never OCTOBER 13, 2014 - P15,000 - PAYROLL CREDIT
made a withdrawal, saying he usually withdrew his money over OCTOBER 14, 2014 - P15,000 - WITHDRAWAL VIA ONLINE
the counter. FUND TRANSFER
During the second quarter of 2014, the Union Bank website OCTOBER 28, 2014 - P15,000 - PAYROLL CREDIT
rejected the PIN code that Malibiran used to check on his OCTOBER 28, 2014 - P15,000 - WITHDRAWAL VIA ONLINE
account. FUND TRANSFER
Malibiran said he asked his secretary to call the branch
manager, identified as Christian Dumlao, who said that the "Hindi ito authorized. I have never authorized anybody to
Union Bank website usually asked for additional information withdraw from my account," Malibiran said.
online as an added security measure.
"Ganyan talaga po for your additional protection," he Malibiran's secretary and Akinto's accounts manager also went
recalled the manager as saying. Malibiran then continued to use to the bank to complain but were told that the funds were
his account for one to two months. transferred to different depositors.
He last made a P20,000 over-the-counter withdrawal from
his account at Union Bank on June 5, 2014 and then decided he
wanted to let the money accumulate for a while so that he would When they asked for the names of these accounts, the manager
have cash before Christmas. refused because the bank secrecy law disallows the release of
Without his knowledge, the monthly consultancy fees that information about depositors.
were being deposited to his account twice a month were being
withdrawn via online fund transfer. The manager also promised to forward the matter to Union
As a result, a total of P159,000 were withdrawn from his Bank's anti-fraud department, which investigated the case.
account without his knowledge from July to October 2014.
"When I asked my secretary to call the manager about the On November 2014, Malibiran also sent a demand letter through
balance, the manager said: 'Bakit, may ine-expect ba kayo na his lawyers, asking for a reimbursement of his missing funds. A
papasok na pera?' Sabi niya wala kasi ine-expect namin may copy of the letter was also sent to the Bangko Sentral ng
P159,000 na diyan. Ang sabi ng manager: 'Hindi ho, mam. 53 Pilipinas.
pesos na lang," Malibiran said.
A check on his transaction records showed that the online
withdrawals were being done every start of the month on July
and August 2014. The withdrawals then increased in frequency
and were being done on the same day that funds were being
deposited to the account.

2
 PHISHING? OTHER BANK DEPOSITORS LOSE MONEY

On January 12, 2015, the business manager of Union Bank Malibiran's case of missing money is not the first to be reported.
Aurora-Balete Drive branch sent a letter to Malibiran saying that A TV Patrol report earlier described the case of Union Bank
his account's credentials were compromised, which allowed the depositor Marlene Atienza who also lost P115,000 from her
unauthorized fund transfers. account a day after she checked her balance.
"You have stated that the withdrawals were unauthorized, Atienza said the funds were also transferred to another account
and it is rather unfortunate that your account's credentials were via online bank transfer.
at some point compromised and made known to a third party "Nagulat ako P400 na lang laman ng account," she said.
who then used the information to perpetrate the withdrawals," "Pinakita ko sa branch manager at agad naman na-trace nila."
the letter read. Another depositor, Bernadeth Ong, lost P20,000 from her
account, which was withdrawn from Ortigas. Ong, however, lives
"Typically, the information is gathered through a phishing in Davao City and has never been to Ortigas.
email which pretends to be from a legitimate source and asking "Ang sabi nila baka na-skimming," she said.
to verify the account holder's personal information for some Frane Ong, Union Bank depositor from Cagayan de Oro, said he
made-up reasons. They would then direct the client to a also lost P90,000 from his account right after checking his
counterfeit website and ask to input account credentials." balance on the Union Bank website.
Malibiran's personal secretary Pamela Darunday, however, "Nagtaka ako, akala ko nung una error lang. Baka sa system.
refuted the bank's explanation. She said she only used the Union Lumampas 150 days wala pa ring nangyayari," he said.
Bank's website to check the balance of the account.
She also said they have never received any e-mail from the
bank, asking for information on Malibiran or directing them to ABS-CBN News also learned about one bank depositor whose
click on a link. account showed funds being deposited and withdrawn on the
"All the withdrawals before July 2014 were done over-the- same day, without his knowledge.
counter and never online," she said. Union Bank Executive Vice President Genaro Lapez earlier said
Akinto's accounting manager Roderick Ramos also told Union Bank, just like other banks, has issued and continues to
ABS-CBN News that they removed 41 payroll accounts from issue advisories to the public, warning them against these scams.
Union Bank Aurora-Balete Drive branch after discovering the
theft. The payroll accounts are now with a different bank, he said. "These can be seen in our website, in our posters, in our ATMs
and in various media in order to promote awareness to our
Malibiran said he is disappointed that Union Bank cannot clients," he said in a statement.
protect their depositors even while promoting their online
banking system. However, he also pointed out that in cases of phishing "where
"They should have safety nets and explain it to their the client unknowingly volunteers his/her personal information
depositors. In all previous online inquiries, they were okay. to scammers, the bank does not reimburse the cash lost by the
Tapos nung bandang huli, ayaw nang tanggapin. Website nila client."
yun," he said.
He said he is also surprised that the funds were being BSP Assistant Governor Johnny Noe Ravalo said depositors who
withdrawn on the same day that the money was credited to his are victimized by phishing scams should file a complaint with the
account. Bangko Sentral so that the BSP can act on the matter.
"The bank knows to whom the money went and yet they have
not exerted any effort to inquire to that depositor 'bakit ka He said the BSP is also looking into how banks protect their
nagkaroon ng ganito? Saan ba nanggaling yan? Malabnaw ang clients against all kinds of fraud.
safety net. Dapat extra effort from the bank despite the secrecy.
Pakiramdam ko inside job from the bank." "We can go to banks and rate them from 1 to 4. 3 and 4 will be
He also said he plans to make an appeal to the Bangko passing. 1 and 2 means the bank has big problems," he said.
Answer
Sentral the following
to make a ruling questions:
on the matter in the interest of
depositors.

. How can you tell if someone is phishing on your account?

_______________________________________________________________________________________
_______________________________________________________________________________________

. How did Mr. Malibiran lose his money in the bank? You may shortly narrate the incident.
_______________________________________________________________________________________
_______________________________________________________________________________________

. Do you think online banking is still safe? How can you avoid becoming a victim of phishing?
_______________________________________________________________________________________
_______________________________________________________________________________________

3
 As a part of Generation Z, you probably are one of those individuals who finds ease in
using and accessing information using technology. How can media and information
improve a person’s standard of living? How does media and information affect the
way a student learns? What are the effects of media and information to politics and the society?
How could media producers deliver accurate information to its audience? These are some of
the questions that may arise when we contemplate on the fast-pacing effects of media and
information brought about by technological breakthroughs.
Along with the advantages of media and information are its disadvantages to every facet
of people’s lives.

Advantages Disadvantages

*It builds and enhances professional *Media and information literacy

network. might lure people to abuse and
misuse their skills when accessing
*It strengthens communication. the internet.

*It can be forms a leisure. *It can entice people to

improperly download and share
*Applications aid individuals to be copyrighted materials.
To INDIVIDUAL more productive in day to day
activities. *Missent messages through text or
e-mail strain relationships.

*It can distract people from doing

important task.

*Media and information literacy can *Information overload causes

improve the quality of education mental fatigue, reduced attention
through the use of different media span, and changes in behavior of
platform. the students.

EDUCATION *It motivates students to learn. *Learning how to operate or

assemble new gadget may take
*Knowledge and use of technology long and difficult.
make teaching easier for educators.

*Media and information keep the *It can adversely affect politics
public well informed on political because it can be used to
issues and current events. manipulate the news through
social media and use it as a black
propaganda for a political rival in
*It allows ordinary citizens to freely order to get public support or
express their opinion on certain sympathy.
POLITICS political issues using the web.
*It can cause panic or confusion
among the citizen since
information is not filtered by those
who are not professional media
producers.

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 *Media and information literacy can *It can be used to take advantage
promote tourism, which provide of the people who have
more employment and potential inadequate knowledge about
investors. economic policies and program.

*It can educate people who are

ECONOMY interested to try other forms of
investment and look for business
opportunities.

*Current issues and trends on the *Media and information literacy, in

circulating are easily accessible to a way, distracts users because
people. they are always preoccupied
updating or viewing their social
*Media and information literacy media sites.
allows people with the same interest
to develop camaraderie and *It exposes people to the concept
interaction. of materialism and “wordliness”
SOCIETY because of the variety of
*It encourages people to have a advertisements posted.
more productive hobby.
*People may lose their allegiance
*It encourages people to build to our nation due to criticism
support groups engaging in various posted online.
advocacies.

“
Activity 3
An essay is a short piece of writing
In a separate sheet of paper, write an essay on a particular subject, especially
entitled, “The Power of Media and Information, and one done by students as part of the
the Responsibility of the Users.” work for a course;

The three main parts/ sections

The number of words must be 400-500. The include the Introduction, Body of

”
essay will be graded according to the rubric below. the Essay, and Conclusion.

IV. SCORING RUBRIC

CRITERIA 4 3 2 1
There is one clear, well-
There is one clear, well-
focused topic. Main
focused topic. Main There is one topic. Main
FOCUS and ideas are clear and are The topic and main
ideas are clear but are ideas are somewhat
DETAILS well supported by ideas are not clear.
not well supported by clear.
detailed and accurate
detailed information.
information.
The introduction is
inviting, states the main
The introduction states
topic, and provides an
the main topic and The introduction states There is no clear
overview of the paper.
ORGANIZATION Information is relevant
provides an overview of the main topic. A introduction, structure, or
the paper. A conclusion conclusion is included. conclusion.
and presented in a
is included.
logical order. The
conclusion is strong.
The author used vivid The author uses vivid
The writer uses a limited
words and phrases, the words and phrases. The The author uses words
vocabulary. Jargon or
choice and placement choice and placement that communicate
WORD CHOICE of words seems of words is inaccurate at clearly, but the writing
cliches may be present
and detract from the
accurate, natural. And times and/or seems lacks variety.
meaning.
not forced. overdone.

5
 Most sentences are well Sentences sound
Most sentences are well
constructed and have awkward, are
All sentences are well constructed, but they
SENTENCE constructed and have
varied structure and
have a similar structure
distractingly repetitive,
STRUCTURE, length. The author or are difficult to
varied structure and and/or length. The
makes a few errors in understand. The author
GRAMMAR, length. The author
grammar, mechanics,
author makes several
makes numerous errors
MECHANICS, makes no errors in errors in grammar,
understanding, and/or in grammar, mechanics,
grammar, mechanics, mechanics, and/or
and SPELLING and/or spelling.
spelling, but they do not
spelling that interfere
and/or spelling that
interfere with interfere with
with understanding.
understanding. understanding.

V. REFERENCES

Andres, Virginia; Plaza, Louis Mark; Rotor, Conrado; Vilbar, Aurelio; Villanueva, Cheryl. Media and
Information Literacy: Teaching Guide for Senior High School. Quezon City: Commission on
Higher Education; 2016, 74-83 p.

https://businessdictionary.com/definition /mind-mapping.html

https://dictionary.cambridge.org/dictionary/english/essay

https://prezi.com/p/qrmucycszoau/advantages-and-disadvantages-of-media-and-
information/?

Zarate, Maria Jovita. Media and Information Literacy, 1st ed. Quezon City: Rex Bookstore; 2016.
30 p.

Prepared by:

MALANIE F GIMENO
Teacher II

Checked by:

ANANIAS G. GURAY
Subject Group Head - HUMSS

Recommending Approval:

MARIVIC A. AÑONUEVO
Asst. Principal II

Approved:

SALVE E. FERRERAS
School Principal III

LEONISA M. ENOLVA
Principal I/OIC-PSDS Bulan II