lOMoARcPSD|213 513 46

INTERNSHIP REPORT

ON

ENHANCING CANDIDATE EXPERIENCE

IN UNIVERSAL TRIBES

Submitted by

G RAGHUDEEP

160121672051

Batch 2021-2023

Under the guidance

of Dr. Daman Jeet

Assistant Professor,

School of Management Studies

Chaitanya Bharathi Institute of Technology (A)

Gandipet, Hyderabad – 500 075

i
 lOMoARcPSD|213 513 46

CERTIFICATE

This is to certify that G RAGHUDEEP bearing Roll no 160121672051, a student of

Chaitanya Bharathi Institute of Technology, Hyderabad 2021 – 2023 batch, has done.

Internship on “MARKETING AND SALES”, had fulfilled all the requirements concerning the Internship.

It was completed under the guidance of Dr. Daman Jeet, Assistant Professor, SMS, and CBIT and
is certified to be the student’s bonafide work.

Guide Name: Dr. Daman Jeet Head: Dr.S..Saraswathi

Internship Guide: Chetan Deekshit School of Management

Studies Designation: Manager CBIT, Hyderabad

School of Management Studies

C.B.I.T. Hyderabad – 75

ii
lOMoARcPSD|213 513 46

iii
lOMoARcPSD|213 513 46

iv
lOMoARcPSD|213 513 46

v
 lOMoARcPSD|213 513 46

DECLARATION

This is to certify that the Internship titled: “MARKETING AND SALES” is a bonafide work
completed by G RAGHUDEEP, 160121672051, in partial fulfilment of the requirements of the
MBA Program and submitted to CBIT, Hyderabad. I declare that this Internship is a result of my
own efforts and has not been copied from any source.

Place: Hyderabad Student name: G RAGHUDEEP

Date: Roll No: 160121672051

Batch: 2021-2023

CBIT, Hyderabad

vi
 lOMoARcPSD|213 513 46

ACKNOWLEDGEMENTS

The successful accomplishment of this report is the outcome of the contribution of several people
to whom we are grateful and thanked them from the very deep of my heart.

I would like to convey my sincere gratitude to my mentor Dr.Daman Jeet, Assistant Professor,
Department of SMS, CBIT. Without her guidance and assistance, this report would not have seen
the light of day.

I would also like to thank to Dr.S.Saraswathi, Head of Department in SMS, CBIT for guidance
and support during my internship.

I would also like to thank to Dr P. Ravinder Reddy, principal of CBIT.

I would also like to thank to all faculty of SMS, CBIT for their continuous support and encouragement.

I would also like to thank to all family members and friends for their encouragement and support
throughout my internship.

vii
 lOMoARcPSD|213 513 46

EXECUTIVE SUMMARY

 This Internship program was aimed at enhancing the marketing skills. The Internship at
UNIVERSAL TRIBES. Was carried on various marketing activities. The internship has continued
for 45 days in marketing Department of UNIVERSAL TRIBES.
 This internship is based on the basic marketing activities of related to an Academic Institution. The
major part was to collect quantitative and qualitative data from marketing campaigns. Advertising
and public relations were the core responsibilities.
 Through this internship, real time experience about the marketing functions in particular to direct
marketing, leadership, communication and problem solving are gained.
 It also explains about the company where I provide the details and brief history of the company.
 It gives the details about the internship starting with nature, roles and responsibilities, internship
objective, on the job analysis, outcomes, learning / experiences from the internship.
 The internship report comes to an end with the conclusion which is the last part of the report.

viii
 lOMoARcPSD|213 513 46

Table of contents

S.NO CONTENT Page no

1 Introduction 1

2 About company 16

3 About internship

 Nature of internship

 Roles and responsibilities

 Internship objectives

 job analysis

 Outcomes from internship

 Learning/Experience from internship

4 Conclusion 36

5 Annexure

ix
 lOMoARcPSD|213 513 46

Table of Figures

Figure no. Content of image Page no.

1 Pen stand hexagonal 18
2 Warily art phone stand 19
3 Hand printed warily art tissue holder 20
4 Triangle pen stand 20
5 Giloy powder 21
6 Kalmegh powder 22
7 Baheda powder 22
8 Hirda powder 23
9 Big bee natural organic honey 23
10 Kulthi dal 26
11 Tribal rice flour 28
12 Leather medium square box 29
13 Leather car piggy bank 30
14 Bamboo water bottle 31
15 Naga quadrilateral earring 32
16 Orange green naga jewelry 32

x
 lOMoARcPSD|213 513 46

CHAPTER 1-INTRODUCTION

11
 lOMoARcPSD|213 513 46

INTRODUCTION

Universal Tribes was Established in 2017, ever since they are working towards the empowerment &
Upliftment of Tribal communities in India. They have skilled artists & experienced farmers working
along with them.
At universal tribes, “we are sure that you'll find the uniqueness & originality of each product at Universal
Tribes. These tribal farmers live in dense forest areas where there is no adulteration in even water & soil,
it's as raw & pure as it used to be in the time of agricultural evolution. And the tribal artists are the ones
who have learned the art from their parents & received it in heritage as a brilliant skill. As one of the
leading marketing internships in the world, UNIVERSAL TRIBES provides an unparalleled learning
environment for aspiring marketing professionals. However, the current candidate experience at
UNIVERSAL TRIBES leaves much to be desired.
The goal of this paper is to explore the ways in which the candidate experience can be improved in
order to attract and retain the highest caliber of talent.

To start, it is important to understand the current candidate experience at UNIVERSAL TRIBES. At

present, the process begins with an initial application, followed by a 30-minute phone interview with a
hiring manager.
Candidates that pass the phone interview are invited for a full-day in-person assessment, which includes a
writing sample, a presentation, and several case studies. This can be an intimidating process for candidates,
as the assessment can be quite challenging and requires a significant investment of time and effort.

In order to improve the candidate experience, UNIVERSAL TRIBES should focus on two key areas:
communication and assessment. First, UNIVERSAL TRIBES should strive to keep candidates informed
at every step of the process, while also providing them with detailed feedback on their performance. This
will help candidates gain a better understanding of the criteria they are being evaluated on and enable
them to improve their skills in preparation for future interviews. Second, the assessment process should be
simplified and streamlined to reduce the amount of stress and pressure candidates experience during the
process. Additionally, UNIVERSAL TRIBES should consider adding additional support for candidates,
such as offering mentorship and providing access to resources and materials to help them prepare.
A few possible steps that can be taken to enhance the candidate experience are as follows:

Ensure a streamlined application process. Having an organized and straightforward application process will
make it easier for candidates to understand the requirements and submit the necessary documents. This will
also help improve the overall efficiency of the recruitment process.
12
 lOMoARcPSD|213 513 46

Provide feedback to candidates in a timely manner. Candidates should be informed on the status
of their application as soon as possible. This will help them understand if their application has
been successful or unsuccessful, and provide them with more clarity on their future plans.
Give candidates the opportunity to get to know their potential employer. Having video interviews or
offering virtual tours of the workspace can help candidates evaluate their potential employer, and
decide if they want to work with the company.

Offer resources to help candidates prepare. Providing resources like interview tips and practice tests
can help candidates feel more prepared and confident when interviewing with the company.

By taking the above steps, UNIVERSAL TRIBES can create a positive candidate experience, which can
help themin finding the right people for the job.

At UNIVERSAL TRIBES, we strive to create an exceptional candidate experience for our marketing
internship program. To provide candidates with a positive journey through the recruitment process, we’ve
created a number of initiatives to make their experience more enjoyable, engaging, and informative.

Onboarding

The onboarding process is designed to make candidates feel welcome and comfortable as soon as they
apply. We start by introducing our recruitment team, providing information on the candidates’ roles, and
discussing the expectations they will be held to. We also create an online portal where they can track
their progress and get answers to any questions they might have.

Feedback

We believe that feedback is an essential part of any successful recruitment process. We provide both
written and verbal feedback throughout the recruitment process, giving candidates the opportunity to
address any issues theyhave or express their interest in pursuing the opportunity. We also use surveys to
gain insights on the candidate experience to ensure we’re meeting our standards.

13
 lOMoARcPSD|213 513 46

Communication

We maintain a consistent line of communication with candidates from the moment they apply to the
moment they are hired. We keep them informed of the progress of their application, provide timely
updates, and invite them to ask any questions they might have. We also keep the candidates in the loop of
any changes to the program, such as updates to policies or changes to the job description. These initiatives
are designed to ensure that the candidate experience is enjoyable and informative. As a result, we have
seen an increase in the number of qualified candidates applying for the internship. We look forward to
continuing to improve our recruitment processes and make UNIVERSAL TRIBES an employer of choice
for talented marketing professionals. The UNIVERSAL TRIBES Marketing Internship is an opportunity
for interns to learn from experienced professionals and gain valuable, real-world experience in the world
of marketing. However, it's important to ensure that the candidate experience is as positive and impactful
as possible. Here are a few ways to enhance the candidate experience and make the internship more
successful.

Improve Communication

Communication is key to any successful internship experience. It's important to ensure that candidates are
kept in the loop throughout the recruitment process, from initial contact to the final results. Regular updates,
feedback, and clear instructions should be provided to candidates to ensure they feel informed and
supported.

Streamline the Application Process

The application process can be lengthy and complicated. Streamlining the process and making it as
seamless as possible will make it easier for candidates to apply, which will result in a better candidate
experience. This can be done by providing a clear and concise application form, as well as easy access to
help and support.

14
 lOMoARcPSD|213 513 46

Show Appreciation

It's important to show appreciation for the time and effort that candidates put into the application process.
A simple thank you note or email will help to show that you value the time and effort that they have put in.

By taking these steps, you can ensure that the candidate experience at the UNIVERSAL TRIBES
Marketing Internship is positive and helpful. This will help to draw in more and better candidates,
resulting in a more successful internship

Enhancing the candidate experience is a critical part of any internship recruitment process. At
UNIVERSAL TRIBES, there are several things that can be done to ensure that every candidate has a
positive experience throughout the process.
First, a comprehensive and detailed job description should be created that is easy to understand and outlines
the skills and qualifications required for the role. This will provide candidates with the information they
need to decide if the role is right for them.
Second, the recruitment process should be efficient, transparent, and consistent. This means responding
to applications in an appropriate amount of time and providing feedback in a timely manner. It also
means that the same criteria should be used to evaluate all candidates in a fair and unbiased way.
Third, all communication should be professional and courteous. This includes giving timely and honest
updates throughout the process, being respectful of the candidate’s time, and ensuring that any requests
for information are addressed promptly.
Finally, the interview process should be structured, organized, and tailored to the role. This includes
setting the right expectations for the candidate and providing a positive environment in which to
evaluate their skills.
As companies increasingly recognize the importance of candidate experience, UNIVERSAL TRIBES'
marketing internship should strive to make the process more seamless and rewarding. Here are some ways
to expand the candidate experience:
 Utilize Technology — Automate the application process as much as possible. Send automated
emails to acknowledge receipt of applications, follow-up emails in the case of delays, and thank you
emails to candidates after interviews. This will help to make the overall process more efficient and
reduce candidate stress

15
 lOMoARcPSD|213 513 46

Invest in People — Make sure that people are available to answer applicant questions and provide
feedback. Candidates should never feel like they are being left in the dark.
Enhance Communication — Provide a platform for candidates to communicate and collaborate
with each other. This will help applicants to build relationships with one another, which will make
the overall candidate experience more enjoyable.
Offer Benefits — Offer benefits to applicants for participating in the process. This could include a
reward for completing the application process or discounts on products or services related to the
internship.

Overall, it is clear that there is room for improvement in the candidate experience at UNIVERSAL
TRIBES. By focusing on communication and assessment, UNIVERSAL TRIBES can create a more
positive candidate experience that will attract and retain the highest caliber of talent.

16
 lOMoARcPSD|213 513 46

CHAPTER 2-ABOUT THE COMPANY

17
 lOMoARcPSD|213 513 46

ABOUT THE COMPANY

UNIVERSAL TRIBES

Universal Tribes was Established in 2017, ever since they are working towards the empowerment &
Upliftment ofTribal communities in India. They have skilled artists & experienced farmers working along
with them. They ensure that tribal artists & farmers are preserving the artwork & getting an appropriate
monetary value for the hard work they do. Tribal communities are already strong & rich enough in terms
of art & health & as a part of this society, it’s our duty to help them become economically strong as well.
Their online & offline portals are there to feature tribal artists & farmers, to showcase the significant art
they make & the beneficial crops they produce to keep this society healthy. Universal Tribes keeps backing
the tribal artists & tribal farmers and helps them to meet their expectations of living. Letting the world
know about them, their artwork & vice versa.

Tribals have always been kept away from & by mainstream society & then tribes had to move ahead with
the same pattern of their lives. And this what kept bothering the founder of this company Mr. Rajat
Raghtwan, that made him more aware of the fact that even being part of the organization. This society, we
are not working for the betterment of tribals & since then he did not look back & for sure he didn't see any
“but why to work for them?" and instead he focused on "why not to work for them?". There began the
journey of Universal Tribes & he took this pledge of empowerment & Upliftment of Tribals with their vast
variety of organic products & original artwork.

But that is not it, Universal Tribes wanted to generate more employment for these tribes while preserving
their traditional artwork. And yes they did, along with bringing the best quality organic staples. Further,
they went on educating them about online marketing & making them realize the power of the digital
world. At universal tribes, “we are sure that you'll find the uniqueness & originality of each product at
Universal Tribes.
18
 lOMoARcPSD|213 513 46

Indeed, every business has to face obstacles & so do us. We do come across many difficulties every
now &then but that doesn't stop us from working for Tribals of India. Tribes we work with, their
passion for their work & also their kindness, all of these teaches us to tackle down every obstacle
that comes our way”- says Mr. Rajat Raghtwan founder of the company.
In order to uplift the tribal society, they just want people to buy the products of them, the products which
are hand crafted by tribal people. Their main motto is to uplift the tribal people, & is to why not to buy
traditional & better-quality products then the industrialized products.
Universal tribes is selling the products which are handmade & crafted by the tribal like gondpaintings,
warilypaintings, bindu art, organic food traditional naga jewelry, dhokara art, marble artifacts, etc.

Universal Tribe's service portfolio:

Universal tribes is basically into sale of good produced & made by tribal people like paintings,
organic food, jewelry, etc.
Some of the products sold by them are:
Handicrafts

1. Pen stand Hexagonal

Figure 1

19
 lOMoARcPSD|213 513 46

This hexagonal pen stand is an art of tribal artisans and design inspired by the simple lifestyle of warily
tribes. This pen stand is hexagonal shaped that gives a beautiful look to your workspace. Stylishly
organize your desktop items with this beautifully handcrafted Pen Stand. This stand is used as a desk
organizer for pens, pencils, markers which makes your workspace more efficient. You will be able to keep
your workspace both organized and efficient. It is ideal for personal use and gifting.

2. Warily art phone stand

Figure 2

Wooden, simple & yet sober mobile stand. The design pattern is solo & yet it expresses a lot of unique
stories. This unique piece should be a part of your desk. This handcrafted mobile stand is made of wood.
White acrylic paint is used to do warily artwork on a mobile stand, touch wood solution is used after the
finishing of the product, artwork on it won’t erase easily as touch wood solution is applied on it. It is also
an ideal gift for your friends and relatives.

20
 lOMoARcPSD|213 513 46

3. Hand printed warily art tissue holder

Figure 3

This semi-circled-shaped tissue holder is designed to hold tissues and paper napkins as well as decorate
your dining area. It comes with warily tribal design which includes structural decorative designs by tribal
artisans. Store all your tissues neatly in this perfectly styled holder and will surely emphasize the
excellence of your table. We can use this product as a tissue paper holder stand, paper napkin holder stand
for the kitchen, car tissue box, etc.

4. Dry fruit box

The big dry fruit box is handmade by tribal artisans and the design inspired the lifestyle of the Warli
tribes. This dry fruit box is used for storing dry fruits and is perfect for your kitchen accessory and table
decor and center piece in front of your guests.

5. Triangle pen stand

Figure 4

21
 lOMoARcPSD|213 513 46

This triangle pen stand is made by tribal artisans and design inspired by the simple lifestyle of warily
tribes. This pen stand is triangle-shaped which gives a beautiful look to your workspace.
Stylishly organize your desktop items with this beautifully handcrafted Pen Stand.

Other items included in handicrafts are: Hand printed warily art square pen stand, conical pen stand,
tea coaster circular & sleeping, and many more.

1. Giloy Powder

Figure 5

Giloy Powder is made from fresh leaves, roots by using the traditional method of Stone Grinding. They
are sun- dried before crushing into powder. Gilroy is a protective tonic that wards off infection and boosts
your immunity. Gilroy powder can be used to treat signs of ageing.

22
 lOMoARcPSD|213 513 46

2. Kalmegh Powder

Figure 6

Kaleigh a very important medicinal plant of traditional medicine system. Kaleigh is found growing wild
throughout the plains and hills of tropical India. Kaleigh is especially useful in treating liver related
diseases. It exhibits hepatocyte-protective and hepatocyte-simulative property. In traditional medicine
system aqueous extract of Kaleigh is given for jaundice.

Kaleigh powder is bitter in taste which helps to digest the food & prevents formation of flatulency
& toxic waste in the body.

3. Baheda powder

Figure 7
23
 lOMoARcPSD|213 513 46

It is a traditional herbal blend formulated from the dried de-seeded fruits of Terminal Billerica. It is
extremelyuseful for treating respiratory infections, recurrent fever, constipation, ulcer, hemorrhoids,
etc.

Thanks to its antioxidants its consumption is best for hair problems and gives a radiance to the skin.

4. Hirda powder

Figure 8

Usage of Hirda powder results in the removal of excess vat from the human body system as it helps in
enhancing digestion and increase the absorption of nutrients. Regular usage of this powder can help in the
prevention of stomach ulcers.

5. Big bee natural organic honey

Figure 9

24
 lOMoARcPSD|213 513 46

NATURAL AND PURE: 100% Pure Forest raw Honey Unpasteurized, Unprocessed, and
Unheated. No added artificial flavor, sugars, additives or colors.

UNPROCESSED HONEY: Organic Raw honey is bottled without any processing or heating,
so as to preserve all the natural flavor and goodness of 100% pure honey. Collected from deep
forest area free from pesticides and fertilizers.

FREE FROM ANTIBIOTICS & NO ADDED SUGAR: Our honey is free from traces of
antibiotics or pesticide and we collect honey directly from the forest where the bees collect
honey from the nectar.

Other items in Ayurveda collection are: Maharaja organic honey, Jamun

● Organic food:

1. Vanam health pack of Universal Tribes

Good health starts with good food! This health pack is a combination of nutritious organic staples &
delicious raw wild honey. It’s your time to cultivate healthy eating habits. And also empower tribal
communities by creating economic opportunities via opting for organic.

Contents of the Box:

● Vanam Raw Wild Honey (400gm).

● Vanam Tribal Brown Rice (500gm).
● VanamTribal Java Phil Rice (500gm).
● Vanam Tribal Red Rice (500gm).
● Vanam Tribal Brown Poha (500gm).
● Vanam Tribal Red Poha (500gm).
● Weekly Diet Chart.

25
 lOMoARcPSD|213 513 46

2. Vanam honey

Vanam honey is 100% pure and natural honey. Its raw, unprocessed, and unpasteurized honey.
During this process of extraction, not a single honeybee, eggs, or larva gets damaged. This honey is
unprocessed and no external substance (preservatives, sugar, etc.) is added to it. Only filtered through
the cotton filter.

3. Tribal red cum brown rice

● Get multiple health benefits in one packet

● Filled with nutrients that are great for body growth
● More zinc and Iron than traditional white rice

4. Kulthi Dal

Figure 10

Kulthi is also known as horse gram. Kulthi is a type of legume, generally grown in dry agricultural
areas. It is used as a staple food for horses in India. It is high powered and hence used as feed for
horses before races and although it is also commonly used in cooking. In traditional Ayurveda cuisine,
Kulthi dal is considered a food with medicinal properties. Horse gram is rich in nutrients and also
contains phosphorous, calcium, protein and iron. Therefore, it is considered very beneficial for human
health. Kulthi is a widely consumed as a staple diet in India.

Benefits:
·Treats kidney stones.

·Protects liver function

26
 lOMoARcPSD|213 513 46

·Promotes weight loss.

5. Tribal rice flour

Figure 11

Rice flour is gluten free and a fine substitute for wheat flour. It is used to make sweets and rice noodles
and also has an extensive use in baby food products. It is free from synthetic chemicals and pesticides.
Bold Low GI varieties ground to make delicious healthy flour, which can be used for making various
snacks like crackers, puffs, etc.

6. Tribal Dub raj rice

Dub raj is a very popular variety grown in many parts of Chhattisgarh. There are many variants of
Dub raj. Some of which are early and others are of late duration. Dub raj paddy has characteristic
hairs which protrudefrom the base of the seed. The rice has good palatability and a mild aroma.
Those who consume dub raj rice in their daily meals are always reluctant to shift to any other rice.
Other products include in organic food categories are: Tribal red rice, tribal brown rice, tribal dosa rice,
tribal red Poha, tribal whole urad dal, amchur powder, turmeric powder, etc.

● Bindu Art

1. Recycle side bag

27
 lOMoARcPSD|213 513 46

Recycled material to avoid waste. We add special detailing like bag handles and printed graphics
to give anattractive look to your bag. A side bag is used to carry your things.

• Easily recyclable
• Handmade

2. Leather medium square box

Figure 12

Glamour your storage with our leather square box made with fine quality leather and gives your storage a
new and luxurious touch. It has rectangular or square shaped. You use a leather box at a store your things
safe.
• Keep your things safe
• New touch for your storage
• Good quality leather

3. Leather half round medium box

Glamour your storage with our leather half-round box medium made with fine quality leather and gives you
storage a new and luxurious touch. It has half-round shaped. You use a leather box at a store your things
safe.

• Keep your things safe

• New touch for your storage
• Good quality leather

28
 lOMoARcPSD|213 513 46

4. Leather car piggy bank

Figure 13

A car-themed money bank made for children to save money for easy opening handcrafted by tribal
artisans. It is made of cruelty-free leather. This money bank is a unique gift option for children.

• Purely Handicraft Products

• home decor
• best for gift item

Other items included in bindu art are: Leather key bunch zip purse, leather elephant piggy bank, leather
evening purse, leather oval box, cotton toy, & many more.

● Bamboo artefacts

1. Bamboo water bottle (500 ml)

Figure 14

29
 lOMoARcPSD|213 513 46

A bamboo bottle is a product of bamboo art. The Bamboo Bottles have been made and carved out of real
Bamboo Grass / Stem from the northeastern part of India. Taste the richness and feel the fragrance of
bamboo with your every sip in our bamboo bottle. These bamboo Bottles are totally organic and do not
contain any toxic materials that is why this bottle is healthy and totally safe to store water. This bamboo
bottle can hold 500ml of water.

Other items included in Bamboo artifacts is: a bamboo water bottle of 750ml

● Naga jewelry

1. Multi-color beads naga jewelry

The Chakhesangs are a major Naga ethnic group found in the state of Nagaland, India. Tisa is the carnelian
bead which makes up the central part of a Tida, a necklace worn by the women of most Naga tribes. It is a
broad, heavy, delicate and beautiful jewelry made up of carnelians, agate, ivory, and glass beads etc., laced
together in specific patterns.

30
 lOMoARcPSD|213 513 46

Naga quadrilateral earring

Figure 15

The Naga people of Northeast India and Northwest Burma comprise, united under the name Naga.
The naga jewelry is a craft of Nagaland tribes. Naga jewelry is made from different variety of
materials such as carnelian and glass beads, coral, bronze, boar tusks, shells, ivory, conch shells, and
cowries. The orange, red, yellow, blue colors go perfectly together on a single piece.

2. Orange green Naga jewelry

Figure 16

The Chakhesangs are a major Naga ethnic group found in the state of Nagaland, India. Tisa is the carnelian
bead which makes up the central part of a Tida, a necklace worn by the women of most Naga tribes. It is a
broad, heavy, delicate and beautiful jewelry made up of carnelians, agate, ivory, and glass beads etc., laced
together in specific patterns. Traditionally, a Tiza is a girl’s prized possession. On attaining puberty, it is
gifted to the daughters by their mothers.
31
 lOMoARcPSD|213 513 46

4. Multi-color muffler

The Chakhesangs are a major Naga ethnic group found in the state of Nagaland, India. Tisa is the carnelian
bead which makes up the central part of a Tide, a necklace worn by the women of most Naga tribes. It is a
broad, heavy, delicate and beautiful jewelry made up of carnelians, agate, ivory, and glass beads etc., laced
together in specific patterns. Traditionally, a Tiza is a girl’s prized possession. On attaining puberty, it is
gifted to the daughters by their mothers.

Other items included in naga jewelry: brown beads naga jewelry, multi-color beads naga
necklace, etc.

• SWOT Analysis of Universal Tribal Strengths

1. The strength of Indian Handicrafts lies in largely inherited creativity and skill of craft
persons, traditional and cultural base, low capital investment and high value addition.

2. Industry provides potential sources of employment.

3. Product are value added and handicrafts have various application.

4. It is the potential source of foreign revenue because of higher export.

• Weaknesses

1. Lack of infrastructure and communication and facilities.

2. In adequate information of current market trends.

3. Less interest of young people in craft industries.

4. Lack of promotion of products.

32
 lOMoARcPSD|213 513 46

Opportunities

1. Development of domestic and international tourism sector.

2. Developing fashion industries require handicrafts products.

3. Rising demand of handicraft companies in in other states.

• Threats

1. Competition in domestic market.

2. Balance between in high demand and supply.

3. Better trait terms offered by competing countries.

● SCOPE OF THE STUDY

The main objective of the study is to assess the livelihood options for the major tribal handicrafts of
Maharashtra, Arunachal Pradesh, Rajasthan, Uttaranchal and Chhattisgarh. The scope of work of the study
is to study the existing status of the handicrafts of the major tribes of Maharashtra, Arunachal Pradesh,
Rajasthan, and Uttaranchal.

• To study the source of the raw materials and the extent of sustainability of the handicrafts
based on these resources

• To assess the extent of dependence (in terms of livelihood) of the artisans on this sector
and any other livelihood options; to assess the support provided by the
localNGO’s/Government programs/financial institutions to the artisans

• To assess the extent of handicraft sector as a livelihood options.

33
 lOMoARcPSD|213 513 46

COMPANY MISSION:

Our mission is to enhance the lifestyle of our customers, tribal artists & tribal farmers. We keep
encouraging our tribal artists & tribal farmers to create beautiful artwork & healthy staple foods. We’ve
created digital & traditional platforms open to the world, so anybody could contribute by buying these
amazing artworks & healthy foods from WWW.universaltribes.com. We provide the desired value to our
tribal artists & tribal farmers. We are making sure that your every single purchase goes for the
empowerment.

COMPANY VISION:

Our vision is to make every tribal artist & tribal farmer of India empowered. Uplifting them for all the
socio- economic activities of this society, we ensure that artists are indulging in art, keeping it alive &
getting proper value in exchange for the hard work they put into making it. Creating economic
opportunities for hardworking tribal farmers as well.

34
 lOMoARcPSD|213 513 46

CHAPTER 3-ABOUT THE INTERNSHIP

35
 lOMoARcPSD|213 513 46

NATURE OF INTERNSHIP

Universal tribes provide internship & work from home opportunities to fresher’s so that they can
contribute in shaping their career. Internship opportunities include sales & marketing interns, Human
resource interns. In this way it is not only give tribal people a platform to showcase their talent but also
give young brain the opportunities try their hand in cooperate world.

Name G.RAGHUDEEP

Hall ticket number 160121672051

Duration 18 October to 05 December

Batch size Individual

Mode of internship Online

Industry guide Mr.Chetan dikshit

Faculty guide Dr.Daman Jeet

Certifications Completion Certificate

36
 lOMoARcPSD|213 513 46

ROLES AND RESPONSIBILITIES

 Understanding the Nature of Business and Product Details.

 Product Presentation.
 Leads and Sales Generation.
 Creating Marketing Pitches.
 Digital Marketing and New Vendor Registration.
 Interacting with Potential Customers for Demonstration and Presentation.
 Conducting Research and Analyzing Data to Identify and Define Audiences
 Maintaining Accurate Records and Updating Database in Google sheet.

37
 lOMoARcPSD|213 513 46

INTERNSHIP OBJECTIVES

 A direct marketing internship is an excellent opportunity for a student to gain experience and
knowledge inthe field.
 Specifically, the intern should learn how to create and implement successful direct marketing
campaigns, how to evaluate existing campaigns, and how to develop a long- term strategy for
growth.
 The intern should gain an understanding of the various tools and technologies used in the direct
marketing arena, such as email marketing, search engine optimization (SEO), and social media
marketing.
 In addition, the intern should become familiar with the various types of data analysis used to
measure the success of campaigns, such as response rates and conversion rates.
 Moreover, should gain an understanding of the legal aspects of direct marketing, including
industry regulations and consumer privacy laws. The intern should also gain experience in
working with a team, developing campaigns, and managing budgets.

38
 lOMoARcPSD|213 513 46

ANALYSIS ON UNIVERSAL TRIBES INTERNSHIP

Universal Tribes Company is a company that aims to revolutionize the way people communicate and
interact withone another. They offer a wide range of products and services, such as a mobile application
and desktop app, to help users communicate more effectively.

The company has recently announced a Marketing Internship program, which is designed to give
students and recent graduates a chance to gain valuable experience in the industry. This internship
program is a great opportunity for aspiring marketers to gain an understanding of the industry and gain
real-world experience.

The internship program includes a combination of on-the-job training, seminars, and lectures on various
marketing topics. Interns will be exposed to a wide range of topics such as market research, customer
segmentation, digital marketing, and analytics. Interns will also be given the opportunity to attend events,
network with industry professionals, and gain hands-on experience in the field.

The main goal of the program is to equip interns with the knowledge, skills, and experience necessary to
become successful professionals. Upon completion of the program, interns will be able to apply their
knowledge and skills to real world scenarios.

The internship is a great opportunity for marketing students and recent graduates to gain valuable
experience and network with professionals in the industry. With the right attitude and dedication, interns
will be able to make their mark in the marketing world and build a successful career.

After getting an opportunity to do an internship at Universal Tribes, I had the chance to analyses the
company's marketing strategies and gain valuable insights. This internship helped in providing me with the
necessary knowledge and expertise to assist in the company's marketing efforts. As part of my internship,
I was responsible for understanding the nature of business and product details, as well as product
presentation. My Internship allowed me to gain an understanding of their competitors and how Universal
Tribes stands out from them. I also got to observe the company's marketing strategy, which helped me
better comprehend the company's goals and objective. Overall, my internship with Universal Tribes enabled
me to gain valuable knowledge and experience in the field of marketing.

39
 lOMoARcPSD|213 513 46

OUTCOMES OF THE INTERNSHIP

 The Universal Tribes marketing internship is an incredible opportunity to gain valuable

experience in the marketing industry. Interns can expect to gain practical knowledge of
marketing principles, strategies, and execution, as well as soft skills like collaboration,
communication, and problem-solving.
 Interns can expect to be exposed to a wide range of marketing techniques including
SEO, content marketing, email marketing, social media management, and analytics.
 They will also develop their communication and research skills through conducting market
research, developing strategies, and crafting campaigns.
 At the end of the internship, interns should be able to demonstrate an understanding of the
fundamentals of marketing, from the basics of advertising to modern digital strategies, as well as an
ability to work in teams and develop their problem-solving skills.

40
 lOMoARcPSD|213 513 46

KNOWLEDGE AND UNDERSTANDING

The Universal Tribes Company Marketing Internship is a great opportunity to gain hands-on experience
in the field of marketing. As an intern, you will be involved in all aspects of marketing, from creating
content and managing social media campaigns to analyzing data and developing marketing strategies.
You will be able to learn about the latest trends and techniques in digital marketing, as well as the tools
used to measure the success of campaigns.
You will also have the opportunity to network with professionals in the industry. Furthermore, you will
gain valuable experience in writing, research, project management, and communications. This position is
ideal for those with an interest in marketing and an eagerness to learn and grow

The Universal Tribes Company offers an exciting and rewarding marketing internship for those interested
in furthering their career in the industry. This unique opportunity gives interns the chance to gain valuable
knowledge, experience, and understanding of the marketing industry through hands-on exposure to
different aspects of marketing, including research/analysis, strategy, communications, and content
creation.

Interns will be exposed to the company’s core values, which include transparency, innovation, and
sustainability, and will take part in a variety of activities, such as market research, market segmentation,
and content creation. The internship will also involve the development of marketing plans and strategies,
as well as the coordination of marketing campaigns and events.

The Universal Tribes Company’s marketing team is highly experienced and knowledgeable in all areas of
the marketing industry. Interns will benefit from the team’s expertise in developing successful marketing
strategies that drive customer engagement, loyalty, and sales. The marketing team will also provide
additional guidance and advice to help interns increase their knowledge and understanding of marketing
and the industry in general.

By the end of the internship, interns will be have a comprehensive understanding of the marketing
industry and will have gained the confidence and skills needed to pursue a successful career in the field.

41
 lOMoARcPSD|213 513 46

SKILLS ACQUIRED

 Skills Acquired During a Universal Tribes Company Marketing Internship

 A marketing internship at Universal Tribes Company is a great opportunity to acquire valuable
skills and gain invaluable experience in the world of marketing. During this internship, interns can
expect to develop a comprehensive understanding of the marketing process, from conducting
market research to creating and managing campaigns.
 Market Research
 Interns will learn how to conduct market research, including collecting and analyzing data to
identify trends, develop profiles of target audiences, and identify opportunities to reach new
customers. This research will give interns a better understanding of the industry and the
competitive landscape, allowing them to develop strategies and campaigns that will be more
successful and have greater impact.
 Campaign Planning
 Interns will also learn how to develop and manage marketing campaigns, from concept to
execution. This includes developing concepts, budgeting, writing copy, designing visuals,
choosing and utilizing the most appropriate media channels, and tracking and analyzing the
progress and success of campaigns.
 Analytical Thinking
 Through their internship, interns will also develop analytical thinking skills that will help them
develop campaigns and strategies that will be successful. This includes being able to identify
trends and opportunities, understanding customer behavior and preferences, and using data to
make informed decisions.
 Networking
 Finally, interns will also have the opportunity to build their professional network, which will be
invaluable in their future careers. Throughout the internship, they will have the chance to interact
with marketing professionals, learn from them, and establish relationships with them. This network
of contacts will be a great asset to them in the future.
 Overall, a marketing internship at Universal Tribes Company is an excellent opportunity to gain
important skills and make valuable connections. Interns can expect to learn a lot and come away
with a much better understanding of the marketing process and how to develop successful
campaign

42
 lOMoARcPSD|213 513 46

LEARNING EXPERIENCE FROM INTERNSHIP

 I recently had the privilege of completing a marketing internship at Universal Tribes Company,
and it was an incredibly formative learning experience. During my time there, I was able to get
hands-on experience in all areas of the marketing field, from digital advertising to public relations
to event planning. I had the opportunity to create marketing campaigns, help design promotional
materials, and assist in organizing promotional events.
 I was also able to observe how the company handled market research and analysis, which was an
invaluable part of the internship. Through this process, I learned how to effectively create surveys,
interpret data, and make informed decisions about my work. It was a great chance to see how to
combine creative and analytical thinking in order to solve problems.
 The most important thing I took away from my internship was the ability to think critically and
connect the dots between various marketing activities. I was able to understand the overall goal of
a campaign and brainstorm ideas that aligned with that goal. I developed a greater understanding
of how marketing works and how it can be used to reach a desired outcome or audience.
 Overall, my internship with Universal Tribes Company was an invaluable experience. I am now
more knowledgeable about marketing and have the practical skills necessary to succeed in the field.
I am gratefulto have had the chance to work with such a talented team, and I look forward to
continuing to build on my knowledge and experience in the future. My experience at Universal
Tribes Company has been invaluable in honing my skills in digital marketing. I am now better
equipped to tackle the challenges that come with the ever-changing landscape of the industry. I have
a better understanding of how to reach and engage customers, regardless of the platform. I am
grateful for the experience I had with Universal Tribes Company and the knowledge I have gained
from it.

43
 lOMoARcPSD|213 513 46

CHAPTER 4-CONCLUSION

44
 lOMoARcPSD|213 513 46

CONCLUSION

1. The marketing internship at Universal Tribes offered a unique opportunity to gain

valuable experience in a challenging industry. From researching and analyzing
market trends to developing creative campaigns and strategies. The internship
provided insight into the world of marketing and a great opportunity to further
develop skills. The internship was a great way to develop an understanding of the
marketing industry and to get a feel for the company culture.
2. The Universal Tribes Company marketing internship offers an invaluable
opportunity to gain experience and knowledge in the marketing field that can
benefit anyone looking to enter the industry. Through this internship, participants
will learn the fundamentals of marketing, such as how to develop campaigns,
create marketing materials, and launch successful marketing initiatives.
3. Ultimately, the marketing internship at Universal Tribes Company is an excellent
opportunity for anyone looking to gain an introduction to the marketing field and
jumpstart a successful care. It was glad to join UNIVERSAL TRIBES where there
was a positive learning environment and also helped in gaining the ability to handle
the tasks easily. Overall internship at universal tribes was wrathful experien

45
 lOMoARcPSD|213 513 46

CHAPTER 5-ANNEXURE

46
 lOMoARcPSD|213 513 46

BIBLIOGRAPHY

1. Jim Blythe and: Consumer Behaviour,2013, Edition-1, SAGE Publication

Zubin Sethna

2. Rd.Yajaira Dutta Nayak&: Consumer Behavior towards Insurance services,

Prof. Jagannath Panda2013, Edition-1, and Abhijeet Publication

Websites
www.universaltribes.com

www.glassdoor.co.in

https://www.sociologyguide.com/tribal-society/index.php
https://www.toppr.com/guides/history/tribes-

Nomads-and-settled communities/tribal-societies/

https://www.jstor.org/stable/4366851

https://www.epw.in/journal/2021/34/book-reviews/changing-dynamicstribal-societies-india.html

https://www.encyclopedia.com/social-sciences/applied-and-social-sciencesmagazines/tribal-society

https://www.vedantu.com/history/tribal-societies https:/www.clearias.com/major-tribes-in-india/

47
 lOMoARcPSD|213 513 46

Newspaper and E-journal

1. https://apps.aima.in/ejournal_new/articlespdf/_nrc3_2408099220093389294.pdf

2. https://www.iitk.ac.in/ime/devlina/data/%20G
iri% 20PhD%20Thesis%20_Final-4-1019.pdf

48