Market Structure
Market Structure
Some of the factors that determine a market structure include the number of
buyers and sellers, ability to negotiate, degree of concentration, degree
of differentiation of products, and the ease or difficulty of entering and exiting
the market.
Understanding Market Structures
Consumers in this type of market have full knowledge of the goods being
sold. They are aware of the prices charged on them and the product branding.
In the real world, the pure form of this type of market structure rarely exists.
However, it is useful when comparing companies with similar features. This
market is unrealistic as it faces some significant criticisms described below.
When comparing monopolistic competition in the short term and long term,
there are two distinct aspects that are observed. In the short term, the
monopolistic company maximizes its profits and enjoys all the benefits as a
monopoly.
3. Oligopoly
For example, if one of the actors decides to reduce the price of its products,
the action will trigger other actors to lower their prices, too. On the other
hand, a price increase may influence others not to take any action in the
anticipation consumers will opt for their products. Therefore, strategic
planning by these types of players is a must.
4. Monopoly