GDCK Tilapia Farming
GDCK Tilapia Farming
A Feasibility Study
Presented to
Bayugan City
By:
January 2023
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APPROVAL SHEET
This Feasibility study entitled “GDCK TILAPIA FARMING” prepared and submitted by
GERAD KENNETH BENOYA, DENNIS ARIENZA, CARMINA TABAÑAG, KENNETH VERGEL
JUANITE in partial fulfillment of the requirements for the degree of BACHELOR OF SCIENCE IN
BUSINESS ADMINISTRATION Major in Operation Management, has been examined and
recommended for acceptance and approval for Oral Examination.
PANEL OF EXAMINERS
APPROVED by the Panel of Examiners at the Oral Defense on the First Semester A.Y. 2022 –
2023 at ADSCO, Bayugan City with a grade of PASSED.
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ACKNOWLEDGEMENT
This Feasibility Study has been made possible by the0 guidance, supervision, cooperation and
To our Almighty God who always look up and secure the safety of the proponents in doing
this project.
To our parents for the financial assistance and who always guide and give words of wisdom
To our beloved intelligent Professor, Marlyn Signo Gotico, who has greatly shared his
knowledge with us with patience and diligence in helping us meet the necessary works for the
Together, we sincerely acknowledge and give thanks the person's mentioned above who
have brought the success of doing this Feasibility Study. We are very grateful for this wonderful
accomplishment.
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Executive Summary
GDCK Tilapia Farming is a newly proposed business to be set up in Green Village, Barangay
Poblacion, Bayugan City in Agusan Del Sur. Aquaculture is not only a source of food but also a
significant source of income for millions of people around the world. In the Philippines, tilapia has
become an important food fish for overall household expenditures. Tilapia is the second-most
It is easy to prepare and easily consumable as compared to meat and other substitutes. In
the short run, GDCK Tilapia Farming gives effort and providing, introducing total quality management
will help capture a fair share of the market and establish a good relationship with our customers in
terms of payment.
In one year, GDCK Tilapia Farming will harvest every 4-6 months tilapia product, and we
believe our product will reach potential markets. In the tilapia business, we can say that we will
recover our capital because according to the Bureau of Fisheries and Aquatic Resources that tilapia is
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Mission
To ensure that our customers receive the freshest Tilapia fish at a competitive price.
Goal
Is to produce healthy, high-quality tilapia that can be sold to consumers. The ultimate aim is
to increase production and profitability while minimizing environmental impacts. This can be
achieved by improving farming practices, developing new technologies and techniques, and
educating producers on the best methods for raising and harvesting tilapia.
Objectives
Reduce costs associated with tilapia farming within Bayugan City by the end of 2024.
TABLE OF CONTENTS
Page
Title Page i
Approval Sheet ii
Acknowledgement iii
Executive Summary iv
CHAPTER I INTRODUCTION 1
1. MANAGEMENT ASPECTS
2. MARKETING ASPECTS
2.1. Product/Services 15
2.1.1. Description of Product 15
2.1.2. Target Market 16
2.1.3. Demand and Supply Analysis 16
2.1.4. Market Share 18
2.2. Price 18
2.3. Place 19
2.3.1. Vicinity Map 19
2.3.2. Floor Plan 19
2.4. Promotion 19
2.5. People 20
2.6. Process 20
2.7. Physical Evidence 21
3. TECHNICAL ASPECTS
3.1. Machine & Equipment 22
3.2. Supplies 24
3.3. Furniture & Fixtures 25
3.4. Purchases 25
3.5. Pond 25
3.6. Legal Documents to be processed 26
4. FINANCIAL ASPECTS
4.1. Projected Financial Statements 27
4.1.1. Projected Cost
4.1.2. Projected Statement of Operation 30
4.1.3 Projected Statement of Financial Position 31
4.1.4. Projected Cash Flow & Statement 32
4.2. Financial Ratio Analysis 33
4.2.1. Net Profit Margin 33
4.2.2. Return of Investment 33
4.2.3. Return of Equity 33
4.2.4. Payback Period 34
5. SOCIO-ECONOMIC ASPECTS
5.1. Employment 34
5.2. Social benefits 34
5.3. Government Revenue 34
INTRODUCTION
The Philippines (in 1990) is considered the world’s largest grower of the fish from farming
which produces 76,143 metric tons of tilapia and contributed 22% of the total fish production of the
country from aquaculture. At present, the culture of tilapia is still expanding industry in the country. It
is grown in about 14,500 hectares of freshwater ponds about 500 hectares of fish cages in lakes and
reservoirs throughout the Philippines. There are over a thousand small-scale hatchery operators in
the country with areas ranging from 500 m2 to 5,000 m2 with an annual estimated production of
over 500 million fingerlings. The production however could not cope up with the demand and still the
big problem of the industry that is availability of seeds/fingerlings. As long as the demand for
The name “Bayugan” is a Manobo term for pathway, since then the natives called the place,
Bayugan. Another version states that “bayug” trees grew abundantly in this place. Bayugan was
formerly a sitio of Barangay Maygatasan, Esperanza. Several versions abound on how the sitio got its
name. First, the place was located along the river which served as the pathway of the natives in
going to Esperanza. In June 21, 2007, Bayugan was declared as the only city in the Province of
Agusan del Sur. Bayugan also is a rice granary of Agusan del Sur. (THINKSTEMBLOG, 2016)
The researcher gathers information of the total number of population and the total number of
household in Bayugan City, Province of Agusan del Sur and Caraga Region.
The number of Population in Bayugan City is 116,743 and is the total number of Household is
26,259. Then the total number of Population in Agusan Del Sur is 739,367, and the total number of
Household is 153,656, while the total number of Population in Caraga Region is 2,804,788, and its
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The researcher conducts a survey to know more about the people living in Bayugan City and
the viability of putting up a TILAPIA FARMING BUSINESS in the said place. By doing this, it can help
the researcher to accomplish the plan. The researcher planned to establish a business at Poblacion
Magkuno St. Bayugan City, Agusan del sur. Since Bayugan City is a progressive place, the researcher
found out that establishing a tilapia Farming/ tilapia Breeder business is good because of the
To establish tilapia Farming Business in Green Village Barangay Poblacion Bayugan City is
very good, aside from no competitors of the location of our business, with the purpose to explore the
potential of tilapia farming in order to increase food security and income in rural communities. The
research aims to identify the most suitable species of tilapia for farming, identify the most suitable
production systems and management practices, and analyze the potential impacts of tilapia farming
on the environment. The findings of this study can help inform policy makers, researchers and
development practitioners on how tilapia farming can be used as an effective and sustainable
development tool.
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CHAPTER II
These chapter reviews of the local and international literature and studies related to this
project and focuses on the proponent that need to find some helpful resources or information about
Local literature is about information of the company here in the Philippines which are related
to the business. International literature is about the study that has been done by the foreign people
International Review
According to FMI’s analysis, tilapia sales have risen at more than 3.4% CAGR between 2017
and 2022.
Tilapia is native to the Middle East and Africa region and was first imported to India from
Thailand in 1952. Ever since the commercialization of the tilapia market has brought in numerous
developments for large-scale cultivation of high-grade tilapia. Numerous countries are issuing
guidelines for responsible farming of tilapia, to ensure minimal environmental impact from tilapia
farming. However, at present over 90 tilapia processing plants and 92 tilapia farms are Best
Aquaculture Practices (BAP) Certified. Of these, over 75% of farms are located in China. (FMI, 2022)
The GIFT strain of Nile tilapia (Oreochromis niloticus) was mostly farmed by small-scale
farmers operating less than one ha of ponds and with a lower assets index than their non-GIFT
counterparts. The GIFT strain had a faster growth rate (27% and 36% faster than that of non-GIFT
tilapia in monoculture and polyculture, respectively). Although GIFT and non-GIFT farmers applied
different stocking strategies with GIFT farmers growing much smaller fingerlings compared to non-
GIFT farmers (7.3 g for GIFT and 17.2 g for non-GIFT, and 9.1 g for GIFT and 20.3 g for non-GIFT in
monoculture and polyculture, respectively. Yields were statistically different between both strains in
monoculture and polyculture (8.1 tons/ha per cycle for GIFT and 6.2 tons/ha per cycle for non-GIFTin
monoculture, and 9.3 tons/ha per cycle for GIFT and 7.8 tons/ha per cycle for non-GIFT in
polyculture). In polyculture systems, overall polyculture yield was statistically different at the 10%
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level (12.7 and 10.2 tons/ha for GIFT and non-GIFT ponds). In terms of profitability performance,
GIFT tilapia is more profitable and cost-effective than non-GIFT. Findings from this study highlight the
importance of adopting culture of high-performance strains to close yield gaps and realize the
potential benefits of the GIFT strain. (Genetically Improved Farmed Tilapia, 15 April 2021).
Aquaculture growth is critical to meet the globally increasing demand for fish, which is driven
by rapid population growth, rising income and consumer preferences shifting towards healthier and
more nutritious foods. However, aquaculture production of most of the 600 aquatic species farmed
currently is still based largely on unimproved species, which are genetically similar to wild
counterparts, with low production efficiency (Ponzoni et al., 2007; FAO, 2019).
The use of genetically improved farmed fish strains can play an important role in meeting
the growing demand for fish by increasing production gains (Acosta and Gupta, 2010; Olesen et al.,
2015; Gjedrem and Rye, 2018), improving disease resistance (Houston, 2017; Barría et al., 2020;
Kjetså et al., 2020) and enhancing socio-economic and welfare performance of the related
In 2018, there were more than 5.5 million metric tons of farmed tilapia produced globally,
with Nile tilapia (Oreochromis niloticus) ranking third in terms of total global fish production (FAO,
2018).
In Zambia, fish and fish products account for a large proportion of animal protein intake for
majority of people and fish demand will continue to grow driven by population growth, rising incomes
and high preference for fish. The deficit between domestic fish production and national fish
requirement, is offset through importation of about 70,000 metric tonnes (MT) of fish annually.
Zambia’s annual total fish production of about 110,000 MT, consisted of 85,000 MT of fish from
capture fisheries and 30,000 MT from aquaculture. In short, aquaculture contributes about 30% of
enterprises. Although small-scale fish farmers are the majority, their contribution to aquaculture
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production is about 30% annually, and the largest contribution comes from large- scale commercial
In Ghana, the private sector’s response to the problem of limited resources to finance
aquaculture investment has been to employ Pooled Investment Vehicles (PIVs). Several Tilapia
farming companies emerged and invited people to make investment placements that were channeled
into Tilapia production and the proceeds used to pay back the principal and interest of these
investments. Unfortunately, several of these companies hyped the profitability of Tilapia farms and
promised investors returns well above 80 percent per annum that were simply unsustainable (Kwami
Cages are production units easily managed and with relatively low harvesting costs. The fish
can be treated as soon as any diseases of parasites are detected, and cages require a relatively lower
capital investment when compared to ponds. Some disadvantages include a higher risk of loss from
poaching; fishes become less tolerant to poor water quality, and are totally dependent on nutritionally
complete feeds. Tank culture of tilapia is a good alternative to pond and cage culture if sufficient
water or land is not available. Many of the advantages and disadvantages that apply to cage culture
Aquaculture production has expanded consistently over the past few years and is the sector
of food production that is increasing at the highest rate. It has become an essential component of
national development and poverty reduction initiatives in many parts of the world (Prabu & Santhiya,
2016). One of the areas of the world's livestock industry with the most potential for expansion is
aquaculture (FAO, 2010). Approximately 40 percent of all fish grown in captivity are tilapia, making it
the most crucial source of this type of fish (Scorvo-Filho et al., 2010).
Tilapia is the common term given to numerous species of cichlid fish that can be found in
brackish water and freshwater streams, ponds, rivers, and lakes. Tilapia is also found in saltwater
environments. Despite being labeled as invasive, tilapias are becoming an increasingly important part
of the aquaculture industry. Because of its appropriateness for aquaculture, marketability, and
consistent market pricing, tilapia is the second most farmed fish in the world. Over the past decade,
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tilapia output has increased by a factor of four, making it the second most farmed fish overall (Wang
et al., 2016).
Today, tilapia has emerged as the bright star of aquaculture. It is also often known as
"aquatic chicken," and this fish's consumption rate has expanded worldwide (Fitzsimmons, 2005). The
amount of farmed tilapia that is produced on a global scale each year has been steadily climbing over
the past few years (Ahsan et al., 2013). Unlike most other species of finfish, Tilapias are very hardy
fish that do well in many different environments and ways of being raised. They can do well in low-
density pond systems, cage culture systems, raceway systems, and super-intensive culture systems.
Because of its low protein requirements, ease of breeding and cultivation, and capacity to digest plant
protein, it quickly became a species of interest among those with little resources, particularly in rural
areas.
Tilapia is also well-liked and highly valued in a significant number of Asian nations, such as
the Philippines and Indonesia, where the native people have incorporated it into an essential
component of their country's culinary traditions and have recognized it as a native species of their
homeland (Costa-Pierce & Rakocy, 1997). This fish was given the moniker "Aquatic Chicken" by the
International Development Agencies in the 1970s, and it was later dubbed the "fish of the 1990s" by
those same agencies. Both names date back to the 1970s. People are calling it the "food fish of the
Tilapia is the common name for nearly 100 species of cichlid fishes. Tilapias inhabit a variety
of fresh and, less commonly, brackish water habitats from shallow streams and ponds through to
rivers, lakes, and estuaries. Most tilapias are omnivorous with a preference for soft aquatic vegetation
and detritus (Baker and Jenny, 1988). For a long time, they were all united in the genus Tilapia, but
In Asia, tilapia farming is very profitable. The productivity, costs of production and
profitability of tilapia farms vary considerably among countries and production environments. Tilapia
fanning is becoming increasingly commercial with a large proportion of production marketed. Tilapia
is consumed mainly by poor consumers because of its relatively low price compared to other fish
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species (Madan, Gaspar, Lou Yong, Prescilla Regaspi, A, H.M Kohinoor, Nuanmane and Ferdenand J.)
Tilapia is the most popular aquaculture species farmed in over 120 countries or territories
worldwide. Global tilapia aquaculture production grew 11 percent annually (or 13 percent in terms of
farmgate value) over the past three decades, from 0.3 million tonnes (USD 304 million) in 1987 to 5.9
million tonnes (USD 11 billion) in 2017. Aquaculture production in Brazil increased 14 percent
annually (or 12 percent in terms of farmgate value), from 13 000 tonnes (USD 56 million) in 1987 to
595 000 tonnes (USD 1.5 billion) in 2017, making it a regional aquaculture powerhouse contributing
to 20 percent of Latin America and the Caribbean’s aquaculture production in 2017 (Barroso, R.M.,
Muñoz, A.E.P. and Cai, J. 2019) Social and economic performance of tilapia farming in Brazil.
Tilapia is the second most prolific species grown in aquaculture after carp, and the most
widely grown fish on earth. Tilapia is farmed in 5 countries with the largest producers being Asian
countries such as China and Indonesia. Consumer markets have expanded greatly throughout the
2000’s due to improved breeding strategies, hybridization and sex reversal. According to the National
Fisheries Institute tilapia is on the top ten lists of the most consumed fish in the United States.
Chances are if you’ve eaten fish at a restaurant you’ve eaten tilapia (Tilapia 2019, June 24).
Tilapia is the third most important group of farmed fish on the planet after carps and
catfishes. Geographically speaking it is the most widely grown of any farmed fish, with aquaculture
production in at least 85 countries. Although there are a number of producers in the U.S., most
consumption is based on imports coming from Asia and Latin America. Global supplies of farmed
tilapia surged in the 1990s and early 2000s, largely due to widespread introduction of improved
reproduction through sex reversal, and expansion of consumer markets in virtually every part of the
world. Production volumes are continuously increasing globally, although much of the current growth
is destined for domestic consumption in developing nations. (C. Greg Lutz, Louisiana State University
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Tilapia is a species native to Africa, specifically to the east-flowing rivers of Central and South
Africa. They were introduced around the world as a way to boost food security through aquaculture in
many developing countries. The first consignments of this species were imported into India way back
in 1952, interestingly not from Africa, but from Thailand and Sri Lanka via the Central Marine
Fisheries Research Institute (CMFRI) in Mandapam and the Madras Fisheries Department respectively
(Panikkar and Tampi, 1954). This suggests that the Mozambique Tilapia had already begun
establishing itself around the world. A little over two decades later (in the late 1970s), another
species, the Nile Tilapia (Oreochromis niloticus) was brought into the country. (Aaron Savio Lobo on
15 October 2020).
Local Review
According to Tilapia Technical Committee (2017), state that tilapia is one of the most
commercially important commodities in fisheries and aquaculture. Although tilapia is relatively easy to
propagate and culture, the Philippine tilapia industry needs the necessary boost in the quality and
quantity of production outputs. Years of local tilapia R&D works have generated several innovative
field-tested breeding and farming methods, which when adopted on-farm, may help the tilapia
According to Valcobero, J. (12 April 2022) that, Tilapia (Oreochromis niloticus) is a species
growing in freshwater across the Philippines, that contains niacin, vitamin B12, phosphorus, selenium,
and potassium and is, therefore, a staple commodity at the dinner table among Filipino families. From
a mere backyard hobby, complemented by the green atmosphere on the lowland valley across the
roaring Palilan River, tilapia culture has gradually become an economically viable aquaculture activity
in the area.
Considering its benefits, tilapia farming has spread out among farmers converting non-
productive rice and swampy areas into usable ponds. The hardy fish is easy to grow, after five to six
months of culture; the grower can either sell it in the market or apportion it for family consumption
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According to Mr. Infiesto, the group vice-chairman, state that tilapia requires ample attention
to details and processes of raising such as clean water, oxygen, food, light, and room to swim, stay
healthy and grow fast. When they received the project in 2020, they immediately cultured the
fingerlings in each pond area. A total of sixty thousand fingerlings were stocked in March. By
maintaining favorable environmental conditions and proper feeding, the fish are ready for harvesting
after five to six months. “Makaingon ko nga na-improve ang panginabuhi sa miyembro kay gawas nga
maka-income me, makasud-an pa gyud among matag pamilya ug presko nga tilapia. So, ang among
budget para sa sud-an, amo ng matigom,” shared Mr. Infiesto.”I can say that each members’ life has
improved, not just due to the additional income but also each of our families has enjoyed eating fresh
tilapia”.
The culture of tilapia in the Philippines has spread across the country. Tilapia production is
increasing as reflected in the volume of tilapia unloaded in major fish landings in the country. In
Metro Manila, where a large percentage of the country's population is concentrated, tilapia
consumption has gained wide acceptance among consumers. The introduction of a new and better
tilapia species which is meaty and bigger in size than the first species introduced in the country has
ushered in the acceptance of tilapia even among sophisticated consumers in urban areas.(Reneses Jr,
Benjamin S. 1987)
Future prospects in marketing are considered briefly; it is believed that the future success of
the industry in the Philippines and the degree of participation by small-scale producers depend to a
great extent upon the initiation of measures to improve both the efficiency of culture methods and
the performance of cultured stocks (Smith, I.R. & Pullin, R.S.V. 1984).
Fish are aquatic resources. Those obtained from salt water are called marine Fish; those
from lakes, ponds, river and other inland bodies of water are called inland Fish. Most fish are caught
in the open seas and their availability is not dependent on Man’s production efforts. However, man
has learned to culture some marine fish. Live fish has the advantage of being exempted from
deteriorative changes during Handling and marketing, for there is no need of putting them in cold
storage to keep them alive (de Leon et. Al.,2017). Marcos (2017) cited that many seafood specialty
Restaurants maintain aquariums from where consumers can choose the fish they want to cook.
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Tilapia can be used as an alternative to other meat products in both quantity and quality.
Tilapia offers important nutritional properties, as it is a source of essential fatty Acids like Omega 3,
and higher quality protein than chicken, beef or pork (Godoy, 2014). Because of the abundance of
Nile tilapia, it can be developed into various recipes as ingredient in selected pastries such as
One of the major sources of livelihood in the country is fishing and most of the fishers are
involved in capture fishing while others are involved in aquaculture, vending, gleaning, and
processing. In 2018, the contribution of the fisheries sector to the gross domestic product of the
country was 1.2 % and 1.3 % at current and constant prices, respectively. Out of the estimated
population of one hundred five million people, about eighty two million are fish eaters and each one
According to Ms. Valcobero J. (2022) that, in cultivating tilapia in earthen ponds is the most
widely used system in Bukidnon for growing the fish to marketable size (350-500 grams; 3-7
fish/kg).Their farm sites have a structure to control water flow in and out. Ponds are constructed on
land with a gentle slope, with a loamy soil type that can hold onto large amounts of water, adequate
water supply, proximity to markets and roads, and availability of fingerlings. Further, the community
According to Mr. Hernando Panis, chairman of Valencia City SAAD Fisherfolks Association
(VCSFA) state that to provide an ideal environment for their fish, after each cycle, the group first sun-
dried the bottom of their ponds to get rid of unwanted organisms and stabilize the soil. The water
potential hydrogen (acidity level) is maintained at 6.5-8.5 pH. Outside of this range, the fish can
stress out and weaken their immune system. Before they release the fingerlings, they make sure that
the stocking density is correct for the pond. Overpopulation will promote a higher chance that the fish
will compete for food and living space, which can hinder their growth. Each beneficiary’s particular
pond area at 300 to 500 square meters provided them Php 1,000 to 50,000 gross income per
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In 2021, the average domestic retail price of tilapia in the Philippines was around 148.48
Philippine pesos per kilogram. The retail price of this type of fish has increased overall in the past
Tilapia prefer smaller pellets and dislike hard pellets. As a rule of thumb, small fish should be
provided with small feed particles while large fish should be provided with large feed particles.
According to PCAARD’s Industry Strategic Science and Technology Plans (2020) that, tilapia is
the second most important cultured species in the country accounting for 281,111 MT total
productions in 2021. Philippines’ total production was 263,871 MT in 2020, which makes up 20% of
the Philippines’ aquaculture production, with Central Luzon as the leading region with tilapia
The scope of the study was confined mainly in the Bayugan City. The study focuses its
attention on that being encountered of a Tilapia Farming Business and to study also the
responsibilities of the owner. The place of the study covered the barangay Poblacion in Bayugan city.
People whom can benefit the Establishment of tilapia Farming are employed people, professionals,
businessman, and most especially to who may rendered the people of Bayugan City.
The significance of this study Tilapia Farming is to show whether this establishment is in
demand here in Bayugan City, if it will be feasible in five aspects. Nowadays it also serves as a guide
if the people living here in Bayugan City will patronize the product or if they have the knowledge
To the suppliers - the researchers expected the suppliers to be able to expand their tilapia farmed
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To the customer - the researchers believed that consumers would benefit because the study was
designed for them and the product was reasonably priced. They will gain from purchasing the product
and will notice that it can be used for an extended period of time.
To the potential customer - The potential customers of farmed tilapia will benefit from the study
by being exposed to an alternative source of fish products that is more sustainable and healthy. The
study also highlights the affordability of farmed tilapia, making it more accessible to a larger
population. Finally, customers can be assured that farmed tilapia is equally nutritious and of equal
To the community - The community will benefit from the study because it will provide them with a
new source of income. The increased availability and affordability of farmed tilapia will also mean that
more people will be able to access quality and nutritious food, improving overall health and nutrition.
Finally, the study will help to reduce poverty and create job opportunities in the community.
Proponents of the study - The proponents of the study believe that the increased availability and
affordability of farmed tilapia will improve nutrition and overall health among the consumers. They
also believe that farmed tilapia can be a viable alternative to commercial fish products, offering equal
quality and nutrient density while being more sustainable and less ecologically damaging. Finally, they
believe that farmed tilapia can provide a source of income to local communities, helping to reduce
Future researchers - By participating in the study, future researchers have gained new skills and
knowledge that they can apply in their profession. This paper can enlighten their thinking about the
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CHAPTER III
This study is presented to demonstrate the five aspects of GDCK Tilapia Farming, which are
Management Aspects
The management aspect of the business includes the Form of Ownership , Organizational
Form of Ownership
The type of business ownership will be a partnership; in which partners pool money, skills,
and other resources, and share profit and loss in accordance with the terms of the partnership
agreement. In the absence of such agreement, a partnership is assumed to exit where the
participants in an enterprise agree to share the associated risks and rewards proportionately.
Complementary skills and additional contacts of each pattern can lead to the achievement of greater
financial results together than would be possible apart. Mutual support and motivation are needed for
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1.2. Organizational Structure
Manager
Cashier
Sales
Representative Utility
The organization structure shows the task allocation and the allocation of
responsibility. Each of the staff as the structure shows are connected to the manager,
meaning the manager has the superior authority to manage the people at the work
place. While the sales lady, utility is directed to the cashier.
Sales through excellent sales service and Maintaining outstanding ₱ 8,000 Monthly
Utility establishment to make it more convenient and also the one ₱ 7,000 Monthly
The table above shows the function and duties of the employees
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Marketing Aspects
Marketing Aspect of this business study are mainly includes the 4P’s of product which are
Product , Pricing , Place , Promotion , and the 3 P’s of service which are People , Process , Physical
Social media is a powerful tool for farmers to connect with their customers, create brand
awareness and promote their products. Use popular platforms such as Twitter, Instagram and
Facebook to share information about your tilapia farming business and engage with your audience.
Building relationships with local restaurants and grocery stores can help you increase your
reach and drive more sales. You can also consider partnering with local events and festivals to
Online advertising can be a great way to reach a larger audience and increase sales. You can
use popular platforms such as Google Ads and Facebook Ads to target potential customers and
2.1. Product/Services
Tilapia Fish
each.
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Tilapia Fingerlings Combo/Package
Tilapia fingerlings.
2.1.2Target Market
GDCK Tilapia Farming's target market is the Bayugan City market, which includes both
families and individual consumers. It also sells its products to local Tilapia breeders and Tilapia
farmers.
Demand analysis will serve as the basis of GDCK Tilapia Farming if it can serve the Demand
of the community in the market. The urban and rural barangay in City of Bayugan is the basis of
determining the feasibility of the demand of the services of the establishment of GDCK Tilapia
Farming.
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Mabuhay 0.15 1 4,500 1.13
Magkiangkang 0.35 7 10,500 2.63
Mahayag 0.06 1 1,800 0.45
Marcelina 0.45 3 13,500 3.38
Montevista 0.10 1 3,000 0.75
Mt.Ararat 0.45 6 13,500 3.38
Mt.Carmel 0.30 8 9,000 2.25
Mt.Olive 0.25 4 7,500 1.88
Noli 1.00 7 30,000 7.50
Osmeña 0.12 2 3,600 0.90
Panaytay 0.12 2 3,600 0.90
Pinagalaan 0.50 5 15,000 3.75
Sagmone 0.20 1 6,000 1.50
Saguma 0.45 3 13,500 3.38
Salvacion 0.25 2 7,500 1.88
San Isidro 0.70 6 21,000 5.25
San Juan 0.35 6 10,500 2.63
Santa Irene 0.30 3 9,000 2.25
Santo Niño 0.15 2 4,500 1.13
Taglibas 0.12 1 3,600 0.90
Tagubay 0.20 2 6,000 1.50
Vilia Undayon 0.52 7 15,600 3.90
Wawa 0.30 3 9,000 2.25
Total 10.31 114 314,800 78.70
Department of Agriculture (DA)
The table shows that there are many tilapia suppliers in Bayugan City, but the majority of them prefer to
supply other cities or towns because tilapia prices are higher in other markets.
The table shows the 40% annual rate of demand and supply
17
Year Market Share
st
1 Year 470,400.00
nd
2 Year 658,560.00
This table shows the project aims to get 40% shares of the market.
2.2. Price
A combo composed of 2 (4
Breeder Combo months old) Tilapia , and 6 (4 200
months old) Tilapia
Estimated Sales
Date Particular Custome Qty Price Total Yearly Total
r
Quarterly Fry 20 5,000 0.50 50,000.00 200,000.00
Quarterly Fingerlings 20 50 70.00 70,000.00 280,000.00
Combo
Half Year Breeders 12 20 200.00 48,000.00 96,000.00
Combo
Quarterly Tilapia/Kilo 20 50kl 150.00 150,000.00 600,000.00
Total 1,176,000.00
18
2.3. Place
The picture shows the vicinity map of the store that is 397m away from the main highway.
Stock Room
Cashier
Display Area
2.4. Promotion
Tilapia has become one of the most popular types of fish for consumers, but there is a lot of
confusion about how safe it is to eat. The truth is, when it is raised and harvested responsibly, tilapia
is a safe, healthy and sustainable choice. Many of the safety concerns about tilapia stem from the fact
that it is often raised in large-scale fish farms. Large-scale fish farms can easily become overcrowded
and polluted. To ensure that tilapia is safe to consume, we must ensure that it is raised in a way that
minimizes the risk of contamination. One way to do this is to look for tilapia that is certified by the
Aquaculture Stewardship Council (ASC). This certification means that the fish was raised in a way that
is safe, sustainable and responsible. Tilapia with this certification will have been raised in well-
managed farms that take steps to reduce the risk of pollution and contamination.
19
In order for my business to be known publicly, I used different promotion and advertisements
through:
Flier – This is to inform the community about the services of GDCK Tilapia Farming offered.
Radio Advertising – Communication that delivered over mass network. It will air 2 times daily by
88.5 FM.
Tarpaulin – a piece of materials as durable as plastic, where the name, services and promotions of
the establishment are printed. It should be printed with a picture that would illustrate and represent
the quality service by the business.
2.5. People
2.6. Process.
1. Pond drainage – drain the pond completely to collect all the fishes and eliminate predators and
other unwanted species.
2. Leveling of pond bottom – just after the pond draining, levelling of the pond folows. Pond bottom
should be leveled to slope toward the drainage structure to ensure complete drainage.
3. Application of insecticides – if predators are present, apply insecticides immediately after pond
leveling or draining.
4. Pond drying – (pond drying crack) is essential especially when mud deposit in bottom is already
thick. This will enable toxic gases/substances to escape from the pond.
5. Basal application of fertilizer –organic fertilizer should be applied at the rate of 2,000 kg/ha.
Inorganic fertilizer (16-20-0) should be applied at the rate of 100 kg/ha during or immediately after
pond filling.
Fertilizers stimulate the plankton growth which is the natural food of the fish. Fertilization may be
appropriate if measurement indicates low levels of nitrates and phosphates, water is transparent and
water is turbid with suspended soil particles. However, fertilization may not be recommended in soils
containing high levels of nutrients sufficient to support plankton bloom. At NFFTC, organic fertilizer is
applied basal at 2,000 kg per hectare and monthly application of 3,000 kg per hectare. Feeding of the
20
breeders is highly recommended in hapa and tank method of hatchery production and important in
open pond method if fertilization is not being followed. Breeders are being fed at the rate of 3-5 % of
the body weight with commercial or formulated feeds with high protein content.
Conditioning of Breeders
After the breeding cycle (parallel with pond preparation) breeders should be conditioned to restore
vigor and energy depleted during the breeding process. Male and female breeders should be
separated and fed with high protein diet at 10-20% of body weight 1-2 weeks.
Aside from the fertilization, feeding, water quality maintenance and other routinary activities should
be undertaken for a sound hatchery management;
1. Farm records (inputs and outputs). Record keeping is important for a good management. It
enables the manager to know the detailed record of his input.
2. Maintenance of daily log book. Logbook for daily observations should be maintained, such as
the number of mortalities, draining, stocking dates and other observable records for
reference. Status of stocks are monitored through quarterly inventory and recorded
accordingly.
3. Carry out routinary activities.
As part of good management the following activities are observed and recorded daily for both pond
and tanks.
21
This figure shows the ponds of GDCK
Tilapia Farming with a cost of 10,000.00 per
pond which has a total of 30,000.
Technical Aspects
This aspect includes the machines and equipment and legal documents.
22
Silicone hose is composed of silicone 10m 622.00 622.00
material instead of rubber or
PVC.
a type of plastic used for pipes 4 150.00 600.00
Pvc pipe that carry water and for many
blue other products.
TOTAL 19,014
The table above shows the total cost of Facilities and Equipment which is 19,014.00.
23
3.2. Supplies
Rock Salt Use to kill the bacteria and also 1 sack 200.00 200.00
preservation.
TOTAL 3,251.00
The table above shows the total cost of Supplies which is, 3,251.00.
24
3.3. Furniture and Fixtures
Wooden
furniture’s that
Table With 2 3,640.00 7,280.00
used for
Drawers
manager and
employer.
Furniture to be
used by
Plastic Chairs 1 Dozen 350.00 4,200.00
manager and
employer.
TOTAL 11,480.00
This table shows the Furniture and Fixtures which are 11,480.00.
3.4. Purchases
production.
The table above shows the Total Cost of Purchases which is 10,000.00.
3.5. Pond
Total 30,000.00
The table above shows the Total Cost of Pond which is 30,000.00.
25
3.6. LEGAL DOCUMENTS TO BE PROCESSED
The business, in order to start its operation, needs several permits such as a DTI permit and
Mayor’s permit. These permits are renewable annually.
Permits Amount
DTI 200.00
Cedula 20.00
TOTAL P1,975.00
26
Financial Aspect
Determined and managed the financial stability and consistency of the business during the operation
process.
Pond 30,000.00
Supplies 39,012.00
Purchases 60,000.00
Total 249,506.00
SCHEDULE 1
Building Rent
Particular Monthly Cost Month Total
Building Rent 7,500.00 12 90,000.00
Total 7,500.00 x 12 90,000.00
27
Total 1,253.3
Pond
Particular Cost
Pond 1 10,000.00
Pond 2 10,000.00
Pond 3 10,000.00
Total 30,000.00
Supplies
Particular Price Qty Total
Record Book 99 2 198
Ballpoint pens 52 1 pack 52
Tilapia Feeds 1,050 2 sacks 2,100
Plastic transparent bag 361 1 pack 361
for Fish
Rock Salt 200 1 sack 200
Aqua Care 85 4 340
Total 3,251x12 months = 39,012 3,251
Promotion Expense
Particular Cost Date
Radio Advertisement 1,500 4 months 6,000
Fliers 500 4 months 2,000
Tarpaulin 1,500 Yearly 1,500
Total 9,500
Communication Expense
Particular Cost Date Total
DITO Load 199 12 2,388
28
SCHEDULE 2
Projected Sales
Date Particular Custome Qty Price Total Yearly Total
r
Quarterly Fry 20 5,000 0.50 50,000.00 200,000.00
Quarterly Fingerlings 20 50 70.00 70,000.00 280,000.00
Combo
Half Year Breeders 12 20 200.00 48,000.00 96,000.00
Combo
Quarterly Tilapia/Kilo 20 50kl 150.00 150,000.00 600,000.00
Total 1,176,000.00
SCHEDULE 3
SCHEDULE 4
Purchases
Months Breeders Qty Purchases Price Total
January
February 300 50.00 15,000.00
March
April
May 300 50.00 15,000.00
June
July
August 300 50.00 15,000.00
September
October
November 300 50.00 15,000.00
December
Total 60,000.00
29
GDCK TILAPIA FARMING
PROJECTED STATEMENT OF OPERATION
AS OF DECEMBER 31
2023 2024
(20%, 25%)
30
GDCK TILAPIA FARMING
PROJECTED STATEMENT OF FINANCIAL POSITION
AS OF DECEMBER 31
ASSETS 2023 2024
Current Assets:
Fixed Assets:
liabilities
Total liabilities
Owners’ Equity
Beginning
31
Owner’s Equity End 806,635.70 1,082,248.65
32
4.2 Financial Ratio Analysis
2023 2024
= 0.35
.35 X 12 =4.20
Therefore, the business can recover its total investments within 4 months and 6 days for the year
2024.
33
Socio-economic Aspect
5.1 Employment
The business GDCK Tilapia Farming helps the city especially to those unemployed and jobless people
for opportunity offers. Through employment it can help the status of the city to decrease jobless
people.
The establishment will offer good services and quality product and will give advantage and benefits
and advantage to the people in Bayugan City. And also it gives additional income for public purposes.
The New establishment or business will give additional income to the government through paying tax.
The income they get will be used for the more improvement and benefits of the people in Bayugan
City.
34
CHAPTER IV
SUMMARY OF FINDINGS
Marketing Aspect
The acceptability of the business herein Bayugan, which creates highly demand to the market
based on the promotion, advertisement strategies and fees.
Technical Aspect
The business was agreed to be situated at the said location and accessible to the target
market. It is also determines the facilities and equipment’s to be acquired in showing the location and
layout of the project for the securities at an emergency cases.
Financial Aspect
It deals with financial operation of the service and financial condition, the sources of fund in the
business is raised enough to finance the need of the establishment. Based on the financial statement,
the proposed business would be highly profitable and progressive.
Management Aspect
It shows the allocation of duties and implies clear and precise identification of responsibilities,
flow of authority and manpower level requirement, it must be set up for optimum effectiveness, and
the salaries depend upon the position and capability.
Socio-Economic Aspect
The establishment of GDCK Tilapia Farming helps the city especially to those unemployed people
for business opportunities and gives benefits to the government by paying taxes and improved the
city in terms of infrastructures.
CONCLUSION
The above discussion has evaluated through various basis and analysis for the feasibility of
the research. Therefore we conclude the five aspect of the study have the different part, act as big
rule of the research, for it creates the foundation of the business to achieve the main goals and
objectives of the business. Using these aspects the business is completely feasible, and it should be
that all aspects must be perform and given importance for the success in the field of the business.
35
GDCK Tilapia Farming and its production enterprise mandate direct contact with their clients because
their fundamental value-add is our capacity to assist them in running their businesses efficiently. As a
result, in establishing GDCK Tilapia Farming, maintaining direct communication with our customers is
vital. Paying special attention to what works and what needs to be changed is highly important.
Because of these needs, our best sales channel will be directly to the consumer.
RECOMMENDATION
This study suggested that the business of GDCK Tilapia Farming is highly demand, with the
strong income statement; this business is very much profitable. Based on the data gathered by
researcher, this business is feasible in all aspect of the study. The study is strongly recommended
that the proposed business must be immediately implemented for the benefits of the people of
Bayugan City.
36
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