KHYATI PATEL 10 MBA 26 NEW ENTERPRISE AND INNOVATION MANAGEMENT SHAHNAZ HUSSAIN AS AN ENTREPRENEUR

Shahnaz Hussain Born: in 1950 Place: Samarkhand, Pakistan

"I do not sell products. I sell an entire civilization in a jar." - Shahnaz Husain

She is one of the most prominent personalities of the corporate world. She is making a constant effort to beautify the skin of people with her beauty products. She has been continuously striving hard to slow down the aging process and nourish the skin of people and thus make them look younger than their age. Well, we are talking about none other than the ruler of the beauty world, Shahnaz Hussain. In this article, we will present you with the biography of Shahnaz Hussain. She comes from a royal Muslim family and her father was a very powerful man. She did her schooling from the Irish convent. Since a very young age, she had an interest in poetry and English literature. She grew up in a traditional family, but was privileged to receive modern education. She got married, when she was only fifteen years old. The next year after her marriage, she became a mother. When she went to Teheran along with her husband, she developed a keen interest in beauty treatments. Eventually, she decided to study the cosmetology course. She wanted to be self independent and so she began writing articles for the Iran Tribune on varied subjects. While pursuing studies, she learnt about the harmful effects of chemicals on human body. She studied Ayurveda and believed that it is the best alternative to chemical cosmetics. After leaving Teheran, she took an extensive training in cosmetic therapy for a long period of 10 years from the leading institutions of London, Paris, New York and Copenhagen. She returned to India in the year 1977 and established her first beauty salon in her abode. Unlike other salons, she did not use chemical cosmetics. Rather, she made use of Ayurvedic products that are absolutely safe on the human body. She has ushered an era of herbal cosmetics. The products launched by her Company head their way to leading global stores such as Blooming Dales (New York), Harrods and Selfridges (London), Seibu (Japan), Galleries Lafayette (Paris), and La Rinaeccente (Milan).

Her beauty products are very skin friendly and give a beautiful glowing look. She has not only been able to tap the markets of India, but made her presence felt in international market too. Now, her aim is to set her foothold in the space. People who go to space usually suffer from skin problems. At present, Shahnaz Hussain is focusing her attention on creating products that can prove to be beneficial for the astronauts. To know the complete life history of Shahnaz Hussain, read on. Her company Shahnaz Husain Herbals has witnessed tremendous growth throughout these years. She has launched more than 400 different kinds of beauty products. In the contemporary times, people are becoming more and more conscious about the way they look. It is here that Shahnaz Hussain comes to play a major role by providing people with products that can bring the glow back to their skin. She has dominated the market from the USA to Asia. During 1990s, the average growth rate of her company, which is based in New Delhi, was nearly 19.4%. In the year 2002, her Company touched $100 million. Her works are real praiseworthy and have been appreciated all over the world. She has received many awards such as "The Arch of Europe Gold Star for Quality", "The 2000 Millennium Medal of Honor", "Rajiv Gandhi Sadbhavana Award" and many more.

Products by Shahnaz Husain            Shahnaz shaface (herbal facial skin conditioner). Shahnaz shafair (vitaminized whitening cream) Shahnaz hussain fair one Shahnaz hussain shaglow Shahnaz Shalife (Vitaminized Nourishing Cream) Shahnaz Shamask-1 (Precious Herbs Face Mask) Shahnaz Shayouth (Precious Herb Mask) Shahnaz Shasmooth (Almond Under eye Cream) Shahnaz Shabase (Sandalwood Protective Cream) Shahnaz Oxygen Skin Treatment Cream Shahnaz Oxygen Skin Beautifying Mask

Awards
     "The Arch of Europe Gold Star for Quality" "One of the Leading Women Entrepreneurs of the World" "The 2000 Millennium Medal of Honor" "Rajiv Gandhi Sadbhavana Award Padma Shree (2006)

The Making of an Entrepreneur

   Belongs to a royal Muslim family Migrated from Samarkhand to India Later held high positions in the princely kingdoms of Bhopal and Hyderabad before India's independence.    Schooling in an Irish convent Developed a love for poetry and English Literature. Advantage of growing up in a traditional family and receiving a modern education.    Married at the age of 15 and was a mother by the next year. Husband was posted in Teheran, Iran She developed an interest in beauty treatments and decided to study cosmetology.  To support the expenses of the training financially, she wrote articles for the Iran Tribune on various topics under different names.

In the course of her studies, she learnt of the harmful effects of chemicals on the human body.

 

Consequently, she turned her attention to Ayurveda. After leaving Teheran, she trained extensively in cosmetic therapy for 10 years in some of the leading institutes of London, Paris, New York and Copenhagen.

Entrepreneurship-The Shahnaz Husain Way

Uses the Ayurvedic method of treatment. Pioneer and leader of Ayurvedic beauty products in the world offering "Natural Care and Cure". Shahnaz Husain Group offers exclusive salon treatments as well as a number of commercial formulations for the treatment of specific problems like acne, pimples, pigmentation, dehydration, alopecia (hair loss), etc. The Group's sophisticated R&D units develop the products Put them through stringent quality control tests. Products are environment friendly and no testing is done on animals. The products offered by the group are entirely natural and carry the guarantee of purity and safety. Offers a wide variety of over 400 products for all age groups and for a variety of problems. Uses natural ingredients - fruits, flowers, herbs, vegetables, honey, - as the base for most of her products. More complicated and exclusive treatments using gold and pearls have also been developed.

All the procedures are carried out in accordance with the Ayurvedic system. Shahnaz Husain has never advertised. Relied entirely on word-of-mouth publicity to make her products known to customers.

She believes that a satisfied customer is the best form of advertisement.

Aim
 It was my aim to get India on the world beauty map as I felt terrible about the fact that India was never represented at any world beauty congress. - Shahnaz Husain

Lessons on Entrepreneurship
  Shahnaz Husain has acquired worldwide recognition. Her dedication and persistent hard work have paid off and she heads a Group which is the largest of its kind in the world.  Shahnaz believes that a true entrepreneur is a person who has independence of spirit.   Shahnaz says that to succeed, one must never give up and never stop trying. She puts in 18 hours of work and diverts all her energies into her company.

Characteristic of entrepreneur:
Interdependence Risk bearing Positive self concept Hope of success Innovator leadership Self confidence