Guico - Asch Conformity Experiment (Laboratory Report)
Guico - Asch Conformity Experiment (Laboratory Report)
College Department
Southwoods Interchange, Brgy. San Francisco, 4024 Biñan City, Laguna, Philippines
Tel. No. (+63 2) 478-0167 local 7-100 ▪ Fax No. (+63 2) 478-0180
Abstract/
Problem: The Asch Conformity Experiment is conducted to know if an individual’s
opinions are influenced by a social group. In this study, we will be able to
understand how and why people conforms if they are in a group through
the methods that Solomon Asch used in different subjects. After many
trials or experiments conducted, Asch found out that people were willing
to ignore reality and give an incorrect answer in order to conform to the
rest of the group.
Introduction:
Solomon Asch is a 20th century psychologist known for his experiments in
social conformity, the Asch Conformity Experiment in 1951. The
tendency of a person to conform to the unspoken rules or practices of the
social group to which they belong is known as conformity in psychology.
The extent to which people conform to or defy social norms has long
caught the attention of researchers. Asch was interested in examining how
group pressure may cause individuals to conform even when they were
aware that the rest of the group was wrong. The Asch conformity
experiment was designed to show the influence of group conformity.
Design and
Procedure: To be able to know if a group affects an individual’s opinion, Asch has
confederates or participants who were aware that they were being
watched, so they pretended to be a regular participants along with the real
subject. To be able to determine whether the real subject’s behavior has
changed because of the actual experimental participants, the confederates
will act in a specific ways.
Subject/s:
123 male individuals took part in the initial experiment. A group of five to
seven confederates was formed for each participant. There were a total of
18 trials, and for 12 of them, the confederates gave false answers. The
"critical trials" were these 12 trials and the group of 37 people are called
the “control condition”.
Result:
After the results of trials were combined, the findings revealed that
participants tend to agree with the confederates who give incorrect
answers around one-third of the time. Asch also observe if the number of
people present in the group has an impact. The results revealed that if
there is one person, there is not effect with the real subject’s response.
When there is two or more confederates, the significant level of
conformity is high.
These findings imply that the desire to fit in and the belief that others are
more intelligent or knowledgeable can both have an impact on
conformity.
The more people there are, the more conformity there is. Once the
number of participants exceeds four or five, however, there is little
difference.
As the task gets harder, conformity also rises. People look to
others for guidance on how to react when they are uncertain.
When other group members have a higher social position,
conformity rises. People are more likely to follow the group when
they believe that the other members are more powerful, influential,
or knowledgeable than they are.
Studies have also revealed that having at least one other group
member's support reduces conformity.