Scribd
Upload
64 views10 pages

Share Synopsis of Project Shreyash Zade

This document outlines a study on consumer satisfaction towards online shopping with Flipkart as a case study. The objectives are to understand customer perceptions and the factors affecting their purchasing decisions. A survey using questionnaires will collect primary data, while secondary sources like websites and publications will also be used. Some limitations include slower delivery to rural areas and a minimum order amount. The hypothesis is that customers are satisfied with Flipkart's services. The plan of work involves literature review, data collection/analysis, writing the report, and binding. Key sources are also cited.

Uploaded by

Mohammad Ahtesham Avez
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
64 views10 pages

Share Synopsis of Project Shreyash Zade

This document outlines a study on consumer satisfaction towards online shopping with Flipkart as a case study. The objectives are to understand customer perceptions and the factors affecting their purchasing decisions. A survey using questionnaires will collect primary data, while secondary sources like websites and publications will also be used. Some limitations include slower delivery to rural areas and a minimum order amount. The hypothesis is that customers are satisfied with Flipkart's services. The plan of work involves literature review, data collection/analysis, writing the report, and binding. Key sources are also cited.

Uploaded by

Mohammad Ahtesham Avez
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 10

SYNOPSIS

“Consumer Satisfaction Towards Online Shopping With


Reference To Flipkart "
Affiliated to
Rashtrasant Tukadoji Maharaj Nagpur University, Nagpur.
In partial fulfillment of the award of the degree of

Bachelor of Business
Administration
Submitted by :

Shreyash C. Zade
Under the guidance of:

Prof. Ashima Varghese

G.S. college of commerce & Economics , Nagpur


NAAC Re -Accredited "A" Grade Autonomous
Institutions
INDEX

Sr. No. Topic Page No.


1 Introduction 1

2 Company Profile 2
3 Objective of the Study 3
4 Research Methodology 4
5 Limitations of the Study 5
6 Hypothesis 6
7 Plan Work 7
8 Bibliography 8
Introduction

Internet is changing the way consumers shop and buy goods and services,
and has rapidly evolved into a global phenomenon. Many companies have
started using the Internet with the aim of cutting marketing costs, thereby
reducing the price of their products and services in order to stay ahead in
highly competitive markets.

Companies also use the Internet to convey communicates and disseminate


information, to sell the product, to take feedback and also to conduct
satisfaction surveys with customers.

Online shopping is a biggest part of consumer attraction as well as


costumer satisfaction. The effects of online shopping on improving
customer satisfaction are the subject of this study report. The study also
sought to determine the effects of online shopping on improving customer
satisfaction in retail establishments.

Through electronic marketing and internet communication business firms


are coordinating different marketing activities such as market research,
product development, inform customers about product features, promotion,
customer services, customer feedback and so on.

1
Company Profile
Flipkart is an Indian e-commerce company, headquartered in Bangalore,
Karnataka, India, and incorporated in Singapore as a private limited
company.

The company initially focused on online book sales before expanding into
other product categories such as consumer electronics, fashion, home
essentials, groceries, and lifestyle products.

Flipkart was founded in October 2007 by Sachin Bansal and Binny Bansal,
alumni of the UIT, Delhi and former Amazon employees. The company
initially focused on online book sales with countrywide shipping. Flipkart
slowly grew in prominence and was receiving 100 orders per day by 2008.

2
Objectives of the Study
1. To know customer’s thought & perception about Online shopping.

2. To determine the attractive promotonal activities help, to make the


final buying decision of customers towards Online shopping.

3. To know the factors which affect making process of customer while


purchasing the online shopping's products.

4. To spread awareness about Online shopping even in the untouched


niche in the market through marketing activities.

3
Research methodology:
Study: -
"CONSUMER SATISFACTION TOWARDS ONLINE
SHOPPING."
METHODS USED FOR DATA COLLECTION
PRIMARY SOURCES:-

The primary data is collected by approaching the individuals with a Questionnaire

and was filled after making them understand the use of the information. This was

done to make sure that the information provided is true and unbiased. And close

ended questions are used while conducting the survey.

The Techniques which I used to collect these data are as follows: -

• Survey

• Questionnaire

SECONDARY SOURCES: -

Secondary research is a means to reprocess and reuse collected information as an

indication for betterments of the service or product.

• Newspapers

• Magazines

• Internet sites

Both primary and secondary data are useful for businesses but both may differ from
each other in various aspects. But this research is based on secondary data.

4
Limitations of the Study: -
1. The service is not up to the mark in villages when
compared to the urban areas. Sometimes they take a lot of time to
deliver products in rural areas.

2. The minimum order for free home delivery has recently been raised
to 500/-. Some sites, on the other hand, are doing it for a lot less.

3. They only deliver goods within India; there is no service available


outside of India, even if you pay a premium. The service is also
unavailable in some parts of India.

4. Customers are also surprised when products are shipped but the
packages are empty. The customer’s services do not respond properly
to this.

5
Hypothesis
Hypothesis is usually considered as the principal instrument in research. Its
main function is to suggest new experiments and observations. In fact,
many experiments are carried out with the deliberate objects of testing
hypothesis

H0: Customer are not satisfied with the services provided by Flipkart

H1: Customer are satisfied with the services provided by Flipkart

6
Plan of Work:
• Literature Review (5 Days)

• Data Collection and Analysis (15-20 Days)

• Writing of Research Project (10 Days)

• Printing and Binding (2 Days)

7
Bibliography
Links:
https://www.wikipedia.org/
https://www.investopedia.com/
https://www.flipkart.com/
https://asq.org/quality-resources/customer-satisfaction

PROF. ASHIMA VARGHESE SHREYASH C. ZADE

(RESEARCH GUIDE) (RESEARCH STUDENT)

You might also like

pFad - Phonifier reborn

Pfad - The Proxy pFad of © 2024 Garber Painting. All rights reserved.

Note: This service is not intended for secure transactions such as banking, social media, email, or purchasing. Use at your own risk. We assume no liability whatsoever for broken pages.


Alternative Proxies:

Alternative Proxy

pFad Proxy

pFad v3 Proxy

pFad v4 Proxy