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On Page Seo Template PDF

The document provides tips for on-page SEO optimization, including using the target keyword in the URL, page title, H1 and H2 tags, image filenames and alt text. It recommends adding internal and external links, writing enticing meta descriptions and content that matches search intent to satisfy users and rank well. Proper formatting for mobile users, structured data, decreasing bounce rate and optimizing the title tag for clicks are also covered. The goal is to clearly communicate what the page is about to search engines and users.

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maquis87
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136 views5 pages

On Page Seo Template PDF

The document provides tips for on-page SEO optimization, including using the target keyword in the URL, page title, H1 and H2 tags, image filenames and alt text. It recommends adding internal and external links, writing enticing meta descriptions and content that matches search intent to satisfy users and rank well. Proper formatting for mobile users, structured data, decreasing bounce rate and optimizing the title tag for clicks are also covered. The goal is to clearly communicate what the page is about to search engines and users.

Uploaded by

maquis87
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 5

 

1. My target keyword for this page is: ______ 


 
 
 
2. Add your target keyword to your page’s URL. For example: 
mywebsite.com/my-keyword or mywebsite.com/my-keyword-guide 
 
Why It’s Important:​ Google uses the terms in your URL to understand what your page is 
all about. 
 
 
 
3. Use your keyword once at the top of your page (ideally in the first 50-100 words). 
 
Why It’s Important:​ Search engines put more weight on terms that appear in prominent 
places on your page (like at the top). 
 
 
 
4. Use your keyword in your page’s title tag.  
 
Why It’s Important:​ From a Google SEO point of view, your title tag is the most 
important place to include your keyword. 
 
 
 
5. Use your keyword in an H1 and H2 Subheader. 
 
Why It’s Important:​ This emphasizes to Google that your page is focused on that 
keyword and topic. H tags aren’t a huge deal for rankings. But every little bit helps.  
 
 

 
 
6. Use keyword-rich image filenames and alt text.  
 
Why It’s Important:​ Google uses images to understand the content of your page. And 
descriptive file names and alt text helps them understand what your page is all about. 
 
 
 
7. Add internal links to other pages on your site. I recommend including at least 5 
internal links per page.  
 
Why It’s Important:​ Internal links can help Google find, crawl and index more pages on 
your site (and help them rank higher in the search results). 
 
 
 
8. Add external links to other helpful websites and resources. 
 
Why It’s Important:​ External linking to related pages helps Google figure out your page's 
topic. So I recommend adding lots of external links to pages that will help your users 
learn more about something that you cover on your page. 
 
 
 
9. Use synonyms and related terms. 
 
Why It’s Important:​ In other words: include variations of your target keyword on your 
page. For example, if your main keyword is “kettlebell workout”, use variations like 
“kettlebell exercises” and “easy kettlebell movements”. 
 
 

 
 
10. Write an enticing meta description. 
 
Why It’s Important: ​ Although using keywords in your meta description isn’t a ranking 
factor anymore, o
​ rganic click through rate​ is. And when Google searchers see a 
compelling meta description in the organic search results, they’re more likely to click on 
your site. 
 
 
 
11. Make your site work with mobile devices.  
 
Why It’s Important:​ In other words, your site should be mobile-optimized for Google 
users and search engine crawlers. G
​ oogle’s index is now “mobile-first”​, which makes 
mobile usability an absolute most for SEO. 
 
 
 
12. Use structured data.  
 
Why It’s Important:​ Structured data (Schema) can help your site feature “​Rich Snippets​” 
in the search results. 
 
 
 
13. Match search intent. Double check that your page is a 1:1 match for search intent. 
The best way to do that? Check out Google’s first page for that keyword. If they’re all a 
specific type of page (like a list post or ecommerce product page), you want your page 
to be in-line with what’s already ranking. 
 
 

Why It’s Important:​ If your page doesn’t satisfy s


​ earch intent​, your page most likely will 
not rank for that keyword (even if you have lots of backlinks). It’s that important. 
 
 
 
14. Decrease bounce rate. In other words: make your content “sticky” so that Google 
users stay on your page...and don’t bounce back to the search results.  
 
Why It’s Important:​ Bounce rate probably isn’t a direct Google ranking factor. But it 
might be. Especially if that bounce leads to “​pogosticking​”. 
 
 
 
15. Write a title tag that’s keyword optimized and engineered for clicks. The best way to 
do this is to think of what you would want to click on if you were searching for your 
target keyword. 
 
Why It’s Important:​ Like I mentioned back in item #10 from this list, a high CTR can 
boost your rankings. And your title tag ​is a BIG factor in what people use to decide what 
to click on​. 
 
 
 
That’s it for this on-page SEO template. I hope you enjoyed it! Remember, you can find 
20+ other marketing templates h
​ ere​. 
 
And if you want a more in-depth look and further explanation of everything in this 
template, check out my ​Definitive Guide to On-Page SEO​. 
 
Brian Dean 
Founder, Backlinko.com 

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