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Green Marketing Objective

Green marketing has several objectives: 1) Avoiding waste by using biodegradable packaging and reducing trash. 2) Reinventing products to use more plant-derived and environmentally-friendly ingredients. 3) Allowing companies to profit from consumers willing to pay more for eco-friendly options. 4) Changing business processes to utilize resources like water and electricity efficiently and use renewable materials and alternative energies. 5) Creating messaging to educate consumers about a product's environmental benefits and a company's sustainability efforts.

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Prasad Arjunan
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493 views1 page

Green Marketing Objective

Green marketing has several objectives: 1) Avoiding waste by using biodegradable packaging and reducing trash. 2) Reinventing products to use more plant-derived and environmentally-friendly ingredients. 3) Allowing companies to profit from consumers willing to pay more for eco-friendly options. 4) Changing business processes to utilize resources like water and electricity efficiently and use renewable materials and alternative energies. 5) Creating messaging to educate consumers about a product's environmental benefits and a company's sustainability efforts.

Uploaded by

Prasad Arjunan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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GREEN MARKETING OBJECTIVE’S

Green marketing is the act of not only living by environmentally-friendly policies and
procedures, but letting consumers know about it. Green marketing is important for a number of
reasons, from eliminating wastefulness to educating consumers about how a company is
maintaining eco-friendly measures. Here are some other objectives to consider when thinking
about green marketing.
1. Avoiding waste: Whether it's creating biodegradable product packaging (meaning it can be
broken down by biological means), cutting down on water consumption, or reducing the amount
of trash that goes into landfills, green marketing is just as concerned with avoiding waste as
putting forward an eco-friendly face to the public.
2. Reinventing products: Products themselves can be modified to lessen the impact on the
environment. For example, Method sources its ingredients from many plant-derived ingredients,
which means its safer for humans, not toxic to family pets who might accidentally ingest it, and
more environmentally-friendly by being water-soluble and dispersing safely into the
environment.
3. Making green while being green: Of course, companies that promote green products want to
not only be good stewards of planet Earth, but make a profit while doing so. Green marketing
allows businesses to capitalize on the subset of the population willing to pay a little more to
lessen their footprint on the environment and protect the atmosphere.
4. Changing processes: Consumers aren't the only ones that need to be concerned with
environmental impact. Green marketing also encourages businesses to properly utilize resources,
such as water consumption and electricity. Changing processes also means looking for renewable
materials, using alternative energy sources, and finding ways to deliver products in a more fuel-
efficient manner.
5. Creating eco-friendly messaging: Green marketing's biggest ''marketing'' accomplishment
might be in messaging. Green marketing works to help consumers understand a product's green
benefits and a company's commitment to the environment. It's also an important avenue in which
to educate people about sustainability and the environment.

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