Summer Internship Project by Tannu PDF
Summer Internship Project by Tannu PDF
ON
HUMAN RESOURCE MANAGEMENT AT VEE GEE KAUSHIKO
ENGINEERING PVT.LTD
This study would not have been possible without the cooperation of and help from
a number of people . While it may be not possible for me to express my gratitude to
all of them individually. I wish to place on my record my appreciation to them
for all the help they extended to me during the project.
First I would like to express my deepest dense of gratitude to New Delhi Institute Of
Management to provide me an opportunity to conduct this work.
My final thanks goes out to my parents, family members, teachers and friends who
encouraged me countless times to persevere through this entire process.
TANNU RATHEE
CERTIFICATE
This is to certify that the practical titled “SUMMER INTERNSHIP REPORT” submitted by TANNU
RATHEE to New Delhi Institute of Management, Guru Gobind Singh Indraprastha University in partial
fulfillment of requirement for the award of the Bachelor of Business Administration degree is an
original piece of work carried out under my guidance and may be submitted for evaluation. The
assistance rendered during the study has been duly acknowledged. No part of this work has been
submitted for any other degree.
Bibliography
CHAPTER 1: INTRODUCTION & NATURE OF JOB ASSIGNED
1. OVERVIEW
Human resources (HR) is the division of a business that is charged with finding, screening,
recruiting, and training job applicants. It also administers employee-benefit programs.
HR plays a key role in helping companies deal with a fast-changing business environment and
a greater demand for quality employees in the 21st century.
John R. Commons, an American institutional economist, first coined the term human resource
in his book The Distribution of Wealth, published in 1893. However, it was not until
the 20th century that HR departments were formally developed and tasked with addressing
misunderstandings between employees and their employers.
People-related activities that HR must effectively do to add value to a company. They are:
An HR department that adopts HRM strategies typically plays a more active role in improving
an organization’s workforce. It may recommend processes, approaches, and business solutions
to management.
Google is one example of an organization that has adopted a more active approach to
employee relations through its HR department. The company offers many employee perks.
The company headquarters has a wide range of facilities for employees, including wellness
centres, roller hockey rinks, and horseshoe pits. For Google, happy employees are
equivalent to productive employees.
A human resources department is focused on the recruiting and retention of employees within
a company. HR typically finds, hires (and fires), and trains employees. It oversees employee
relations. It manages benefit programs. It’s the place an employee goes with questions about
their position at the company, to address concerns, and to air grievances.
There are numerous, important human resources functions carried out by an HR Department.
Five well-known types of these responsibilities could include:
After all, employees are the single biggest asset to any organization. It follows, then, that
protecting their well-being is of utmost importance. Here are four ways HR helps support the
emotional and career needs of employees:
1. Providing career growth
Stagnation is bad for business, and it’s smart to keep your best employees with the
company. HR can provide career paths to help guide each employee to a long future
within the company. HR can then check in periodically to further guide employees on
their career paths.
Sometimes the career growth mentioned above requires additional training. Your
organization may provide educational assistance, and HR can help determine which
classes and training programs would be best for an employee on his or her designated
career path. HR can also work with managers to ensure that the employee’s work
schedule is flexible enough to allow the employee to attend classes.
Managers aren’t born. They’re created. HR can help provide management guidance to
managers, making sure that department and teams are as healthy and functional as
possible. This may include periodically sending managers to formal trainings and
retreats.
It’s important to remember that employees are people. They’ll need help weathering
mental illness, health issues, debt, pregnancies, adoption, and myriad other life
occurrences. HR can help support employees through any of these and other
circumstances.
TOP 10 HR COMPANIES IN INDIA
The Indian automobile industry has historically been a good indicator of how well the economy is
doing, as the automobile sector plays a key role in both macroeconomic expansion and
technological advancement. The two wheelers segment dominates the market in terms of volume,
owing to a growing middle class and a huge percentage of India’s population being young.
Moreover, the growing interest of companies in exploring the rural markets further aided the
growth of the sector. The rising logistics and passenger transportation industries are driving up
demand for commercial vehicles. Future market growth is anticipated to be fueled by new trends
including the electrification of vehicles, particularly three-wheelers and small passenger
automobiles.
India enjoys a strong position in the global heavy vehicles market as it is the largest tractor
producer, second-largest bus manufacturer, and third-largest heavy trucks manufacturer in the
world. India’s annual production of automobiles in FY22 was 22.93 million vehicles.
India is also a prominent auto exporter and has strong export growth expectations for the near
future. In addition, several initiatives by the Government of India such as the Automotive Mission
Plan 2026, scrappage policy and production-linked incentive scheme in the Indian market are
expected to make India one of the global leaders in the two-wheeler and four-wheeler market by
2022.
The Indian automotive sector is a vital growth driver of the Indian economy. It contributes 49% to
India’s manufacturing GDP and 7.5% to the total GDP. The sector is also, directly and indirectly,
responsible for creating jobs for 36 million people. By 2026, this figure is expected to grow to 65
million. Hence, the Indian automotive sector is a core part of the Indian economy.
Despite significant global headwinds, the automotive sector in India and Europe remains resilient.
In Europe, where war is waging for the first time since WW2 and energy prices have skyrocketed,
demand for commercial vehicles is high; however, the global chip shortage is hurting the
manufacture of commercial vehicles there.
In India, production of commercial vehicles has nearly climbed back to pre-pandemic levels. In the
coming years and decades, the Indian automotive sector is expected to grow from strength to
strength on the back of a young, more affluent, and aspirational consumer class. Consider that today,
nearly 65% of new car buyers are under the age of 30.
In the first nine months of 2022, demand for luxury vehicles has increased sharply over the same
period last year. Buoyed by pent-up demand and more disposable income in consumers’ pockets,
sales of luxury vehicles grew by 32% over the same period in 2021. Once again, demand for luxury
automobiles is driven by younger consumers. These young buyers of luxury automobiles own
startups or are successful professionals. Having endured the pandemic, they’re bitten by the YOLO
sentiment and are splurging.
The personal vehicle market in India is expected to grow at a CAGR of 8.6% until 2027. Today’s
consumers prize comfort and safety i.e., they favour SUVs. Automakers are meeting this demand by
making SUVs even more attractive. Today’s SUVs have features that would have been
unimaginable even five years ago at certain price points.
In the early part of the EV story, the question was how to create demand for EVs. This is no longer
the case. Today, there is significant demand for EVs. EVs have a 0.7% market share in India and by
2027, this figure is expected to increase to 3.8%.
The question now is how to transform supply chains so that EV adoption continues to increase. In
India, for EVs to become ubiquitous, new supply chains and physical infrastructure that undergirds
EV manufacturing and operation will have to be built. The success of the world’s leading EV
automaker, Tesla, is in large part due to the company’s ability to create such infrastructure.
To make EVs more popular in India, the government of India, along with industry players will have
to work together. This should happen with both focusing on developing flex-fuel hybrid vehicles.
Watching the evolution of this space will prove crucial. Also, at a given time, there will likely be
multiple variants of EVs, each powered by a different technology. Each EV variant will cater to the
needs of different consumer segments.
Another important change today concerns where consumers purchase automobiles.
During the pandemic, consumption patterns shifted. More consumers than ever before began buying
products online. There is now a trend that suggests that consumers may be open to buying
automobiles online as well.
For instance, as experience has shown, consumers are willing to pre-book vehicles even before
they’re launched. Whilst before, visits to dealerships, seeing automobiles, sitting inside them, and
test driving were part and parcel of the buying experience, today, some consumers are willing to
forgo these to be the first ones to get their hands on a particular model. This is eye-opening to
OEMs. They’re now using digital mediums to gauge consumers’ interest in automobile models
before such models are launched. Consumers’ response is giving OEMs insights about which
models are most desirable. This knowledge is helping them plan rollouts better than they could
earlier.
In addition to the growing demand for EVs and more consumers buying automobiles online, other
important shifts are underway too.
For instance, automobiles are more tech-laden than ever before, which is why the semiconductor
shortage led to a supply crunch in the automobile sector. This trend is expected to continue with
automobiles becoming more connected than before. Of the many benefits of connected vehicles,
perhaps the most important is that such vehicles are safer for those travelling in the car and others on
the road.
Also, with energy prices likely to remain high for the foreseeable future, the demand for CNG-
powered cars and hybrid cars – which are midway between ICE-powered cars and EVs – is expected
to grow.
Notably, the answer to the question, “will autonomous vehicles become a reality on Indian roads?”
seems to be not for a very long time.
Autonomous vehicles are giant map-making machines. They’re trained using data that encompasses
nearly every possible road situation a vehicle may encounter. In developed countries, with their
efficient road networks and orderly traffic, the number of such situations is much smaller than in
India. India’s chaotic roads, which have a surprise around every corner, make collecting data on
which autonomous vehicles’ neural networks can be trained a herculean task. There is far too much
variability on Indian roads. So, while autonomous vehicles roam in a few cities in the US, their
presence on Indian roads seems to be a long way off.
Though over the past few years, several automakers have exited the market, there are plenty of
opportunities for innovative incumbents. Innovation – especially concerning EVs, and hybrid
vehicles – is happening at a record pace. New sales models that could transform the face of the
industry are being rolled out. By the end of this decade, the industry will look significantly different
than it was at the close of the previous decade.
2.2 : MAJOR PLAYERS IN THE INDUSTRY.
Axles
Brakes
Gearboxes
Road wheels
Exhaust pipes
Radiators
Suspension shock absorbers
Steering wheels and columns
Steering boxes
Catalyzers
Clutches
It is a listed company.
It is a global tier- 1 automotive component group.
It is one of the largest auto parts manufacturers in India.
Varroc Engineering Ltd. is the second-largest automotive component group in India.
It is a leading tier-1 manufacturer and supplier to two-wheeler and three-wheeler in
India.
It is the sixth-largest global exterior automotive lighting manufacturer.
It also ranks among the top three independent exterior lighting players.
So far, the company has built 37 world-class manufacturing units and 12 engineering
centers in 16 countries across 6 continents.
The company manufactures high-tech automotive parts and supplies exterior lighting
systems, electrical electronics, powertrains, and body and chassis parts to major
passenger car and motorcycle segments globally.
The company has its in-house R & D facilities in India, China, the United States, the
Czech Republic, Germany, Romania, Mexico, and Poland.
They have over 184 patents.
The company has a team of over 14000 skilled employees consisting of R & D
engineers, engineering experts, and an experienced management team.
Vee Gee Kaushiko Engineering Private Limited is a 15 years 10 months old Private
Company incorporated on 23 Feb 2007. Its registered office is in South Delhi, Delhi,
india.
The Company's status is Active, and it has filed its Annual Returns and Financial
Statements up to 31 Mar 2022 (FY 2021-2022). It's a company limited by shares having
an authorized capital of Rs 30.00 cr and a paid-up capital of Rs 15.02 cr as per MCA.
2 Directors and 1 Signatories are associated with the organization. The Key Managerial
Personnel (KMP) at Vee Gee Kaushiko Engineering Private Limited India are Ariba Khan
as Company Secretary. Mridul Sharma and Pradeep Sood are presently associated as
directors.
The Company has a wide array of production resources like hydraulic and power presses
upto 600 tons capacity, powder coating unit and spot, mig, arc, seam and projection
welding facilities. The Company has independent tool room that provide powerful support
to the main line production activities.Inhouse standard room enables strengthy analysis.
The maintenance department ensures high order of machine availability and continued
process capability. Support facilities like captive power generation(2100kVA),cooling
towers,, forklifts and overhead cranes enable smooth manufacturing operations.
We follow stringent quality regimen throughout their establishments to serve the interest
of customers in a better and more efficient way.
3. 1 History
VEEGEE supplies automotive sheet metal components and welded assemblies to some of
the finest automobile companies known worldwide. With the experience gained in the
past decade and half, VEEGEE is poised to take a quantum leap in its endavour to
benchmark itself against the very bests in the industry.
VEEGEE Industries is a company, who has an expert hand on the manufacturing of Sheet
Metal Components and sub-assemblies from in-house and imported toolings. Company
manufactures the Sheet Metal Components as per the customer's requirement and
specifications. The company has a complete in-house infrastructure with ultra-modern
facilities and equipments for the production of Sheet Metal Components. Over the years,
with the production facilities like Captive Power Generation - 2100 KVA, Sanctioned
Load 1800 KW, Screw Compressors with Air Drier Unit, Cooling Tower, Fork Lifters
and overhead cranes, the giant production industries have looked upon VEEGEE for the
best, affordable, safe and qualitative products and services. One can get them in any
volume and specifications as per requirement. Each and every component manufactured
in the production house of VEEGEE are for OEM's only.
The customers can get a varied range of the Sheet Metal Components, which can vary
upto the size of 2000 mm x 1000 mm. The company is capable of providing the products
at a very competitive price with the best services one can have. The talented and
dedicated engineering department and other staff are committed to improve the products.
Thus, providing the best in quality and sophisticated Sheet Metal Components to the
various industries. The key strength and success lie in the company's employees. As only
they are fully responsible in giving the product a qualitative edge. VEEGEE is always in a
continuous process in increasing the efficiency of its employees through various training
programs provided by AOTS, Kenshu centers in Japan on subjects like production and
quality management.
3.2 PRODUCTS
Our Products-
Product for " ZEN ESTILO "
Product for " SX4 "
VEEGEE manufactures Sheet Metal components upto the size of 2000 mm X 1000
mm. The Company has in-house MIG Welding, Arc Welding, Spot Welding,
Projection Welding, Tool manufacturing and tool maintenance facilities. The
Company is manufacturing sheet metal components and assemblies from in-house
and imported toolings and meets the specific customer requirement.
MIG WELDING
Present objectives of VGK are to reduce cost and make significant profits, so
that they can expand their business in target market, i.e.China.
VGK want to make an equal and fair profit in the business to business and
business to customer marketing service industry. It can be stated that this aim
canbe reached by attaining proper market penetration and product
development based on the requirements of the customers.
HighTensileParts
VEEGEE has developed High Tensile parts at its Greater Noida facility. It is currently
supplying more than 15 parts to Honda cars and more than 10 parts to General Motors.
These parts were earlier imported by the OEMs.
CoilBlanking
An original brainchild of Sh. R.N. Sood, whose vision and foresightedness laid the
foundation for the rise of a great business enterprise. Continuing in the same tradition,
his sons Mr. Navin Sood and Mr. Pradeep Sood have taken organization to newer
heights, be it new customer acquisition, product portfolio expansion, technology up
gradation, grooming capable human resources and inculcating a vibrant work culture,
where passion to excel drives the whole team to achieve still higher goals.
CHAPTER 4: JOB DESCRIPTION
I worked at VEE GEE KAUSHIKO PVT.LTD. as a Human Resource intern for one month.
Since I was an intern with great enthusiasm, I tried my best to provide a valuable
support in carrying out the day-to-day HR activities of the organization which
gave me a valuable insight of what actually a HR career may look like. The roles
played by an HR in an organisation are-
Training and development are essential. In order to address skill or training gaps
among employees and give them the tools they need to develop their skill sets,
boost their confidence, and perform more effectively. Employee satisfaction and
morale clearly rise for employers who make this kind of investment in their
workforce. They are more likely to feel motivated in their jobs because they are
perceived as being valued and supported.
A company can benefit from employee training as well. Investing in an
employee’s development encourages retention and lowers the cost of hiring new
employees. It also gives them more opportunities and increases your company’s
appeal to candidates who want to advance their careers. Training will keep
employees informed of the most recent developments to maintain the
organization’s position as a leader and top competitor in its industry.
3. Employee Relations
When it comes to employee relations, there are two main tasks. First and
foremost, HR assists in preventing and resolving issues or conflicts between
employees and management. Second, they support the development and
implementation of fair and uniform policies that apply to the entire workforce.
A positive work environment improves employee well-being. The term
“employee relations” describes an organization’s efforts to forge and uphold a
strong bond between workers and their employers. The effectiveness of an
organization, employee loyalty, and increased engagement all depend on ER. It
has to do with the interpersonal and group dynamics between line managers and
the individuals on their teams. It also refers to the personal and emotional
aspects of these relationships as well as their contractual and practical aspects.
4. Performance Management
Some of the administrative tasks that typically fall under the purview of HR
include system development, employee data maintenance, tax calculation,
prorating working hours and holidays, and salary payment. There may be a
separate payroll team that collaborates with the HR department in some larger
organizations.
The first position HR professionals typically take on in their careers is HR
administration, which is crucial to understanding the other HR functions. As
they say, the devil is in the details, and none of the other tasks would be
possible without meticulous data input, filing, and information gathering.
The detailed job profile consists of the following statements. These statements
fully describe my job at the company in a fully explained fashion.
I worked as a HR intern at VEE GEE KAUSHIKO PVT.LTD. at the
Faridabad branch. This type of internship helped me a lot to understand
the practical side ofthe job, which is very similar as well as different at
the same time from the textbook theories. It was necessary to build my
skills not only internally but externally to expand my experience.
I was placed under the Administrative and Payroll Systems where my job
was-employee data maintenance, employee tax calculation, prorating
working hours and holidays & salary or wage calculation.
The area in which I was assigned was the Administration and Payroll Systems
where sometimes I had to deal with employee data maintenance and was mainly
focused around-salary or wage calculation, tax calculation and deduction &
prorating the working hours and holidays of the employees.
There was not any specific target assigned to me during the whole internship. The
main target was to ensure the proper performance of duties assigned to me on a
daily basis and to provide accurate and timely information to the people above me
as and when they needed it plus ensuring the company database is updated
regarding such information.
It was a very different experience for me in the first week as everything was about
training and knowing about the company. I was indulged in a group of 5. We were
assigned with a trainer who explained everything about the company, plant and how the
things were performed daily in the HR department.
After my training I was taken to the main cabin where we were supposed to be carrying
out the activities we were trained about. These weeks were important in our summer
training period as in these weeks we were assigned the jobs to be done by us with the
help and supervision of our trainer assigned by our manager. This was actually practical
arrangement of what we were taught in the theoretical subject under the topic of on-the-
job training.
In the last week of summer training we were provided with the information and help to
complete our summer training report along with knowledge of how the work is
conducted in the HR department.
We were appreciated for the work done by us and were also given the certificate which
mentioned the completion of our summer training period.
CHAPTER 5: HRM OF VEE GEE KAUSHIKO
ENGINEERING PVT.LTD.
5.1.1 HR Staffing:
The staffing process- putting the right people in the right positions at the right times- is one
of the most critical tasks any organization faces. The quality of the work performed can be
only as high as the capabilities of the people performing it.
Three officers are working in HR staffing unit. They perform the following activities-
i. Recruitment
ii. Selection
iii. Leave Management
iv. Personal Profile Management
Recruitment:
Recruitment is the process by which a firm finds its employees, are perhaps the most critical
tasks any organization faces. Without the right people, no firm can function effectively. For
a recruitment program to be successful, managers should cooperate with the human
resources staff to define needs and predict vacancies. This recruiting may be done by
internal or external.
Types of Recruitment:
There are two types of recruitment in this organization. They are:
1. Internal Recruitment
2. External Recruitment.
Probationary officer-
Probationary officers are confirmed as officer after successful completion of one year
probation period. Probationary Officers are recruited through competitive written exam that
is taken by IBA. After taking exam top scorers are invited to appear the interview of
management committee. After appearing the interview, they have to face an interview in
front of Board of Directors.
For recruiting Probationary Officers advertisement are given in daily newspaper and web site
also. Only online applications are acceptable for Probationary Officers (PO). HR team then
short lists the resume of the candidates. Only short-listed candidates are invited for appearing
the written exam. Short-listing criterions are given in the circulars. There are some subjects,
which are preferred for short listing.
These subjects are:
MBA (Major in Accounting, Finance, Marketing, HRM, MIS etc.)
English
Statistics
Economics
Mathematics
CSE
Development studies
Selection:
The critical criteria in this regard are job relatedness, reliability, and viability. For selection
of candidates following things are considered-
o Appearance
o Attitudes
o Knowledge
o Personal ability & mental ability
o Physical ability
o Qualification
o Communication skill
o Job knowledge (for lateral entry)
Leave management:
Leave is earned by duty. Leave cannot be claimed as a matter of right, and leave admissible
under the service rule of VGK ENGINNERING PVT.LTD. May be granted by the
Managing Director or his authorized person, who may refuse leave, grant leave for a
shorter period than applied for, revoke leave of any description and recall an employee
before the expiry of the leave. One Officer is looking after the leave matter of
employees and keeping leave records. Employees of VGK ENGINEERING PVT.LTD.
Are enjoying following kinds of leaves-
Earned Leave: 20 days in a year as per service rule of VGK ENGINEERING LTD.
Casual Leave: 10 days in a year.
Sick Leave: 14 days in a year + conditional additional sick leave allowed by the
mgt. as perservice rule of VGK ENGINEERING PVT.LTD.
Personal Profile Management: They maintain employees’ personal profile with hardcopy of
documents for example: CV, NID, Educational Certificates and other necessary documents.
5.1.2 HR Operations:
HR operations unit mainly work in the area of short term and long-term benefits of the employees
of VGK ENGINEERING PVT.LTD., like salary, bonus, provident fund, gratuity, super
annulations fund, etc.
Monthly Salary Disbursement
Maintain liaison with different AMC, which are under the corporate agreement with
bodies.
Work as System Admin in HR department
1. Need Analysis:
Identify the specific job performance skills needed to improve performance and productivity.
Analyse the skills and needs of the prospective trainees and to develop specific
measurable knowledge to perform their job.
To ensure that the program will be suited to the trainees specific levels of education,
experience and skills.
Use study report to develop specific measurable knowledge and performance objective.
Task list
How often performed
Quantity, Quality Standards
Performance Conditions
Skills Required
Performance Analysis:
Verifying that there is a performance deficiency and determining whether that deficiency should
be rectified through training or some other means (such as transferring the employee).
2. Instructional Design:
Gather instructional objectives, methods, media, description of and sequence of content,
examples, exercise and activities.
Make sure all materials such as video scripts, leader’s guides and participant’s workbooks,
complement each other are written clearly and blend into unified training geared directly to
the stated learning objectives.
Carefully and professionally handle all program elements-whether reproduced on paper, film or
tape to guarantee and effectiveness.
3. Validation:
Introduce and validate the training program before it presented to the trainee.
4. Implementation:
When applicable boost success of training workshop focuses on presentation knowledge
and skills in addition to training content.
5. Evaluation and Follow-Up:
Asses program success-according to-
Reaction: Document the learner’s immediate reactions to the training.
Learning: Use feedback devices or pre and post tests to measure what learners haveactually
learned.
Off the job training: VGK ENGINEERING PVT.LTD. do not provide off the job training
CHAPTER 6: FINDING ABOUT THE COMPANY
Officers of the organization are competent even though many of them simply know the
working procedure of what they are doing but don’t know the philosophy behind doing those.
Strengths
VGK has a strong brand name and good reputation among its customers and that is the
biggest strength they have. It has access to high grand natural resources. Their distribution
network is superior to their rivals. Being one of the world’s top three manufacturers of
construction equipment, VGK has employed over 10,000 people on four continents (McKee
et al. 2016). They sell their products in 150 countries through the help of 1,500 dealer depot
locations. VGKis capable of manufacturing 300 machines of different types (Jcb.com 2016).
Their customer service procedures are unique and no other organization in the industry can
compete with themin this sector.
Weaknesses
VGK is unable to protect their patents and this is their biggest weakness. On the other hand,
as the organization is capable of manufacturing more than 300 types of machines, the cost
structure of its manufacturing unit is extremely high (Rapalis et al. 2016).
Opportunity
New technologies are being introduced almost daily, which is great opportunity for VGK to
expand their business. Besides, most of the countries where VGK operates, are removing
international trade barriers. VGK is also known for their best customer care services.
However, in some cases the organization failed respond quickly that created disappointment
among the customer (DeFreitas et al. 2013). Therefore, the organization has an opportunity to
strengthentheir customer care services in the near future.
Threat
As mentioned by Bolz et al. (2014), firm products are losing their demand among the
consumers which is the biggest threat for organizations such as VGK. Besides, at a lower
price, several substitute products are introduced in the market. New rules and regulations in
countries is also expected to create problems for global firms.
CHAPTER 7: DIFFICULTIES FACED
1. Awkward Introductions
So, you reached the office on your first day. You’re introduced to a lot of people. Too many
people to remember the names and their departments/designations. You might politely say,
hello but you don’t know what to say next. So you remain awkwardly quiet
Yes, at least you learn the printing or scanning machine jobs but you’re here to contribute much
more than that. Deprived work is the main reason for your boredom in the internship.
4. Should I ask? Whom should I ask? What shall I say when asking?
A common Intern Problem is asking questions. Your biggest hesitation lies in asking questions.
What if asking questions will create an impression that you don’t know anything?
Will they perceive you as silly? So many thoughts roam through your mind. You’re not even
sure which of your colleagues will help you or will they feel disturbed. You feel hesitant in
interrupting them.
Conclusion-
From the above discussion it can conclude such a way that since human resource
management is a continuously practicing issue so it plays a significant role on
organizations overall performance.
The organization is currently focusing on urban areas having 400 shops in those
areas. Primary strategy of the organization was to develop and enhance new
technologies to gain more market share globally. However, their rivals such as
Caterpillar and Komatsu have done it better than JCB. As a result, the company
is slowly losing their market position in some countries. Besides, manufacturing
cost of JCB is also higher than any other organization in the industry. As a result,
prices of their products are higher than other companies such as Caterpillar and
Komatsu. For JCB, it is the high time to enter new markets such as China. Some
construction-equipment manufacturing companies do exist in China; however,
they do not have ample amount of experience and technology to compete with
JCB. That is why; JCB should focus on Chinese market by selecting a proper
market entry strategy. On the other hand, they are also thinking to improve and
strengthen their presence in Indian market. The higher management of JCB is
planning to build their presence in rural areas of India, which are unexplored
currently.
Committed and trustworthy employees are the most significant factors to becoming
an employer of choice, it is no surprise that companies and organizations face
significant challenges in developing energized and engaged workforces. However,
there is abundance of research to demonstrate that increased employee commitment
and trust in leadership can positively impact the company’s bottom line. In fact, the
true potential of an organization can only be realized when the productivity level of
all individuals and teams are fully aligned, committed and energized to successfully
accomplish the goals of the organization. Thus, the objective of every company
should be to improve the desire of employees to stay in the relationship they have
with the company.
(c) Suggestion-
JCB will have to take two major steps in order to secure their market position in
the future. As a first step, they will have to focus on rural area of India and as a
second step; they will have to penetrate new markets. In order to start a new
venture in a country, China is recommended for JCB. China is the largest
construction site in the world as China is building more and more buildings,
railroads, airports and power plants.
Some organizations are already there and fighting to gain supremacy in Chinese
construction machinery industry such as Sany America, SDLG, Liugong,
Zoomlin, XCMG, and Lonking. However, the winner is yet not decided as these
organizations are facing huge challenges in establishing distribution channels in
China. JCB can handle this problem easily as they will get a huge financial
backup. It is recommended that must build a local sales team that will guide the
organization through China’s unique business culture in the conciliation process.
Local sales team will help JCB to identify key distributors as they have better
understanding of how Chinese business and government agencies operate. Once
key distributors are identified, JCB will have to develop proper marketing
strategy to strengthen their position in the Chinese market.
BIBLIOGRAPHY
Books referred:
Economic Times
Business World
Times of India
Links: