Assignment Brief Academic Year 2022-2023

Module code BM564 Enterprise and Module leader: Kiran Zaidi

and title: Entrepreneurship

Assignment PR1: Individual or Group Assessment 40%

No. and type: Presentation weighting:

Submission 31/03/2023 by 2 pm Target feedback 3 weeks after submission

time and date: time and date: deadline

Assignment task

PR1 will be in the form of a presentation of a sustainable business plan. Individually or in groups, you are
required to produce a Power Point presentation which will pitch the business proposition to a panel of business
experts who will ask questions to ascertain viability of your business proposition.

Your proposal could be a product or service based business in any sector and will need to include the following:

1. Motivation for choice of business

2. The process you went through to generate this business idea
3. Feasibility studies conducted
4. Details of the product/service to be offered
5. Potential market opportunities
6. Attractiveness of the industry
7. Vision for your business

Students are to use wider range of resources from peer reviewed academic journals as well as books and other
academic databases such as Mintel, EBSCohost, ProQuest etc.
 You should submit your slide deck material in a suitable format, as one submission point and supporting
material, including a detailed group log, registering who has carried what work, if you work in group.

This assignment has been designed to provide you with an opportunity to demonstrate your
achievement of the following module learning outcomes:

LO 3 Plan the development of a business and pitch the proposition to potential investors and/or
interested stakeholders.

Referencing and presentational requirements

Internal approval: John Mariampillai
External approval: Name, Date
Please reference your work according to the Harvard referencing style as defined in Cite Them Right Online
(http://www.citethemrightonline.com). This information is also available in book form: Pears, R. and Shields, G.
(2016) Cite them right: the essential reference guide. 10th edn. Basingstoke: Palgrave Macmillan. Copies are
available via the university library.
There are also documents on Harvard referencing on Blackboard which students can read.
Students must use acceptable academic sources including peer-reviewed journal articles, Books, Company
websites etc.
 Use Times New Roman font size 11 with 1.5 line spacing.
 Insert page numbers at the bottom of each page.
 You must have a cover sheet with your student ID, Name and word count.

Submission details

 You are reminded of the University’s regulations on academic misconduct, which can be viewed on the
University website: https://bucks.ac.uk/__data/assets/pdf_file/0024/9546/Academic-Misconduct-
Policy.pdf. In submitting your assignment, you are acknowledging that you have read and understood
these regulations.
 Please also note that work that is submitted up to 10 working days beyond the submission date will be
considered a late submission. Late submissions will be marked and the actual mark recorded, but will be
capped at the pass mark (typically 40%), provided that the work is of a passing standard. Work
submitted after this period will not be marked and will be treated as a non-submission.

This assignment should be submitted electronically. Please use the relevant Turnitin submission point in the
Upload My Assignment area on LSST Connect.

Please ensure that your work has been saved in an appropriate file format. Turnitin will only accept the
following file types: Microsoft Word, PowerPoint, PDF. Your file must also contain at least 20 words of text,
consist of fewer than 400 pages and be less than 40MB in size.
You can submit your work as many times as you like before the submission date. If you do submit your work
more than once, your earlier submission will be replaced by the most recent version.
Once you have submitted your work, you will receive a digital receipt as proof of submission, which will be
sent to your LSST email address. Please keep this receipt for future reference, along with the original electronic
copy of your assignment.

2 Internal approval:
External approval: Name, Date
Assignment Brief Academic Year 2022-2023

Fail Fail Pass Pass Pass Pass Pass

0-34 (F) – 35-39 E – 40-49 (D) 50-59 (C) 60-69 (B) 70-79 (A) 80-100 (A+)
Grade band Fail Marginal fail Third class Second class 2ii Second class 2i First class High first class
THRESHOLD
PASS

Not successful Below required Satisfactory Good Very Good Excellent Outstanding
standard

Knowledge and The work The work The work The work The work The work The work
demonstrates a demonstrates demonstrates demonstrates demonstrates demonstrates demonstrates
understanding limited and/or insufficient ability sufficient ability consistent and highly proficient highly exceptional ability
25% substantially and understanding and understanding confident ability ability and accomplished of the following
inaccurate or no of the following of the following and understanding understanding of ability of the
understanding of of the following the following following
the following Knowledge of
Depth of Knowledge of Knowledge of product or service
knowledge and Knowledge of Knowledge of Knowledge of
product or service product or service and the process for
understanding Knowledge of and the process for and the process for product or service product or service product or service generating ideas
product or service generating ideas generating ideas and the process for and the process for and the process for
and the process for generating ideas generating ideas generating ideas
generating ideas

Analysis and The work The work The work The work The work The work The work
demonstrates a demonstrates demonstrates demonstrates demonstrates demonstrates demonstrates
criticality 30% limited and/or insufficient ability sufficient ability consistent and highly proficient highly
substantially confident ability ability and accomplished

Internal approval: John Mariampillai

External approval: Name, Date
Logic and inaccurate or no and understanding and understanding and understanding understanding of ability of the exceptional ability
argument understanding of of the following of the following of the following the following following of the following
the following:
Use and range of Industry Industry
independently Industry attractiveness Industry Industry Industry attractiveness
selected sources Industry attractiveness analyses attractiveness attractiveness attractiveness analyses
attractiveness analyses analyses analyses analyses
Analysis and analyses
synthesis
Feasibility of Feasibility of
Feasibility of product or service Feasibility of Feasibility of Feasibility of product or service
Analytical
Feasibility of product or service product or service product or service product or service
reflection
product or service
Problem-solving Articulation of Articulation of
and decision- Articulation of Market Articulation of Articulation of Articulation of Market
making Articulation of Market Market Market Market opportunities
opportunities
Market opportunities opportunities opportunities opportunities
Organisation and opportunities
communication
of ideas and
evidence

Creativity
Application and The work The work The work The work The work The work The work
demonstrates a demonstrates demonstrates demonstrates demonstrates demonstrates demonstrates
Practice 20% limited and/or insufficient ability sufficient ability consistent and highly proficient highly exceptional ability
substantially and understanding and understanding confident ability ability and accomplished of the following
Development
inaccurate or no of the following of the following and understanding understanding of ability of the
and/or application
understanding of of the following: the following following :
discipline-specific
the following:
specialist skills Practicality of the
Practicality of the Practicality of the Practicality of the product or service
Accuracy, Practicality of the Practicality of the Practicality of the product or service product or service product or service
coordination, and product or service product or service product or service
proficiency in
completion of Feasibility
practical Feasibility Feasibility Feasibility conducted and
tasks/processes Feasibility Feasibility Feasibility conducted and conducted and conducted and
conducted and conducted and conducted and

4 Internal approval:
External approval: Name, Date
Technical, creative why this business why this business why this business why this business why this business why this business why this business
and/or artistic skills is feasible is feasible is feasible is feasible is feasible is feasible is feasible

General business General business General business

Presentation of creativity and creativity and creativity and
research findings innovative ideas innovative ideas innovative ideas General business General business General business General business
and use of data creativity and creativity and creativity and creativity and
Vision for the Vision for the Vision for the innovative ideas innovative ideas innovative ideas innovative ideas
business business business
Vision for the Vision for the Vision for the Vision for the
business business business business

Transferable The work The work The work The work The work The work The work
skills 25% demonstrates a demonstrates demonstrates demonstrates demonstrates demonstrates demonstrates
limited and/or insufficient ability sufficient ability consistent and highly proficient highly exceptional ability
Written, verbal and substantially and understanding and understanding confident ability ability and accomplished of the following :
electronic inaccurate or no of the following of the following and understanding understanding of ability of the
communication understanding of of the following: the following following:
the following: Communication
Communication Communication Communication Communication skills and the
Numeracy and skills and the skills and the skills and the Communication Communication skills and the ability to engage
digital literacy ability to engage ability to engage ability to engage skills and the skills and the ability to engage audience
audience audience audience ability to engage ability to engage audience
audience audience General
Personal General General General General confidence
motivation, confidence confidence confidence General General confidence
organisation, and confidence confidence Personal
time-management Personal Personal Personal Personal motivation for
motivation for motivation for motivation for Personal Personal motivation for choice of business
choice of business choice of business choice of business motivation for motivation for choice of business
choice of business choice of business Ability to
Ability to Ability to Ability to Ability to summarise main
summarise main summarise main summarise main Ability to Ability to summarise main points
points Structure, points Structure, points Structure, summarise main summarise main points Structure,
refencing, refencing, points Structure, points Structure, Structure,
refencing, refencing,
coherence coherence refencing, refencing, refencing,
coherence coherence
coherence coherence coherence

5 Internal approval:
External approval: Name, Date