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Group 1 CBM 131

The document discusses a case study on Master Tag, a company that manufactures plastic labels for plants. Master Tag's largest customers are seed companies that sell seeds to commercial growers. However, Master Tag faces issues predicting demand accurately and ends up with millions of leftover tags when crop failures occur or new items are introduced. The case study recommends that Master Tag improve communication and supply chain management by shipping tags directly to growers rather than through seed companies. This would allow Master Tag to better match supply to actual demand based on feedback from growers.

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Calla Yeah D Lights
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39 views3 pages

Group 1 CBM 131

The document discusses a case study on Master Tag, a company that manufactures plastic labels for plants. Master Tag's largest customers are seed companies that sell seeds to commercial growers. However, Master Tag faces issues predicting demand accurately and ends up with millions of leftover tags when crop failures occur or new items are introduced. The case study recommends that Master Tag improve communication and supply chain management by shipping tags directly to growers rather than through seed companies. This would allow Master Tag to better match supply to actual demand based on feedback from growers.

Uploaded by

Calla Yeah D Lights
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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A CASE STUDY ON

MASTER TAG
Group 1

Members:
Dayot, Leonora Telebes
Tagoy, Carla Jane M.
Lino, Rhea
Apostol, Mark Herby
Pangalaya, Ezabelle
Magunalig, Clark Wensiel
Mancing, Kirsten
Garing, Micay Julienne

 Background of the study

 Master has founded by Ludwig Schmidt, in 1949.

 The company manufactures plastic labels for plants.

 Master tags largest customers are seed companies.

 Seed companies sell seeds to commercial growers.

 Issues and concerns

 The exact quantities of tags is difficult to predict.

 The possible crop failures and introduction of new items.

 Millions of leftover tags from largest customers.

 Unhappy customers.

 Seed companies do not like ordering tags.

 Point of view
 We take the point of view of the master tags would be better communication and supply

chain management. As we studied earlier, we know that supply chain is a sequence of

activities and organizations involved in producing and delivering a good or service.

Master Tag’s previous approach clearly shows that they lack contact and communication

with the growers. With the revised approach, Mastertag will be able to reduce the

quantity of leftover tags and increase the company's productivity. This could be possible

because they will be in direct contact with the growers and have exact quantities needed

rather than overproducing.

 Statement of the Problem

 Poor information and lack of communication.

 No proper communication with the growers.

 Might give misleading information.

 Process might be slower.

 Areas of consideration

 The demand of the seed companies did not match the supply of the company because its

supply chain is not effective.

 Objectives of the Study

 The key benefit of the revised approach would be better communication and supply chain

management.

 Alternative Courses of Action

 They decided that they must come up with a better solution for achieving a match

between supply and demand of the tags. One possible solution would be to make an
initial, fairly large batch, which would be produced and shipped directly to the growers

instead of the seed companies, as is now being done. Later, when the grower results

became available, a second batch would be produced using information from growers on

how many additional tags are needed. The second batch would then be made and shipped

to the growers.

 Recommendation

 Both the growers and the master tag companies must always keep on touch of each other,

so that there will be no more waste of tag if there will be a uncertain amount of seed plant

grow.

 Plan of action

 Minimizing and reducing costs.

 Demand and supply can be matched by analysis how many plants are left in the grower

stage and if needed more the same can be supplied.

 Reduces losses (unnecessary production of tags that was happening before)

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