DIGITAL MARKETING ASSIGNMENT

COURSE- MBAxWX (BM) SEMESTER 3

ANSWER TO QUESTION 1

TRADITIONAL MARKETING CONCEPT

Traditional Marketing Concept centers around items just and it points to the underway
advertising of items and acquiring benefits. Customary promoting is benefit situated. It
depends on an old promoting idea and alludes to a restricted idea. Customary
promoting idea depends on push showcasing. It is one layered as the main objective of
it is to sell the item and get the benefit. Most usually utilized conventional advertising
techniques are :

● Business cards
● Television and Radio promotions
● Announcements and signage
● Flyers and pamphlets
● Phone showcasing

Advantages and Disadvantages of traditional marketing concept :

Advantages:

● A chance for strong inventive endeavors

● Straightforward
● More straightforward reach to neighborhood interest group

Disadvantages:

● Little cooperation
● The designated client is negligible
MODERN MARKETING CONCEPT

Modern Marketing Concept centers around client's need and needs and it points to
gathering consumer loyalty. Current advertising is client situated. It depends on a new
showcasing ideas and alludes to a more extensive idea. The customary promoting idea
depends on pull showcasing. It is complex as alongside selling items and getting
benefits it likewise gives accentuation on consumer loyalty, arranging after-deals
administration, and numerous different factors. The most generally utilized current
showcasing systems are:

● Web promotions
● Email showcasing
● Web-based business site
● Utilization of web-based entertainment
● Showcasing robotization

Advantages and Disadvantages of Modern Marketing Concept :

Advantages :

● Higher return for capital invested

● More profound degrees of client commitment and focus on
● Financially savvy
● Opened to increasingly big business sectors

Drawbacks :

● Requires specialized expertise to be dynamic in computerized advertising and

being used web
● More exorbitant in executing.
S.NO TRADITIONAL MODERN MARKETING
MARKETING CONCEPT CONCEPT

1. centers around items only centers around client's

necessities and needs

2. the goal is greatest profit goal is most extreme

consumer loyalty

3. Traditional advertising is Modern promoting is long

momentary oriented haul arranged.

4. It targets client in focal It targets client in focal

point of item/administration point of giving
selling and benefiting high item/administration and
profit benefiting palatable
benefit.

5. there is less special there is supported limited

activities time exercises

6. Traditional advertising is Modern showcasing is one

one kind of push marketing sort of pull promoting.

7. It depends on manual and It incorporates

actual advertising concepts computerized/mechanized
promoting alongside
conventional showcasing
techniques

8. limited concept more extensive idea

9. fragments are created sections are created by

result of portfolio contrasts between clients

10. It is caught in existing It is consistently in look for

market possible market.
11. It has no objective It has target set of clients
arrangement of clients or or a standard client base.
any customary client base

12. It depends on creation and It depends on friendly and

selling concept selling idea.

13. It overlooks the market It does the market study

review and market and endeavors to know
competition. market contest.

14. Geographical extent of Geographical extent of

customary market is current market is
neighborhood area. worldwide region.

15. situated towards arranged towards client

organization view point view point in which
which is to offer the item to organization searches for
the client regardless of the necessities and needs
client needs and wants of clients and afterward
just alter the item

16. It is single layered as the It is multi-faceted as

sole objective lies in selling it makes out not just in
of merchandise to clients selling of products to the
for procuring profits clients for acquiring
benefits yet gains
consumer loyalty as well.

17. It isn't practical contrasted It is financially savvy

with present day promoting contrasted with customary
as it includes a great deal showcasing.
of printing material cost.

18. It isn't as reasonable For focusing on an

methodology for focusing enormous crowd, current
on a huge crowd when showcasing approach is
contrasted with present best one.
day promoting approach.
The company “Track It” should use Modern Marketing Concept due to the
reasons stated below: -

● Brand recognition
Memorability is one of the main variables for the progress of any organization. In
the event that purchasers have hardly any familiarity with your image and a big
motivator for it, you will not have the option to draw in new clients or hold current
ones. It's additionally vital to take note of that brand mindfulness isn't simply an
objective in itself; it's likewise an essential move toward accomplishing different
objectives like deals development and client maintenance, affirming that there is
extraordinary business the executives.

● Better client support conveyance

Client care is the way to business development. It's undeniably true's that your
clients are the backbone of your business, and without them, you don't have a
business by any means. Without legitimate client assistance conveyance, even
all that showcasing techniques can't assist you with developing your business.

● Viable communication with interest group

You can reach out to your main interest group really through online entertainment
stages like Facebook and Twitter. Computerized promoting patterns permit you to
discuss straightforwardly with clients by posting new happy on web journals
consistently or hour so they can perceive how great it functions for their
organization as well. This will increment brand mindfulness among expected
clients as well as existing ones who definitely realize about it yet need a
genuinely new thing occasionally.

● Decrease the expense of promoting and sales

The primary advantage is lessening the expense of showcasing and deals. At the
point when you increment client procurement, it will prompt more income for your
business. This will assist you with decreasing the expense of client maintenance
too since, in such a case that you as of now have a reliable customers, there's
compelling reason need to spend more assets on them.

● Further developed business potential to develop changes and sales

Work on the quantity of deals
Increment the quantity of leads
Increment the quantity of clients, rehash clients and brand advocates
Further develop your image notoriety by teaching shoppers about what you do.
 ● Increment brand mindfulness
To increment brand mindfulness, it is essential that your organization ought to
utilize the cutting edge advanced promoting strategies like Compensation Per
Snap (PPC), Facebook Advertisements, Google AdWords and so on. By utilizing
these methods, you can undoubtedly connect with your interest group at lower
costs.

● Build trust and certainty among the crowd

If you have any desire to make progress in the present cutthroat business world
then every association should assemble trust and certainty among its clients.
Utilizing web-based entertainment stages, for example, Facebook page posts or
tweets will assist you with achieving this objective effectively on the grounds that
these stages give enough of a chance to associations to connect
straightforwardly with their clients on standard premise through virtual
entertainment pages updates or tweets and so on, which in the end develop
client's trust on your image name over the long haul period regardless of whether
they had never purchased any items from you.

ANSWER TO QUESTION 2

FACTORS THAT IMPACT BUSINESS STRATEGY

Steady mechanical advances give entrepreneurs better approaches to interface with

their current and potential clients carefully. Computerized showcasing covers a great
many open doors organizations can investigate, including email crusades, standard
publicizing, video promoting, writing for a blog, versatile promoting, web-based
entertainment advertising, and TV and radio. Consider a few variables while making
your computerized promoting system.

● Target Market
Before you choose to utilize computerized promoting to draw in clients and
increment deals, decide whether and how your clients utilize advanced
advertising to get data about items, administrations or themes connected with
your business. Your computerized showcasing endeavors should incorporate
language and pictures that mirror your objective market and impact them.

● Financial plan
 Cost is a component regardless of what sort of showcasing effort you're
arranging. Organizations with restricted financial plans could skirt computerized
advertising endeavors through and through, for dread that it's out of their
spending plans. Minimal expense advanced showcasing choices incorporate
making an online entertainment presence, publishing content to a blog or making
promoting recordings utilizing your PC and web camera. Choices, for example,
setting up microsites, pay-per-click promotion missions and short message
benefits frequently require a bigger showcasing spending plan.

● Ability
The information and experience you and your group have in computerized
advertising impacts whether you integrate it into your general showcasing
system. Prior to diving into advanced advertising, it means quite a bit to know
your choices, how to carry out computerized showcasing thoughts and measure
their prosperity. In the event that nobody has past experience, consider utilizing a
promoting expert who works in computerized media administrations.

● Innovation
From servers being down to program and programming issues causing pennant
ads and sites not to stack, normal innovation issues can assume a significant
part in the progress of a computerized promoting methodology. In the event that
a business encounters continuous issues with its computerized showcasing
efforts, they might be less inclined to utilize advanced techniques to advance
their brands. Past specialized hardships, organizations frequently need to put
resources into hardware and administrations to carry out their computerized
advertising efforts. For instance, an organization that believes should do video
promoting needs a computerized camera, lights and sound recording gear and
the mastery to utilize it, or should pay a studio to deal with the video altering and
recording.

● Time
Arranging, carrying out and checking computerized showcasing systems calls for
a period responsibility, which may be dangerous for entrepreneurs who aren't
knowledgeable in promoting. Advanced promoting systems require consistent
observing, to quantify what's working and what should be adjusted.

● Direction
Lay out another point of view to drive significant change. Assuming your
association is based on the "back to front" model, implying that it is coordinated
 around your interior cycles and works, update to zero in on client necessities,
needs and needs

● Individuals
Comprehend client values, assumptions and ways of behaving. This requires
computerized change purchase in at all levels — all workers and authority — so
the whole association is lined up with advanced objectives and systems.

● Processes
Survey functional foundation and update (or redo) innovations, cycles and
strategies to help change. Begin with the contact place, which is a vital stage for
conveying extraordinary client encounters, and make it cooperative, brought
together, and insightful

● Targets
Characterize the reason for advanced change, adjusting partners (and investors)
around the new vision and guide. Put forth objectives for your computerized
change — what explicit regions do you expect to work on through advanced?
What sort of measurements would you say you are expecting to accomplish?
Setting quantifiable KPIs can assist with guaranteeing that you meet your
advanced change goals.

● Structure
Structure a devoted computerized experience group with
jobs/obligations/targets/responsibility plainly characterized. Guarantee the whole
group knows about goals and cycles so you are focused deliberately.

● Experiences and Expectation

Assemble information and apply bits of knowledge toward a methodology to
direct computerized development. Information can assist you with smoothing out
encounters across client travels, regardless of how they associate with your
image. Information can likewise assist you with assessing the outcomes — brand
pertinence, expanded income, and that's only the tip of the iceberg — of your
computerized change

● Innovation
Reconsider front and back-end frameworks for consistent, coordinated and local
client encounters and, at last, worker encounters. Use innovation to advance
dependability and meet consistently expanding client assumptions. Guarantee
 your substance and interchanges are resistant to stage so calculation changes
don't slow down client encounters

● Execution
Carry out, learn and adjust to control continuous computerized change and client
experience work. Assess the condition of your change habitually so you can
make changes if vital.

While arranging and carrying out a computerized change system, keeping

"Inverse" as a primary concern can assist your association with finding lasting
success.

ANSWER TO QUESTION 3(A)

1. Search Engine Advertising

Web search tool advertising (SEM) is critical for each private venture. It allows
you a superior opportunity to stand apart while contending with greater brands
and organizations by being more noticeable in web search tools. Since the vast
majority utilize a web search tool to track down items and administrations, both
locally and on the web, it is fundamental that your business rank high in web
search tools for words that relate you your items and administrations.

Proficient advanced showcasing organizations offer web index promoting

administrations through site improvement (Web optimization) and paid notice.
Web optimization is a free showcasing instrument that assists your site with
positioning higher on web index results pages (SERPs) through techniques, for
example, Inward and outside external link establishment, Watchword research,
Content streamlining

2. Content Promoting
Content promoting gives planned clients data about your items and
administrations through blog entries, articles, and item surveys. In this
computerized age, everybody is attempting to sell something, yet the people who
illuminate well are bound to get more deals. In this manner, the more data you
 share with individuals, the more individuals will see the value in your aptitude,
consequently imparting trust in your likely clients.

Previously, happy advertising was brought out through manuals, printed

pamphlets, and client manuals. Notwithstanding, in this day and age, the system
depends entirely on conveying significant, pertinent data and articles on your
organization's site to draw in your main interest group and act as a source of
inspiration.

3. Offline Marketing
Nearby pursuit promoting coordinates a web index's guides capability into a
business' site streamlining and showcasing systems to boost the business'
neighborhood list items execution.

Nearby inquiry advertising is likewise called area based promoting. This is

particularly the situation for Google My Business (GMB), where your private
company can be recorded with address data and planning, giving potential
clients every one of the fundamental subtleties they need to reach you for your
items and administrations. You can likewise incorporate your telephone number
and site address. A productive client assistance framework will likewise be
accessible to go to all requests.

4. Email Marketing
Email Showcasing is an exceptionally viable promoting channel, which is a sort
of direct advertising, as and computerized promoting which utilizes email to
publicize the items or administrations of your business. It is an extraordinary
method for keeping your clients educated regarding the most recent items or
administrations you offer by remembering them for your promoting mechanization
techniques.

It could likewise have a fundamental impact in the general arrangement of

showcasing by creating leads, marking, expanding brand mindfulness, laying out
connections, or keeping clients intrigued all through their buy with various types
of email advertising.

5. Web-based Entertainment Marketing

Web-based entertainment showcasing (SMM) is one of best advertising
techniques today. In any case, it tends to be extremely precarious. Each
advanced advertiser discusses web-based entertainment showcasing, yet it
tends to be challenging for independent ventures to coordinate online
 entertainment into their promoting channels. The sort of web-based
entertainment stage you use relies upon the sort of business you run. A private
venture that keeps in contact with its clients by giving them persuasive
statements, ideal industry-pertinent data, and client driven tips could find it
simpler to motivate its clients when the need emerges.

Without a doubt, organizations, like neighborhood eateries, have recorded

wonderful achievement utilizing virtual entertainment stages by keeping their
clients mindful of the furthest down the line increases to their menu. The
fundamental part of online entertainment is to utilize it to fortify your client base to
accomplish rehash deals.

Attempting to acquire perceivability across all virtual entertainment stages can be

challenging for your independent company, particularly assuming that you have
restricted assets. Hence, you ought to sort out which online entertainment stage
seems OK for your business and the ideal interest group you are attempting to
reach. Is it true that you are focusing on youngsters? Then Facebook, Instagram,
or WhatsApp ought to be your need. In the event that you are focusing on
corporate clients, you ought to put more in LinkedIn showcasing. In the event that
your business relies upon areas of strength for a technique, you ought to put
vigorously in Instagram and YouTube.

Web-based entertainment promoting is tied in with building and keeping a

commonly useful relationship with your client base. It includes a procedure for
staying in contact with them and continually showing that you care out them,
rather than attempting to offer to them continually. In this manner, utilize online
entertainment stages to tune in and draw in with your interest group and
imminent purchasers.

6. Mobile Marketing
These days, a client's experience is to a great extent passed through cell phones
whether they are looking for an organization or item, making a correlation, or
really purchasing an item.

Versatile showcasing is designated at arriving at imminent clients through their

cell phones by utilizing mediums, for example, designated advertisements,
portable applications, email promoting, responsive sites, web-based
entertainment, and message informing. What's more, independent companies
can use innovations and procedures that can target clients in light of time, area,
catchphrases, and other explicit properties.
 7. PPC Advertising
Pay-Per-Click (PPC) is an internet showcasing procedure where organizations
pay and bring in cash when their advertisements are clicked. There are various
sorts of web-based advertisements. They incorporate advertisements highlighted
at the top and sides of web crawler results pages, advertisements that appear in
portable applications or while you're perusing, and special promotions that spring
up while watching recordings on YouTube.

One benefit of PPC promoting is that your business possibly pays when your
advertisements are clicked. Also, you're ready to focus on your promotions
toward explicit areas and individuals.

ANSWER TO QUESTION 3(B)

There are different Digital Pricing Models that organizations can look over, each with its
own benefits and disservices.

The most well-known Digital Pricing Models are Tiered, Pay-Per-Use, Membership, and
Freemium:

● Tiered pricing

is common in SaaS businesses. Different features are offered at different prices,

depending on the level of service desired. Additional features are unlocked as
the user pays more. Tiered Pricing allows users to try out the basic level of a
product before committing to paying for more expensive features, and also allows
companies to upsell users on higher levels of service.

● Pay-per-use

digital pricing is where customers are charged for each digital product or service
they use. Pay-per-use digital pricing is often seen as the most straightforward
and easy-to-understand digital pricing model. However, it can be expensive for
customers who use a lot of digital products or services, and it can be difficult to
upsell customers on additional features or content.
 ● Subscription

digital pricing is where customers pay a monthly or annual fee to access a digital
product or service. Subscription Pricing is a good option for businesses that offer
digital products or services that customers will use regularly. It can be more
affordable for customers than pay-per-use digital pricing, and it gives businesses
a consistent revenue stream. However, subscription pricing can be difficult to
scale, and it can be hard to convince customers to sign up for a subscription if
they only want to use a digital product or service occasionally.

● Freemium

digital pricing is where customers can access a digital product or service for free
but are charged for additional features or content. Freemium digital pricing is a
good way to attract new customers and get them interested in a digital product or
service. However, it can be difficult to generate revenue from freemium digital
products or services, and businesses need to be careful not to give away too
much for free.

Digital pricing is a complex topic, and there is no one-size-fits-all digital pricing

model. Businesses need to carefully consider their individual needs and objectives
when choosing a digital pricing model. The most important thing is to choose a digital
pricing model that will allow the business to generate revenue and profit from its digital
products and services.

The brand “Track It” should use is “FREEMIUM” because in freemium basic features
are provided without an additional cost and to use any advanced feature additional
premium can be paid to the customers.