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Om Assignment I Group 8

SARAS is a leading manufacturer of dairy and food products in India. [1] It uses several operations management strategies like quality management, inventory management, and supply chain management. [2] The report analyzes SARAS' manufacturing process and provides suggestions to improve efficiency through automation, digital supply chain tools, and optimizing routes and inventory levels. [3] Implementing these recommendations can help SARAS better manage operations and costs.
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0% found this document useful (0 votes)
44 views7 pages

Om Assignment I Group 8

SARAS is a leading manufacturer of dairy and food products in India. [1] It uses several operations management strategies like quality management, inventory management, and supply chain management. [2] The report analyzes SARAS' manufacturing process and provides suggestions to improve efficiency through automation, digital supply chain tools, and optimizing routes and inventory levels. [3] Implementing these recommendations can help SARAS better manage operations and costs.
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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OPERATIONS MANAGEMENT

Report on

Submitted to: Prof. Jitendra Soni Submitted By: Bhanuprakash Vijayvargiya,


Chayank, Kanika Maheshwari, Rishika
Pareek, Shubham Gupta
INTRODUCTION
SARAS is a reputable manufacturer of food products with headquarters in
Rajasthan's Jaipur region. The business was established in 1960 by the late Shri
Ramnivas ji Mutha and has since developed into one of India's top producers of
dairy goods and other culinary items. As per facts, the SARAS plant is operational
over a area of 27 Acres of land. This report will examine the different operations
management ideas used by SARAS in its logistics, supply chain, and
manufacturing processes. The report will also make recommendations for
enhancing the company's general efficiency and operations management.

MISSION
SARAS Dairy’s heritage is intrinsically linked in the cooperative movement in
India. With determination & pride we will continue to serve our farmers, rural
India & our consumers.

VISION
Provide quality food and beverages to consumers at affordable prices while
ensuring fair returns to the producers.

VALUES
Our values reflect who we are & what we firmly believe in.

Our Products are


➢ SARAS Milk
➢ SARAS Curd
➢ SARAS Butter Milk
➢ SARAS Ghee
➢ SARAS Butter
➢ SARAS Paneer
➢ SARAS Ice Cream

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Milk Process Of SARAS

MANUFACTURINGF PROCESS
The purchasing of raw materials from suppliers, including milk, sugar, and other
ingredients, is the first step in the production process of SARAS. To ensure that
its products meet the required specifications, the company performs quality
checks on the raw materials and upholds stringent quality standards. Following
that, the raw materials are kept in the storage until they are needed. There are
several steps in the production process, including pasteurization,
homogenization, and packaging. When they are prepared for distribution, the
completed goods are then kept in the warehouse. To enhance its manufacturing
process, the business has implemented a number of operations management
ideas, including quality management, inventory management, and just-in-time
(JIT) inventory management principles.

3|Page
QUALITY MANAGEMENT
The operations management method of SARAS must include quality
management. The business adheres to strict quality standards to guarantee that
its products satisfy the required standards. The quality control section keeps an
eye on and tests the finished goods and raw materials. To help the
manufacturing department make the required adjustments, the department
offers feedback. To ensure that its goods are of the highest caliber, the business
has put Total Quality Management (TQM) principles into practise. Also the truck
that deliver the milk have specific guidelines and the travelling time between
collection and distribution point is always less than 36 hours to ensure milk
freshness.

INVENTORY MANAGEMENT
SARAS has put in place an effective inventory management strategy to prevent
stockouts and excess inventory. The business uses an inventory management
system specifically designed to keep track of stock amounts and reorder points.
In order to reduce inventory carrying costs and boost productivity, the business
has also implemented JIT inventory management principles.
The budget is 22 crores and they procure 15 to 16 lakhs litre milk per day, their
covering area of Jaipur and Dausa on a contract basis.

4|Page
LOGISTIC & SUPPLY CHAIN MANAGEMENT
SARAS has a coordinated and effective method for managing supply chains and
logistics. Transport, warehousing, and distribution are all managed by the
company's dedicated logistics department, which also oversees inbound and
outbound logistics. The supply chain management system is well-coordinated,
and the business closely collaborates with its distributors and vendors to
guarantee the prompt delivery of both raw materials and finished goods. To
enhance its logistics and supply chain management, the business has put into
practise a number of operations management concepts, including supply chain
integration.

CHANNELS OF DISTRIBUTION
Direct and indirect channels are used in combination by SARAS to manage its
distribution networks. The business runs a system of milk processing facilities
and offers its goods through a range of venues, including retail shops,
supermarkets, and online shopping portals.
Here are a few ways SARAS controls its distribution channels:

1. Direct distribution: Through its own retail locations, referred to as "SARAS Parlor,"
SARAS offers its goods to customers directly. By doing this, the business is able to
exert more control over the client experience and guarantee that its products are
delivered in good condition and at the proper temperature.
2. Indirect distribution: In addition, SARAS sells its goods through a network of
wholesalers, retailers, and online marketplaces. This enables the business to market
to a larger audience and sell its goods through established channels with established
clientele.

5|Page
FORECASTING

Demand forecasting, a crucial component of supply chain management, entails


determining the anticipated demand for a good or service over a specific time
frame. Companies like Saras can manage production and inventory levels,
guarantee customer satisfaction, and save waste with the use of accurate
demand forecasting. Saras may approach demand forecasting in the following
ways: Historical data: SARAS could spot trends and patterns in demand by
studying historical sales data. Based on prior sales patterns, this data might be
utilised to forecast future demand.

Seasonal patterns: In order to forecast future demand, SARAS could take into
account seasonal patterns, such as higher demand for dairy products during
holiday seasons or in the summer. To make sure that products are available
when and where they are needed, this information could be utilised to modify
production and inventory levels.

SUGGESTIONS & ADVICE


• Implementing cutting-edge industrial technology like robotics and
automation to improve efficiency and lower labour costs.
• Putting in place a digital supply chain management system that manages
the supply chain in real time using cutting-edge technology like the
Internet of Things (IoT).
• Creating a vendor management system that enables the business to more
effectively track and manage its vendors, including monitoring their
performance and guaranteeing timely raw material delivery.
• Enhancing the production processes' sustainability through waste
reduction, improved energy use, and the use of environmentally friendly
products.

6|Page
CONCLUSION

Leading dairy and other food product producers in India include SARAS. To
increase its total efficiency, the company has put several operations
management concepts into practice, including quality management, inventory
management, logistics, and supply chain management. By putting the above
recommendations into practice, SARAS will be able to better manage its
operations, cut expenses, and improve its position in the market. Strategies can
be opted by SARAS to increase its efficiency:

1. Route optimisation: SARAS might employ technology to improve delivery


routes, which would lower costs, speed up deliveries, and have a smaller
environmental impact.
2. Inventory control: To guarantee that products are accessible when and
where they are required, effective inventory control is essential. Utilizing
technology to monitor inventory levels and demand trends could help
SARAS optimise inventory levels and cut down on waste.
3. Collaborate with third-party logistics providers: To help with distribution
and delivery, SARAS may collaborate with third-party logistics companies.
4. Customer feedback: SARAS could ask clients for their opinions on product
quality, delivery delays, and other factors.

7|Page

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