Om Assignment I Group 8
Om Assignment I Group 8
Report on
MISSION
SARAS Dairy’s heritage is intrinsically linked in the cooperative movement in
India. With determination & pride we will continue to serve our farmers, rural
India & our consumers.
VISION
Provide quality food and beverages to consumers at affordable prices while
ensuring fair returns to the producers.
VALUES
Our values reflect who we are & what we firmly believe in.
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Milk Process Of SARAS
MANUFACTURINGF PROCESS
The purchasing of raw materials from suppliers, including milk, sugar, and other
ingredients, is the first step in the production process of SARAS. To ensure that
its products meet the required specifications, the company performs quality
checks on the raw materials and upholds stringent quality standards. Following
that, the raw materials are kept in the storage until they are needed. There are
several steps in the production process, including pasteurization,
homogenization, and packaging. When they are prepared for distribution, the
completed goods are then kept in the warehouse. To enhance its manufacturing
process, the business has implemented a number of operations management
ideas, including quality management, inventory management, and just-in-time
(JIT) inventory management principles.
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QUALITY MANAGEMENT
The operations management method of SARAS must include quality
management. The business adheres to strict quality standards to guarantee that
its products satisfy the required standards. The quality control section keeps an
eye on and tests the finished goods and raw materials. To help the
manufacturing department make the required adjustments, the department
offers feedback. To ensure that its goods are of the highest caliber, the business
has put Total Quality Management (TQM) principles into practise. Also the truck
that deliver the milk have specific guidelines and the travelling time between
collection and distribution point is always less than 36 hours to ensure milk
freshness.
INVENTORY MANAGEMENT
SARAS has put in place an effective inventory management strategy to prevent
stockouts and excess inventory. The business uses an inventory management
system specifically designed to keep track of stock amounts and reorder points.
In order to reduce inventory carrying costs and boost productivity, the business
has also implemented JIT inventory management principles.
The budget is 22 crores and they procure 15 to 16 lakhs litre milk per day, their
covering area of Jaipur and Dausa on a contract basis.
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LOGISTIC & SUPPLY CHAIN MANAGEMENT
SARAS has a coordinated and effective method for managing supply chains and
logistics. Transport, warehousing, and distribution are all managed by the
company's dedicated logistics department, which also oversees inbound and
outbound logistics. The supply chain management system is well-coordinated,
and the business closely collaborates with its distributors and vendors to
guarantee the prompt delivery of both raw materials and finished goods. To
enhance its logistics and supply chain management, the business has put into
practise a number of operations management concepts, including supply chain
integration.
CHANNELS OF DISTRIBUTION
Direct and indirect channels are used in combination by SARAS to manage its
distribution networks. The business runs a system of milk processing facilities
and offers its goods through a range of venues, including retail shops,
supermarkets, and online shopping portals.
Here are a few ways SARAS controls its distribution channels:
1. Direct distribution: Through its own retail locations, referred to as "SARAS Parlor,"
SARAS offers its goods to customers directly. By doing this, the business is able to
exert more control over the client experience and guarantee that its products are
delivered in good condition and at the proper temperature.
2. Indirect distribution: In addition, SARAS sells its goods through a network of
wholesalers, retailers, and online marketplaces. This enables the business to market
to a larger audience and sell its goods through established channels with established
clientele.
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FORECASTING
Seasonal patterns: In order to forecast future demand, SARAS could take into
account seasonal patterns, such as higher demand for dairy products during
holiday seasons or in the summer. To make sure that products are available
when and where they are needed, this information could be utilised to modify
production and inventory levels.
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CONCLUSION
Leading dairy and other food product producers in India include SARAS. To
increase its total efficiency, the company has put several operations
management concepts into practice, including quality management, inventory
management, logistics, and supply chain management. By putting the above
recommendations into practice, SARAS will be able to better manage its
operations, cut expenses, and improve its position in the market. Strategies can
be opted by SARAS to increase its efficiency:
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