THE MARKET PLAN

CHAPTER 3
NAME: Remigio, Ken Gideon A.
GRADE & SECTION: 12-Solomon
DATE: April 1, 2023
TEACHER: Ma’am Jessica Raymundo
SCORE:
PT#3
Beyond Walls: Go Online
1. Choose a Philippine social business enterprise from the Internet that aims to solve
compelling societal problem.
2. Review its Web site and its marketing initiatives.
3. If you were the marketing manager of that social business enterprise, what will your
marketing campaign look like using the marketing mix and brand management concepts?
Explain your rationale with the strategies devised. Submit this in an essay format.

Put your answer in a google docs or Microsoft word and follow this format; (font style: ARIAL, font
size: 12, justified, 1.5 Spacing)
 Resiklo PH

A Philippines social enterprise business that I chose is “Resiklo PH” a business that encourages
recycling plastic in the Philippines, one that is sponsored by Precious Plastic, personally we have
been in touch with this business and they have supported us during our research. They have started
with a machine shop and with the ever increasing amount of research utilizing shredding plastics they
have indirectly come up with a business that supports the environment and utilizes the demand of
this research.

They have machines such as extruding machines, shredders, and injections. With the machines and
the knowledge they have, collectively they can help the environment and students like us. They
create machines and use patents from Precious Plastic that utilizes plastics such as HDPE and
PETE which has various ways of recycling via traditional methods, but by using these materials to
create innovative products, Resiklo PH contributes to reduce the amount of plastic waste in our
country’s environment and resource conservations.

Additionally, by supporting students like us and our research initiatives is commendable. By reaching
their knowledge and expertise , they help promote awareness of the importance of recycling and the
demand for sustainable waste management practices. This is essential as creating a culture for
recycling wastes and the culture of environmental responsibility is a long-term solution for changing
behaviours of our society.

Although their marketing initiatives are lacking. They can be found if you are looking for them
properly. As they have collaborated with Precious Plastic - they can be directly promoted by them
through their brand, as Precious Plastic is an organization that is dedicated and collaborated with
businesses around the world; businesses that aim to reduce plastic wastes and promote
environmental behaviours that can help us today, and the future.

They currently have a Facebook page that you can reach and contact. As many students before us -
they have helped students, all across Luzon, Visayas, and Mindanao. Personally, we came across
 their business because of Precious Plastic. As indicated through their page,
Resiklo PH can be tracked down because they are marked as a collaborator in
our country.

If I was a marketing manager for this said business, developing a comprehensive marketing
campaign can be directed through multiple factors; this being the Product, Price, Place, Promotion,
and Brand Management.

The first step of our marketing plan would be to ensure that the products Resiklo PH display is high
quality and meets the needs of its target market. This will make sure that their machines are
user-friendly and that the products they create with the plastic meets the required standards. As most
of their clients are used by students.

In addition, I would like to explore the possibility of expanding the product line of the business -
including sustainable products such as eco-friendly bags, utensils, and containers.

As a social enterprise, Resiklo PH’s pricing strategy should balance affordability with profitability, this
enterprise is a rare case as they are the only business open to the public that utilizes the machines
that recycle plastics in this scale. Meaning, they have the freedom to analyze their prices properly.
This helps sustain the business in the long run - we could also explore the possibility of offering
discounts or promotions to encourage customers to try our products. Having test runs in the facilities,
and showcasing our products to the local community, schools, and government.

The next step would be ensuring that Resiklo PH’s products are easily accessible to the public,
especially to our target market. And as stated before, this is by establishing partnerships with the
local community such as schools and local government. Partnerships like these could enable us to
provide services and create awareness of the importance of recycling in local communities. This can
increase the visibility and awareness of the business traditionally.

On the other hand, digital marketing can be used at our disposal. Creating a user-friendly website
and additional social media pages that showcases our products and services. Partnering with
 relevant influencers, NGOs, and government agencies to promote our
products and services. We also need to look more into search engine
optimization to improve our online visibility and track more customers.

Improving the brand’s identity is also part of my marketing plan - Yes, Resiklo PH has a strong brand
backing them up being Precious Plastic, but having the ability to stand out as a single entity can be
extremely beneficial to the brand. This includes creating a strong visual identity that communicates
our commitment to sustainability and environmental responsibility. The missions and values should
also need to align to our brand, being consistent on all possible marketing channels; especially social
media. We would also develop a brand story that showcases our progress, our journey, that highlights
our successes and challenges, and how we have made an impact in our community.

In conclusion, as the marketing manager of Resiklo PH, by creating a comprehensive marketing