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SWOT Analysis

The NDikit sticker business has several strengths including its versatile sticker designs that can be used in many ways to promote NDGM. However, as a new business, NDikit also has weaknesses such as limited supplies and stickers that cannot get wet. There are opportunities to promote other businesses with stickers and expand sticker designs. Threats include potential mistakes that damage the brand's reputation, competition from similar businesses, and changing customer tastes that could cause stickers to go out of fashion.

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Shaina Dimla
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68 views2 pages

SWOT Analysis

The NDikit sticker business has several strengths including its versatile sticker designs that can be used in many ways to promote NDGM. However, as a new business, NDikit also has weaknesses such as limited supplies and stickers that cannot get wet. There are opportunities to promote other businesses with stickers and expand sticker designs. Threats include potential mistakes that damage the brand's reputation, competition from similar businesses, and changing customer tastes that could cause stickers to go out of fashion.

Uploaded by

Shaina Dimla
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Competitive Landscape

•Strengths

The NDikit statement stickers can come in all kinds of shapes and sizes. With so many uses for stickers,
it’s easy to see how they can play a role in adding value to NDGM. This versatility is a big benefit to using
stickers as they are suitable for so many different objects including cellphones, name badges, notebooks
or even window stickers and etc. NDikit stickers are also a great way to promote NDGM for stickers can
feature information that may increase the possibility of a sale. The statement stickers are also made to
motivate, inspire, reminisce and entertain the NDGM community by the creative logos, messages or
phrases related to the whole NDGM community.

•Weaknesses

The NDikit is a fresh starting business therefore there is a lot of things that can be improved like lack of
stocks on sticker papers, inks and etc. Stickers that are not eligible to get wet are one of the big
weaknesses of it. Due to the idea of sticker statements being so new to the students of Notre Dame
their reaction to the product is still unsure. The stickers are purely meant for the students to stick them
to their personal belongings like their notebooks, phone cases, laptops and etc. but they might will also
stick them to school property thus creating an act of vandalism.

•Opportunities

Promoting other business with the stickers will be a strong opportunity of the business. This could help
the business to be known and it can be also use in advertising NDGM. Expanding the business by making
not only statement stickers but also own designed creative stickers so the customer will have many
options and for the business to not go out of trend. Improving the stickers by making it waterproof for
customers to be able to use it on lot of things for example in bikes, cars, motorcycles and etc. NDkit will
has the potential start a new era of marketing ideas, due to the stickers being so mainstream in todays
pop culture, brands like supreme, vans, don’t blame the kids and different streetwear brands are reliant
on stickers to spread their popularity. NDkit also aspires to boost the popularity of NDGM.
•Threats

Mistakes like wrong spelling or wrong grammar on rushed items and can lead to a financial threat.
Having the same item or product by different business can be a problem. Change of taste of customers
and going out of trend is a big threat for a starting business like NDikit. Due to the constant change that
is occurring in pop culture we will never know when will stickers go out of style in the near future sort of
like what happening to snapchat and vine.

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