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Salet Kamble SPSS Assignment No 1

1) The document analyzes the relationship between income and brand preference for luxury cars using a cross-tabulation and chi-square test. 2) The null hypothesis is that there is no significant relationship between income and luxury car brand preference, while the alternative hypothesis is that a relationship exists. 3) Based on a chi-square value of 19.000 and a p-value of 0.889 from the Monte Carlo simulation, the null hypothesis is accepted—meaning the analysis found no significant relationship between income level and preference for luxury car brands like Audi, BMW, Mercedes Benz, JLR, Lamborghini, and Lexus.

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65 views2 pages

Salet Kamble SPSS Assignment No 1

1) The document analyzes the relationship between income and brand preference for luxury cars using a cross-tabulation and chi-square test. 2) The null hypothesis is that there is no significant relationship between income and luxury car brand preference, while the alternative hypothesis is that a relationship exists. 3) Based on a chi-square value of 19.000 and a p-value of 0.889 from the Monte Carlo simulation, the null hypothesis is accepted—meaning the analysis found no significant relationship between income level and preference for luxury car brands like Audi, BMW, Mercedes Benz, JLR, Lamborghini, and Lexus.

Uploaded by

Saket Kamble
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Name: - Saket Rajendra Kamble

Section: - MBA Mkt 2 UID: - 2022-2312-0001-0017


Subject: - SPSS
Assignment No. 1: - To understand the relationship between income and brand preference
towards luxury car

Income of the respondent * Brand of car Crosstabulation


Count
Brand of car
Mercedes Lamborgh
Audi BMW Benz JLR ini Lexus Total
Income of the <500000 1 1 2 1 0 0 5
respondent 500000- 1 1 1 2 0 0 5
750000
751000- 0 1 1 2 1 0 5
1000000
1000001- 1 1 0 2 1 0 5
1250000
1250001- 0 1 1 1 0 2 5
1500000
>1500000 0 0 1 1 2 1 5
Total 3 5 6 9 4 3 30

Chi-Square Tests
Monte Carlo Sig. (2-sided) Monte Carlo Sig. (1-sided)

Asymptotic 95% Confidence Interval 95% Confidence Interval


Significance Significanc Lower Upper Significanc Lower Upper
Value df (2-sided) e Bound Bound e Bound Bound
Pearson Chi-Square 19.000a 25 .797 .889b .883 .895

Likelihood Ratio 22.722 25 .594 .970b .967 .973

Fisher's Exact Test 17.226 .971b .967 .974

Linear-by-Linear 6.414c 1 .011 .011b .009 .013 .006b .005 .008


Association
N of Valid Cases 30

a. 36 cells (100.0%) have expected count less than 5. The minimum expected count is .50.
b. Based on 10000 sampled tables with starting seed 957002199.
c. The standardized statistic is 2.533.
INTERPRETATION: -

Formulation of Hypothesis

Null Hypothesis ( H 0 ) :- There is no significant relationship between income and brand


preference towards luxury car

Alternate Hypothesis ( H 1 ) :- There is significant relationship between income and brand


preference towards luxury car
Degree of freedom: -

Degree of freedom ¿( r−1)×(c−1)

¿ ( 6−1 ) × ( 6−1 )
Degree of freedom ¿ 25

Conclusion: -
From above output table
Pearson Chi-square value is 19.000
P value found form the output table is 0.889
The level of significance for given test is 5% i. e. 0.05
As per P value decision rule 0.889 > 0.05

Hence, Accept Null Hypothesis (H 0 ) and Reject Alternate Hypothesis (H 1 )

So,
There is no significant relationship between income and brand preference towards luxury car

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