Creative Thinking
Creative Thinking
Creative Thinking
Creative thinking is the ability to come up with unique, original solutions. Also known as
creative problem-solving, creative thinking is a valuable and marketable soft skill in a wide
variety of careers.
Creative thinking is all about developing innovative solutions to problems. Creative thinkers
brainstorm not only a large number of ideas but also a variety and range of them.
Once they’ve brainstormed their ideas, creative thinkers will experiment with them. They look
at ideas from multiple perspectives and examine how their solutions fit into the scope of what
they’re working on. Creative thinkers aren’t afraid to take risks and try new ideas. In fact, this
ability to develop, test, and implement original solutions makes them a valuable asset to just
about any workplace. At work, creative thinking may look like:
• Holding an interactive brainstorm to gather initial thoughts on a project
• Evaluating a current process and offering suggestions on how to improve it
• Researching other ways to market a product and leading experiments on new marketing
channels
• Developing an innovative way to reach out to prospective clients
• Identifying a unique opportunity to promote the company brand and developing a
strategy to do so
Analytical Skills
Analytical skills are problem-solving skills that help you sort through facts, data, and
information to develop rational solutions. These skills aid you in the first part of the creative
thinking process as you brainstorm and start to generate ideas.
Analytical skills include:
• Data analysis
• Research
• Forecasting
• Reporting
• Interpreting
• Communication
Innovation
Innovation is the ability to come up with something new; however, you don’t need to develop
the first flying car to be an innovative thinker. “Something new” at work might mean a method
you haven’t tried before or experimenting with an unfamiliar process. Innovators in the
workplace aren’t afraid to step away from tradition and explore something original, even if it
might fail.
Innovation skills include:
• Risk-taking
• Brainstorming
• Imagining
• Critical thinking
• Ambition
• Resilience
Collaboration
Creative thinking doesn’t have to happen alone; you might have your most creative ideas when
bouncing your work off others. Collaboration skills ensure you consider multiple perspectives
and ways of thinking when you develop and refine ideas.
Collaboration skills include:
• Written and verbal communication
• Active listening
• Empathy
• Feedback
• Inclusivity
4. Find Inspiration
Creative thinking doesn’t happen in a bubble. It’s vital to ask for others’ opinions, ideas, and
feedback. Creative thinkers consider multiple perspectives and are curious about how others
think. Ask your colleague about their work processes, whether it’s how they research for a
client deliverable or how they approach meeting an external buyer.