Entrepreneurship

4th Quarter
2 Semester S.Y. 2021-2022
nd

Business Plan

Prepared by: Alan, Djojemar Jr.

Bunyi, Irvin Kian
Geronimo, Al Jher Mark

Section: STEMB9

I. Introduction
Bro’s Bakery Shop is a small business that aims to provide a less expensive quality food.
This business will give a healthy food to the community yet affordable. This will help the
people to buy a bread that will help them to become healthy. Bro’s Bakery Shop is located at
Purok Ilang-Ilang 1 Barangay Silangan Mayao. We are aware that there are lots of people
residing in that community. This number of people will help the business to be successful.
One of its owners had an experience in bakery business. The company will be managed
properly since one of the owners gained a lot of experiences and he can apply those
experience to the business.

Vision:
-To have an own brand of business and to be a well-known Pastry Shop.

Mission:
- To develop the strong presence in the community needed to support sales goals.
-To develop a full menu of different varieties of pastries that suitable to everyone with a good
taste at an affordable price.

Objectives:
-Aims to sell perishable comfort food pastries, sweet and tempting offerings that appeal to a
broad target market.
-Aims to Build a strong reputation essential to a bakery's objective of attracting a loyal
clientele and generating a consistent sales volume.
-Aims to build a broad and committed customer base and developing a business model that
brings in enough income.

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II - Executive Summary
A. Title:
Bro’s Bakery

B. Location:
Purok Ilang-Ilang 1 Barangay Silangan Mayao Lucena City

C. Brief Description of the Business

a. Brief History- The name that we think would be better for our business is "3
Idiots," which is from the movie "3 Idiots.".
b. Highlights of the Findings of the Business- The unique concept of our bakery we’re
offering free delivery within our barangay and were came up for different design our bread.

III. Management Section

Marketing Department- A marketing department drives the promotional engine of a
business. It is responsible for increasing brand awareness overall, while also driving potential
and recurring customers to a company's products or services.
Finance Department- the part of an organization that is responsible for acquiring funds for
the firm, managing funds within the organization, and planning for the expenditure of funds
on various assets.
General Management- General management is a comprehensive term describing the
responsibility.

IV. Marketing Section

A. Market Profile
The Bro’s Bakery is selling more delicious bread, those who wants sweets and wheat
bread are available. This bakery is also offering free delivery services in their nearly
Barangay. Also, their own kind of bread are different in terms of creating designs that would
enjoy most of the costumers.

B. Demand Analysis

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 The primary target of our bakery is a canteen because most of the workers in a factory
eating there so we have a big opportunity to supply or to sell in a canteen. Then secondary
target is our neighbor.
Opening:
We open Monday to Wednesday, Friday, and Sunday from 7:00am to 6:00 pm.
Then Thursday we're open 7:00 to 4:00 pm, because we’re going to church at 5pm.
Then Saturday we're open from 7;00 to 3:00pm we’re going to church.
Bro’s bakery will sell 1000-2000 pieces bread per day.

Local customer basis:

-1500 workers from empire oil
500 neighbors
C. Supply Analysis
The Flour supplies we are going to need in our business is distributed by VCCI
Bakeshop, a local pastry supplier established at Lucena City. And for the Margarine, lard, and
sugar that we will use is supplied by NV Trading, a local ingredients supplier established at
Pagbilao.

D. Competitive Analysis
In this kind of situation, we’re always have the competitors, establishing more
business-like bakeries and it would not be avoided especially in our location what nearly
more bakeries but we’re unique because of our offering free delivery services.

SWOT Analysis
STRENGTH WEAKNESSES
●
● - Pastries are maintained and served fresh. - Perceive lack of demand
● - Easily marketable - Limited budget for advertising promotion
- Turnovers/refunds
● - High quality and fresh goods
- Bad weather

OPPORTUNITIES THREATS

- Potential for growth via food delivery - Increased level of competition

- Advertising - expand networks - Pricing issue- in competition with
- Can use modern strategy surrounding discount shop
- Several Competitors
- People’s change of interest

E. Program Analysis
The Bro’s Bakery will focus on developing strong presence in the community and
build their own brand name:

• Offering comfort food pastries, sweet and tempting offerings that appeal to a broad target
market. pastries, and
• Offering a unique and comfortable place where customers can relax with good ambiance

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and affordable foods.
• Offering a convenient location that offers both dine in and take-out options.
• Providing good customer service
• With strong reputation essential to a bakery's objective of attracting a loyal clientele and
generating a consistent sales volume.

Pricing Strategy

Our product prices will be based on the overhead cost and overall value of our products
targeting the customers that are looking to save as much money as possible, we decided to
put a good quality of pastries at an affordable price so by that our customers can enjoy
different types of pastries and enjoy tasting it at lower price

Sales

Our store will be open 12hours. We will be displayed different types of breads and pastries
inside the store, we also plan to put some chairs and tables inside also we want to create a
relaxing ambiance were everyone is allowed to stay inside and while enjoying our product.
We also accept orders for deliveries at lower fee and accepting orders through pick up and
online payment bases, so with that it’ll convenient to our customers.

Advertising and Promotion

Bro’s Bakery will make use the modern marketing strategies such as social media to market
its products by posting posters/teasers through its Facebook Page, and by giving discount
coupon for those who are new in the shop. Also, as the Bro’s Bakery launches there will be a
free delivery around Brgy. Silangan Mayao. Through this strategy our store will become
well-known and will increase its an advantage to its competitors.

Direct Mail

The Bro’s bakery will post on the Facebook Page stating our promo and discounts to our
loyal customers.

Public Relations

We will post on our Facebook Page and to our Social Media accounts to publicize our
products and location so that they know our business better than to our competitors.

Sampling

The Bro’s Bakery owners will give free taste to our first day of opening to we must determine
what aspects of our bread need to be improved.

Ongoing Customer Communications

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 The Bro’s Bakery will keep posting to our Facebook Page and others social media so they
can easily discover our products.

V. Financial Section
A. Total Project Cost
Cost Factor Amount
Construction Cost
(Renovation)
Interior Design 5,000
Exterior Design (Tables & 150,000
Chairs)
TOTAL 155,000

Equipment and Unit/s Price per Unit/s Amount

Machine
Dough Roller 1 70,000 70,000
Oven 1 25,000 25,000
Baking trays 200 110 22,000
Bread Slicer 1 21,000 21,000
Bakery Work Table 1 2,000 2,000
Commercial Mixer 1 10,000 10,000
Measuring cup/ spoon 4 500 2,000
Utilities 5 1,000 5,000
Oven Rack 2 5,000 10,000
Rolling pin 3 150 450
TOTAL 167,450

Startup Cost Unit/s Price per Unit/s Amount

Flour Supplies per month 56 950 53,200
Margarine supplies per month 6(bucket) 1200 7,200
Lard Supplies per month 5 1300 6,500
(Bucket)
Sugar supply per month 2 (50kg) 2400 4,800
Fliers 100 50 5,000

TOTAL 76,700

TOTAL INVESTMENT COST: PHP 399,150.00

Money from the owner/s 500,000

Total Capital 500,000

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B. Capital Investment Required
The primary expense to establish our bakery has an estimated cost of 500,000 pesos
we plan to rent of vacant space around the area. Searching for a building that is previously
used as a bakery and we plan to buy the used equipment along with the space. This cost is
also calculated based on our estimated capital. We tend to invest on savings to
cover the other cost of start-up.

C. Pre-operating Cash Flow

Financial plan of a business, new or existing, must prove that the business idea is
viable and that the business will survive on the start-up capital until it makes a profit. It will
also explain how much money is needed to start and operate the business, and in the case of a
new business, what the break-even point will be, in our business plan we consider some
factors that will greatly affect our business.

The first aspect to consider, is the establishment costs. Establishment costs are the
costs involved before operations start, and will usually be one-off, for example:
-Registration of the business
-Product testing costs.
-Cost of business premises
-Cost of machinery and equipment

The next aspect to consider, is the operating costs. Operating costs can be defined as
the cost to run the businesses on a monthly basis, in other words, the monthly expenses.

Examples of these are:

-Salaries and wages
-Insurance
-Telephone
-Printing
-Advertising

After the operating costs have been calculated, one can determine what the break-
even turnover will be. It is essential that the turnover be higher than the required level for
breaking even, in order to realize a profit.

D. Supporting Schedule/Time Table

Day Time- In Time Out Total Worked Hours
Monday 7:00 am 6:00 pm 11 Hours
Tuesday 7:00 am 6:00 pm 11 Hours
Wednesday 7:00 am 6:00 pm 11 Hours

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Thursday 7:00 am 4:00 pm 9 Hours
Friday 7:00 am 6:00 pm 11 Hours
Saturday 7:00 am 3:00 pm 8 Hours
Sunday 7:00 am 6:00 pm 11 Hours
Total 72 Hours/ weekly

E. Projected Financial Estimates

Product Cost Selling Price Items Daily revenue
1. Spanish Php 4 Php 6 200pcs 1,200
2. Kalihim Php 4 Php 6 250pcs 1,500
3. Pandecoco Php 4 Php 6 300pcs 1,800
4. Choco roll Php 4 Php 6 100pcs 600
5. Buns Php 10 Php 20 60(6pcs per 1,200
bundle)
6. Hopia Php 8 Php 12 50(12pcs per 600
bundle)
7. Cookies Php 8 Php 12 80(12pcs per 960
bundle)
8. Choco heart Php 4 Php 6 150pcs 900
TOTAL 6,960

Product Selling Monthly Sold Monthly Yearly Sold Projected

Price revenue Revenue
(Yearly)
1.Spanish Php 6 6,000 pcs 36,000 73,000pcs 438,000
2. Kalihim Php 6 7,500 pcs 45,000 91,250pcs 547,500
3. Pandecoco Php 6 9,000 pcs 54,000 109,500pcs 654,000
4. Choco roll Php 6 3,000 pcs 18,000 36,500pcs 219,000
5. Buns Php 20 1,800(Bundle) 36,000 60,000(bundle) 1,200,000
6. Hopia Php 12 1,500(bundle) 18,000 18,250(bundle) 219,000
7. Cookies Php 12 2,400(bundle) 28,000 29,200(bundle) 350,400
8. Choco Php 6 4,500 pcs 27,000 54,750pcs 328,500
heart
TOTAL =4,126,200

NET PROFIT (YEARLY): PHP 3,727,050.00

VI - Production Section
A. Product Specification

In this section on nutrition and health you will find all of the information you need about the
nutritional value and health benefits of bread and why bread is an essential part of a healthy,

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balanced diet. Bread is a key staple in the British diet and provides many of the nutrients
required for normal development and good health.

B. Production Process

C. Machinery Equipment
1. Dough roller- A countertop or a table top dough sheeter is a piece of industrial
equipment that bakers can use to make the dough in large quantities without taking a
lot of time.
2. Rolling Pin- A rolling pin is a cylinder that you
roll backwards and forwards over uncooked pastry in order to make the pastry flat.
3. Oven- an enclosed heated compartment or receptacle for baking or roasting food. a
similar device, usually lined with a refractory material, used for drying substances, firing
ceramics, heat-treating, etc.
4. Bread Slicer- A kitchen utensil that assists with the uniform cutting of bread slices from
whole loaves of bread.
5. Commercial Mixer- A commercial mixer is the perfect machine for quickly mixing
batches of dough or batter.
6. Oven Rack- An oven rack is a metal rack that fits within an oven and is often used for
placing pans onto while cooking in order to keep the food centrally located within the oven.
7. Work table- Workbenches are tables that are indispensable in every kitchen or
bakery. Preparations for various dishes take place on a work table.
8. Measuring cup/ spoon- Measuring cups and spoons can be used for measuring
ingredients with precision when cooking and baking.
9. Baking trays- A sheet pan, baking tray or baking sheet is a flat, rectangular metal pan
used in an oven.

D. Raw Materials

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 1. Margarine- margarine has long been a choice ingredient for bakers as its soft texture
makes it light work to whip up into buttercream frosting or to cream into sugar for a
sponge cake.
2. Lard- Lard and butter are both used in baked goods, but there are some properties of
lard that make it a favorite of many bakers.
3. Sugar-he bond between sugar and water allows sugar to lock in moisture so that items such
as cakes, muffins, brownies, and frostings don't dry out too quickly.
4. Flour- Flour provides the structure in baked goods. Wheat flour contains proteins that
interact with each other when mixed with water, forming gluten.
5. Water- Water serves as a solvent and dispersing agent (for salt, sugar, and yeast).
Water is necessary for yeast fermentation and reproduction; softer doughs will ferment more
quickly than dry doughs. Water is responsible for the consistency of bread dough.

VII. Market
Prospect Target Market- The target market of our Bakery are children, youth, and
adults. We love serving food to people who loves to eat. Especially those who craves hot and
freshly baked with flavorful filling inside.

VIII. Organization

Presentation includes:

1. Introduction
a. Name of the business
b. Business location
c. History
d. Product details
2. Financial section

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a. Total production cost
b. Total capital investment
3. Marketing section
a. Promotion and marketing
4. Organization
a. Organizational chart

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