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Propown - Public

The document proposes a platform called Propown that allows users to invest in real-world property indexes on the blockchain from as little as $10. It notes that home ownership is out of reach for many and property buying can be stressful. The solution aims to make property investing as easy as investing on stock trading apps. The platform would use blockchain and synthetic assets to track real estate prices in cities worldwide with immediate liquidity. It aims to initially target crypto users looking to diversify holdings and hopes to reach 10,000 active users within 16 months.

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Raman Goyal
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135 views11 pages

Propown - Public

The document proposes a platform called Propown that allows users to invest in real-world property indexes on the blockchain from as little as $10. It notes that home ownership is out of reach for many and property buying can be stressful. The solution aims to make property investing as easy as investing on stock trading apps. The platform would use blockchain and synthetic assets to track real estate prices in cities worldwide with immediate liquidity. It aims to initially target crypto users looking to diversify holdings and hopes to reach 10,000 active users within 16 months.

Uploaded by

Raman Goyal
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Propown

Own real-world property indexes on the blockchain


Problem: Home ownership is just dream for many and stressful for the rest

● 1 in 5 believe they will never be able to afford to own property


● 8 in 10 found property buying stressful and lengthy
● 1 in 2 find property ownership stressful
○ Prisoners of debt
○ Prisoners of choice

2
What if property investing was as easy as
investing $50 on the S&P 500 on robinhood?

3
Solution: Home equity can be invested in from $10

● Invest and trade property price indexes of cities from around the
world, from $10

● Immediate liquidity like

investing in an index

fund

4
Why now: Blockchain and market conditions

● Blockchain gives power to the end user


○ Bypass expensive and self-serving management teams in
traditional real estate funds
○ Less regulation
○ Strong community and ownership base
● Cryptos are tanking
○ Crypto investors want to diversify into real estate but don’t
want to convert to fiat (tax event etc)

5
Market: A huge untapped market starting with crypto friendly users

$1.6T
Potential market size

$163bn $3bn
NFT market size
Property index
funds*

Our initial focus will be on people who want to diversity their crypto
holdings and are already buying real estate backed tokens With current
trajectory aiming for 10,000 active users in 16 months with $150 revenue per user to give
us $1.5M in revenue in 16 months
*These funds typically aim commercial real estate.
We would expect the market to grow 10X
considering residential real estate we are targeting
in 10X bigger 6
Product: A synthetic asset protocol that tracks real estate prices

● Synthetic asset protocol as a tokenized derivative that tracks the


value of real estate prices of cities, built on Algorand/Polygon
● Smart contracts are tied to a price feed that represents average
price per square foot for a given city
● Automated market makers facilitate trades
● Liquidity pools where users lend crypto assets
● Governance token

7
Founders

Raman Goyal
Founder Dimitrios Konstantinidis
Raman is a serial entrepreneur, having Founder
Dimitrios, is a serial entrepreneur and previously
successfully exited his first start-up he joined
built B2B SaaS and AI for institutional real estate
Entrepreneur First as the youngest entrepreneur
investors. He exited his previous startup after an
in residence. He has previously worked for many
acquisition offer and before that was an
startups, as well as Natwest Bank, JM Financial,
engineer at ARM. He dropped out of Cambridge
HCL Technologies. He graduated top of his class
University to join the company.
in Computer Science from Edinburgh University.

8
Business Model

● Trading fees
● Lending protocol fees
● Monetizing proprietary city and neighbourhood price tracking index

9
Competition

● REITs - Commercial real estate (1/10 of the residential real estate


market we are targeting). High management fees.
● Buying rental properties - High costs, stressful, liquidity issues,
need to manage.
● Fractional Real Estate - Liquidity problems, supply constraints,
legal issues
● Parcl - Only direct competitor, but built on Solana (outages in the
network), US neighbourhoods. Raised $11M quickly.

10
Ask

Raising a pre-seed (pre-product/pre-revenue)


round to go from 100 in waitlist currently to
10,000 active users and to build a testnet

propown.com 11

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