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The document contains a list of over 80 potential marketing project topics related to various aspects of marketing, advertising, consumer behavior, sales, and branding. Some recurring topics included the impact of advertising and promotion on sales, consumer preferences and behavior, the effectiveness of marketing strategies in different industries, and the role of new product development, pricing, and segmentation in marketing.

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Venkat S
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284 views6 pages

Project Title

The document contains a list of over 80 potential marketing project topics related to various aspects of marketing, advertising, consumer behavior, sales, and branding. Some recurring topics included the impact of advertising and promotion on sales, consumer preferences and behavior, the effectiveness of marketing strategies in different industries, and the role of new product development, pricing, and segmentation in marketing.

Uploaded by

Venkat S
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Project Title

List of Marketing Project Topics

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

A STUDY INTO THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN


MARKETING

ADVERTISING: AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCTS (


A CASE STUDY OF NASCO MARKETING COMPANY)

ANALYSIS OF PROMOTION MIX AS A TOOL OF MARKETING COMMUNICATION

EFFECT OF PERSONAL SELLING AND MARKETING ON SALES GROWTH

IMPACT OF CUSTOMER SATISFACTION STRATEGIES ON CUSTOMER RETENTION IN


FIRST BANK NIGERIA PLC

IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOR

IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR (A CASE STUDY OF


LAGOS STATE UNIVERSITY STUDENTS)

MANAGEMENT OF EFFECTIVE SALES FORCE IN MARKETING ORIENTED COMPANY

STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN


COMMERCIAL BANKS (A CASE STUDY OF SOME SELECTED BANKS IN UYO)

THE EFFECT OF ADVERTISEMENT ON CONSUMER BRAND PREFERENCE

THE EFFECT OF PRICE AND PRICE CHANGES ON SALES OF CONSUMER GOODS

THE EFFECTIVENESS OF PROMOTIONAL MIX ELEMENTS IN THE TELECOMMUNICATION


SECTOR OF NIGERIA

THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN


ORGANIZATION: A CASE STUDY OF FIRST BANK NIGERIA PLC

THE IMPACT OF NEW PRODUCT DEVELOPMENT ON THE PERFORMANCE OF AN


ORGANIZATION (A CASE STUDY OF PZ CALABAR)
Project Title

THE IMPACT OF PERSONAL SELLING ON THE SALES VOLUME OF AN ORGANIZATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGIES ON SALES PERFORMANCE


OF AN ORGANIZATION (A CASE STUDY OF GLOBACOM TELECOMMUNICATIONS)

THE IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF


BREWERIES PRODUCTS (A CASE STUDY OF NIGERIAN BREWERIES)

THE IMPORTANCE OF MARKETING RESEARCH IN THE NIGERIAN BANKING INDUSTRY: A


CASE STUDY OF BANK PHB

THE ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES

APPRAISAL OF THE IMPACT OF OPINION LEADERS IN INFORMATION DISSEMINATION

APPLICATION OF MARKETING CONCEPTS IN BANKING INDUSTRY AND ITS EFFECT ON


CUSTOMER SATISFACTION

IMPORTANCE OF MARKETING RESEARCH IN NIGERIAN BANKING INDUSTRY

THE IMPACT OF MARKETING STRATEGY IN NIGERIAN BANKING INDUSTRY (A CASE


STUDY OF FIRST BANK NIGERIA PLC)

IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION

IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE (A CASE


STUDY OF NIGERIAN BREWERIES PLC)

ENHANCING THE SALES OF CONSUMERS GOODS USING MARKETING SEGMENTATION

THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGY ON SALES PERFORMANCE

AN APPRAISAL OF ADVERTISING AS A TOOL FOR PROMOTING SALES OF SOFT DRINKS


(A CASE STUDY OF SELECTED SOFT DRINKS COMPANY IN KADUNA)

THE PROCESS OF PRODUCT PLANNING AND DEVELOPMENT IN MARKETING

ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT (A


Project Title

Case Study of NASCO Marketing Company)

THE ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF MALT DRINKS IN ABA


METROPOLIS

TREND IN THE USE OF HUMAN MODELS IN THE NIGERIA ADVERTISING INDUSTRY

THE IMPACT OF INNOVATIVE MARKETING STRATEGY ON SMALL FIRMS PERFORMANCE


IN NIGER STATE

THE INFLUENCE OF BROADCAST MEDIA ON THE SALES OF FAST MOVING CONSUMER


GOODS IN PORT HARCOURT

CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN (A CASES


STUDY OF AFIKPO NORTH L. G. A OF EBONYI STATE NIGERIA)

AN EVALUATION OF MARKETING CONCEPT IN THE BANKING INDUSTRY A CASE STUDY


OF UNION BANK PLC

MARKETING OF BANKING SERVICES (A Case Study Of First Bank Of Nigeria Plc)

EFFECTS OF MARKETING SEGMENTATION ON SALES PERFORMANCE IN BEVERAGES


INDUSTRY

THE RELEVANCE OF SALES PROMOTION TO BUSINESS ORGANIZATIONS

THE IMPACT OF EFFECTIVE PERSONAL SELLING STRATEGIES ON THE MARKETING OF


INDUSTRIAL PRODUCTS (A CASE STUDY OF ASABA ALUMINIUM AND JEMOK WATER
COMPANY ASABA)

A STUDY ON THE IMPORTANCE OF BRANDING AND PACKAGING ON MARKETING


PRODUCTIVITY OF LOCALLY MADE PRODUCTS (A CASE STUDY OF KINGMOS PAINT
LTD)

BUILDING RELATIONSHIP MARKETING THROUGH ONLINE MARKETING


COMMUNICATION: A SURVEY OF RETAIL STORES IN ASABA

E-MARKETING AND SMALL SCALE BUSINESS IN NIGERIA THREAT OR OPPORTUNITIES

THE EFFECT OF ADVERTISING ON CONSUMER’S ACCEPTABILITY OF NEW PRODUCT (A


Project Title

STUDY OF HERO LAGER BEER)

THE IMPACT OF CUSTOMER RELATIONSHIP MARKETING ON CUSTOMER RETENTION.


(A CASE STUDY OF GTB OF NIGERIA PLC,)

THE IMPACT OF MARKET SEGMENTATION ON SALES PERFORMANCE (A STUDY OF


NIGERIAN BREWERIES PLC, ONITSHA)

THE IMPACT OF MARKETING INFORMATION SYSTEM (MIS) ON MARKETING DECISION


MAKING IN THE ORGANIZATIONS (A STUDY OF SELECTED ORGANIZATION IN SAPELE)

THE EFFECTS OF CONSUMERISM IN MARKETING OF FAKE/COUNTERFEIT DRUGS IN


NIGERIA (A CASE STUDY OF ONITSHA DRUG MARKET)

THE ROLE OF THE NIGERIAN MEDIA IN PROMOTING RESPONSIBILITY AND


ACCOUNTABILITY IN GOVERNMENT

EFFECT OF PROMOTIONAL TOOLS IN PRODUCT MARKETING

IMPACT OF BRANDING AND PACKAGING ON SALES TURNOVER OF NESTLE FOOD


NIGERIA PLC

THE EFFECT OF FORECASTING TECHNIQUES ON SALES PERFORMANCE

THE EFFECT OF PACKAGING ON SALES OF GOODS

THE EFFECT OF QUALITY SERVICE DELIVERY ON CUSTOMERS PATRONAGE IN FIRST


BANK PLC

THE IMPACT OF MARKET SEGMENTATION AND PRODUCT POSITIONING IN A SERVICE


INDUSTRY

THE ROLE OF PUBLIC RELATIONS IN MARKETING ORGANIZATION ( A CASE STUDY OF


PZ CUSSONS NIGERIA PLC, ABA)

ONLINE COMMUNICATION AND SALES PERFORMANCE: A SURVEY OF MONEY DEPOSIT


BANKS IN PORT HARCOURT

INFLUENCE OF PERSONAL SELLING ON MARKETING PERFORMANCE IN


Project Title

TELECOMMUNICATION INDUSTRIAL

PRODUCT DIFFERENTIATION AND SALES PERFORMANCE OF SOFT DRINK


MANUFACTURING COMPANIES IN PORT HARCOURT

BRAND EQUITY AND SALES PERFORMANCE (A SURVEY OF SELECTED


MANUFACTURING COMPANIES IN PORT HARCOURT

ADVERTISING AND MARKETING PERFORMANCE OF GSM COMPANIES IN PORT


HARCOURT METROPOLIS

BROADCAST MEDIA AND SALES PERFORMANCE OF FAST MOVING CONSUMER GOODS


IN PORT HARCOURT

CUSTOMER RELATIONSHIP MANAGEMENT AND MARKETING PERFORMANCE IN THE


NIGERIA BANKING INDUSTRY

IMPACT OF MARKETING ON VIABILITY OF NIGERIAN BANKS (A CASE STUDY OF


SELECTED DEPOSITE BANKS)

INTEGRATED MARKETING COMMUNICATION AS A STRATEGY FOR BUSINESS SURVIVAL


(A CASE STUDY OF SMES IN LAGOS STATE)

IMPACT OF BRAND EQUITY ON CONSUMER/BRAND LOYALTY IN SMES (A CASE STUDY


OF MAY AND BAKER PLC)

THE IMPACT OF PROMOTIONAL STRATEGIES ON CONSUMER BEHAVIOUR (CASE


STUDY OF GUINNESS NIGERIA PLC)

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

CAPITAL STRUCTURE AND MARKET VALUE OF COMPANIES

SIGNIFICANCE OF PRICE IN INTRODUCTION OF NEW PRODUCT (STUDY OF SELECTED


PRODUCTS OF NIGERIA BREWERIES PLC, BENIN CITY)

IMPACT OF DISTRIBUTION CHANNEL TO THE MARKETING OF A PRODUT IN AN


ORGANIZATION

THE EFFECTIVENESS OF ADVERTISING ON THE MARKETING OF CONSUMES’ PRODUCT


Project Title

(A CASE STUDY OF NESTLE FOOD NIGERIA PLC, ILUPEJU, LAGOS STATE)

THE EFFECTS OF SALES PROMOTION ON CONSUMER BUYING DECISION (A CASE


STUDY OF COCA-COLA BOTTLING COMPANY)

THE IMPACT OF ADVERTISING ON HOTEL AND TOURISM SERVICE DELIVERY (A CASE


STUDY OF UYI GRAND HOTEL, AUCHI)

THE IMPACT OF CULTURE ON CONSUMERS BUYING BEHAVIOUR (A case Study of


Asaba Community)

THE IMPACT OF PRODUCT QUALITY ON CONSUMER BRAND LOYALTY (A CASE STUDY


OF INTERCONTINENTAL DISTILLER LIMITED, OTA, OGUN STATE)

THE IMPORTANCE OF BRAND POSITIONING IN MARKETING ACTIVITIES (A CASE STUDY


OF OVALTINE PRODUCT)

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