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Cold Calling Script

The document provides a script for cold calling homeowners about purchasing their property. It includes introductions, qualifying the homeowner's interest in selling, timeline, and price expectations. It also provides responses for common questions like how the caller obtained their contact information. The goal is to set up an initial meeting to view the property in person and potentially make an offer.

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Heaven Hawkins
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368 views3 pages

Cold Calling Script

The document provides a script for cold calling homeowners about purchasing their property. It includes introductions, qualifying the homeowner's interest in selling, timeline, and price expectations. It also provides responses for common questions like how the caller obtained their contact information. The goal is to set up an initial meeting to view the property in person and potentially make an offer.

Uploaded by

Heaven Hawkins
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Cold Caing

SCRIPT
From Real Estate Coach
Brent Daniels of Talk To People
COLD CALLING SCRIPT
PART 1: OPEN THE CALL

“Hello, I’m looking for (THEIR FIRST NAME)?”

“This is (YOUR FIRST NAME) I know this call is out of the blue but... I was calling
about a property I believe you own on (STREET NAME)... I just wanted to see if
you would consider an offer on your property there?”

PART 2: PRE-QUALIFY
Response #1: YES

“Great! Well... we purchase properties cash... we pay all the closing costs… there
are no real estate commissions... and the best part is, we buy them completely
AS-IS so you don’t have to put another cent into the property… so… for an offer
like that… how much would you take?”

Response #2: How much will you give me?

1) Qualify their condition:

“It looks like your home is about (ZILLOW SQFT) square feet, is that right?”

“Have you done any major remodeling to the kitchen or bathrooms in


the last 5 years?”

2) Qualify their timeline:

“Typically we can close in 2 to 4 weeks, does that timeframe work for you?”

3a) Qualify their price:

“Homes in the area similar to yours are selling for around (50-66% of ZILLOW’S
ZESTIMATE)... is that how much you were thinking?”

3b) Alternative to qualify their price:

“My partner runs all the numbers... so let me talk to him and call you back soon.”
COLD CALLING SCRIPT

Response #3: Maybe in the future

“Great! Should I call you back in a month? I’m really looking for something that
needs some love?”

“Please save my name under (YOUR FIRST NAME) and ‘Home Buyer’ in your
phone… just in case anything changes.”

Response #4: NO

“I completely understand... do you happen to have any other properties you


would consider selling... something that needs some love… or maybe even
vacant land?”

Response #5: How did you get my number?

“I have a data service provider that I send over addresses I’m interested in... and
if they have the phone number, they send it back… sometimes I get lucky.”

Response #6: Who are you?

“I’m a local home buyer looking to do tasteful remodels in the area.”

PART 3: CLOSE THE CALL

“I’m in the area today... do you mind if I swing by and take a look?”

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